Nike favorability slumps after Kaepernick campaign debuts

Nike's Colin Kaepernick ads may feel good for the SJW executives running the company, but they sure hurt the brand.

A recent Morning Consult poll found that Nike's favorability plummeted across all consumer groups after the debut of the new "Just Do It" ads featuring Kaepernick.

According to the poll, negative buzz affected consumers' intent to purchase Nike products. The effect was especially great among Republicans, as "those likely to purchase Nike goods dropped from 51 percent to 28 percent."

When asking whether folks will still be customers, responses are more muted: a 10-pt drop among all adults and an 11-pt drop among Gen Z.https://t.co/3gTL9aZSC5 pic.twitter.com/LiD5bytMzg

— Joanna Piacenza (@jpiacenza) September 6, 2018

Believe in something, even if it means tanking your brand.

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