Nike favorability slumps after Kaepernick campaign debuts

· September 11, 2018  
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Nike Colin Kaepernick ad in a city
Angela Weiss | Getty Images

Nike’s Colin Kaepernick ads may feel good for the SJW executives running the company, but they sure hurt the brand.

A recent Morning Consult poll found that Nike’s favorability plummeted across all consumer groups after the debut of the new “Just Do It” ads featuring Kaepernick.

According to the poll, negative buzz affected consumers’ intent to purchase Nike products. The effect was especially great among Republicans, as “those likely to purchase Nike goods dropped from 51 percent to 28 percent.”

Believe in something, even if it means tanking your brand.


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Author: Chris Pandolfo

Chris Pandolfo is a staff writer and type-shouter for Conservative Review. He holds a B.A. in politics and economics from Hillsdale College. His interests are conservative political philosophy, the American founding, and progressive rock. Follow him on Twitter for doom-saying and great album recommendations @ChrisCPandolfo.

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