WATCH: Bud Light pokes fun at marketing missteps in latest Shane Gillis ad



Just when you thought woke weirdness in commercials couldn't get any worse, along comes Jaguar as if to say, "Hold my beer."

Just as the iconic British carmaker drives its brand off a cliff with its latest ad, Bud Light continues to win back customers with its latest effort — its second spot starring stand-up Shane Gillis.

The Gillis campaign returns Bud Light to its pre-woke era, when the brand embraced comedy to appeal to its young, male customer base

As Blaze News reported in February, the beloved beer brand signed a marketing deal with Gillis in an attempt to repair the damage caused by its disastrous partnership with transgender activist Dylan Mulvaney.

The latter caused conservatives to spearhead a boycott, which caused Bud Light to drop from the top-selling beer to the third, while parent company Anheuser-Busch InBev lost roughly $1.4 billion in sales. In a bit of meta-commentary, the spot — entitled "Wrong Commercial" — finds Gillis showing up at what he thinks is the set of his latest Bud Light commercial — only to encounter a snake-handling femme fatale and an existentially depressed guitarist (all shot in black and white).

"I think I'm in the wrong commercial," the flannel-clad Gillis announces, Bud Light in hand. "Yeah dude, this isn't right."

Meanwhile, the actor who is supposed to be in the avant-garde fragrance ad is at the Bud Light set: a raucous sports bar where he has the time of his life drinking beer, eating wings, and watching football.

Gillis' first Bud Light commercial debuted in September.

The Gillis campaign returns Bud Light to its pre-woke era, when the brand embraced comedy to appeal to its young, male customer base in a series of memorable ads, including "Real Men of Genius," "Bud Light Institute," "The Hitchhiker," "Paper or Plastic," "Magic Fridge," "Swear Jar," "Dog Sitter," and "Rock, Paper, Scissors."

This run ended in 2022 when the company promoted Alissa Heinerscheid to vice president of marketing, the first female to fill the role.

From the start, Heinerscheid was outspoken about her intentions to shake things up. During an interview in March 2023, Heinerscheid declared that Bud Light needs to welcome more "inclusivity."

"So I had this super clear mandate. It's like, we need to evolve and elevate this incredibly iconic brand," Heinerscheid proclaimed. "And my ... what I brought to that was a belief in, OK, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men."

Heinerscheid expressed disgust for Bud Light's previous marketing campaigns.

"And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach," she stated.

You can watch the Shane Gillis Bud Light commercial below.

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EXCLUSIVE! Trans 'Bachelorette' contestant: I faked it the whole time



I'm a man, man!

That was the bombshell trans "Bachelorette" star Josh Seiter dropped on BlazeTV's "Prime Time with Alex Stein" yesterday.

'Any biological man putting on womanface and putting on makeup is pulling a stunt. They are faking being a woman. So what I did was I faked being a faker.'

The revelation came mere months after the comely contestant announced he was transitioning from male to female.

Lipstick on a fib

The sit-down with Stein began as just another act of representation, business as usual for a hirsute and jacked woman determined to live her truth.

But the mood quickly shifted from trans joy to "trans? Oy!" as Seiter removed his makeup and addressed Stein transwoman-to-man one last time.

"For the last five months I've been conducting a social experiment online to expose how gullible and how delusional the left is," said Seiter as he settled back into the gender he was assigned at birth.

Seiter's harsh characterization of the many displays of allyship that greeted his transition struck some as ungrateful.

Pink punk'd

While acknowledging the impressive effort Seiter put into his ruse, Pink News writer Amelia Hansford asserted that the LGBTQ+ community wasn't even mad.

"Seiter spent months posting a total of 131 Instagram posts and 108 reels to convince people he was trans, and for what? To convince people that queer folk accept anyone?"

"What he’s missing in all of this is that trans people owe him nothing," continued Hansford indifferently. "Neither do their friends, allies or family who choose to stay in their lives and support them. Seiter’s warped standards for what it means to be a woman, cis or trans, mean nothing. They’re worse than nothing."

Meanwhile, Seiter suggested it is the trans ideologues who push "warped standards."

Mad about Mulvaney

"Any biological man putting on womanface and putting on makeup is pulling a stunt. They are faking being a woman. So what I did was I faked being a faker," said Seiter.

It was a performance as stunning in its way as former Bud Light spokesperson Dylan Mulvaney's viral documentation of his "girlhood."

In fact, Seiter is the first to admit that Mulvaney was a huge inspiration in conveying his message.

"It's very insulting to women to say we have shared experiences," said Seiter — something he found perfectly expressed by Mulvaney's "over-the-top," minstrel-like depiction of femininity.

"Autogynephelia is when men are turned on by seeing themselves as women," Seiter added.

To watch the whole conversation between Stein and the all-new male Seiter, check out the full episode of "Prime Time with Alex Stein" below:

Was the 'Bud Light Boycott' effective? — Is the company STILL WOKE?



Bud Light essentially lost its fan base in 2023 when it partnered with transgender activist Dylan Mulvaney — and it’s now attempting to correct course.

The company recently released a football-themed ad starring Shane Gillis that appears to be an attempt to shake off its disastrous LGBTQ-themed partnership, but Jill Savage and Matthew Peterson of “Blaze News Tonight” aren’t convinced the change is an honest one.

“The company apparently took notes,” Savage comments.

“You went from a transvestite to a canceled, red state-coded comedian who’s made a ferocious comeback and is incredibly popular,” Peterson says. “It’s very obvious; it’s transparent, in a way, what they’re doing.”

“I’m very suspicious of all of this,” he says. “What these companies have done for decades is subvert their brands and therefore America’s image.”

“That’s nice you have Shane Gillis on,” he adds, “we like that. And you’ve rejected some craziness and are showing that to us, but have you really changed as a company? What else are you hiding from me? I don’t know, I want to know, and I need to know as a consumer before I start making those choices with my dollars so that I’m not held hostage by woke capital.”

This is important because these companies fund the ideology that most Americans inherently disagree with.

“Something we need to do more of is shame these people with the power of media,” Peterson tells Savage. “You all out there can do that too. We’re going to do that together. We just shame these people and say, ‘What are you doing? Why are you doing this?’ and a lot of them will fold like a cheap suit.”


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Bud Light ditches fake chick for Shane Gillis



Bud Light has taken off its beer goggles.

The massive brand has learned a few lessons from its costly Dylan Mulvaney experiment. Among them: Fake chicks don't sell beer.

In a bid to transition from the ensuing boycott, Bud Light has hired comic Shane Gillis to star in a commercial that hearkens back to the kind of campaign that helped make it a household name.

Bud Light owner Anheuser-Busch had this to say about the partnership with Gillis:

Bud Light and football just go together. From the tailgate to the celebratory cheers in the stands to the round for friends at the bar, Bud Light is showing up for 21+ fans on gameday. Now, to rally college football fans across the country, Bud Light is introducing a new campaign in partnership with actor and comedian Shane Gillis, who stars and co-writes alongside longtime comedy partner John McKeever, who also directed the new content rolling out throughout the college football season.

'Bud Light came all the way back – UFC, Shane Gillis. Let's go!'

Titled "The Dean’s Office," the spot depicts a star football player called before college authorities to answer accusations of plagiarism. The dean offers him a bucket of Bud Light if he makes a confession.

No sooner is he about to oblige then his football coach (Gillis) butts in to confess his own embarrassing secret — and claim his reward.

Soon, everyone including the dean is making confessions — anything for a precious Bud Light.

The new beer ad was co-written by Gillis and longtime comedy partner John McKeever. The commercial also stars Steve Gerben — who co-stars with Gillis on the "Tires" sitcom.

"I like football and beer, especially Bud Light. It was fun to work with McKeever and Steve on this," Gillis said of the advertisement.

The commercial began airing August 31 during college football games on NBC, ABC, and ESPN.

Following the Dylan Mulvaney debacle, Bud Light dropped from the top-selling beer to the third, while parent company Anheuser-Busch InBev lost roughly $1.4 billion in sales since the transgender activist controversy.

Alissa Heinerscheid, marketing VP behind the ill-fated Mulvaney campaign, has said she chose the bizarre spokesman as a way to correct the brand's "fratty ... out-of-touch humor."

"And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach," Heinerscheid declared before being replaced.

Despite many celebrities dumping Bud Light over the Dylan Mulvaney boycott, Gillis continued to drink the controversial beer brand.

"Bud Light came all the way back — UFC, Shane Gillis. Let's go! I mean, that's a good move," Joe Rogan noted on his podcast. "Listen, I'm so happy. It just made so much sense. You never let them go. You never bailed on them," Rogan told Gillis. "In the heart of all the craziness, you never bailed on them. Kid Rock is shooting cases of it."

Rogan pitched the idea of Gillis being the new spokesperson for Bud Light during an episode of "The Joe Rogan Experience" in May 2023.

In March, Bud Light became the official beer sponsor of UFC.

The red-hot stand-up comedian has been on a massive winning streak after he was fired from "Saturday Night Live" in 2019. Gillis was fired from "SNL" just four days after being hired after it was reported that he made remarks deemed to be racist during an episode of his "Matt & Shane's Secret Podcast."

The talented comedian self-funded his first comedy special — “Shane Gillis: Live in Austin” — that has garnered more than 31 million views on YouTube. His comedy special “Shane Gillis: Beautiful Dogs” was a top-10 Netflix show in 2023. The Gillis-led scripted comedy series "Tires" debuted as Netflix's second-most watched show in May and has already been renewed for a second season.

Gillis stars in the online "Gilly and Keeves" comedy skit show. "Matt & Shane's Secret Podcast" is the most popular podcast on Patreon. Despite being terminated by "SNL," Gillis hosted "Saturday Night Live" in February. And he just capped off a successful stand-up tour — sponsored by Bud Light.

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Dylan Mulvaney hates women, and his new music video proves it



Trans influencer Dylan Mulvaney is back in the headlines again — this time for making a music video called “Days of Girlhood,” and it will “curse your ears and eyes,” says Allie Beth Stuckey.

While she certainly doesn’t want to give his ridiculous mockery of femininity any attention, she feels she must address the situation, as Mulvaney has become “a symbol of the depth of depravity of the transgender revolution.”

Verse two of “Days of Girlhood” reads:

“Monday, can't get out of bed

Tuesday morning, pick up meds

Wednesday, retail therapy

'Cash or credit?' I say, 'Yes'

Thursday, had a walk of shame

Didn't even know his name

Weekends are for kissing friends

Friday night, I'll overspend

Saturday, we flirt for drinks

Playing wingman to our twinks

Sunday, the Twilight soundtrack

Cues my breakdown in the bath”

“Ok, so mentally unstable, financially irresponsible ho bags — that's what Dylan Mulvaney thinks that it means to be a woman,” says Allie, adding that in truth, Mulvaney “probably hates women” and thinks of them in “misogynistic terms.”

“No matter what surgeries you go through, no matter what hormones you have, you will always be a man,” says Allie, adding that Mulvaney, despite what he believes, “does not know what it's like to grow up as a girl” and “has not experienced girlhood.”

To hear more of Allie’s take on “Days of Girlhood,” watch the clip below.


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Olivia Rodrigo Hawks Free Plan B | Ep 968

Olivia Rodrigo Hawks Free Plan B | Ep 968

'This kind of hatred is violence': Lady Gaga appalled at backlash for photo with Dylan Mulvaney on Women's Day



Singer and actress Lady Gaga claimed that she was the target of violence after she received negative reactions online to photos with gender activist Dylan Mulvaney.

The singer, whose real name is Stefani Germanotta, was featured in a series of images and a video on the pseudo-holiday International Women's Day alongside Mulvaney, a man.

Mulvaney is of course infamous for his role in the Bud Light marketing fiasco that featured the activist in a bathtub with cans of the beer, which cost the brand billions of dollars in market share.

Of course, not only did the singer not see an issue with celebrating a man on a day meant for women, but she labeled any contentiousness from audiences as "hatred" and "violence."

"It’s appalling to me that a post about National Women’s Day by Dylan Mulvaney and me would be met with such vitriol and hatred," Germanotta wrote on her Instagram. "When I see a newspaper reporting on hatred but calling it 'backlash' I feel it is important to clarify that hatred is hatred, and this kind of hatred is violence. 'Backlash' would imply that people who love or respect Dylan and me didn’t like something we did. This is not backlash. This is hatred."

The singer then claimed that society had more work to do to support transgender people, claiming that they lead the way despite facing different types of "violence," such as "mental violence."

"It is not surprising given the immense work that it’s obvious we still have to do as a society to make room for transgender lives to be cherished and upheld by all of us. I feel very protective in this moment, not only of Dylan, but of the trans community who continues to lead the way with their endless grace and inspiration in the face of constant degradation, intolerance, and physical, verbal, and mental violence."

Lady Gaga then seemed to imply that men who believe they are women are indeed women and should be celebrated as such.

"I certainly do not speak for this community, but I have something to say. I hope all women will come together to honor us ALL for International Women’s Day, and may we do that always until THE DAY that all women are celebrated equally. That all people are celebrated equally. A day where people of all gender identities are celebrated on whichever holiday speaks to them. Because people of all gender identities and races deserve peace and dignity," she continued.

"May we all come together and be loving, accepting, warm, welcoming. May we all stand and honor the complexity and challenge of trans life — that we do not know, but can seek to understand and have compassion for. I love people too much to allow hatred to be referred to as 'backlash.' People deserve better," the artist concluded.

Of course, many women in the media were not happy about this.

"They always find a way to label truth as hatred. Lady Gaga chose to highlight a man on a day meant for women. That’s a fact. It’s not 'hatred,'" commentator Amala Ekpunobi remarked on X.

They always find a way to label truth as hatred. Lady Gaga chose to highlight a man on a day meant for women. That\u2019s a fact. It\u2019s not \u201chatred.\u201d
— (@)

"Stating a biological fact is not hatred ma’am," said writer Natasha Biase.

Stating a biological fact is not hatred ma\u2019am
— (@)

Lady Gaga is set to appear in the upcoming film "Joker: Folie à Deux" and was recently revealed to have her own character set in the extremely popular video game Fortnite.

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Jordan Peterson's response to Mark Cuban over Dylan Mulvaney making Forbes' 30 Under 30 list is PERFECTION



Transgender influencer Dylan Mulvaney has made it onto the 2024 30 Under 30 list — and Jordan Peterson has made it clear he’s not happy about it.

In a tweet, Peterson called out Mark Cuban, who’s been defending DEI relentlessly, and Forbes for enabling Mulvaney’s “contagious narcissism.”

He also pointed out that they seem to believe that “such naive allyship is somehow virtuous” before calling it “sacrifice-free moral grandstanding” and “irresponsibility masquerading as compassion.”

Dave Rubin is 100% in agreement with Peterson.

“It goes without saying that I agree with Jordan on this,” Rubin says, adding that all Mulvaney did to earn a spot on the list “was start dressing like a girl and act like the most stereotypical sort of valley girl ever.”

He also notes that Mulvaney’s admission to the list is simply for clicks.

“It’s just for more clicks. Dylan Mulvaney got the deal with Bud Light; Bud Light has subsequently lost hundreds of millions of dollars and an untold amount of market share, and there’s other piss-like beer that people can turn to,” Rubin says.

As for Cuban, Rubin doesn’t know what’s going on.

“I don’t know if he’s guilty that he’s a billionaire, I don’t know if they’ve got something on him, but he is getting owned left and right on Twitter,” he says.


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Jordan Peterson calls out Mark Cuban over apparent support for transgender ideology: 'It's toxic compassion'



Jordan Peterson has called out Mark Cuban over the wealthy businessman's apparent support of transgender ideology.

Cuban wrote to someone on X, "Dylan Mulvaney didn't do a damn thing to you. You wouldn't even know she existed if the media you follow didn't make a big deal of it." Last year, Anheuser-Busch and Bud Light faced significant backlash after Mulvaney promoted the beer.

Peterson responded to Cuban's post by asserting that "Mulvaney popularized sterilization and mutilation for his own self-aggrandizement."

Cuban responded, sharing screenshots of multiple posts in which Peterson had mentioned Mulvaney. "I think you have a crush on her," Cuban wrote. "I stopped counting at 20 posts you made referencing her."

But Peterson was not amused.

"You think this is cute and funny. I think it is glamourizing the worst medical malpractice since Auschwitz. You think that your tolerance abounds to your moral credit. I think that your allyship enables the sadistic psychopathic narcissists," Peterson fired back.

"To clarify, since it seems necessary: as a cabaret act, on the margins, he's fine--perhaps even amusing, in a rather pathetic and desperate attention-seeking manner," Peterson added in another post.

But, Peterson continued, "as a role model--a 'social influencer' he's crossed the line into perpetrator and it's not the least bit funny anymore and neither is the moral virtue you claim for your support." Peterson asserted, "It's toxic compassion, Mr. Cuban: it costs you nothing to falsely elevate your reputation as loving, kind and oh-so tolerant. But others less fortunate are being sacrificed by the sadists and butchers your attitude enables."

— (@)

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No Matter What Trump Says, Boycott Bud Light

Abandoning the Anheuser-Busch boycott would be a catastrophic error in the culture war.