LeBron James is now a Barbie — Mattel launches LeBron doll covered in branded merch, labeling the NBA player an 'icon'



NBA star LeBron James was announced as a "Kenbassador" for Mattel Inc. as part of a campaign to honor men who inspire and create a "better world for all."

James is the first male to be tapped for the honor, which included nine female athlete Barbies in 2024, including tennis star Venus Williams.

While James' new likeness is a branded and partnered affair, fans will likely be shocked at how straight forward the doll's messaging is, albeit a male athlete embodying a doll for little girls.

"As a young kid, I was fortunate to have role models who not only inspired me but also showed me what's possible through hard work and dedication," James said, per Mattel. "Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That's why partnering with Barbie to release the LeBron James 'Kenbassadors' doll is such an honor. It's an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness."

The Associated Press showed a video of James seeing the doll for the first time, during which he joked the doll had legs that "look a little skinny."

"Little fraily little fellow," James laughed.

'A new presentation of Ken that celebrates LeBron as a role model.'

The 40-year-old's doll wears several of his sponsored and branded items, such as Nike Terminator high-top sneakers, Beats headphones, and a "We Are Family" T-shirt from his LeBron James Family Foundation, a partner in the deal.

When announcing the doll, Mattel's Senior Vice President Krista Berger simply referred to the Ken doll as "Barbie's longtime best friend and supporter," which is strange given the doll's history as Barbie's boyfriend.

"A new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential."

Berger added that she was excited to bring the doll to fans, in what is likely meant to be a collector's item and not a toy given it's short, five-day release window. The doll goes on sale Monday, April 14, for $75, and the first 5,000 sales will have Mattel donate a copy of James' book to a children's foundation.

Other celebrity Barbie dolls in recent years have included Shania Twain, Kylie Minogue, and Helen Mirren.

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In defense of the Dallas Mavericks



The Dallas Mavericks and Los Angeles Lakers shocked the entire sporting world on Sunday when they executed one of the biggest trades in NBA history. In it, the Mavericks shipped the league's reigning scoring champ, Luka Dončić, to the Lakers in exchange for a package headlined by 31-year-old Lakers star Anthony Davis.

Reaction around the league has been extremely negative toward the Mavericks for making the deal. Dallas fans, in particular, have reacted with stunned disbelief to losing a player who many assumed would take the mantle of long-term face of the franchise, much like Dirk Nowitzki before him. The general consensus among basketball critics seems to be that the Mavericks got rooked or at the very least should have held out for more.

If Harrison had any level of doubt about Dončić's long-term commitment to Dallas, unloading him now was definitely the right move.

Not so fast.

While shock and dismay over losing a generational talent like Dončić is a natural reaction from Dallas fans, you can make a decently convincing case that the Mavericks made themselves better — both in the short and long term — with this trade.

Dončić, admittedly, is a one-of-a-kind player in the modern NBA. In a league dominated by the three-point shot (more on that later), Dončić has turned himself into an unstoppable offensive force while driving to the basket. Watching Dončić attack a modern NBA defense is like watching a jackhammer attack a particularly pliant piece of concrete: he seemingly shuffles in, seemingly always finds an angle, and bulldozes his way into territory where he is literally unstoppable.

Once he has entered the key, he is more likely than not going to score and also more than likely going to draw a foul on one of your frontcourt defenders. To stop him, you have to utilize multiple extra defenders, which leads to potentially even worse results since Dončić is also an outstanding and creative passer. Every time Dončić has the ball in his hands, he is a problem that NBA defenses do not have an answer for. In this respect, his only NBA peer is the Milwaukee Bucks' Giannis Antetokounmpo.

Players like Dončić are simply not traded by NBA teams at the age of 25, especially when they are not in the final year of a contract. Finding a player like Dončić through the draft is the NBA equivalent of hitting the lottery — it is the hope that causes NBA teams to stockpile first-round draft picks in the first place. And as evidenced by the Mavericks' trip to the NBA finals last year, there's solid evidence available that a team built around Dončić as a cornerstone can meaningfully compete for an NBA title right now.

Making a championship team

Dallas fans' reaction to losing Dončić is an understandable one, but there are solid reasons to think Mavericks general manager Nico Harrison made the right move. The reason for that begins with a talent that Anthony Davis brings to the court — one that might well be far more valuable than any of the things even a player like Dončić brings to the court.

Considerable ink has been spilled over the last few years about the number of three-point shots in the NBA. Much of the criticism of modern NBA offenses is overly simplistic and ill informed. In my view, as someone who actually watches a fair number of NBA games, NBA offenses are as varied and creative as they ever have been. However, one thing is inexorably true: NBA offenses are shooting many more three-pointers, and the number of those only goes up in every year that goes by.

But while the Boston Celtics breezed to the NBA title last year on the strength of an unprecedented barrage of three-point shooting, the Celtics (who have been largely healthy and returned the same roster from last year) are at best the third-best team in this year's NBA. One of the teams that has been clearly better than the Celtics this year has been the Mavericks' division rivals, the Oklahoma City Thunder.

Like everyone else, the Thunder shoot a lot of threes, relative to any NBA team from 10 years ago. Relative to other teams in the current league, the Thunder do not shoot very many threes and are not particularly successful when they do shoot. They are 16th out of 30 teams in three-point rate this year, and they are merely 18th out of 30 in three-point efficiency.

The reason the Thunder are compiling one of the best point differentials in NBA history this year is pretty simple and well understood by other NBA general managers: They have stockpiled an almost unbelievable collection of elite perimeter defenders. These defenders do not merely attack passing lanes and gun for steals; rather, they actually block and alter shots from beyond the three-point arc.

The standout in this category is the spindly Chet Holmgren, a 7'1" shot-blocking menace who has disrupted three-point shooters all season. Unfortunately, injuries have sidelined him for significant stretches. When healthy, however, he has averaged an impressive 2.6 blocks per game — many of them on three-point attempts.

But the Thunder’s commitment to contesting long-range shots goes far beyond their 7-footer. Shai Gilgeous-Alexander, a 6'6" MVP candidate, has garnered plenty of attention for leading the league in scoring. Yet in interviews, he takes more pride in ranking among the league leaders in steals while also averaging a blocked shot per game.

Lu Dort, a 6'4" defensive specialist, nearly matches that mark, averaging almost a block per game. Off the bench, Alex Caruso (6'5") and Cason Wallace (6'4") each contribute more than half a block per game, adding to the team’s relentless defensive presence.

From top to bottom, Oklahoma City’s roster is packed with defenders at every position who can make shooters think twice before letting it fly. This season, the Thunder are proving to the basketball world that aggressive perimeter defense is a formula for winning — one that is paying off in a big way.

And, if the tropes are to be believed, for league championships.

Questions of health

This reality was clearly front and center in Harrison's mind when he pulled off the trade. "I believe that defense wins championships," Harrison said, by way of explaining himself to a furious Dallas fan base. "I believe that getting an All-Defensive center and an All-NBA player with a defensive mindset gives us a better chance. We’re built to win now and in the future."

This explanation has been widely panned by Mavericks nation, but Harrison is on firmer ground than many Dallas fans are giving him credit for. Advanced metrics and old-school metrics both rate Davis as a far better defender than Dončić. But more importantly, Davis is a player who can really and truly alter every three-point shot taken within his vicinity. How long is the list of such players? It probably includes Davis, Holmgren, and San Antonio phenom Victor Wembanyama. End of list. Others can block reasonable numbers of shots close to the basket. Those who can reliably swat multiple three-pointers out of the air per game are still unicorns. But smart GMs who see what havoc guys like Davis, Holmgren, and Wemby can wreak on a modern NBA offense are doubtless in agreement: Unicorns are great, and you should get one on your team if at all possible.

The value of Davis' defensive presence, when healthy, probably cannot be overstated. Additionally, it should be noted that Davis is no offensive slouch. On a per-game basis, he scores at roughly the same clip as Kevin Durant. He can shoot from range, he can drive the basket in isolation, and he is a lethal pick-and-roll partner. In the present NBA, if both Dončić and Davis were healthy and I had to choose one to help me win a playoff game, I would personally pick Davis, as genius as Dončić's offensive ability is.

There are two major reasons, however, for skepticism about what the Mavericks have done. The first is that everything I've said about Davis has been preceded by the phrase "when healthy." The problem with Davis is and always has been that he's frequently not healthy. Over the last three seasons, Davis has missed an average of 24 games per year, which means that he's been unavailable roughly one-third of the time.

The other major reason is somewhat related to the first: Dončić is 25 and Davis is 31. Across all American professional sports, athletes tend to reach peak professional performance at age 26 or 27, which means that Dončić is on the right side of the aging curve while Davis is four full years on the wrong side of it. I think that Davis is currently a better overall player than Dončić, when healthy, although some might disagree. However, I think two years from now it's highly unlikely that that will still be true. Every year that goes by in the future, the normal expectation is that Dončić's performance will exceed Davis' by a wider margin. Even the best-case scenario for the Mavs would concede that in three years, Dončić will almost certainly be a much better player than Davis.

A tough call on the title trail

Good reasons exist to question Dončić’s long-term future with the Mavericks. The most obvious is his contract situation. His current deal effectively runs through next season, with a player option for the following year. When that contract expires, he could walk away in free agency, leaving Dallas with nothing in return.

Assessing the likelihood of that outcome remains difficult. Dončić has never publicly indicated unhappiness in Dallas or signaled an intent to aggressively test free agency. However, Harrison likely had insight into Dončić’s mindset that extended beyond public perception. He may have believed Dončić felt frustrated with the Mavericks’ title-chasing efforts.

Even if he had no such information from Dončić, the threat of it must have loomed large in Harrison's mind. And every month closer to the end of Dončić's contract likely reduced the return the Mavs would get for him as a trade asset. If we can imagine a world in which Dončić told Harrison, even privately, that he intended to test the free agent market during next season, there is no circumstance in which he could expect to receive a player of Davis' quality in addition to a first-round pick for Dončić on the trade market.

If Harrison had any level of doubt about Dončić's long-term commitment to Dallas, unloading him now was definitely the right move.

The second concerns the other stated reason the Mavs entered into this trade: concerns about Dončić's conditioning. I don't know how truthful Harrison's remarks and the leaks from the Dallas camp have been when it comes to Dončić's commitment to maintaining his body in NBA shape. I doknow that despite being a young player, Dončić regularly misses games due to various ailments. He has not played more than 70 games in a season since his rookie year. This year, he won't play in 60. You don't have to squint very hard at Dončić's career to see a player who is likely to become every bit as much of an injury concern as Davis has been, sooner rather than later. As the Philadelphia 76ers are currently demonstrating with Joel Embiid, building a franchise around a player who regularly misses a third of the season or more is a losing proposition, no matter how talented that player is.

At the end of the day, I think it's fair to ask whether the Mavs could have gotten more draft pick capital out of this trade. I think if the Mavs had been free to talk more openly with other teams about the possibility of the trade, or if they had been willing to accept more draft picks in exchange for a lower caliber of current player than Davis, then those are valid concerns. But from Harrison's standpoint, the view that the Mavericks are title contenders isn't a crazy one, even if they are currently eighth in the Western Conference standings. The Mavericks have performed very well in a tough conference despite the fact that their star player has missed more than half this season's games thus far.

The Mavs plus Davis remind you an awful lot of the Thunder and probably pose the most serious threat to the Thunder's own title run. I don't know that they can beat the Thunder (or Cavs or Celtics), but I think it's reasonable to dream that they can. And in such a universe, making this trade does make some level of sense.

If I had been in Harrison’s position last weekend, deciding on this trade would have been tough. I probably would have hesitated to make the move. But Harrison no doubt has access to more inside information on key factors, such as Dončić’s health and long-term satisfaction in Dallas.

Given that context, five years from now, we may look back and conclude that Harrison and the Mavericks deserve an apology for all the criticism they are currently facing.

LeBron James is still upset about not getting unanimous MVP vote in 2013 — compares himself to Beyonce at the Grammys



LeBron James is still bothered he didn't get every single vote for the NBA's Most Valuable Player award in 2013.

James won his second NBA championship with the Miami Heat that year and was named the league's MVP. However, James collected 120 of 121 first-place votes, meaning he would not become the first unanimously voted MVP in NBA history.

During an episode of "The Shop," James expressed that he was still bothered by the rogue vote of one journalist.

"I also had the opportunity to be, I would’ve been the first unanimous MVP where I got all 120 votes. But I got 119," he said, misstating the vote count by one. "There was one vote where he voted for Carmelo [Anthony]."

"The writer is from Boston, of course. I know his name too, but I ain’t going to give him that light just yet; I'll wait for the doc on that," James said.

LeBron really said \u201cImma wait for the doc\u201d everyone finna get the smoke LMAOO
— (@)

That writer is and was publicly known as the Boston Globe's Gary Washburn. Washburn justified his reasons for not voting for James that same year and stated that his understanding of what an MVP is may differ from James'.

"I had no idea I would be the only voter to leave LeBron out of first," Washburn wrote at the time, according to CBS News. "This isn't Mrs. Wilson's class, I don't walk around asking fellow sportswriters their answers to the US History quiz. This isn't the Best Player in the Game award; it's the Most Valuable Player award, and I think what [Carmelo] Anthony accomplished this season was worthy of my vote."

James' complaints echo the ones he made in 2016 after Golden State Warriors star Steph Curry became the first unanimous MVP selection.

"I was heated," James said of 2013. "But I knew all along [I wasn't getting a unanimous vote]. I just knew it, man," he told Cleveland.com.

"It just pushed me harder," James said. "That's all. It motivated me further."

The forward admitted at the time that he initially believed it was a writer from New York that voted for Knicks star Anthony.

"I got the New York part right. It was 'Melo,' my guy ... I didn't get the writer right in Boston."

BlazeTV's Jason Whitlock, however, attributes James' comments to him "channeling his inner Michael Jordan."

"He wants us to believe he's motivated by slights. It's fake. LeBron doesn't run off anger. He runs off joy," Whitlock explained. "He's a mostly joyous person who pretends to be angry because the so-called 'culture' says black people are supposed to be mad at the world."

"The world has treated LeBron wonderfully ever since it discovered his athletic gifts around age 10. LeBron is quite happy, has been for a long time," the writer and host stated.

Lebron is really putting all of his insecurities out there. 😂

Gary Washburn explains in detail why he did NOT vote for Lebron James for the MVP that year and whether or not he would change that vote knowing it stopped him from receiving the unanimous MVP. 🏀 https://t.co/S6e3uowUIF pic.twitter.com/yOvgHGp8YZ
— NBA Strife ツ (@strifeomg) April 20, 2024

That was not all James took issue with from 2013, though. James said it still "stings" that he didn't win the Defensive Play of the Year award, which was given to Marc Gasol despite the player not being named to the NBA's All-Defensive first team that season.

"That's the only award that I don't have in my house; that kind of stings," James said, before comparing his award snub to singer Beyonce not winning at the Grammys. "I talked about this before; it don't make sense. It's almost like what [Julio Rodriguez] just said about B. How can she have the most Grammys but never won Album of the Year?"

BlazeTV contributor T.J. Moe added that James is one of the most "naturally gifted athletes" ever to compete but consistently plays the victim card.

"God gave him more natural ability than virtually anyone that has ever existed, yet LeBron has spent most of his career pretending to be some sort of victim. He’s insufferable," he added.

James also claimed on the podcast that journalists who have voted on such awards were not "watching the game" nor "studying" it.

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LeBron James’ latest disgrace & UFC’s Colby Covington’s hilarious response



Certainly LeBron James loves the fact that he’s a billionaire; what’s ironic (and hypocritical), however, is the fact that he hates the country that paved the way for him to become a billionaire.

His latest cringeworthy political stunt occurred at his son’s basketball game this past Tuesday. The Laker’s power forward was filmed arrogantly walking into the arena during the national anthem and then sitting down as the song continued to play.

Dave Rubin is disgusted by the flagrant disregard for our country but is also not surprised.

“This has been consistent with LeBron James kneeling for the national anthem, sitting for the national anthem, [and] all of the BLM nonsense,” he criticizes. “Michael Jordan, who is the true best player in basketball history ... went out of his way to be apolitical” because “he knew that everybody bought sneakers, everybody watched basketball, [and] that you watch sports and you participate in sports to get away from the day to day nonsense of the world” — a concept LeBron clearly doesn’t understand.

Dave isn’t the only one who is repulsed by the superstar’s behavior, though.

UFC legend Colby Covington also had some choice words for the athlete’s unapologetic disrespect.

“If you hate America so much and you don’t like this country that gave you a billion dollars, leave it,” he said, “or come deal with me.”

“Go to China, go to the sweatshops where you employ all these laborers and use these women and pay them pennies on the dollar to make your millions.”

“F*** you ... You’re a spineless coward, and you’re a b****,” he fired before literally dropping the microphone and stalking off the stage.

“I wanna get that guy on the show,” laughs Dave.

To see more of LeBron’s worst moments, watch the video below.


Want more from Dave Rubin?

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Whitlock: Russell Westbrook is going to burn down LeBron James and the Lakers



The LeBron James-Russell Westbrook marriage has a chance to rival some of Hollywood's all-time great bad marriages. Last night, the Lakers ditched a quarter of their roster to pair Westbrook with James.

This basketball shotgun merger could be right up there with Pam Anderson and Tommy Lee's three-year marriage, which ended with Tommy doing six months jail time.

Anyone remember Kenny Chesney's four-month stint with Renee Zellweger? They had "different objectives" and quickly called it quits. I could see James and Westbrook splitting a few short months into the new season over differing objectives. LeBron wants to win, and Westbrook wants to pad his stats.

This marriage is just a bad idea. After they exited the playoffs in the first round, I understand why the Lakers feel they need to upgrade the roster around their aging superstar LeBron James and injury-prone superstar Anthony Davis. But acquiring Westbrook from the Washington Wizards is the wrong move.

Westbrook isn't a winner. He couldn't win it all with Kevin Durant and James Harden in Oklahoma City. Westbrook and his ball-hogging style cost Durant and the Thunder a 3-1 advantage in the 2016 Western Conference Finals against the Golden State Warriors. In the aftermath of that collapse, Durant defected to Golden State.

Westbrook reimagined himself as the modern-day Oscar Robertson, the new Triple Double King. Westbrook won an MVP, partnered with Paul George and Carmelo Anthony, and still couldn't win in the postseason. He jumped to Houston, reconnected with James Harden, and still couldn't win in the postseason. Westbrook moved to Washington, D.C., partnered with Bradley Beal, and still couldn't win the postseason.

Russell Westbrook is a loser. He plays with the wrong energy, particularly given his position as point guard. Westbrook plays angry and surly. Basketball is a game of joy, especially for the guy tasked with getting everyone involved. LeBron James is a joyful competitor. He plays with the same energy as Magic Johnson and Isiah Thomas. The great playmakers wear a smile that tempers the fire within.

Westbrook is all temper. He plays with the fire of Michael Jordan and Kobe Bryant, angry, single-minded scoring assassins. Unfortunately for Westbrook, he lacks Jordan's and Kobe's skill and self-awareness.

Westbrook plays dumb.

He reminds me of Hollywood's dumbest celebrity husband and marriage: Jerry Lee Lewis, the rock-and-roller who could have been bigger than Elvis. Lewis became a star in 1956 when he recorded and released the song, "Whole Lotta Shakin' Goin' On." He followed that up with the mega-hit "Great Balls of Fire."

In 1957, at the age of 22, Lewis was the equal of Elvis Presley. Lewis then married his 13-year-old second cousin, Myra Gale Brown. The marriage torched his popularity and his appearance fees for live performances. Just like Russell Westbrook, Lewis had to reinvent himself. He turned to country music, where audiences were more forgiving of his Louisiana-inspired taste in women. Lewis eventually married seven times.

Let's see: Russell Westbrook has been married to Kevin Durant, James Harden, Paul George, and Bradley Beal, and now the Triple Double King is getting hitched to LeBron James and Anthony Davis.

Westbrook is the Great Basketball of Fire who burns down every hoops relationship he enters. He incinerates teammates, fans, and reporters. He's just too damn angry. In 2019, he scolded a small child for touching him during a game. The same year, he beefed with a Utah Jazz fan and accused the fan of using a racial slur. For years he feuded with Daily Oklahoman columnist Berry Tramel, one of the nicest guys in sports journalism.

LeBron is marrying Liz Taylor 2.0. It's a mistake. It looks good on paper. The Lakers need another playmaker. Westbrook can play off the ball as LeBron serves as Los Angeles' primary ball handler. Sounds good.

Everything about Westbrook sounds good. He plays hard every night. He's also an emotional roller coaster every night, particularly at crunch time. He's unpredictable and a poor decision-maker.

Plus, the pressure dynamics are wrong. The pressure to win next season needs to be on Davis and James. Now the most pressure will be on Westbrook. His career legacy will be on the line. His stats fooled many of us into believing he was the second coming of Oscar Robertson. Westbrook is really a mix of Dominique Wilkins, Nate Archibald, and George McGinnis.

Westbrook is a Human Highlight Film who plays like a Tiny Big Mac. He is not one of the NBA's top 50 players of all time. He's an interesting gimmick.

He'll be desperate to disprove that narrative all next season. It's going to make it impossible for him to control his emotions. He's backed into a corner. There will be the initial honeymoon period, and then he'll revert to his old habits at a critical moment and cost the Lakers a chance to win it all.

The Lakers will be a great ball of fire.

LeBron James Bent The Knee To Dictator Xi But China Still Isn’t Releasing ‘Space Jam 2’

While LeBron James has consistently capitulated to China, Xi Jinping has yet to greenlight the NBA star's new film 'Space Jam: A New Legacy' for release.

Study: Anti-Cop Commie Sympathizer LeBron James Is The Most Hated Player In The NBA

Sports Insider, an online betting platform, put together a geotagged map and found that LeBron James scored lowest in favorability in 24 of the 50 states.

Staples Won’t Say If It Respects Police Who Protect LA Lakers Arena

A spokeswoman for Staples refuses to say whether the company respects law enforcement guarding the arena where NBA Star LeBron James plays.

Soccer star says LeBron should stay out of politics, James responds: 'I am kind of the wrong guy to go at'



LeBron James was called out by a soccer star, who said the NBA legend should stay out of politics. James has responded to Ibrahimovic's recommendation by saying, "I am kind of the wrong guy to go at."

Ibrahimovic, a 39-year-old Swede who plays for Italy's A.C. Milan, questioned the basketball player's political and social activism in an interview with Discover+ this week.

"[LeBron] is phenomenal at what he's doing, but I don't like when people have some kind of status, they go and do politics at the same time," Ibrahimovic said. "Do what you're good at. Do the category you do. I play football because I'm the best at playing football. I don't do politics. If I would be a political politician, I would do politics."

"That is the big first mistake people do when they become famous and they become in a certain status," he added. "Stay out of it. Just do what you do best because it doesn't look good."

Following the Los Angeles Lakers game against the Portland Trail Blazers on Friday night, LeBron was asked to give a comment regarding Ibrahimovic's statement about him.

"He was the same guy who said when he was back in Sweden ... because his last name wasn't a certain last name, that he felt there was some racism going on when he was out on the pitch," James said.

James is referencing a 2018 quote from Ibrahimovic, in which he said he was the victim of "undercover racism" in his native Sweden because his Bosnian heritage gave him a surname that doesn't sound traditionally Swedish.

"I am not Andersson or Svensson," Ibrahimovic told Canal+. "If I would be that, trust me, they would defend me even if I would rob a bank. They would defend me, I tell you."

James stated, "I would never shut up about things that are wrong. I preach about my people, and I preach about equality. Social injustice. Racism. Systematic voter suppression. Things that go on in our community."

"I use my platform to continue to shed light on everything that may be going on, not only in my community, but around this country and around the world," the Lakers star continued. "So, there's no way I would ever just stick to sports, because I understand how this platform and how powerful my voice is."

"I speak from a very educated mind, so I'm kind of the wrong guy to actually go at because I do my homework," LeBron.

LeBron responded after Zlatan Ibrahimovic criticized him for his activism.“I’m kind of the wrong guy to actually… https://t.co/9ZePUEep5T
— SportsCenter (@SportsCenter)1614407276.0

Despite James saying he "would never shut up about things that are wrong around the world," LeBron was previously widely criticized for supporting the totalitarian Chinese Communist Party in the firing of former Houston Rockets general manager Daryl Morey and not speaking up for pro-Democracy demonstrators in Hong Kong. Many people, including activists, slammed LeBron as being hypocritical with his social activism while turning a blind eye to protests in Hong Kong because the NBA makes billions from China.

This isn't the first time LeBron was advised to focus less on politics. In 2018, there was the infamous confrontation between James and Fox News host Laura Ingraham, who instructed the NBA great to "shut up and dribble" instead of providing his political opinions.

James has been an outspoken critic of former President Donald Trump while supporting the presidential campaigns of Hillary Clinton and Joe Biden, plus getting involved with campaigns for black Americans to vote. LeBron has also been a staunch proponent of the Black Lives Matter movement, as well as speaking out against police brutality and racial injustice against black Americans.

NBA ratings plummeted last year, including during the NBA Finals that included LeBron's Lakers, which were the least-watched Finals on record. Many believe the NBA's overwhelming embrace of social justice was a factor in 2020's dwindling viewership, and a poll found that 38% of fans said the sport had become "too political."