Victoria’s Secret or Victor’s Secret? Trans models featured in 2024 fashion show



The Victoria’s Secret annual fashion show used to be a highly anticipated event. Between the elaborate costumes, celebrity singers, stunning models, and high-profile guest list, the show drew millions of viewers from all over the world.

Enter wokeness.

In 2018, the lingerie company jettisoned the uber sexiness that long defined its brand and adopted a more artsy approach to stand in solidarity with the #metoo movement.

Then in 2021, Victoria’s Secret replaced the iconic “angels” with a group of varied models and influencers to show their commitment to diversity and inclusivity.

Last year, the fashion show was replaced with a strange pseudo-documentary featuring little femininity but lots of diversity, including a Nigerian artist who recited poetry.

And now for the cherry on top. This year, the fashion show, which just returned after a six-year hiatus, included two transgender models.

“Transgender models make history at Victoria’s Secret fashion show,” laughs Stu Burguiere, reading from an Entertainment headline.

“Are you kidding me? Is this real?” he asks.

Unfortunately, the answer is yes.

Valentina Sampaio and Alex Consani, two biological males posing as women, strutted down the runway in full-blown lingerie.

Stu displays the pictures of the two models but says he’s afraid to look too close for fear of “whatever might be going on down there.”

If we can learn anything from Victoria’s Secret it’s that “secrets are important, and sometimes you should keep them.”

“Maybe keep the secrets and don’t put them on television,” sighs Stu.

Want more from Stu?

To enjoy more of Stu's lethal wit, wisdom, and mockery, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

Victoria's Secret ditches woke rebrand as sales continue to decline: 'Not been enough to carry the day'



Victoria's Secret's progressive experiment did not work.

Over the past several years, Victoria's Secret changed its marketing plan to be more inclusive — hiring LGBT activist Megan Rapinoe and transgender model Valentina Sampaio, among others — and diversified its models, especially in the plus-sized department. In 2019, the company scrapped its annual runway show over complaints of sexism and a lack of diversity. Two years later, Victoria's Secret's angels were no more.

Rapinoe infamously described Victoria's Secret's image as "patriarchal" and "sexist," which she claimed was marketed "through a male lens and through what men desired."

The attempt to redefine "sexy" in the image of woke social justice may have earned "favorable reviews from online critics," according to Business of Fashion, but it "never translated into sales."

In fact, Victoria's Secret is on track to earn $6.2 billion in revenue this year, a 5% decline from last year, which significantly trails the $7.5 billion the company made in 2020.

"Despite everyone's best endeavours, it's not been enough to carry the day," Victoria's Secret CEO Martin Waters told investors at a meeting this month, Business of Fashion reported in a story declaring the progressive rebrand "over."

Now, the company hopes returning to its old traditions will reverse declining sales.

Last month, the Victoria's Secret Fashion Show returned with a format that Business of Fashion described as "somewhere in between the personification of male lust of the brand’s aughts-era heyday and the inclusive utopia promoted by its many disruptors." The company is also featuring models like Hailey Bieber and Emily Ratajkowski, among other supermodels who have worked for the company in the past, in new ad campaigns.

It's a far cry from the direction the company tried to carve out just a few years ago.

By tightly controlling its brand's image, updating its brick-and-mortar locations, and offering new active and swimwear, Victoria's Secret hopes to push its annual revenue back over the $7 billion hump.

The admission about the woke rebrand and changes in company direction come less than a year after Amy Hauk abruptly resigned as CEO. Under Hauk's leadership, Victoria's Secret leaned into the woke changes, and declining sales followed.

Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!

FALLEN ANGELS: Victoria's Secret's devolution from an 'an embrace of femininity and beauty' to a WOKE nightmare



The Victoria's Secret annual fashion show used to be a spectacle like no other. People, especially women, waited all year to gawk at the world’s most beautiful supermodels waltzing down the runway adorned in gorgeous sparkling lingerie and enormous angel wings.

But those days, it seems, are long over. In an age when progressivism has swept the country like an insidious plague, Victoria's Secret is now like nearly every other mainstream brand: woke.

Lauren Chen is disappointed to say the least. As someone who used to enjoy watching the fashion show, as it was “an unabashed example of womanhood and femininity,” she’s disheartened to see that the company has conformed to appease the woke crowd.

While Victoria's Secret made an effort several years ago to include plus-size models in its marketing campaigns and in the fashion show, the company was met with criticism because “even those plus-size models were too attractive and not quite diabetic enough,” says Lauren.

Further, the LGBTQ+ community unsurprisingly complained about the “lack of queer and trans inclusivity.”

“Not enough penis on that runway wearing the lingerie,” Lauren quips.

In 2019, the company’s complete 180-degree transformation began when its former chief marketing officer, Ed Razek, came under fire for allegedly “creating a culture of misogyny and harassment in the workplace.” The weight of these allegations against Razek in combination with “increased scrutiny of social justice and feminist activists” was enough to temporarily suspend the fashion show.

The company promised its brief hiatus would allow it to return to the stage “better than ever,” but “that was a total lie,” says Lauren.

The new and “improved” Victoria's Secret that just emerged this past September in the form of a pseudo-documentary called “The Tour” is as woke as it gets.

“Most of the pieces that feature in this film … are not actually lingerie,” critiques Lauren. “Why they decided to not focus on the thing that the brand actually makes is beyond me, but I'm guessing it has something to do with all those allegations of misogyny.”

Further, “the models featured in ‘The Tour’ don't look nearly as sexy or as glamorous as the models that used to walk the Victoria's Secret fashion show.” In fact, they’re very average-looking (and often overweight) people, which might have worked for a company like Dove selling hygiene products, but it certainly is a “180 pivot” for a company like Victoria's Secret.

Even the stereotypical thin, beautiful models included in “The Tour” were not styled to be glamorous or feminine as they were in the past.

“They were trying to make these attractive models look worse for some reason,” says Lauren, “that reason being equity in beauty.”

But that’s only the beginning of the new Victoria's Secret era. Not only has the company replaced the live fashion show with a film, but it also nixed the iconic pop music.

All previous fashion shows featured a famous artist doing a live performance while the models walked the runway. Taylor Swift, Bruno Mars, Ariana Grande, The Weeknd, and Ellie Goulding are just some of the artists who have performed on the Victoria's Secret stage, but this year, the company decided to take a radically different approach.

“Instead they incorporated a poetry recitation from I'm guessing a Nigerian artist,” says Lauren, who found the stunt “awkward and uncomfortable.”

“Victoria's Secret actually took to heart the criticisms of online feminist activists,” says Lauren, and the company created a film that “[checks] all the boxes.”

“It's very diverse, it features different body types, it features different artists from different countries, it's super feminist in that none of the women really look good so you're avoiding the male gaze, [and] it has uncomfortable, weird poetry and art, which, you know, progressives love.”

What could go wrong?

Apparently a lot.

“The Tour” currently “has a 2.9 out of 10 rating on IMDb and a pitiful 1.7 stars on Amazon.”

Those numbers suggest that people “would still rather be entertained than have to sit through essentially an hour of virtue-signaling about how progressive Victoria's Secret as a brand is.”


Want more from Lauren Chen?

To enjoy more of Lauren’s pro-liberty, pro-logic and pro-market commentary on social and political issues, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

Victoria’s Secret’s ‘Diversity’ Rebrand Is Unrecognizable And Out Of Touch

Instead of offering different versions of beauty on the iconic runway we know and love, we are expected to sit through an odd conglomerate of angsty artists, ill-fitting clothes, and activism.

Editor Daily Rundown: Vandals Deface Reagan Library Ahead Of DeSantis Speech

Calling all Patriots!

No, Victoria’s Secret Isn’t Going Broke Because It Dropped The Angels For Fat Chicks

No amount of 'inclusive' marketing will change the American consumer's association of the brand with beautiful, unattainable female bodies.

Victoria's Secret's new hire model has Down syndrome



Puerto Rican model 24-year-old Sofia Jirau is Victoria's Secret's first signed model with Down syndrome, making her debut in the lingerie and women's wear brand's latest inclusivity campaign.

In 2019, Jirau made headlines after launching her own online store, Alavett, which offers a range of affordable accessories.

What are the details?

Jirau made the announcement on Valentine's Day, following the debut of the brand's new Love Cloud Collection.

Victoria's Secret creative director Raúl Martinez told NBC News, "Love Cloud Collection is a major moment in the brand’s evolution. From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating."

Jirau shared the news on Instagram earlier this week.

Courtesy of Google Translate, Jirau captioned the Instagram post, "One day I dreamed of it, I worked on it and today it is a dream come true. I can finally tell you my big secret… I am the first Victoria's Secret model with Down syndrome! Thanks to all of you for always supporting me in my projects. Thanks to @victoriassecret for seeing me as a #NoLimits model and making me part of the Love Cloud Collection inclusion campaign. This is just the beginning, now it's formed! Inside and out there are no limits ... !"

What else?

Victoria's Secret announced in June that it would be leaving behind the traditional supermodel-style "Angels" and rebranding itself to be more inclusive.

At the time, the company said, "When the world was changing, we were too slow to respond. We needed to stop being about what men want and to be about what women want.”

Its campaign at the time also included outspoken soccer star and activist Megan Rapinoe, Chinese-American freestyle skier and Olympian Eileen Gu, and more.

Rapinoe at the time complained that the brand was "patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired."

"And it was very much marketed toward younger women,” she added, calling the company's former message "really harmful."

Rapinoe continued, "As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated. I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy, too.”