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Facing a boycott, Doritos has cut ties with a transgender influencer who was part of a brand campaign in Spain.
Over the weekend, Spanish trans influencer Samantha Hudson, whose real name is Iván González Ranedo, posted a 50-second Instagram promotion video in partnership with Doritos Spain called "Crunch Talks."
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But the video was removed on Monday after Doritos began facing backlash when Ranedo's past social media posts were uncovered, including some that discussed fantasies about sexually assaulting children, Newsweek reported.
In one post, Ranedo wished to perform "depraved" sexual acts on a 12-year-old girl. In another, Ranedo wished to posture himself as a "a nymphomaniac in front of a super beautiful 8-year-old girl." In other posts, Ranedo described female rape victims as "fat whores." Ranedo has also advocated for the abolition of the "traditional, nuclear family."
Some of the posts were made when Ranedo was a teenager, according to Rolling Stone.
But that didn't stop controversy from hitting Doritos, and social media users began calling for the company to face the "Bud Light treatment."
With a boycott on the line, Doritos quickly engaged in damage control. Not only did the company remove the video featuring Ranedo, but Doritos also terminated its relationship with the influencer.
A spokesperson for Doritos Spain told Rolling Stone the company only became aware of Ranedo's social media posts on Monday.
"[Doritos Spain] recently created a content series with Samantha Hudson, a local influencer. After the campaign started, we were made aware of Samantha’s deleted Tweets from around 2015," the company said in a statement. "We have ended the relationship and stopped all related campaign activity due to the comments. We strongly condemn words or actions that promote violence or sexism of any kind."
Doritos Spain, however, reportedly emphasized its decision was based on Ranedo's "inflammatory comments," according to Rolling Stone, not Ranedo's gender identity.
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People will soon be able to pre-order a bizarre alcoholic beverage said to taste — and apparently smell— like the popular Doritos snack chip.
"Empirical x Doritos captures all the indulgent flavors of your favorite Nacho Cheese in liquid form," Empirical states. "The spirit opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note."
A post on the Frito Lay website explains that actual Doritos were used to extract the flavor of the chips to make the drink.
"This limited-release offers a multi-sensorial, savory nacho cheese-imbued beverage experience that smells and tastes just like the real thing," Frito Lay claimed. "To create the flavor, the many flavor layers of Doritos Nacho Cheese are extracted through Empirical's innovative production process, using real Doritos chips and retaining their essence through vacuum distillation. Unlike traditional distillation methods, vacuum distillation operates at lower temperatures, preserving the full spectrum of flavors derived from Doritos."
"Limited-edition bottles of Empirical x Doritos Nacho Cheese Spirit will be available next month for a suggested retail price of $65.00 (42% ABV, 750ml) online and in select New York and California markets. Pre-orders begin December 13, 2023 at doritos.x.empirical.co," according to Frito Lay.
In a piece on Business Insider, John Kell, who tried the odd concoction, noted that he did not think he'd recommend the drink.
"After sampling the Doritos Nacho Cheese liquor, I don't think I'll have it again, and I don't think I'd recommend it to others. The biggest barrier is the cost: $65, a tough price to stomach with so many exceptional liquors sold at that price point," Kell wrote.
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In this compilation video, Louder with Crowder host Steven Crowder and Dave Landau will keep you laughing with their hilarious takes on the current state of things in America. Enjoy. Can't watch? Download the podcast here.
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