Nike apologizes and removes Boston ad that joked about tolerance



Nike promised it would "do better" after apparently getting complaints over a new ad in Boston.

The ad was part of a marketing campaign centered on the Boston Marathon, an elite annual race that took place on Monday. The simple text ad apparently sparked enough controversy with Nike that the company pulled the graphic almost immediately after putting it up.

'We'll use this moment to do better and continue showing up for all runners.'

The ad was featured in the window of Nike's Newbury Street store in Boston, reportedly just a few hundred feet from the marathon's finish line. It featured black text on a dark red background that read, "Runners Welcome. Walkers Tolerated."

The ad was up for only about a day, according to multiple outlets like Marathon Handbook, which said it was put up on April 16 but was taken down by the following morning.

Nike was quick to apologize for the joke, saying, "We want more people to feel welcome in running — no matter their pace, experience, or the distance."

"During race week in Boston, we put up a series of signs to encourage runners," the company continued, according to Runner's World. "One of them missed the mark. We took it down, and we'll use this moment to do better and continue showing up for all runners."

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- YouTube

Nike also released a statement to Boston.com that claimed, "We listen to the voice of the athlete."

The media team also attached an image that appeared to be a replacement ad for the same store. The image reads, "Boston will always remind you, movement is what matters."

Counternarratives have since emerged stating that Nike's original messaging was not out of place given the elite level of competition at the Boston Marathon.

Jennifer Sey, a U.S. national champion in gymnastics and frequent Nike critic, said that when it comes to advertising, Nike has "one swing and a miss after another. For at least 5 years."

"Nike can't get anything right at the moment," Sey wrote on X. She then called company leadership out-of-touch "egomaniacs."

"It's always been a douchey culture," she added.

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Nike can’t get anything right at the moment. It’s one swing and a miss after another. For at least 5 years.

I think the leaders there are probably out of touch weekend warrior egomaniacs. It’s always been a douchey culture. pic.twitter.com/Slj2noftUY
— Jennifer Sey (@JenniferSey) April 20, 2026

"This is the Boston Marathon. ... Obviously, they're going to encourage them to run," said runner and YouTuber Rob Tolo.

"Why are we getting offended by that, bro? This is for the elite of the elite," he added. "This is Boston, bro. I'd love to qualify for that one day."

Commentator Jake Heyen said he disagreed with the backlash too and that Nike's objective was to celebrate ambition and performance.

"The messaging of this ad should not be controversial, and honestly, I would respect Nike much more if they brought the sign back today with even more hardcore messaging," he said.

Nike stock dropped by a couple of dollars per share amid the controversy on Thursday but had recovered by Friday morning.

However, shares have fallen by more than 27% in 2026, averaging out to a 17% drop since April 2025. Value peaked at nearly $80 per share last August before plummeting to just over $46 per share at the time of this writing.

The company's all-time high was around $170 per share in 2021. Nike is currently back down to 2015 numbers.

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Mamdani’s false Tolerance Boulevard ends in darkness



Everybody knows the real victims of 9/11 weren’t the 3,000 murdered Americans or their grieving families. No, according to the new progressive hierarchy, it’s Zohran Mamdani’s second cousin — thrice removed, four times hijabed — who claims she was once offended on the subway. Allegedly.

So if you’re keeping score at home in the “words are violence” sweepstakes, here’s the latest update: Something that probably never happened is righteous if it helps an Islamic socialist become mayor of America’s largest city. Meanwhile, Virginia’s Democratic candidate for attorney general gets a pass for fantasizing about the murder of a Republican lawmaker and his family.

Nothing new under the sun. Just another civilization sprinting toward its chosen darkness, proud all the way.

You’d think New Yorkers might have enough self-respect not to be played so easily — especially when it comes to one of the most fateful days in American history. But no. Apparently Loki was right. They were made to be ruled — and by the very people who treat the ashes of Ground Zero as a holiday display.

I’d wager real money that at least one family member of a 9/11 victim will vote for Mamdani next week. Loki, it seems, must have read John Calvin at some point in his multiverse journey: When God wants to punish a rebellious people, He gives them wicked rulers.

The worldview beneath the wreckage

We can’t outrun our worldview. Because worldview is destiny. When a people deny reality, they descend into madness. That’s what’s happening to those voting for Mamdani. They are largely godless, and once you reject the author of reality, you’re on a short, steep slide toward hell.

Hell, for its part, knows how to work with human nature. The devil discovered long ago that our fallen desire to shake a fist at God rivals even his own. That’s how you get from watching the Twin Towers fall to, just 25 years later, electing a man who shares the same ideology as one of the hijackers.

Not secretly. Not reluctantly. These voters are proud of it. They’ll call friends and family “racists” and “Nazis” for disagreeing. Such is the will to power when you reject God: The world must be turned upside down and morality twisted into a hall of mirrors.

When even Ayn Rand saw the abyss

Ayn Rand, no friend of Christianity, at least saw the problem. In an interview late in life, she told Phil Donahue that without some objective truth in the universe, nothing else made sense. Why do we reason instead of acting on instinct like animals? Rand recognized, however dimly, that a world without truth collapses into nihilism.

But that clarity is rare. Rand was a unicorn. Most people in her camp never do the math. They end up voting for their captors, praising their murderers, and calling it freedom.

The short version is simple: If you’re not in Christ’s camp, you belong to chaos. There are no neutral parties. Hell is happy to let you think otherwise — right up to the moment the darkness slams the door shut.

The believer’s tension — and the city’s choice

Every true believer wrestles with the tension between judgment and mercy. We are commanded to love God with our whole heart, mind, and strength — and to love our neighbor as ourselves. You can’t be “nicer than God,” but you must strive to let mercy triumph over judgment whenever you can.

RELATED: Zohran Mamdani’s Soviet dream for New York City

Photo by: Lindsey Nicholson/UCG/Universal Images Group via Getty Images

New York doesn’t care. The city long ago chose the darkness, which knows no such tension. Evil allows the illusion of tolerance until the moment comes to plant its flag.

By all means, take one more stroll down Tolerance Boulevard, Big Apple, and see where it ends. You’ll find it’s a one-way street to annihilation.

The math checks out

New York has made its peace with godlessness. First it worshiped the idol of corporate power. Then it voted for Sandinista Bill de Blasio’s Marxism. Now it’s ready to give the false god of Islam a chance to shatter its soul completely. The math checks out every time.

Nothing new under the sun. Just another civilization sprinting toward its chosen darkness, proud all the way.

God help us all.

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Obama claims the country is now less tolerant of differing opinions than when he was in charge



Former President Barack Obama expressed concern in a CNN interview Thursday that the United States has become less tolerant since he left office, stressing that this is a problem shared by both Republicans and Democrats.

Obama told CNN's Christiane Amanpour that "democratic institutions are creaky." He made clear he wasn't necessarily referring to the indictment of the Democratic incumbent's top rival ahead of the 2024 presidential election, which he suggested serves as evidence that no one is above the law.

Rather, the former president indicated he is more concerned "with the fact that not just one particular individual is being accused of undermining existing laws, but that more broadly we’ve seen — whether it’s through the gerrymandering of districts, whether it’s trying to silence critics through changes in legislative process, whether it’s attempts to intimidate the press — a strand of anti-democratic sentiment that we’ve seen in the United States."

"It’s something that is right now most prominent in the Republican Party, but I don’t think it’s something that is unique to one party," said the former president. "I think there is less tolerance for ideas that don’t suit us."

Obama stressed that the "habits of a free and open exchange of ideas and the idea that we all agree to the rules of the same game ... even if the outcomes aren't always the ones we like" have "weakened since I left office, and we're gonna need to strengthen them again."

The former president attributed the breakdown of bipartisanship and tolerance, in part, to the isolation of information.

"If you're watching Fox News or following some right-wing radio host or getting Facebook feeds within that bubble, your reality is different than if you read the New York Times or watch [CNN]," he said. "When people are getting such fundamentally different facts, or what they think to be facts, and their worldviews are so skewed in one direction or another, and it's very hard for democracy to work."

Although Obama intimated in his CNN interview that intolerance, anti-democratic sentiment, and the silencing of critics are on the rise, these trends appear to have preceded his departure from office.

The Pew Research Center found that partisan polarization surged in the Obama years, which he led into with the suggestion that elements of the working class, frustrated with economic conditions, "cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations."

The Internal Revenue Service, under the Obama administration, discriminated against hundreds of conservative groups in their applications for tax-exempt status. On the basis of their names and politics, these groups' applications were singled out, delayed, and denied.

The Obama Justice Department determined in 2015 that no one at the IRS would be penalized in the scandal, and key proponents retired with full federal benefits, reported PBS.

Only after Obama left office did the IRS get around to expressing its "sincere apology."

While Obama indicated critics are now being silenced by elements of the state, at least more than they had been when he was in charge, Pulitzer-prize winning New York Times journalist Matt Apuzzo underscored at a Duke University event in 2017 that nothing in the years following Obama's tenure came close to the "chilling effect" the former president's crackdown on journalists and leaks had on the profession, reported the Duke Chronicle.

The New York Post indicated that Apuzzo, who like the Times' Adam Goldman had his phone records seized, called Obama "the most oppressive" for journalists since Richard Nixon.

Obama suggested to the New York Times in 2009 that Fox News, which had been critical of his policies and leadership, was not a legitimate news organization.

The Washington Post reported that the Obama Department of Justice obtained telephone records for then-Fox News journalist James Rosen, who was suspected of obtaining leaked information about North Korea. The Obama administration "used security badge access records to track the reporter's comings and goings," perused his personal emails, and traced the timing of his calls with the supposed leaker.

The Times editorial board wrote, "With the decision to label a Fox News television reporter a possible 'co-conspirator' in a criminal investigation of a news leak, the Obama administration has moved beyond protecting government secrets to threatening fundamental freedoms of the press to gather news."

The Obama DOJ also secretly subpoenaed phone records from Associated Press offices in Washington, Hartford, Connecticut, and New York, again trying to determine the nature of reporters' sources.

"The Obama administration has pursued more such cases than all previous administrations combined," reported the Washington Post.

Depreciated tolerance on racial matters was also a feature under Obama's presidency.

A 2016 Rasmussen Poll found that 60% of likely U.S. voters believed race relations had worsened since Obama's inauguration.

— (@)

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