As many know, Twitter has been renamed X, but that’s not the only thing Elon Musk intends to change about the social media platform.

X CEO Linda Yaccarino says that Musk has had rebranding plans for a long time now to “transform Twitter into X — the everything app,” a “global town square that is fueled by free expression, where the public gathers in real time.”

"'In real time' is what's most important about the vibrancy of X and how people interact with it," Yaccarino says, adding that since Musk acquired the platform, X has transformed "experiences and evolution into long-form video and articles" where people can "subscribe to [their] favorite creators who are now earning a real living on the platform."

“Soon you'll be able to make video chat calls without having to give your phone number to anyone on the platform” and potentially make payments to friends and other creators.

“The rebrand represented really a liberation from Twitter, a liberation that allowed us to evolve past a legacy mindset and a thinking and to reimagine how everyone on Spaces who's listening, everybody who's watching. Around the world, it's going to change how we congregate, how we entertain, how we transact all in one place,” she continues.

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