On June 2, Zach Lahn won the Iowa Republican gubernatorial primary. Campaigning as an "Iowa First" outsider focused on water quality, reducing corporate influence, and core conservative issues, the political newcomer and farmer/businessman pulled off a shocking upset, earning about 38% of the vote in a crowded five-candidate race and narrowly beating Trump-endorsed Rep. Randy Feenstra.

On this episode of the “Steve Deace Show,” Deace extracts “8 lessons” the political right can learn from Lahn’s stunning victory.

Lesson #1: Christian conservatives are changing from being profile-driven to issue-driven.

Deace explains that historically, Iowans have voted for people that look the part.

“We're flyover country, and a lot of times the rest of the country just kind of wants to look down and sneer at us. So understanding us — being from us, one of us — is a big thing,” he says, noting how Iowa’s longtime senior Senator Chuck Grassley has been running successful campaign ads showing him “driving a tractor” for his entire political career.

But Lahn’s victory proved that voting based on profile is “no longer the model.”

“We can now see it's a paradigm shift — that issues now matter more than the profile does,” says Deace, highlighting how Lahn “spoke to the issues” and defeated opponent Adam Steen who “represented the profile.”

Lesson #2: MAHA and Christian conservatives are the coalition of the future.

Lahn’s success was largely a result of his ability to appeal to Make America Healthy Again supporters. Endorsed by RFK Jr.’s MAHA Action PAC, his campaign zeroed in on Iowa's cancer crisis, water toxicity, and use of chemicals and pesticides in farming.

Deace predicts that the union of MAHA advocates and conservative Christians will be the right’s strongest weapon in future elections.

“You see this especially with our mamas and our nanas,” he says, noting how the government’s handling of COVID-19 created a deep skepticism that will surely continue to influence voting.

Lesson #3: Issues still trump everything.

Just days before the primary, Deace — who had earlier endorsed Adam Steen — released a last-minute video endorsement for Lahn, which he says was the “last spackle of frosting on the cake” that pushed him to his razor-thin victory.

But that’s not a pat on his own back. Lahn, Deace argues, was only in the position where he could be nudged to victory because he ran on “hard-right issues.”

“If I put that video out about Zach Lahn, but he hasn't been running all the issue ads they did the last few weeks, does it work? No,” he declares.

“They baked the entire cake. I helped them with the frosting.”

Lahn’s victory, he argues, is proof that “the number-one thing our people want to vote on is issues.”

Lesson #4: This wasn’t a 'loss' for President Trump, but one of his most impressive shows of force yet.

Many political observers and media outlets are interpreting Lahn’s win as a notable loss or setback for Trump, who endorsed Feenstra.

But Deace pushes back on that narrative. “Folks, this was actually one of the most impressive shows of force that Trump's ever had with an endorsement,” he counters.

Deace marvels that Trump was able to “[take] a candidate that his own base did not like, who saw his negatives go up by 20 points in the last three months” and “in less than four days with no major media in our state” made him jump “at least 10 points.”

“He got people to vote for a guy they didn't like because they like him more,” he says, calling it an “incredibly impressive feat.”

Even more impressive is that Trump was able to accomplish this despite rural Iowans suffering the most from the rise in diesel prices thanks to the U.S.' ongoing conflict with Iran. The fact that Feenstra only narrowly lost to Lahn is proof of how deep Iowa’s Trump loyalty runs.

Lesson #5: The generational divide is real, and it’s here.

“What we saw is Feenstra won the oldest of voters, and Zach Lahn won every other group,” says Deace.

“If you're 65 or older, you narrowly voted for Randy Feenstra, and if you were under 65, you narrowly voted for Zach Lahn,” he continues, noting that this same dynamic played out in the Thomas Massie-Ed Gallrein race.

Deace interprets this as proof of the “generational divide” within the Republican voter base.

Lesson #6: Reports of the demise of TPUSA continue to be greatly exaggerated.

Since the atrocious assassination of Turning Point USA founder Charlie Kirk in September 2025, several outlets have reported that the nonprofit, which is heavily credited with helping Trump get re-elected in 2024, is losing influence.

But Deace says Lahn’s victory debunks this claim.

Immediately after Trump endorsed Feenstra, TPUSA formally endorsed Lahn, which Deace speculates was not a counter-endorsement but rather coincidental timing.

Even though this was the first time TPUSA has ever gone against Trump, the organization stuck with the endorsement and went “all in,” with door-knockers and full effort the weekend leading up to the primary, proving TPUSA is still a strong, committed organization.

Deace calls it “a helmet sticker for TPUSA.”

Lesson #7: If you don’t come in with your money or already have high name ID, you probably can’t beat the establishment in a statewide election.

Deace argues that in today’s environment, it’s almost impossible for a first-time candidate like Adam Steen to win a statewide race unless he comes with wealth (like Lahn) or already has high name recognition — because campaigns are very expensive.

The other factor at play is Trump’s “king” power. His endorsement holds so much weight that major donors and organizations are scared to back anyone else, fearing that Trump might endorse an opponent and make the investment worthless.

That’s why Feenstra, who was “as dead as Star Wars” on the Thursday before the primary, almost won, says Deace. Trump’s last-second endorsement was powerful enough to boost him from hopeless to the narrow runner-up.

Lesson #8: Nominate candidates who energize and unify the base.

Deace argues that Lahn is a much stronger general election candidate than Randy Feenstra because Iowa Republicans have a huge built-in advantage: “over 200,000 more registered voters than Democrats.”

Feenstra, he says, “disappointed” and “dissed” the conservative base as a congressman, which would negatively affect voter turnout. At the same time, Democrats would do what they always do and call him “the worst, most Nazi, most homophobic, transphobic, racist that's ever racisted and transphobited.”

With Lahn, however, the base is actually excited and unified, meaning more Republicans will actually show up to vote in November.

“With Zach, we have a chance to control what we can control — mobilize, unite our base, inspire our base with messaging they want to vote for, not branding they want to vote against,” says Deace.

To hear more, watch the episode above.

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