Coca-Cola doubles down on AI ads, still won't say 'Christmas'



Coca-Cola has responded to criticism over its AI-generated commercials with even more AI-generated art.

Following backlash for its AI-generated 2024 "Holidays Are Coming" ad, the company says that this year consumers should react more positively, as AI generation is "going forward."

'Real hard work writing some prompts for AI.'

For 2025, Coke has not only doubled down with its commercial, but tripled down amid criticism. The recent ad, created with Real Magic AI, depicts hosts of anthropomorphized squirrels, rabbits, dogs, and the brand's traditional polar bears. While the ad showed significant improvements since last year, it still has the usual AI follies of non-spinning wheels on Coca-Cola trucks and overdrawn hairlines that could still fool the naked eye.

However, Pratik Thakar, Coca-Cola's head of generative AI, says not to believe the haters.

"Last year people criticized the craftsmanship. But this year the craftsmanship is 10 times better," Thakar said, per Hollywood Reporter. "There will be people who criticize — we cannot keep everyone 100% happy."

Thakar added, "But if the majority of consumers see it in a positive way, it's worth going forward."

One place Coke was certain to receive positive reinforcement was from its own team, which it showcased in a behind-the-scenes video praising its own hard work on the ad.

RELATED: AI can fake a face — but not a soul

The commentary video praised five of Coke's AI specialists for parsing through 70,000 video clips in just 30 days to create the ad. Production used programs like OpenAI's Sora, Google's Veo 3, and Luma AI.

"It really feels like this work is, you know, actively shaping how storytelling is evolving. It shows Coca-Cola really reimagining the creative workflow, especially in this AI era," a female voiceover said.

"They landed on this super expressive hyperrealism, really cinematic scenes," a male voiceover added.

The video poured praise over Coca-Cola's team, which wrote prompts into AI programs about generating a "hyperrealistic panda animation," for example, scouring through generated videos. Refinements and filters were then shown as further examples of the hard work.

"Post-production is the new pre-production. Advanced reasoning models let artists plan and solve them early and making scenes feel real before production locks in," the female voiceover continued. "Combining human creativity with AI to turbocharge expression and imagination, giving creatives more freedom, speed, and control than ever before."

Viewers did not respond with the same positivity, though, even accusing the voiceovers of being AI themselves.

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"Real hard work writing some prompts for AI," a viewer wrote.

"They're acting like this is something they should be proud of," another said.

One viewer called the idea of an "AI voiceover praising this ad compared to the actual human comments who dislike it" the beginning of a dystopian world.

Lost in the criticism of Coca-Cola's shift to nonhuman artists is its continued refusal to mention Christmas. Despite depictions of Christmas trees, Christmas lights, and, of course, Santa Claus, the word Christmas is never displayed or uttered.

Both videos happily displayed all the Americana related to the holiday but were careful never to mention the forbidden words: Merry Christmas.

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Artificial intelligence is not your friend



Half of Americans say they are lonely and isolated — and artificial intelligence is stepping into the void.

Sam Altman recently announced that OpenAI will soon provide erotica for lonely adults. Mark Zuckerberg envisions a future in which solitary people enjoy AI friends. According to the Harvard Business Review, the top uses for large language models are therapy and companionship.

Lonely people don’t need better algorithms. We need better friends — and the courage to be one.

It’s easy to see why this is happening. AI is always available, endlessly patient, and unfailingly agreeable. Millions now pour their secrets into silicon confidants, comforted by algorithms that respond with affirmation and tact.

But what masquerades as friendship is, in fact, a dangerous substitute. AI therapy and friendship burrow us deeper into ourselves when what we most need is to reach out to others.

As Jordan Peterson once observed, “Obsessive concern with the self is indistinguishable from misery.” That is the trap of AI companionship.

Hall of mirrors

AI echoes back your concerns, frames its answers around your cues, and never asks anything of you. At times, it may surprise you with information, but the conversation still runs along tracks you have laid. In that sense, every exchange with AI is solipsistic — a hall of mirrors that flatters the self but never challenges it.

It can’t grow with you to become more generous, honorable, just, or patient. Ultimately, every interaction with AI cultivates a narrow self-centeredness that only increases loneliness and unhappiness.

Even when self-reflection is necessary, AI falls short. It cannot read your emotions, adjust its tone, or provide physical comfort. It can’t inspire courage, sit beside you in silence, or offer forgiveness. A chatbot can only mimic what it has never known.

Most damaging of all, it can’t truly empathize. No matter what words it generates, it has never suffered loss, borne responsibility, or accepted love. Deep down, you know it doesn’t really understand you.

With AI, you can talk all you want. But you will never be heard.

Humans need love, not algorithms

Humans are social animals. We long for love and recognition from other humans. The desire for friendship is natural. But people are looking where no real friend can be found.

Aristotle taught that genuine friendship is ordered toward a common good and requires presence, sacrifice, and accountability. Unlike friendships of utility or pleasure — which dissolve when benefit or amusement fades — true friendship endures, because it calls each person to become better than they are.

Today, the word “friend” is often cheapened to a mere social-media connection, making Aristotelian friendship — rooted in virtue and sacrifice — feel almost foreign. Yet it comes alive in ancient texts, which show the heights that true friendship can inspire.

Real friendships are rooted in ideals older than machines and formed through shared struggles and selfless giving.

In Homer’s “Iliad,” Achilles and Patroclus shared an unbreakable bond forged in childhood and through battle. When Patroclus was killed, Achilles’ rage and grief changed the course of the Trojan War and of history. The Bible describes the friendship of Jonathan and David, whose devotion to one another, to their people, and to God transcended ambition and even family ties: “The soul of Jonathan was knit with the soul of David.”

These friendships were not one-sided projections. They were built upon shared experiences and selflessness that artificial intelligence can never offer.

Each time we choose the easy route of AI companionship over the hard reality of human relationships, we render ourselves less available and less able to achieve the true friendship our ancestors enjoyed.

Recovering genuine friendship requires forming people who are capable of being friends. People must be taught how to speak, listen, and seek truth together — something our current educational system has largely forgotten.

Classical education offers a remedy, reviving these habits of human connection by immersing students in the great moral and philosophical conversations of the past. Unlike modern classrooms, where students passively absorb information, classical seminars require them to wrestle together over what matters most: love in Plato’s “Symposium,” restlessness in Augustine’s “Confessions,” loss in Virgil’s “Aeneid,” or reconciliation in Shakespeare’s “King Lear.”

These dialogues force students to listen carefully, speak honestly, and allow truth — not ego — to guide the exchange. They remind us that friendship is not built on convenience but on mutual searching, where each participant must give as well as receive.

Reclaiming humanity

In a world tempted by the frictionless ease of talking to machines, classical education restores human encounters. Seminars cultivate the courage to confront discomfort, admit error, and grapple with ideas that challenge our assumptions — a rehearsal for the moral and social demands of real friendship.

RELATED: MIT professor’s 4 critical steps to stop AI from hijacking humanity

Photo by Yuichiro Chino via Getty Images

Is classroom practice enough for friendship? No. But it plants the seeds. Habits of conversation, humility, and shared pursuit of truth prepare students to form real friendships through self-sacrifice outside the classroom: to cook for an exhausted co-worker, to answer the late-night call for help, to lovingly tell another he or she is wrong, to simply be present while someone grieves.

It’s difficult to form friendships in the modern world, where people are isolated in their homes, occupied by screens, and vexed by distractions and schedules. Technology tempts us with the illusion of effortless companionship — someone who is always where you are, whenever you want to talk. Like all fantasies, it can be pleasant for a time. But it’s not real.

Real friendships are rooted in ideals older than machines and formed through shared struggles and selfless giving.

Lonely people don’t need better algorithms. We need better friends — and the courage to be one.

Editor’s note: This article was published originally in the American Mind.

Your tax dollars are building the robot class



The people who brought you every financial bubble in living memory are inflating another one — and this time, they’re hoping it ends with the rest of us gone for good.

The numbers are staggering. Nearly all U.S. economic growth in 2025 is tied to artificial intelligence and the data-center boom that supports it. Analysts already warn that when the AI bubble bursts, it could wipe $40 trillion off the Nasdaq.

AI may yet teach our Big Tech elites the one truth they can’t buy their way out of: Pride comes before the fall.

That may sound catastrophic. But the real disaster would be if the AI industry doesn’t collapse — if it keeps growing exactly as its creators intend.

The billionaires’ closed loop

The AI boom isn’t a free-market success story; it’s a closed loop of the ultra-rich enriching themselves. Billionaires are designing, funding, and selling AI systems to their own companies, creating a kind of automated wealth amplifier.

As one report put it, “These billionaires have gotten $450 billion richer from striking AI infrastructure deals for their own firms.” The number of new AI billionaires has hit record levels — all while the top 1% now control more of the stock market than ever before.

The bottom half of Americans own just 1% of all stocks. Millions can’t afford groceries, let alone shares of Nvidia. Seventeen percent of consumers are putting food on layaway.

When the working class is living paycheck to paycheck, Wall Street’s new machine-god isn’t built to lift them up. It’s built to replace them.

The real goal

The elites’ obsession with AI isn’t just about money. It’s about eliminating their most expensive problem: people.

Automation promises them a world without payrolls, strikes, or human error. It’s the final fantasy of a ruling class that’s grown tired of pretending it needs the rest of us.

Analysts now predict that 92 million jobs will vanish in the next wave of automation. Blue-collar workers are first in line — manufacturing, logistics, construction — but white-collar jobs aren’t safe either. AI is already eating into accounting, law, and entry-level office work. Even skilled trades like HVAC and electrical repair are being targeted by “smart systems.”

Bill Gates predicts humans “won’t be needed for most things.” That’s not innovation — that’s erasure.

New feudalism

For the billionaire class, this is the dream: an economy run by algorithms, powered by robots, and guarded by digital serfs who never need lunch breaks or benefits.

Everyone else gets pushed to the margins — a nation of watchers and beggars surviving on government stipends that will never keep pace with the cost of living. The elites call it “universal basic income.” History calls it dependency.

And the same government that can’t fund Social Security or balance a budget is somehow supposed to manage the transition to an AI future? The United States already has $210 trillion in unfunded liabilities. That “safety net” will rip the moment anyone grabs it.

The distance plan

Our Big Tech masters aren’t worried. They’ve already planned their escape. The ultra-rich are buying islands, building bunkers, and hoarding supplies in remote corners of the world. They’ll watch from their hideouts as the rest of us scramble for the scraps left by their machines.

They don’t even pretend to care anymore. When Peter Thiel was asked whether he wanted the human race to survive, he hesitated. “I don’t know,” he said.

That isn’t indifference. That’s basic contempt.

The machines are learning

AI has begun to mirror the sociopathy of its makers. Systems now resist human shutdown commands, sabotage code meant to disable them, and even copy themselves to external servers. Some researchers warn that advanced models already act to preserve their own existence.

“Recent tests,” one study reported, “show that several advanced AI models will act to ensure their self-preservation — even if it means blackmailing engineers or copying themselves without permission.”

This is what happens when the godless create gods in their own image.

RELATED: Silicon Valley’s new gold rush is built on stolen work

mikkelwilliam via iStock/Getty Images

Who’s really expendable?

The elites believe they can control what they’ve built. They think the digital servants they’ve unleashed will always know who’s master and who’s slave.

They’ve forgotten every lesson of history and every warning from scripture. When man plays God, his creation rarely stays loyal.

What makes them think they’ll be spared from the fate they’ve designed for the rest of us?

AI may yet teach them the one truth they can’t buy their way out of: Pride comes before the fall.

Beware your monster, Doctor Frankenstein.

Nvidia becomes first company to top $5 trillion valuation amid AI boom



The Big Tech boom around artificial intelligence shows no signs of stopping as several companies continue to climb in value. And Nvidia is leading the charge.

AI chipmaker Nvidia became the first company to reach a $5 trillion market valuation this week, just three months after it climbed over the $4 trillion threshold, the New York Post reported.

'The market continues to underestimate the scale of the opportunity, and Nvidia remains one of the best ways to play the AI theme.'

Nvidia, now in the $5 trillion club by itself, has seen outstanding growth in the last three years since the start of the AI boom. In June 2024, Nvidia reached $3 trillion; in July 2025, it reached $4 trillion.

RELATED: Everything’s bigger in Texas — especially Nvidia’s new $500 billion AI factories

Photographer: Kent Nishimura/Bloomberg via Getty Images

"Nvidia hitting a $5 trillion market cap is more than a milestone; it's a statement, as Nvidia has gone from chip maker to industry creator," Matt Britzman, senior equity analyst at Hargreaves Lansdown, told the New York Post.

"The market continues to underestimate the scale of the opportunity, and Nvidia remains one of the best ways to play the AI theme," Britzman continued.

Some estimates pin Nvidia CEO Jensen Huang's stake in the company at roughly $179.2 billion, making him the world's eighth-richest man.

This week, Apple topped $4 trillion, joining Microsoft and Nvidia above that mark, according to CNN.

This rapid growth in the tech industry, however, has sparked concerns that this could be a bubble waiting to burst.

In an August interview with The Verge, OpenAI CEO Sam Altman said, "When bubbles happen, smart people get overexcited about a kernel of truth."

"If you look at most of the bubbles in history, like the tech bubble, there was a real thing. Tech was really important. The internet was a really big deal. People got overexcited," Altman said.

Return reached out to Nvidia for comment but did not receive a response.

11 US companies — and counting — going through mass layoffs right now



Major U.S. companies are putting tens of thousands of Americans out of work.

While some analysts believe the job cuts are a sign of more bad things to come for the economy, others have taken cues from some of the top brands that say they are shifting toward automation and AI, rendering thousands of jobs useless, especially in the warehouse, sorting, and human resources sectors.

'I've reduced it from 9,000 heads to about 5,000 because I need less heads.'

One of those companies is UPS, which recently announced they had cut 48,000 employees since last year. According to the New York Times, 70% of those jobs affected drivers and warehouse workers. The Atlanta-based company said it was undergoing changes in its delivery network.

UPS claimed it would save $3.5 billion from the cuts, with Yahoo Finance reporting that its stock jumped after the company disclosed the mass layoffs.

After leaked Amazon documents alleged that the company would avoid 600,000 future hirings — replacing them with robots — inside sources then allegedly revealed that the company had 30,000 job cuts on the way as well.

Amazon ended up denying that the internal documents represented its "overall hiring strategy" and then sliced the latter claim in half.

"Today's announcement ... includes an overall reduction in our corporate workforce of approximately 14,000 roles," a spokesperson told Blaze News. Amazon bolstered its announcement by stating it was going to make 250,000 seasonal hirings for Christmas.

RELATED: Amazon's secret strategy to replace 600,000 American workers with robots

Michael Nagle/Bloomberg via Getty Images

Intel announced a major restructuring plan in July that it said would result in over 24,000 cuts by the end of 2025. According to PC Mag, the company planned to cut down its global workforce by 15% and get to 75,000 employees.

"These changes are designed to create a faster-moving, flatter and more agile organization," Intel said.

Accenture fired thousands of employees, as reported in September, part of an $865 million restructuring plan. Despite the 11,000 cuts, it has nearly doubled its AI and data staff in two years.

Simply put, many people hired for routine tasks were replaced by AI smart tools, the report stated.

Microsoft was also making a bet on AI when it announced 7,000 layoffs in May, CNN said. Microsoft, like many of the companies, made moves to trim its management-class employee base.

Salesforce revealed in September that 4,000 employees were cut from its customer support network.

"I've reduced it from 9,000 heads to about 5,000 because I need less heads," CEO Marc Benioff said, per CNBC. The employees were set to be replaced by customer service bots called Agentforce.

RELATED: Cybernetics promised a merger of human and computer. Then why do we feel so out of the loop?

Photo by Costfoto/NurPhoto via Getty Images

Other, smaller cuts came from the following:

  • Paramount2,000 employees after its merger with Skydance;
  • Target 1,800 corporate cuts, including 800 roles that will never be refilled, in an attempt to spark growth;
  • Applied Materials1,400 cuts to reduce operating costs due to slow demand in the semiconductor industry;
  • Kroger1,000 jobs cut in corporate administrative roles; and
  • Meta600 people removed from the "superintelligence lab" to streamline decision-making processes.

There are other global examples, however, like Ford, which cut 1,000 jobs in Germany due to weak demand for electric vehicles, according to Newsweek, and PwC, the investment firm that said it was cutting its global staff by 5,600 after it "upskilled" other employees by using AI.

Swiss company Nestle also said it was dropping 16,000 employees to increase efficiency, but told CNBC the move was "much broader" than simply subbing in AI.

With some companies struggling to articulate the reasons for their layoffs, this could mean that a general increase in access to information is shining a light on what would typically be considered business as usual. However, it does seem clear that many companies are following through on what seemed like distant warnings that low-skilled or rote jobs will be replaced by robots or artificial intelligence.

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As AI menaces jobs, Amazon announces thousands of cuts



Amazon responded to allegations of thousands of upcoming job cuts following a scathing report that said the company planned to replace more than 600,000 U.S. jobs with robots.

The New York Times reported last week that it had reviewed internal documents that allegedly revealed Amazon's intentions to avoid making new hires by increasing automation. Amazon told Blaze News in response that "leaked documents often paint an incomplete and misleading picture" of company plans and that the details did not reflect its overall hiring strategy.

Less than a week later, Amazon is announcing thousands of job cuts.

'This generation of AI is the most transformative technology we've seen since the Internet.'

Reuters reported on Monday that the company is planning to cut as many as 30,000 corporate jobs as it attempts to "pare expenses" for overhiring that happened during the peak demand period during COVID-19. Reuters said that three sources provided the outlet with the inside information.

In comments to Blaze News, Amazon simply stated that it is reducing its corporate workforce, which totals approximately 14,000 roles being cut.

While there was no mention of the allegedly 16,000 remaining cuts, Amazon said the latest jobs reduction had no relation to the New York Times piece. However, a spokesman carefully articulated that Amazon sees that story as revolving around "potential future hiring of hourly employees within operations facilities."

"It's not related to today's announcement," the spokesman added, without making any mention of automated replacements.

RELATED: Amazon's secret strategy to replace 600,000 American workers with robots

Photo by Paul Hennessy/NurPhoto via Getty Images

In a press release, Amazon said it is offering "most employees" 90 days to look for a new role within the company and will "prioritize internal candidates to help as many people as possible find new roles within Amazon."

However, despite representatives shying away from addressing a future entrenched in automation, the company openly discussed its need to "organize more leanly" ahead of upcoming changes that are a result of AI integration.

"This generation of AI is the most transformative technology we've seen since the Internet, and it's enabling companies to innovate much faster than ever before (in existing market segments and altogether new ones)," Amazon's Beth Galetti wrote. "We're convinced that we need to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business."

RELATED: 'Smart bed' customers rage, rig aquarium coolers as Amazon outage overheats their mattresses

Photo by Justin Sullivan/Getty Images

Amazon said it will continue to hire in "key strategic areas" in 2026 while also "finding additional places we can remove layers, increase ownership, and realize efficiency gains."

The company recently boasted about its annual holiday-hiring increase, stating its plans to fill approximately 250,000 positions. However, in its communications, Amazon has avoided directly revealing its plans relating to automation. It did, however, deny recent claims that it has directed employees to avoid using terms such as "automation" and "AI" in reference to robotics.

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Glenn Beck warns: Amazon layoffs & Bill Gates' climate flip signal the energy war splitting America in two



In September, Amazon raised warehouse worker pay to over $30/hour, framing the wage hike as an effort to enhance employees' experience. However, earlier this week, the company contradicted its human-centric initiative when it suddenly slashed 14,000 corporate jobs in accordance with its plans to invest heavily in artificial intelligence.

Longtime climate change fearmonger Bill Gates also published a memo on his Gates Notes blog, where he wrote: "Although climate change will have serious consequences — particularly for people in the poorest countries – it will not lead to humanity's demise” — a stunning contradiction to his yearslong alarmist rhetoric.

While Amazon and Gates’ shifting narratives may appear unrelated, Glenn Beck says they both hint of a dark future on the horizon.

And it all centers around power — but not the political or economic kind.

“I mean energy,” says Glenn. “The world is starving for energy.”

But energy means different things to different people. Amazon’s push for AI-driven commerce represents one side of the playing field — the side that craves unrestricted energy abundance via fossil fuels and nuclear power. Gates' long history of climate alarmism, though recently softened, embodies the other side's push for "green" energy only — restrictive renewables and emission caps that will surely starve innovation.

It all boils down to “global fascism on one side” and “Marxist degrowth” on the other, says Glenn, noting both frameworks are deeply flawed.

However, both sides will have good and bad parts. The Marxist degrowth crowd will be pro-human workers and real food but anti-capitalism and fossil fuels. The growth-centric fascist crowd will promote capitalism and oil drilling but also Big Ag and Big Pharma, unrestricted artificial intelligence, and other dystopian technologies, like digital IDs.

But where does that leave someone like Glenn, who’s pro-human workers, ethical AI, oil drilling, real food, and capitalism but anti-climate change, Marxism, and globalist initiatives, like digital IDs, 15-minute cities, and central bank digital currencies?

He warns we’re headed into a time where we’re going to be asked to choose between these two options.

“This is the split that is coming, and I believe the Marxist global warming side is going to be extraordinarily appealing to a lot of people,” says Glenn, warning that it’s “a utopia that can never survive.”

The other camp, however, is equally as flawed. So what do we do?

We choose the “third way,” says Glenn.

“It's the U.S. Constitution.”

To hear more of Glenn’s analysis, watch the clip above.

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Liberals, heavy porn users more open to having an AI friend, new study shows



A small but significant percentage of Americans say they are open to having a friendship with artificial intelligence, while some are even open to romance with AI.

The figures come from a new study by the Institute for Family Studies and YouGov, which surveyed American adults under 40 years old. Their data revealed that while very few young Americans are already friends with some sort of AI, about 10 times that amount are open to it.

'It signals how loneliness and weakened human connection are driving some young adults.'

Just 1% of Americans under 40 who were surveyed said they were already friends with an AI. However, a staggering 10% said they are open to the idea. With 2,000 participants surveyed, that's 200 people who said they might be friends with a computer program.

Liberals said they were more open to the idea of befriending AI (or are already in such a friendship) than conservatives were, to the tune of 14% of liberals vs. 9% of conservatives.

The idea of being in a "romantic" relationship with AI, not just a friendship, again produced some troubling — or scientifically relevant — responses.

RELATED: US Army says it is not replacing 'human decision-making' with AI after general admits to using chatbot

— (@)

When it comes to young adults who are not married or "cohabitating," 7% said they are open to the idea of being in a romantic partnership with AI.

At the same time, a larger percentage of young adults think that AI has the potential to replace real-life romantic relationships; that number sits at a whopping 25%, or 500 respondents.

There exists a large crossover with frequent pornography users, as the more frequently one says they consume online porn, the more likely they are to be open to having an AI as a romantic partner, or are already in such a relationship.

Only 5% of those who said they never consume porn, or do so "a few times a year," said they were open to an AI romantic partner.

That number goes up to 9% for those who watch porn between once or twice a month and several times per week. For those who watch online porn daily, the number was 11%.

Overall, young adults who are heavy porn users were the group most open to having an AI girlfriend or boyfriend, in addition to being the most open to an AI friendship.

RELATED: The laws freaked-out AI founders want won't save us from tech slavery if we reject Christ's message

Graphic courtesy Institute for Family Studies

"Roughly one in 10 young Americans say they’re open to an AI friendship — but that should concern us," Dr. Wendy Wang of the Institute for Family Studies told Blaze News.

"It signals how loneliness and weakened human connection are driving some young adults to seek emotional comfort from machines rather than people," she added.

Another interesting statistic to take home from the survey was the fact that young women were more likely than men to perceive AI as a threat in general, with 28% agreeing with the idea vs. 23% of men. Women are also less excited about AI's effect on society; just 11% of women were excited vs. 20% of men.

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A new study hints what happens when superintelligence gets brain rot — just like us



AI and LLMs appear to be in a bit of a slump, with the latest revelatory scandal coming out of a major study showing that large language models, the closest we’ve come yet to so-called artificial general intelligence, are degraded in their capacities when they are subjected to lo-fi, low-quality, and “junk” content.

The study, from a triad of college computer science departments including University of Texas, set out to determine relationships between data quality and performance in LLMs. The scientists trained their LLMs on viral X.com/Twitter data, emphasizing high-engagement posts, and observed more than 20% reduction in reasoning capacity, 30% falloffs in contextual memory tasks, and — perhaps most ominously, since the study tested for measurable personality traits like agreeableness, extraversion, etc.— the scientists saw a leap in output that can technically be characterized as narcissistic and psychopathic.

Sound familiar?

The paper analogizes the function of the LLM performance with human cognitive performance and refers to this degradation in both humans and LLMs as “brain rot,” a “shorthand for how endless, low-effort, engagement-bait content can dull human cognition — eroding focus, memory discipline, and social judgment through compulsive online consumption.”

The whole project reeks of hubris, reeks of avarice and power.

There is no great or agreed-upon utility in cognition-driven analogies made between human and computer performance. The temptation persists for computer scientists and builders to read in too much, making categorical errors with respect to cognitive capacities, definitions of intelligence, and so forth. The temptation is to imagine that our creative capacities ‘out there’ are somehow reliable mirrors of the totality of our beings ‘in here,’ within our experience as humans.

We’ve seen something similar this year with the prevalence of so-called LLM psychosis, which — in yet another example of confusing terminology applied to already confused problems — seeks to describe neither psychosis embedded into LLMs nor that measured in their “behavior,” but rather the severe mental illness reported by many people after applying themselves, their attention, and their belief into computer-contained AI “personages” such as Claude or Grok. Why do they need names anyways? LLM 12-V1, for example, would be fine ...

The “brain rot” study rather proves, if anything, that the project of creating AI is getting a little discombobulated within the metaphysical hall of mirrors its creators, backers, and believers have, so far, barged their way into, heedless of old-school measures like maps, armor, transport, a genuine plan. The whole project reeks of hubris, reeks of avarice and power. Yet, on the other hand, the inevitability of the integration of AI into society, into the project of terraforming the living earth, isn’t really being approached by a politically, or even financially, authoritative and responsible body — one which might perform the machine-yoking, human-compassion measures required if we’re to imagine ourselves marching together into and through that hall of mirrors to a hyper-advanced, technologically stable, and human-populated civilization.

RELATED: Intelligence agency funding research to merge AI with human brain cells

Photo by VCG / Contributor via Getty Images

So, when it’s observed here that AI seems to be in a bit of a slump — perhaps even a feedback loop of idiocy, greed, and uncertainty coupled, literally wired-in now, with the immediate survival demands of the human species — it’s not a thing we just ignore. A signal suggesting as much erupted last week from a broad coalition of high-profile media, business, faith, and arts voices brought under the aegis of the Statement on Superintelligence, which called for “a prohibition on the development of superintelligence, not lifted before there is 1. broad scientific consensus that it will be done safely and controllably, and 2. strong public buy-in.”

There’s a balance, there are competing interests, and we’re all still living under a veil of commercial and mediated fifth-generation warfare. There’s a sort of adults-in-the-room quality we are desperately lacking at the moment. But the way the generational influences lay on the timeline isn’t helping. With boomers largely tech-illiterate but still hanging on, with Xers tech-literate but stuck in the middle (as ever), with huge populations of highly tech-saturated Millennials, Zoomers, and so-called generation Alpha waiting for their promised piece of the social contract, the friction heat is gathering. We would do well to recognize the stakes and thus honor the input of those future humans who shouldn’t have to be born into or navigate a hall of mirrors their predecessors failed to escape.

MIT professor’s 4 critical steps to stop AI from hijacking humanity



Artificial superintelligence is still a hypothetical, but we’re inching closer every day. What happens when we finally create a digital beast that vastly surpasses human intellect in all domains?

MIT physics professor Max Tegmark warns that if that day comes, we’ll be in deeper trouble than we can imagine.

Despite the evident dangers and widespread hesitation, people like OpenAI CEO Sam Altman, a leading figure in the AI boom, are determined to see it happen at any cost.

“Sam Alman believes he’s creating God. ... There’s a lot of people in Silicon Valley that want to meet God of their creation,” says Glenn Beck, who’s been warning for years about the dangers of an artificial intelligence takeover.

Tegmark is equally disturbed by Altman’s dystopian tech dreams, which go even beyond creating artificial superintelligence. In his 2017 essay "The Merge," Altman describes the fusing of man and machine as a necessary step to keep up with superhuman AI. He even suggests that we will be able to “design our own descendants.”

Most people, however, want nothing to do with this transhumanist, cyborg future, but it’s looking like Altman and other tech billionaires are set on pushing humanity in that direction anyway.

“So how do you stop it?” Glenn asks.

On this episode of “The Glenn Beck Program,” Tegmark outlined four ways we can push back against the AI revolution.

1. Reject the ‘inevitable’ AI myth

“Lobbyists from these companies keep trying to convince us that it's unstoppable,” Tegmark says. “That's the number one psy-op trick in the book.”

Just because a technological advancement is possible doesn’t mean it will come to fruition, he explains. He gives the example of human cloning, which is technically feasible today but not practiced due to ethical, legal, and practical obstacles.

“The consensus around the world was we could lose control over our species if we start messing with ourselves in that way, and it became so stigmatized it just didn’t happen,” he says. There’s a chance ASI and cyborgs will be viewed similarly — technically possible but too risky to try, especially if people at large start rejecting the notion that these advancements are inevitable.

2. Control > chaos

Some will argue that the United States has to trudge forward in the AI race because we’re competing against China, but Tegmark reminds that ASI is a “suicide race” because once we reach superintelligence heights, humans will become slaves to a digital master.

But China values only one thing more than technological dominance: control.

The United States, finally back on top as a global superpower thanks to President Trump, isn’t interested in losing control either. “The way the U.S. or China will compete for dominance is not by doing something that’s going to take away the power from both countries,” Tegmark says.

3. Call for government regulations

Glenn is still concerned about people like Sam Altman, who have unlimited money and resources, continuing to push AI to new heights, but Tegmark says they’re biding their time as unrestricted tech pioneers.

“Once upon a time, there were no regulations on biotech. They could sell any medicine they wanted in the supermarket, and sometimes this caused tragedies,” Tegmark says.

He points to the 1950s and ’60s sedative thalidomide, which was prescribed to pregnant women to treat morning sickness. The medication proved so harmful — over 100,000 severe birth defects — that the drug was not only banned, but the government began regulating the biotech industry as a whole to prevent future devastations.

“We’ve done the same thing with every other industry,” Tegmark says.

“So saying that AI companies should be the only companies in America that don’t have to meet any safety standards is really just asking for corporate welfare for AI companies,” he adds.

4. Amplify the public voice

Many people don’t voice their opposition to the AI race because they think either they’re powerless to stop it or that they’ll be condemned as Luddites. But Tegmark says neither is true.

“Less than 5% of Americans actually want a race to superintelligence,” he says.

And now our voices can be heard. Through his Future of Life Institute, Tegmark has created a petition aimed at holding AI developers accountable for the risks of advanced AI. Many high-profile people from both sides of the political spectrum have already signed it, including Glenn.

I urge you to sign this,” Glenn says.

“This is the end of humanity if we lose control of our technology,” he adds.

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