White culture exists — and America is losing it



Jeremy Carl, Trump-appointee and author of “The Unprotected Class,” faced a grilling at the United States Senate when Sen. Chris Murphy (D-Conn.) tore into his beliefs on “white identity.”

“You’re now retreating to ethnic identity. You don’t speak about ethnic identity. You speak about white identity. So tell me the values that stitch together white identity and that make it different than black identity,” Murphy asked.

“I would say that the white church is very different than the black church in terms of its tone and style on average. Foodways could often be different. Music could be different, if you look at the Super Bowl halftime show, which was not in English this year,” Carl explained.

Murphy responded, “So our ability to access white churches or white food or white music is being erased?”


“I am concerned with the majority common American culture that we had for some time, that through particularly mass immigration, I think has become much more balkanized, and I think that weakens us,” Carl said.

BlazeTV host Jonathan “Lomez” Keeperman is of the mind that Carl is right.

“On second viewing, I mean, I watched this live, and by the way, in the context of this hour-long Senate hearing, he was just getting grilled from all directions ... he was being accused of anti-feminism, he was being accused by [Sen.] John Curtis of Utah [R] for not being, like, sufficiently loyal to Israel. And then there was this white thing,” Lomez tells BlazeTV co-host Christopher Rufo on “Rufo & Lomez.”

“And I think what we saw there was him a little bit stumbling through the answer, but it’s actually the right answer. I mean, he gives the right answer, the specific details,” Lomez continues.

Lomez points out that there are different parts of American culture, and different races have their own piece.

“I’m not saying this, by the way, just to please a liberal listener. It’s all true, OK? This is all deeply embedded in our culture and the common culture as well, but it is predominantly what we might call 'white,'” he explains.

“When you turn on Netflix or something, or like Hulu, or just turn on the TV, there’s BET. There’s Black Entertainment Channel, and there’s black stories to enjoy with your family on Hulu, and then there’s Asian stories, and you know, you get the whole diaspora of all these different groups,” he continues.

“There’s no white channel, there’s no white story section ... because ... that is the baseline culture that these other things are kind of orbiting around and existing within. And what Jeremy is suggesting here is that we are losing that common culture. We are losing that common white culture,” he adds.

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America’s cultural comeback: American Eagle swaps woke ads for Sydney Sweeney and Shelby GT350



Under President Donald Trump, America is undergoing an incredible transformation through his MAGA agenda that puts the country and the American people first.

But policy isn’t the only thing that’s changing. The culture is following suit. Take American Eagle Outfitters’ recent blue jeans commercial as an example. The 2025 denim advertisement features American actress Sydney Sweeney — who’s gained significant attention for her curvaceous, Marilyn Monroe-esque figure — driving a 1965 Shelby Mustang GT350.

It’s a commercial that draws on celebrity appeal and classic, nostalgic American imagery. And more importantly, it’s a return to commonsense, agenda-free marketing.

Glenn Beck and co-host Stu Burguiere compare American Eagle’s new ad to the one they pushed in 2019, which crammed a woke agenda down consumers’ throats.

The 2019 advertisement features an overweight African-American woman with purple hair whom Glenn describes as a “Lizzo-style woman.”

The Sweeney ad, in contrast, “is directly aimed at American men,” Glenn says, specifically “the kind of men that everyone has said for the last 10 years should be ashamed of themselves.”

While Stu agrees that Sweeney is certainly appealing to the typical male, the commercial, he believes, is excellent marketing because it is aimed not at men but at “the typical American woman” — the person “who’s buying the jeans.”

The ad, he says, asks women, “Don’t you want to look good for men?”

“What [American Eagle is] acknowledging there is, ‘Hey, men and women are attracted to each other,’ he says. “When you present an image of a woman who’s attractive to men, women might want to buy the products that make them also look attractive to men, and that’s okay.”

But for years, the primary goal of marketing — to sell goods and services — was supplanted by DEI, body positivity, and other progressive agendas, often at the expense of profit.

The fact that American Eagle is returning to agenda-free marketing is evidence that the cultural tides are turning.

“This ad would not have happened a few years ago,” even “just two years ago,” Glenn says.

The problem, he explains, was never that companies included diverse body types in their marketing campaigns. In fact, that’s necessary to appeal to a broad audience. The problem was that for several years, nearly all advertising was “glorifying [being] fat” — a move straight out of the progressive playbook.

What it did, Stu explains, is normalize and encourage people toward mediocrity, but that’s not what America is about. America is about excellence and “aspiring towards something.”

To hear more of Glenn and Stu’s commentary, watch the episode above.

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Kid Rock gets brutally honest with Glenn Beck about 'cowboy culture,' politics, and how to be an American 'bad***'



Music legend Kid Rock sat down with Blaze Media co-founder Glenn Beck this week in a wide-ranging interview that touches on everything from MAGA politics to rodeo clowns, Blaze News can report.

As might be expected, Rock, whose given name is Bob Ritchie, spent much of the time talking about the current political climate in America now that President Donald Trump is back in the Oval Office.

Rock told Beck that he has supported Trump, a well-known "business guy," from the moment he rode down the escalator to announce his candidacy for president in 2015.

"The America of business has sucked for decades and decades. It's like, let somebody who knows how to run a business get in there," Rock recalled thinking at the time. "So I endorsed him."

'I'm actually going to try to unite this country, and ... at the end of the month, I'm taking Bill Maher to the White House for dinner.'

Rock said he once considered himself socially liberal and fiscally conservative, but the transgenderism issue forced him out of that libertarian mindset. "I was like, these people are just nuts!" Rock said.

"I really don't care what anybody does," he reiterated. "I'm like, 'live and let live,' to a certain extent — but then it just got too nuts."

Though Rock views transgenderism as a mental illness, he said he will gladly engage in a political discussion with just about anyone, so long as they remain "reasonable." In fact, he's so determined to help Americans on the left and right find "common ground" that he even plans to introduce Trump to Bill Maher, a left-leaning pundit and fierce Trump critic.

"I'm actually going to try to unite this country, and ... at the end of the month, I'm taking Bill Maher to the White House for dinner," Rock told Beck.

"We just gotta start somewhere," Rock added, indicating that the meeting would be more about bringing people together than resolving political differences.

"We could just break bread, have some laughs, take a picture, and be like, 'Hey, you know, we don't agree on everything, but we got along,'" he explained.

As strange as the idea of Trump, Rock, and Maher gathered around the White House dinner table may seem, Rock hinted that Trump may have already agreed to it. According to Rock, Trump said, "Yeah, do it. Let's do it."

Neither the White House nor a representative for Maher responded to Blaze News' request for comment.

'There's something about the West that is American unlike any other place.'

Though Rock said he normally likes to keep his musical performances apolitical, he said he is so committed to Trump and the Trump agenda that he will host a series of concerts this summer that will basically be "MAGA rallies." He also expressed hope that Vice President JD Vance will succeed Trump in 2028.

However, Rock and Beck did not limit their discussion to politics. In fact, they spent much of their time discussing traditional American culture, especially the mysticism of the American West.

"There's something about the West that is American unlike any other place," asserted Beck, who grew up in Washington state.

Rock agreed, claiming that the rugged cowboy is a uniquely American figure. "It's kind of embedded in our culture, and America owns that, you know, cowboy culture," Rock replied.

"It's the greatest movies. It's the greatest tales, whether it's campfire sing-alongs or cowboys and Indians, whatever it is, it's just arguably tough — just the coolest American thing ever."

Raised in a rural area north of Detroit, Rock has apparently embraced the cowboy image. He has even joined forces with the Professional Bull Riders league to present Kid Rock's Rock N Rodeo, a "revolutionary new rodeo event during the PBR World Finals."

Rock and Beck both agreed that the rodeo lifestyle is "badass."

"It's one of the toughest sports," Rock said. "They're just tough people."

Beck admitted that he came to appreciate the toughness of rodeo personalities after he made the mistake of blithely likening himself to a rodeo clown:

"I remember I was on CNN, and I used to call myself a rodeo clown: 'I'm just a rodeo clown' — until ... the president of the Rodeo Clown Association wrote to me and said, 'Do you know what rodeo clowns do?' And I'm like, 'OK, you're right. You're right.' I mean, it is really badass."

In their nearly hour-long chat, Rock and Beck touched on other subjects, including Cybertrucks, Diddy, problems with Ticketmaster, and the ways that Gen X may save us all from the "pussification of America." Watch the full episode of "The Glenn Beck Program" podcast featuring Kid Rock by clicking here.

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