America’s cultural comeback: American Eagle swaps woke ads for Sydney Sweeney and Shelby GT350
Under President Donald Trump, America is undergoing an incredible transformation through his MAGA agenda that puts the country and the American people first.
But policy isn’t the only thing that’s changing. The culture is following suit. Take American Eagle Outfitters’ recent blue jeans commercial as an example. The 2025 denim advertisement features American actress Sydney Sweeney — who’s gained significant attention for her curvaceous, Marilyn Monroe-esque figure — driving a 1965 Shelby Mustang GT350.
It’s a commercial that draws on celebrity appeal and classic, nostalgic American imagery. And more importantly, it’s a return to commonsense, agenda-free marketing.
Glenn Beck and co-host Stu Burguiere compare American Eagle’s new ad to the one they pushed in 2019, which crammed a woke agenda down consumers’ throats.
The 2019 advertisement features an overweight African-American woman with purple hair whom Glenn describes as a “Lizzo-style woman.”
The Sweeney ad, in contrast, “is directly aimed at American men,” Glenn says, specifically “the kind of men that everyone has said for the last 10 years should be ashamed of themselves.”
While Stu agrees that Sweeney is certainly appealing to the typical male, the commercial, he believes, is excellent marketing because it is aimed not at men but at “the typical American woman” — the person “who’s buying the jeans.”
The ad, he says, asks women, “Don’t you want to look good for men?”
“What [American Eagle is] acknowledging there is, ‘Hey, men and women are attracted to each other,’ he says. “When you present an image of a woman who’s attractive to men, women might want to buy the products that make them also look attractive to men, and that’s okay.”
But for years, the primary goal of marketing — to sell goods and services — was supplanted by DEI, body positivity, and other progressive agendas, often at the expense of profit.
The fact that American Eagle is returning to agenda-free marketing is evidence that the cultural tides are turning.
“This ad would not have happened a few years ago,” even “just two years ago,” Glenn says.
The problem, he explains, was never that companies included diverse body types in their marketing campaigns. In fact, that’s necessary to appeal to a broad audience. The problem was that for several years, nearly all advertising was “glorifying [being] fat” — a move straight out of the progressive playbook.
What it did, Stu explains, is normalize and encourage people toward mediocrity, but that’s not what America is about. America is about excellence and “aspiring towards something.”
To hear more of Glenn and Stu’s commentary, watch the episode above.
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Kid Rock gets brutally honest with Glenn Beck about 'cowboy culture,' politics, and how to be an American 'bad***'
Music legend Kid Rock sat down with Blaze Media co-founder Glenn Beck this week in a wide-ranging interview that touches on everything from MAGA politics to rodeo clowns, Blaze News can report.
As might be expected, Rock, whose given name is Bob Ritchie, spent much of the time talking about the current political climate in America now that President Donald Trump is back in the Oval Office.
Rock told Beck that he has supported Trump, a well-known "business guy," from the moment he rode down the escalator to announce his candidacy for president in 2015.
"The America of business has sucked for decades and decades. It's like, let somebody who knows how to run a business get in there," Rock recalled thinking at the time. "So I endorsed him."
'I'm actually going to try to unite this country, and ... at the end of the month, I'm taking Bill Maher to the White House for dinner.'
Rock said he once considered himself socially liberal and fiscally conservative, but the transgenderism issue forced him out of that libertarian mindset. "I was like, these people are just nuts!" Rock said.
"I really don't care what anybody does," he reiterated. "I'm like, 'live and let live,' to a certain extent — but then it just got too nuts."
Though Rock views transgenderism as a mental illness, he said he will gladly engage in a political discussion with just about anyone, so long as they remain "reasonable." In fact, he's so determined to help Americans on the left and right find "common ground" that he even plans to introduce Trump to Bill Maher, a left-leaning pundit and fierce Trump critic.
"I'm actually going to try to unite this country, and ... at the end of the month, I'm taking Bill Maher to the White House for dinner," Rock told Beck.
"We just gotta start somewhere," Rock added, indicating that the meeting would be more about bringing people together than resolving political differences.
"We could just break bread, have some laughs, take a picture, and be like, 'Hey, you know, we don't agree on everything, but we got along,'" he explained.
As strange as the idea of Trump, Rock, and Maher gathered around the White House dinner table may seem, Rock hinted that Trump may have already agreed to it. According to Rock, Trump said, "Yeah, do it. Let's do it."
Neither the White House nor a representative for Maher responded to Blaze News' request for comment.
'There's something about the West that is American unlike any other place.'
Though Rock said he normally likes to keep his musical performances apolitical, he said he is so committed to Trump and the Trump agenda that he will host a series of concerts this summer that will basically be "MAGA rallies." He also expressed hope that Vice President JD Vance will succeed Trump in 2028.
However, Rock and Beck did not limit their discussion to politics. In fact, they spent much of their time discussing traditional American culture, especially the mysticism of the American West.
"There's something about the West that is American unlike any other place," asserted Beck, who grew up in Washington state.
Rock agreed, claiming that the rugged cowboy is a uniquely American figure. "It's kind of embedded in our culture, and America owns that, you know, cowboy culture," Rock replied.
"It's the greatest movies. It's the greatest tales, whether it's campfire sing-alongs or cowboys and Indians, whatever it is, it's just arguably tough — just the coolest American thing ever."
Raised in a rural area north of Detroit, Rock has apparently embraced the cowboy image. He has even joined forces with the Professional Bull Riders league to present Kid Rock's Rock N Rodeo, a "revolutionary new rodeo event during the PBR World Finals."
Rock and Beck both agreed that the rodeo lifestyle is "badass."
"It's one of the toughest sports," Rock said. "They're just tough people."
Beck admitted that he came to appreciate the toughness of rodeo personalities after he made the mistake of blithely likening himself to a rodeo clown:
"I remember I was on CNN, and I used to call myself a rodeo clown: 'I'm just a rodeo clown' — until ... the president of the Rodeo Clown Association wrote to me and said, 'Do you know what rodeo clowns do?' And I'm like, 'OK, you're right. You're right.' I mean, it is really badass."
In their nearly hour-long chat, Rock and Beck touched on other subjects, including Cybertrucks, Diddy, problems with Ticketmaster, and the ways that Gen X may save us all from the "pussification of America." Watch the full episode of "The Glenn Beck Program" podcast featuring Kid Rock by clicking here.
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Corporate Music Is Killing Classic Country And Its American Values
[rebelmouse-proxy-image https://thefederalist.com/wp-content/uploads/2024/12/Screenshot-2024-12-04-at-2.02.04 PM-1200x675.png crop_info="%7B%22image%22%3A%20%22https%3A//thefederalist.com/wp-content/uploads/2024/12/Screenshot-2024-12-04-at-2.02.04%5Cu202fPM-1200x675.png%22%7D" expand=1]Large corporations have strayed from the American values of classic country music, but some young artists are keeping the tradition alive.
Whitlock: Highland Park massacre a reminder that only God can resurrect America
It feels like America died yesterday. Dead on the Fourth of July.
That’s how it felt Monday when I learned a gunman killed six and injured at least three dozen more during an Independence Day parade in Highland Park, Illinois.
What was born on the Fourth of July – a system of governance predicated on the belief that all men are created equal and endowed by their creator with unalienable rights – died on the Fourth of July. For 246 years, that belief united the states of America. That belief is gone now. It’s been eradicated from the minds of too many Americans for this country to remain whole.
The United States of America has been balkanized, polarized, and demonized to the point that we can no longer joyfully and unapologetically celebrate our birthday.
The New York Times, the nation’s alleged newspaper of record, claims the real founding of this country was in 1619 and the real motivation was slavery, not freedom. ESPN, the worldwide leader in sports, published a piece Monday denigrating the Fourth and arguing that a three-hour riot at the Capitol, the overturning of Roe v. Wade, the demise of Colin Kaepernick’s NFL career, Jack Del Rio calling January 6 a “dust-up,” and Justice Clarence Thomas’ objection to same-sex marriage prove America’s irreparable wickedness.
Half the country sees the American flag as a symbol of oppression and pride as a virtue.
We’re dead. Dead on the Fourth of July.
Robert Crimo, a 22-year-old kid arrested for the Highland Park shooting, allegedly ended what 46-year-old Crispus Attucks started on March 5, 1770. Accurate historians won’t credit Crimo with America’s death. The autopsy will show that the greatest experiment in human history succumbed to the cancer of cultural rot and the rejection of biblical truth. Highland Park, Uvalde, Waukesha, the summer of George Floyd riots, the COVID lockdowns, the family-friendly drag queen grooming, the New York Times 1619 Project, Trump derangement, critical race theory, and the vilification of law enforcement are all byproducts of the cultural decay.
Those of you hoping midterm elections will save this country will be greatly disappointed. Politics cannot fix what’s wrong with America. There are no political solutions to spiritual problems.
America is in need of a resurrection, a miracle, a spiritual rebirth.
Our current culture will continue to manufacture Robert Crimos the same way factory assembly lines produce SUVs. American culture is narcissistic by any means necessary and views the right to kill as fundamental to freedom.
The alleged killer Crimo sought attention and worth through the celebration of death. Like the Waukesha alleged mass murderer, Darrell Brooks, Crimo fashioned himself a rapper. Using the name “Awake,” Crimo rapped inside a classroom and insinuated he might one day shoot schoolchildren. YouTube has taken down his content.
Why?
Crimo’s rap content is no different, no more demonic, than the standard commercialized and celebrated rap music. A rapper in Florida, YNW Melly, sits in jail today waiting to be tried this summer for two cases of premeditated murder. Melly’s most popular song, which has more than 500 million views on YouTube, is "Murder on My Mind." It’s every bit as wicked and demented as Crimo’s rap content.
Crimo and Melly simply mimic the content of rap music’s biggest stars. Watch Dr. Dre and Ice Cube’s "Natural Born Killaz" video. Watch Snoop Dogg’s "Murder Was the Case." It’s an ode celebrating the deal Snoop cut with Satan. Watch 50 Cent’s "Many Men." It celebrates a revenge killing.
American culture is sick and depraved.
Educators are fighting for the right to talk with 5-, 6-, and 7-year-olds about sexuality and gender. An adult talking about sex with kids was considered perversion in my childhood. Now we’re bringing drag queens into schools and libraries to teach kids to read. The people who object to this perversion are deemed villains.
The rejection of religious faith has empowered a culture of fear. We shut down the country because of COVID, a bad version of the flu. We denied kids an education because of COVID. We forced kids to wear masks and avoid interaction because of fear of COVID. We stole two years of their childhood out of fear.
American culture is sick and depraved.
Elle Duncan, an ESPN broadcaster, released a video encouraging so-called “girl dads” to fight for abortion rights. She argued that women’s freedom is directly related to their access to abortion. Modern American culture is obsessed with murder. It’s reflected in our music, our TV shows, our perception of freedom.
We have rejected God’s natural order.
This nation’s founding documents were based on God’s natural order. This country was built for families. Family is at the center of a biblical worldview. The Founding Fathers could not predict that this country would abandon God’s prescribed family structure – man, woman, and children. How could they see that future?
In the 1700s, family was essential to survival. Men and women absolutely needed each other for survival. We still do. But we’ve convinced ourselves that we don’t. Technological advances have fooled us into believing that families are luxury items. Before the industrial revolution, when most work was backbreaking and hunting and farming were necessary for eating, women believed men were necessary and a force for good. The laws and customs established during that time frame reflected man’s essentialness to survival and woman’s essentialness to reproduction.
Two hundred years later, we look back and call those men and women unenlightened. Were they? I’m not so sure.
As it relates to family, we’re far more unenlightened than the founders. We don’t believe in family. We think it’s optional and unimportant. We think there’s no penalty for killing a child in the womb or walking away from a marriage when things turn difficult.
We think the Second Amendment, which grants us the ability to protect our rights, is destroying America. The destruction of family and the abandonment of God are destroying America.
The attack on God, family, and guns killed America.
Squires: Vote, but remember government should serve our interests, not run our lives
Luther Campbell (aka “Uncle Luke”) recently started an important debate on the importance of voting when he asked the following question on Twitter:
“Give me five reasons why Black people should Vote in the next election. Give me five BLACK promises that has [sic] been fulfilled by politicians in the last election. MAYOR & PRESIDENT”
The former leader of the rap group 2 Live Crew received responses from several prominent public figures. Joy Reid listed access to abortion and voting rights among her reasons. Ana Navarro, a co-host on "The View," listed the names of the ten people shot and killed in the recent Buffalo mass shooting as her reasons. Jemele Hill responded to Luke’s tweet by asking how not voting would help black people.
Voting is one of the most important rights that comes with citizenship. The fight for equal citizenship for African-Americans was the result of over 300 years of political engagement and social agitation. Subsequent generations owe a debt of gratitude to those who risked life and limb to ensure black people could have legal access to every aspect of political and social life in this country.
They used the political process to achieve equal protection under the law. Black politicians, pundits, and intellectuals today talk about voting in life-and-death terms because they think social and economic progress can also be delivered through the ballot box.
Unlike them, I don’t believe the most intractable issues facing black people today can be fixed through electoral politics. At best, politicians can create policies and programs that provide access to opportunity and promote social mobility.
The growth of government in size and scope over the past 60 years has unfortunately been accompanied by a contraction in every other part of our culture. Americans of all backgrounds now look to the government to solve every problem, from drug addiction to obesity. That worldview takes responsibility away from families, religious institutions, nonprofit organizations, and the private sector.
An overemphasis on politics is often a convenient distraction from addressing important changes in culture. Regardless of race and ethnicity, family formation and the ordering of marriage before children has more to do with norms, values, and priorities than the size of child tax credits or the new interest rate. Every policy discussion today can ultimately be traced back to the state of the American family.
School choice is good public policy because it places education decisions in the hands of parents, but having more options is not the same as improving achievement. Successful students need good schools run by competent and caring teachers and administrators, parents who instill a love of learning and set high standards, and a sense of agency over their own education. Voting can have a direct impact on the schoolhouse, but it has little effect on whether I read to the children in my house.
The same goes for young men who turn city streets into shooting ranges. Children learn the boundaries of acceptable behavior in their homes, not the voting booth. Politicians can advocate for policies that punish criminals to protect law-abiding citizens, but they are not responsible for teaching children that carjacking strangers – or shooting innocent people in a grocery store – is wrong.
Politics matter, but so does culture.
The irony is that Luke is one of the most significant figures in turning rap music from a genre that reported on the gritty realities of urban life to one that celebrated the excesses of the high life. What started as a raw form of journalism was transformed into the neatly packaged promotion of hedonism.
The influence of media on culture is only questioned when it comes to hip-hop. The same black people who argue that "The Birth of a Nation," blackface, and minstrel shows from over 100 years ago still have significant effects on the self- and external perception of black people also argue that the images and lyrics Luke, Snoop Dogg, and their peers created have none.
No one would say the same if white artists in any genre constantly talked about killing black men and made videos with scantily clad black women twerking and simulating sex acts. Representation can’t matter only when it comes to children seeing black doctors, lawyers, and vice presidents. It is impossible to dismiss the impact of hip-hop culture on black boys and girls if we actually believe children emulate financially successful and culturally influential people with whom they identify.
I am not blaming hip-hop for the problems in black America. I am saying that rewarding the cultural norms promoted by hip-hop – particularly violence among men and the degradation of women – promotes those same norms to the people who most readily identify with artists. This is the difference between listening to music as art and consuming it as a lifestyle.
Why would a boy ever think of getting married and raising a family if he’s constantly being told women are for sexual conquest, not holy matrimony?
This is an important question that speaks to the current dynamic between Democrats and heterosexual black men. The left is clear about its intentions and priorities. Democrats, including the black elites who appear frequently on CNN and MSNBC, fight hard for abortion and gender ideology in classrooms because their two most important constituency groups are women and the LGBTQIA+ voters.
They see straight white men as the epitome of power and privilege and straight black men are not far behind. They frequently remind the nation that black women "saved democracy” in 2020, even though over 80% of black men also voted for the current president. Black pundits, professors, and activists are the ones saying that the nuclear family is obsolete, fathers are overrated, and the government – not men – is responsible for protecting and providing for women and children.
Black men must decide whether we want to be big or small when it comes to our roles in our homes and communities. Like all Americans, we should remember that we vote because we want politicians to serve our interests, not because we need heroes to save our lives.
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