Book becomes best-seller after Eagles receiver AJ Brown spotted reading on the sidelines during playoff game



Philadelphia Eagles wide receiver A.J. Brown made an unintentional advertisement for a self-help book during a playoff game that pushed it to become a best-seller.

With just one catch for 10 yards in the Eagles' win over the Green Bay Packers last Sunday, fans thought Brown was visibly showing his displeasure with the franchise when he was spotted reading a book on the sidelines.

"A.J. Brown ... is a little frustrated, obviously, hasn't seen too many balls today. ... He's going to read a little passage here," a Fox announcer said, as Brown was shown on screen taking out the book.

As Amazon later reported, the book Brown was reading immediately shot to No. 1 on Amazon's best-selling books list, with readers directly referring to having seen Brown with the title.

The book in question is titled, "Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life," by Jim Murphy, a former professional baseball player.

It is described as a "life guide that has developed world champions, empowered athletes to become world #1, and ... transformed their hearts and minds."

Some of the book reviews hilariously referred to Brown on the sidelines.

"I came for the game and stayed for the book circle. This book isn't just a snap read, but also doesn't need a tush push to get through. It's a great call for everyone."

Another five-star review read, "Great book to read on the sidelines during difficult times in the game."

"This book changed my life. A must read. Go birds," another apparent Eagles fan wrote.

"I love this book almost as much as I love AJ Brown. Go Birds," a fan wrote with an Eagles logo at the end.

Amazingly, at the time of this publication, the book is still atop Amazon's list.

'I'm not a distraction.'

After the Eagles' 22-10 victory, Brown was asked by reporters in the locker room about his sideline study session.

"There's been a lot of reaction to you reading the book on the sideline," an off-screen reporter asked. "It's No. 1 on Amazon now. What's your reaction, I guess, to all the craziness about it?"

"A lot. But, you know, none of that stuff really matters," Brown replied, in a serious tone. "I'll continue to be myself. I'm not pretending. It's not a facade or anything. You know? So, you know, who cares who don't like it?"

Brown then got a little more animated, showing some frustration.

"I'm a three-time old Pro Bowler. Yes. I'm gonna pop my s**t. That is what it is, and, you know, I do that for myself. And I don't care. Like, I'm not a distraction. You know? So most importantly, I go out there and do my job. So all the other s**t, you know, it don't matter."

The Eagles will host the Los Angeles Rams on Sunday at Lincoln Financial Field in the divisional round of the playoffs.

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Bozell & Graham: Mark Levin takes on the press

Best-selling author and talk radio star Mark Levin has another terrific new book that debuted at No. 1 on the charts. The media habitually ignore Levin's books -- no New York Times reviews, no TV interviews, nothing -- and it must drive them insane that he still sells millions of copies. But this one's called "Unfreedom of the Press," and it's a direct shot at them, so some may find it impossible to resist a response. One has already responded and in so doing explains why Levin chose to unload on her profession.

Book critic Annalisa Quinn took to National Public Radio's website to give her studied review. She was not pleased. She wanted her readers to know that. "'Unfreedom Of The Press' Is Full Of Bombast And Bile" was her title. This is really something, coming from NPR, which has uncorked bombastic and bilious attacks on conservatives, including conservative talk radio, for years.

Quinn began by describing Levin as "long considered fringe," an interesting proposition. His audience is arguably a hundredfold larger than anything on NPR would be if the network weren't massively government-subsidized over decades. This illustrates Levin's point exactly. The media are dominated by progressive snobs, and condescending elitism is what they do best. Then they wonder why the rubes in the red states refuse to genuflect in their presence.

The NPR reviewer isn't really interested in the book's arguments at all. She strangely dismisses the book as "largely filler. Quotations and paraphrasing make up the majority of the book's central chapters." The book has "the air of a padded student essay."

Those inconvenient truths, to quote an NPR favorite. How do you prove media bias without evidence -- quotations? When Levin runs a long string of vicious anti-Trump quotes from the leftist media comparing the president to the deadliest villains, from Mussolini to Manson, that's not "filler." That's more evidence.

But it gets worse. Quinn claims that Levin "often appears to misunderstand the sources he quotes, either because he does not notice or chooses to ignore humor, irony, or nuance." To demonstrate this, she cites an infamous Aug. 8, 2016, front-page editorial by New York Times columnist Jim Rutenberg. Quinn claims this article "has been cut to appear to echo Levin's claim about left-wing media bias, when Rutenberg's ultimate point is that harsh coverage of Trump is merited."

There was zero humor or irony or nuance in what Rutenberg wrote that day. Levin quotes big chunks of it, adding up to 225 words. It wasn't "cut to appear" to argue for media bias. Even she half-admits Rutenberg was arguing in favor of "harsh" anti-Trump bias! Rutenberg wanted journalistic resistance "that will stand up to history's judgment," because fairness would be "untenable."

So what on earth is Levin failing to understand? Better put: How did this woman miss the mark so ... completely? Perhaps because of her leftist bias? Is there humor or irony or nuance in her silly analysis that now we, too, don't notice?

This is why the liberals don't want to engage with Levin or his books. Most won't seriously debate serious conservatives because as with issues like these, it's a lost cause. There are laws of nature, and this horse manure doesn't fly. They spent eight long years ignoring or dismissing the foibles of Obama while advancing anything he deemed necessary. When Obama aide Ben Rhodes boasted -- in The New York Times! -- that he had easily created an "echo chamber" in the press to promote their Iran arms deal, they didn't blink in surprise or embarrassment. They winked.

When Obama was president, there was no resistance, no argument for "standing up to history's judgment." There was only teamwork. The team is still intact, now devoted to the proposition that this president ought never to have been elected and now must be removed.

Buy "Unfreedom of the Press." Just imagine what will be the look on Annalisa Quinn's face when she learns Levin has sold another million copies.

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