Anheuser-Busch heir commits to buying back his family's business if offered: 'Make that brand great again'



Anheuser-Busch heir Billy Busch offered to buy back the company that bears his family name if Anheuser-Busch InBev, the international beer conglomerate that owns the iconic brand, offered to sell it.

Speaking on OutKick with Tomi Lahren, Busch predicted that Anheuser-Busch InBev will experience a long road to recovery after facing a months-long boycott for partnering with transgender influencer Dylan Mulvaney — if the company can recover at all. And if the Belgium-based company wants to offload what may now be a liability, Busch said he would be happy to buy it back.

"If they don't want that brand any longer, sell it back to the Busch family. Sell it to me. I'll be the first in line to buy that brand back from you, and we'll make that brand great again," Busch said.

Anheuser-Busch Heir Billy Busch On Bud Light Collapse! | Tomi Lahren is Fearless www.youtube.com

If that happened, Busch said the first thing he would do is apologize to Bud Light's customers and restore Anheuser-Busch's culture, which was known for appreciation of its customers and its employees.

"That culture is completely gone now," Busch said.

The difference between Anheuser-Busch's history of success and its downward spiral under InBev's control, Busch said, is that his family understood their customers.

"They knew who their drinkers were," Busch said. "They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days."

"We've always cared very, very much about the people in America. What made this company great was America, of course," he continued.

Current company leadership made a critical error by relying on people educated in "woke colleges" to run advertising, Busch went on to say. It's how Bud Light, for example, ended up hiring an executive who seemingly looked down upon the blue-collar, "fratty" image the Bud Light brand had spent years building.

"When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you're making a big mistake," Busch said. "You need to go out there and understand who your core customer is."

Anheuser-Busch is hemorrhaging revenue and selling off subsidiary brands after losing its place as the producer of America's No. 1 beer. Business wisdom says now just might be the right time to sell.

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Anheuser-Busch heir says ancestors 'rolled over in their graves' over Dylan Mulvaney partnership — and refuses to back down when challenged



An heir to the Anheuser-Busch fortune slammed the company that bears his family name on Friday for tarnishing the company's image after partnering with transgender activist Dylan Mulvaney.

Speaking with TMZ, Busch said his ancestors "rolled over in their graves" when Bud Light partnered with Mulvaney.

"I think my family — my ancestors would have rolled over in their graves," Busch said of Bud Light's decision to celebrate Mulvaney's gender transition by plastering his face on one of the signature blue beer cans.

"They were very patriotic — they loved this country and what it stood for," Busch continued. "They believed that transgender, gays — that sort of thing — was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed into people's faces."

Busch said that Anheuser-Busch's massive success was driven by his family's abilities in marketing and their understanding of AB's core customer — something Anheuser-Busch InBev executives betrayed.

"You know, I think people who drink beer, I think they're your common folk. I think they are the blue-collar worker who goes and works hard every single day," Busch said.

"The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don’t think that’s what they're looking for," he explained. "They want their beer to be truly American, truly patriotic, as it always has been. Truly, America's beer, which Bud Light was and probably isn't any longer."

TMZ's Harvey Levin registered strong disagreement with Busch. He said Bud Light is facing a massive boycott because its customers are prejudiced against LGBT people.

But Busch held his ground, refusing to concede that putting Mulvaney's face on a Bud Light can was a wise marketing decision.


Anheuser-Busch Heir Says Bud Light's Transgender Ad Was Insult To Beer Drinkers www.youtube.com

Anheuser-Busch experienced a brutal second quarter in the U.S. in the face of the boycott.

Not only was Bud Light dethroned as America's No. 1 beer, but the company has hemorrhaged revenue — to the tune of approximately $400 million — and laid off hundreds of corporate employees.

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