Critics blast Jaguar over weird new car-less ad: 'Jaguar just pulled a Bud Light'



The British luxury vehicle brand Jaguar released a bizarre new ad Tuesday, prompting intense criticism along with questions about whether the company was still in the business of making cars and whether it may have confused November for so-called Pride month.

Jaguar leaned into the backlash to its loud and car-less campaign ostensibly celebrating deviancy, suggesting that its hackneyed call to defy the "ordinary" — already uniformly and reflexively resisted by massive companies, Western governments, the media, and various other institutions unmoored by tradition — was an introduction to "the future."

Provocative advertisements have long been used to court controversy, secure earned media, and remind the public that a company and its products still exist.

Facing a chicken delivery management crisis in the United Kingdom and widespread closures, the KFC Corporation leaned on the creative agency Mother in 2018 for a novel way to simultaneously apologize and advertise — printing "FCK," the anagram of its brand name, on chicken buckets.

Volkswagen ran its playful "Think Small" campaign in the 1960s to promote the Beetle.

Red Bull, evidently keen to sell more energy drinks, had Austrian skydiver Felix Baumgartner take a helium balloon up to an altitude of 39 kilometers, jump, break the sound barrier, and land on his feet in New Mexico.

Apple released an ad earlier this year titled "Crush" in which a compressor destroyed the various tools and means for real-world artistic endeavors and in-person activities that its new device would apparently replace and virtualize.

On Tuesday, Jaguar gave it a go, launching an ad campaign on social media with the caption "Copy nothing."

The video opens with a feminine individual with a Pacman-shaped afro leading five androgynous individuals dressed in misshapen apparel out of an elevator and onto a pink moonscape.

The text "delete ordinary" appears over a subsequent shot of an individual painting white lines.

'Fire your marketing team.'

In the following shot, a masculine figure wearing a dress and wielding a yellow sledgehammer appears in a blue room with the text "Break moulds."

Finally, the cast of androgynes, now joined by a heavyset black woman, crews together on the pink moonscape and strikes a well-choreographed pose.

Tesla CEO Elon Musk said in response to the ad, "Do you sell cars?"

Conservative writer and author Peachy Keenan shared a screenshot of the opening still and wrote, "You lost me at :01."

Keenan added, "Copy nothing [b]ut the worst, stalest cultural trends so you can subvert a storied brand. Congrats and no thanks."

"Well ... we know where the advertising team for Bud Light went," wrote Nick Freitas, Republican member of the Virginia House of Delegates.

"Jaguar just pulled a Bud Light," wrote End Wokeness. "Wtf is this?"

Conservative filmmaker Robby Starbuck tweeted, "Fire your marketing team and drop the woke stuff."

When asked, "What the actual hell is this[?]" the company responded, "The future."

The company's corresponding splash page states, "We're here to delete ordinary. To go bold. To copy nothing."

Rather than credit the Ohio band Devo or fashion designer Pierre Cardin with its new aesthetic, Jaguar said in a release that its "transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world."

Jaguar managing director Rawdon Glover suggested to Car Dealer Magazine that the company is looking to sell to "younger, more affluent, and urban livers."

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The unknown Revolutionary War HERO who sacrificed everything



The American Revolution was led by many men with names we know by heart — Adams, Revere, Hancock, and Washington — to name a few.

But there’s a lesser known name who’s received little to no time in the limelight in the history books: Dr. Joseph Warren of Massachusetts.

“It’s very interesting,” Mark Levin says. “In New England, early on when the war broke out, before 1776, Dr. Joseph Warren was known better than George Washington.”

During the Battle of Bunker Hill, there was a problem that Warren, a leader of the Revolutionary movement in Boston, helped solve.

The colonists were short on gunpowder, so Warren and a few others put together and signed a letter addressed to the Congress of New York asking for help.

“You read that, and you look at that, and you really think about the men who wrote it and signed it, who put everything on the line, everything they had, including their lives,” Levin says, admiring their sacrifice.

When the Patriots ended up running out of gunpowder during this battle, some of them stood firm at the front line while others were ordered to retreat for another day.

“Dr. Warren insisted on staying on the front line. He was a wanted man, they knew who he was,” Levin explains. “The Americans are overwhelmed, they fight hand to hand combat, and one of the higher ranking British officers, as they were charging up the last time, saw Joseph Warren, aimed his pistol at him in nearly point blank range, shot him between the eyes.”

“And so as not to make a martyr out of Dr. Joseph Warren, they would cut him up into pieces, they would burn what was left of him,” he adds, noting that the British forces also urinated on his remains.

The American forces were able to determine that Warren was one of the dead as in his teeth he had some easily identifiable iron, which was made by Paul Revere, who was a metalsmith.

“I tell you that as a personal example, not personal to me, but a specific example, of what took place,” Levin says.


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Britain bans private prescriptions of puberty blockers to kids, citing 'serious danger to health'



Britain has managed in recent months to break the stranglehold of gender ideology. This liberation has been expedited by the April release of Dr. Hilary Cass' final report entitled, "The Independent Review of Gender Identity Services for Children and Young People."

The report, the result of a multiyear investigation now referred to as the Cass Review, was commissioned by National Health Service England in 2020. To the chagrin of LGBT activists and other radicals, the Cass Review effectively demolished gender ideologues' arguments in favor of genital mutilation, puberty blockers, and other so-called "gender-affirming care."

The Cass Review noted, for instance, that the "systematic review showed no clear evidence that social transition in childhood has any positive or negative mental health outcomes, and relatively weak evidence for any effect in adolescence."

It also indicated that while puberty blockers "exert their intended effect in suppressing puberty," they compromise bone density and have no apparent impact on "gender dysphoria or body satisfaction."

Among the report's various recommendations was a call for a moratorium on prescriptions of puberty blockers to kids.

The British government heeded Cass' suggestion this week, banning puberty blockers in private clinics.

'Today I have taken bold action to protect children.'

British Secretary of State for Health and Social Care Victoria Atkins tweeted, "Today I have taken bold action to protect children following the Cass Review, using emergency powers to ban puberty blockers for new treatments of gender dysphoria from private clinics and for all purposes from overseas prescribers into Great Britain."

The drugs in question, luteinizing hormone-releasing hormone agonists, also known as GnRHa, have long been used to chemically castrate sex offenders.

Blaze News previously reported that these sex offender drugs were rebranded in recent years as puberty blockers and offered to confused children despite evidence showing that such treatments deplete victims' bone density, create sexless adults, hamper cognitive development, and produce mood disorders.

National Health Service England banned them in public clinics in March, recognizing them as neither safe nor effective.

The health minister's Wednesday order, "The Medicines (Gonadotrophin-Releasing Hormone Analogues) (Emergency Prohibition) (England, Wales and Scotland) Order 2024," will now spare children from the sex offender drugs outside the government system as well, prohibiting the sale or supply of GnRH analogues.

The order, which goes into effect on June 3, states that the ban is necessary "to avoid serious danger to health."

"Our children deserve health care that is compassionate, caring, and careful, and that is what a Conservative Government would deliver," said Atkins, who indicated the ban will also close prescription loopholes.

Gender ideologues and other radicals sporting pronouns in their profiles lashed out at Atkins as they had at Cass, recycling the now-debunked claims about "gender-affirming care" saving lives.

Chris Noone, a researcher at the University of Galway and a board member on the National LGBT Federation, for instance, said the government's decision to protect children from sex offender drugs was "cruel, heartless & rash. The Cass Review should not dictate policy considering its serious flaws & you have now suddenly taken away a vital support for many children without considering the very likely & very significant harm you will cause them."

The ban was celebrated by others, including former Home Secretary Suella Braverman, who wrote, "This is very welcome. I've met parents in Fareham whose children were put on puberty blockers, regretting it years later. Children must not be placed on puberty blockers as a way of treating gender dysphoria. Child safeguarding must always come first, not gender ideology."

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Museum warns that paintings of the British countryside can evoke 'dark nationalist' feelings



A British museum owned by the University of Cambridge recently tried to shake things up, moving around its displays and providing new signage. In an apparent spasm of self-awareness, the director of the Fitzwilliam Museum denied that his new "inclusive and representative galleries" were "woke." This denial, of course, prompted greater scrutiny.

It turns out the university's 208-year-old collection has been reshuffled and augmented in the service of a leftist agenda — one that seeks to repurpose art as propaganda and takes issue with too great a historical appreciation for the country that was England.

Luke Syson, the director of the Fitzwilliam Museum, shared with the campus paper Varsity in 2021 his apparent contempt for European civilization and its fruits, including his institution and the art that hangs therein.

"[The Fitzwilliam] has collections of material that were considered [historically] as belonging to the category of art, as belonging to civilizations that were deemed to be part of the chain of being that led to our own glorious civilization," Syson told the paper. "Despite the fact that European artists were annexing or citing artwork from Africa, it wasn't regarded as being part of the narrative the Fitzwilliam wanted to tell."

Richard Fitzwilliam was an Anglo-Irish nobleman who effectively founded the museum upon his death, conveying his extensive art collection and library to the University of Cambridge.

According to Syson, the narrative embraced by his long-dead benefactor "was a white, European, male-dominated history of art."

"And even if I thought that was acceptable, the rest of the world doesn't and I don't either," added Syson. "What I would really like us to be doing is to make sure that our public spaces are populated in the right way with works of art that we are commissioning and creating now. ... So we are creating an environment, in Cambridge, say, where you don't walk into colleges and see no people of color, no women: we're actually representing people."

Syson has gotten his way.

The Telegraph reported that the museum has dispensed with chronological displays since art history failed to conform with the inclusivity requirements of the day.

Accordingly, a contemporary black artist's painting of an interracial family will serve as an apparent check on the 18th-century painter William Hogarth's painting of a merchant family in a room now called "identity."

Barbara Walker, a contemporary painter and race obsessive, has her work featured in the same room as centuries-old classics.

Other artists, including John Singer Sargent, were shoehorned into exhibits on the basis of their supposed sexual preferences or immutable characteristics.

"I would love to think that there's a way of telling these larger, more inclusive histories that doesn't feel as if it requires a pushback from those who try to suggest that any interest at all in [this work is] what would now be called 'woke,'" said Syson.

Rebecca Birrel, the woman responsible for overseeing the shuffle, said, "Something I've been very conscious of, doing this particular rehang, is that you want to provide the audience with stories without being overly didactic or determining the meaning of artworks. It's just trying to provide possible readings, possible ways in, rather than definitive explanations."

"You want the work to have the space to speak for itself," added Birrel.

Despite Birrel's suggestion that she doesn't want to be didactic and Syson's aversion to being labeled woke, it is clear from the museum's new signage that they have failed on both counts.

The Telegraph noted that the sign for the nature gallery at the museum — where one can find the beloved English painter John Constable's 1820 "Hampstead Heath" — states, "Landscape paintings were also always entangled with national identity."

"The countryside was seen as a direct link to the past, and therefore a true reflection of the essence of a nation," continues the sign. "Paintings showing rolling English hills or lush French fields reinforced loyalty and pride towards a homeland."

"The darker side of evoking this nationalist feeling is the implication that only those with a historical tie to the land have a right to belong," added the sign.

The sentiment echoes that recently expressed by the British leftist environmental outfit Wildlife and Countryside Link, which suggested to parliamentarians in November that "racist colonial legacies continue to frame nature in the U.K. as a 'white space' and people of color as 'out of place' in these spaces and the environmental sector."

The group also claimed that "it is White British cultural values that have been embedded into the design and management of green spaces and into society's expectations of how people should be engaging with them."

British Home Secretary Suella Braverman, the daughter of migrants from Kenya and Mauritius who indicated last year that multiculturalism has failed, responded by underscoring, "No, the countryside is not racist. ... More left-wing identity politics, victimhood & division. Not everything needs to be about race."

The administrators at the Fitzwilliam Museum are evidently of a different mind, and it's not just those green hills and plains that raised generations of Britons that they figure are at issue.

The sign for the "identity" gallery denigrates many of those depicted on the paintings within, claiming that the portraits of uniformed and wealthy sitters were "vital tools in reinforcing the social order of a white ruling class, leaving very little room for representations of people of color, the working classes or other marginalized people."

The Telegraph highlighted that a portrait of the very man responsible for the museum, Fitzwilliam, is among the condemned. The label for his portrait notes that his wealth "came from his grandfather, Sir Matthew Decker, who had amassed it in part through the transatlantic trade of enslaved African people."

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Bear Grylls shares his excitement over wading into the Jordan where his 'hero' baptized his Lord



Survivalist and former SAS trooper Bear Grylls has made little secret of his faith, stressing in an interview earlier this year, "There's always struggle, there's always hardship, but there's always faith, and faith always wins."

On Monday, Grylls noted on X that he had realized a long-standing dream: "to get in the water that Jesus was baptised in by my hero John the Baptist."

The 49-year-old Briton shared a photo in which he appears waist-deep in water on the east bank of the Jordan River, noting, "The story is so amazing, & it seems wherever Jesus went, that new birth, new life, a new vision followed."

"Bethany Beyond the Jordan," also known as Al-Maghtas, is a Christian pilgrimage site in the Jordan Valley, 5.5 miles away from the Dead Sea. This UNESCO World Heritage site, referenced in the Gospel of John, has reportedly been the place of devotion and religious activities dating back to at least the fourth century.

Grylls added in the post that "Luke (in the [B]ible) was probably a Syrian doctor before he met Jesus. He writes a reliable, poignant account of his life. It's short. I like it."

This is not the first time the survivalist has emphasized his affinity for the Gospel of Luke. In 2021, he expressed his hope that he would be like the second thief crucified next to Jesus in in Luke 23:39, who appears to be granted an express pass in his final moments.

It had always been a dream of mine to get in the water that Jesus was baptised in by my hero John the Baptist. The story is so amazing, & it seems wherever Jesus went, that new birth, new life, a new vision followed. Luke (in the bible) was probably a Syrian doctor before he met\u2026
— Bear Grylls OBE (@Bear Grylls OBE) 1696248991

Speaking to the Christian Post in January, Grylls said, "The world is tougher than it's ever been" and "there are so many things hitting, especially young people from every angle."

"I think we neglect our spirituality at our own peril," continued the Emmy-winning father of three. "If you've got that connection to the Almighty, everything else is window dressing. Spirituality is such a key part of a survivor's toolbox. I say, arguably, it's the number-one thing. If you get that right, everything else is bearable and possible, and achievable. ... The solution is always found in connection with the Almighty."

Last year, he told CBN he had "kind of ditched" his faith at an early age. However, through grief and hardship, it came back to him and with it, newfound strength.

"My faith was, as you say, has been a quiet strength, like a backbone that’s sustained me a lot during those times when you’re at your wits' end, and have nothing more to give," he said. "I think my faith through that journey has been an important thing. I found it hard to talk about for a long time. But I look back now and realize that it takes a proud man to say he never needs any help. I’m not that man now."

Grylls' post preceded celebrity tattoo artist Kat Von D's viral baptism reveal by just one day.

TheBlaze previously reported that Von D, whose real name is Katherine von Drachenberg, has in recent years renounced witchcraft and the occult, having both recognized that there is "a spiritual battle taking place" and determined that she wanted to be on the right side of it. On Tuesday, she circulated footage of her baptism before a packed church of family and friends.

H/T: The Western Journal

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