‘They’re in a bubble’: How Jaguar TANKED an already-failing brand



Not only did British auto manufacturer Jaguar release a bizarre ad campaign featuring androgynous models — but the ads featured no cars.

“I have no idea what Jaguar is trying to sell us in that ad and who thought this was a good idea,” Jill Savage of “Blaze News Tonight” tells Matthew Peterson and WILL agency founder Isaac Simpson.

Simpson notes that in order to understand the ad, we also have to understand that Jaguar is a “failing brand” and that the brand has “been really struggling for a very long time.”

“So they’ve decided to switch everything over to EV, and they’re going to be 100% electric vehicles, and then not only that, they’re going to charge twice what they’re already charging for their cars,” Simpson explains.


This is where an ad like the one just released comes in as well as its rejection of its iconic logo that features a jaguar to one that just says “Jaguar” in futuristic handwriting.

“Clearly, they asked their marketing team to create a radical new approach to their branding,” Simpson says.

“I don’t think this was an ‘any publicity is good publicity situation,’” he continues. “I think that they’re in a bubble, and I think that the people that create the ads for this particular brand are just living in a bubble as we’ve seen so many times, time and time again with Bud Light and so many other brands.”

According to Simpson, the brand director, who was in charge of this campaign, is “the kind of guy who goes on stage, and he’s wearing a sheer, see-through shirt.”

“You could imagine the type of guy this is,” he says, adding, “They’ve just chased away all the people who would say, ‘Don’t do this.’”

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In Its New ‘Copy Nothing’ Campaign, Jaguar Copies Bud Light

[rebelmouse-proxy-image https://thefederalist.com/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-6.01.30 PM-1200x675.png crop_info="%7B%22image%22%3A%20%22https%3A//thefederalist.com/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-6.01.30%5Cu202fPM-1200x675.png%22%7D" expand=1]As the Democrats, Bud Light, and a host of other businesses have learned, people are tired of the crazy. But sure, Jaguar, copy nothing, except for failure.

Was the 'Bud Light Boycott' effective? — Is the company STILL WOKE?



Bud Light essentially lost its fan base in 2023 when it partnered with transgender activist Dylan Mulvaney — and it’s now attempting to correct course.

The company recently released a football-themed ad starring Shane Gillis that appears to be an attempt to shake off its disastrous LGBTQ-themed partnership, but Jill Savage and Matthew Peterson of “Blaze News Tonight” aren’t convinced the change is an honest one.

“The company apparently took notes,” Savage comments.

“You went from a transvestite to a canceled, red state-coded comedian who’s made a ferocious comeback and is incredibly popular,” Peterson says. “It’s very obvious; it’s transparent, in a way, what they’re doing.”

“I’m very suspicious of all of this,” he says. “What these companies have done for decades is subvert their brands and therefore America’s image.”

“That’s nice you have Shane Gillis on,” he adds, “we like that. And you’ve rejected some craziness and are showing that to us, but have you really changed as a company? What else are you hiding from me? I don’t know, I want to know, and I need to know as a consumer before I start making those choices with my dollars so that I’m not held hostage by woke capital.”

This is important because these companies fund the ideology that most Americans inherently disagree with.

“Something we need to do more of is shame these people with the power of media,” Peterson tells Savage. “You all out there can do that too. We’re going to do that together. We just shame these people and say, ‘What are you doing? Why are you doing this?’ and a lot of them will fold like a cheap suit.”


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Bud Light ditches fake chick for Shane Gillis



Bud Light has taken off its beer goggles.

The massive brand has learned a few lessons from its costly Dylan Mulvaney experiment. Among them: Fake chicks don't sell beer.

In a bid to transition from the ensuing boycott, Bud Light has hired comic Shane Gillis to star in a commercial that hearkens back to the kind of campaign that helped make it a household name.

Bud Light owner Anheuser-Busch had this to say about the partnership with Gillis:

Bud Light and football just go together. From the tailgate to the celebratory cheers in the stands to the round for friends at the bar, Bud Light is showing up for 21+ fans on gameday. Now, to rally college football fans across the country, Bud Light is introducing a new campaign in partnership with actor and comedian Shane Gillis, who stars and co-writes alongside longtime comedy partner John McKeever, who also directed the new content rolling out throughout the college football season.

'Bud Light came all the way back – UFC, Shane Gillis. Let's go!'

Titled "The Dean’s Office," the spot depicts a star football player called before college authorities to answer accusations of plagiarism. The dean offers him a bucket of Bud Light if he makes a confession.

No sooner is he about to oblige then his football coach (Gillis) butts in to confess his own embarrassing secret — and claim his reward.

Soon, everyone including the dean is making confessions — anything for a precious Bud Light.

The new beer ad was co-written by Gillis and longtime comedy partner John McKeever. The commercial also stars Steve Gerben — who co-stars with Gillis on the "Tires" sitcom.

"I like football and beer, especially Bud Light. It was fun to work with McKeever and Steve on this," Gillis said of the advertisement.

The commercial began airing August 31 during college football games on NBC, ABC, and ESPN.

Following the Dylan Mulvaney debacle, Bud Light dropped from the top-selling beer to the third, while parent company Anheuser-Busch InBev lost roughly $1.4 billion in sales since the transgender activist controversy.

Alissa Heinerscheid, marketing VP behind the ill-fated Mulvaney campaign, has said she chose the bizarre spokesman as a way to correct the brand's "fratty ... out-of-touch humor."

"And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach," Heinerscheid declared before being replaced.

Despite many celebrities dumping Bud Light over the Dylan Mulvaney boycott, Gillis continued to drink the controversial beer brand.

"Bud Light came all the way back — UFC, Shane Gillis. Let's go! I mean, that's a good move," Joe Rogan noted on his podcast. "Listen, I'm so happy. It just made so much sense. You never let them go. You never bailed on them," Rogan told Gillis. "In the heart of all the craziness, you never bailed on them. Kid Rock is shooting cases of it."

Rogan pitched the idea of Gillis being the new spokesperson for Bud Light during an episode of "The Joe Rogan Experience" in May 2023.

In March, Bud Light became the official beer sponsor of UFC.

The red-hot stand-up comedian has been on a massive winning streak after he was fired from "Saturday Night Live" in 2019. Gillis was fired from "SNL" just four days after being hired after it was reported that he made remarks deemed to be racist during an episode of his "Matt & Shane's Secret Podcast."

The talented comedian self-funded his first comedy special — “Shane Gillis: Live in Austin” — that has garnered more than 31 million views on YouTube. His comedy special “Shane Gillis: Beautiful Dogs” was a top-10 Netflix show in 2023. The Gillis-led scripted comedy series "Tires" debuted as Netflix's second-most watched show in May and has already been renewed for a second season.

Gillis stars in the online "Gilly and Keeves" comedy skit show. "Matt & Shane's Secret Podcast" is the most popular podcast on Patreon. Despite being terminated by "SNL," Gillis hosted "Saturday Night Live" in February. And he just capped off a successful stand-up tour — sponsored by Bud Light.

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Desperate to kneecap Justice Alito, liberal media try tying him to Bud Light boycott



The liberal media has once again launched a concerted campaign to besmirch the name of Supreme Court Justice Samuel Alito and cast doubt on his impartiality in the forthcoming Jan. 6 cases. So far, this campaign — which has given fellow conservative Justice Clarence Thomas a respite from the media's usual attacks — has been as brazenly partisan as it has been toothless.

Having failed last week to land a decisive blow against the 74-year-old justice, critics scrutinized Alito's investment decisions Monday, seizing upon one in particular. While leftists believe they have found something "suspicious," it appears they have instead discovered a sound investment decision that might resonate with everyday Americans.

An American flag the left can care about

Last week, Obama hagiographer Jodi Kantor of the New York Times concern-mongered about a "'Stop the Steal' Symbol" allegedly displayed at Justice Alito's house after the 2020 election. By "'Stop the Steal' Symbol," Kantor apparently meant an American flag suspended upside down, which historically has signified distress in instances of threats to life or property.

According to the report, the offending symbol was briefly flown by Alito's wife, Martha-Ann Alito, "in response to a neighbor's use of objectionable and personally insulting language on yard signs."

'The flag was a clear violation of ethics rules ... and could sow doubt about Justice Alito's impartiality in cases related to the election and Capitol riot.'

Alito told the host of "Fox News Sunday," Shannon Bream, that a neighbor had a "F*** Trump" sign within 50 feet of where children await the school bus. When the justice's wife expressed concern about the sign, the neighbor allegedly "engaged in vulgar language, 'including the c-word.'"

— (@)

Citing so-called "experts," Kantor suggested that "the flag was a clear violation of ethics rules ... and could sow doubt about Justice Alito's impartiality in cases related to the election and Capitol riot."

Despite Alito telling the Times he had nothing to do with the flying of the flag and relaying his wife's rationale, Kantor leaned on a nameless neighbor's politicized interpretation and the insights of antagonistic "experts" to suggest that the justice's involvement in Jan. 6 cases may impact confidence in the court.

Democrats immediately seized upon the story, effectively confirming its ultimate purpose.

Sen. Dick Durbin (D-Ill.) said, "Justice Alito should recuse himself immediately from cases related to the 2020 election and the January 6th insurrection, including the question of the former President's immunity in U.S. v. Donald Trump, which the Supreme Court is currently considering."

Apparently following the same template, House Democratic Leader Hakeem Jeffries (D-N.Y.) said in a statement, "Samuel Alito should apologize immediately for disrespecting the American flag and sympathizing with right-wing violent insurrectionists. He must recuse himself from cases involving the 2020 election and former President Donald Trump."

The Times followed up its flag piece on Friday, this time with former Marshall Project activist Abbie VanSickle aiding Kantor in the hit.

Extra to building on the suggestion that Alito should recuse himself, the Times slammed Justice Thomas for not recusing himself from the Jan. 6 cases.

Just divestment

While Slate and other leftist blogs worked diligently over the weekend to transform the interpretation by one of Justice Alito's neighbors into a bench-clearing scandal, they did not appear to be any closer to prompting Alito to budge.

On Monday, Law Dork did its part to keep the campaign alive, publishing a blog post entitled, "Justice Alito sold Bud Light stock amidst anti-trans boycott effort."

CNBC and other mainstream outfits similarly carried the story, recycling the insight that Justice Alito allegedly ditched shares of Anheuser-Busch InBev after months of Americans boycotting Bud Light over its collaboration with a transvestic activist.The Daily Beast, like the New Republic, flagged the sale as "suspicious."

Citing a periodic transaction report in the Federal Judicial Financial Disclosure Reports database, Law Dork indicated Alito "sold at least some of his stock in Anheuser-Busch and bought stock in Molson Coors on Monday, August 14, 2023."

Justice Alito allegedly sold between $1,000 and $15,000 of AB InBev stock shortly after the company announced a 10% quarterly drop in sales in the U.S. and a sell-off of beer brands and after a sustained boycott of Bud Light over its celebration of Dylan Mulvaney's "365 Days of Girlhood."

The greater surprise might be that Alito held on as long as he did. After all, in previous months, Bud Light had ceased to be America's best-selling beer and even fell out of the top 10 ranking; analysts at global asset management firm Bernstein warned that Anheuser-Busch InBev should expect a "permanent 15% haircut"; and companies linked to Anheuser-Busch began to close down.

Despite the innocuity of this revelation, CNBC framed it thusly: "The transactions have bred fresh accusations that Alito, one of the high court's six conservatives, is engaging in or aligning with partisan politics, despite a recently adopted code of conduct that directs the justices to 'refrain from political activity.'"

Again, activists framed as experts were summoned to support the campaign.

Gabe Roth, executive director of leftist activist outfit Fix the Court, told CNBC, "This sale, given the timing and much like an upside-down flag, can be construed as a political statement."

"If the sale was in response to the Bud Light controversy last year, he might have an appearance-of-bias problem when it comes to future court cases related to trans rights," added Roth.

Democrats and their allies in the media have long attempted to neutralize Alito in the high court.

Weeks ahead of Alito dumping Anheuser-Busch InBev stock, Democrats on the Senate Judiciary Committee sent Chief Justice John Roberts a letter demanding that Alito recuse himself from Moore v. United States, a tax case on the Supreme Court's docket for the upcoming term.

Alito responded, "Recusal is a personal decision for each Justice, and when there is no sound reason for a Justice to recuse, the Justice has a duty to sit."

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