'These numbers are staggering': Bud Light sales are tanking — and its competitors are reaping the benefits



Bud Light sales are tanking amid ongoing controversy over the beer company's decision to partner with transgender activist Dylan Mulvaney.

Sales of the famous lager fell 21% by volume and 17% by dollars for the week ending April 15, according to the latest sales data.

"These numbers are staggering," explained beer newsletter Insights Express. "Right now this is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand and for AB distributors."

Last week's numbers are a sharp fall from the sales drop experienced in the first week of the controversy. For the week ending April 8 — the first week after Mulvaney announced the sponsorship on April 1 — Bud Light sales were down 6% in dollars and 11% in volume.

To make matters worse for Anheuser-Busch, its top competitors are benefiting from the controversy. Coors Light and Miller Light both have seen massive increases in their sales — nearly 18%.

The dismal sales numbers came as two Anheuser-Busch marketing executives — Alissa Heinerscheid, who led Bud Light's marketing, and Daniel Blake, who led marketing for Anheuser-Busch's mainstream brands — are taking leaves of absence. The decision to step away, according to the Wall Street Journal, was not "voluntary."

It's not clear when, or if, either executive will return.

Meanwhile, beer distributors, whom sluggish sales hurt directly, are meeting with Anheuser-Busch in Washington, D.C., on Tuesday, where they are "looking for a much more pointed and well developed plan on how Anheuser-Busch might stem the onslaught of negative attention and sales trends," Insights Express reported.

Bud Light attempted to quell outrage last week by releasing a new advertisement dripping with patriotism. But reaction to the ad suggested the controversy will not go away easily.

"It's like the f***ing dumbest pro-America rah-rah. Like, we don't know who you really are now," Joe Rogan reacted on his podcast. "It's so stupid and cliché. It hurts my feelings, it's so dumb. ... This is a company in deep s**t."

Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!

Budweiser's groveling new ad after trans backlash



Anheuser-Busch has lost over $6 billion since its Dylan Mulvaney partnership began, and it's pulling out some marketing moves to make up for it.

Bud Light released a message from its CEO, which Pat Gray calls “terrific.”

The CEO writes in one part, “My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work, and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”

Gray then shows Anheuser-Busch’s latest commercial, which is rife with American values, Clydesdales, and blue-collar imagery.

Grays co-host, Keith Malinak, says, “Oh they’re scared, they are quaking.”

He adds mockingly, “Let’s make people forget that we’re now a foreign-owned company now too.”

Anheuser-Busch is a Belgian multinational drink and brewing company based in Leuven, Belgium — not America — as the commercial might lead you to believe.

Malinak mentions that it’s not just Anheuser-Bush that’s suffering via self-inflicted, woke wounds.

Dicks Sporting Goods lost its shareholders $250 million when it stopped carrying guns. Disney streaming services lost a billion per quarter. Netflix lost 9 billion after the "Cuties" boycott — and the list goes on.

“So just know,” he adds, “that when a company goes woke, they literally go broke.”


Want more from Pat Gray?

To enjoy more of Pat's biting analysis and signature wit as he restores common sense to a senseless world, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.