Joe Rogan & Ice Cube’s BRUTALLY honest conversation + Bud Light costs less than WATER?!
Dave Rubin plays a clip of Joe Rogan and Ice Cube’s blunt conversation about how woke companies have become.
Unsurprisingly, Bud Light and Target dominated their discussion.
“I think about the companies that own these companies,” Ice Cube says. “Why would they let a decision like that take the company down?” he asks in reference to Bud Light’s marketing campaign featuring trans influencer Dylan Mulvaney.
“I don’t think they thought it was going to,” Rogan responds. “They just pushed too far, and people went f**k you.”
“So why did Target do the same thing?” Ice Cube asks.
“I think that’s an ESG thing,” Rogan says.
For those who don’t know, ESG stands for environmental, social, and governance score and is a way to essentially measure how woke a company is. That score then determines funding and what companies can and can’t do.
In short, it’s a way for the government to control corporations and ensure their agendas are being pushed.
But it’s clearly not going over well with consumers.
“Target lost billions of dollars … because people are sick of this sh*t,” Rogan says.
“They’re sick of social things like that – that are controversial – getting stuffed in your face and you have to accept it,” he continues.
“It’s not that people aren’t accepting of different lifestyles,” Rubin adds.
“When you walk into Target, you’re there to buy something, right? ... I don’t need to walk in and be bludgeoned with stuff that will have kids tucking their genitals so that they can pretend to be the other gender,” he explains.
As frustrating as these woke campaigns have been, there is some encouraging news: The backlash is working.
“The average person decided to put their money, use their wallet, elsewhere,” Rubin says.
“What that does,” he explains, is “make it so that you actually have some power.”
And that power is perhaps nowhere better displayed than in Bud Light’s “$20B Dylan Mulvaney disaster” that has resulted in the lager costing less than water at certain retailers.
Watch the full conversation here.
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Bud Light sales are so woeful that glass bottling plants are being forced to shut down
The Bud Light controversy has gotten so out of hand that companies connected to Anheuser-Busch are suffering repercussions. Bud Light sales are so woeful that glass bottling plants are being forced to shut down, costing hundreds of people to lose their jobs.
Bud Light has faced major consequences after partnering with transgender activist Dylan Mulvaney on April 1. Bud Light has faced backlash from Kid Rock, gay bars, and lost the throne as the king of beers. Bud Light has had to reduce the price of its beer to almost free.
A glass bottling plant has been forced to close in part because of plummeting Bud Light sales.
The Ardagh Group, a global glass producer that supplies the Anheuser-Busch company, announced that they would be closing glass bottling plants in North Carolina and Louisiana in mid-July.
There will be 245 jobs lost in the closing of the plant in Ruston, Louisiana. There will be roughly 400 employees losing their jobs at the glass bottling plant in Wilson, North Carolina.
The Ardagh Group called the closures part of a "Multi-year Performance Optimization Program."
However, internal memos show that the Bud Light boycott is a major factor in the plant closures.
James Munhall, journeyman machine repair mechanic, told WRAL-TV, "Since April, we've had a couple of machines down. It was, of course, being pointed towards the Bud Light situation."
WRAL-TV obtained an internal memo from the Wilson plant manager dated May 18 that read: "Due to slow sales with Anheuser Inbev," two of the factory's production lines would be shutting down.
Multiple longtime employees at the Wilson plant told WRAL-TV that most of the factory's business was making bottles for Budweiser and Bud Light.
"Because of Budweiser no longer selling the bottles, they no longer needed our product," said David Williams, a machine repair mechanic.
Fox News reported, "Workers at both bottling plants have reportedly noticed decreased production after Mulvaney's video announcing the collaboration on social media gained public attention in April."
Munhall added, "Personally, I don't believe this is all a Bud Light thing, I believe it's the industry itself."
In a February earnings call before the Bud Light controversy, Ardagh's CEO said fourth-quarter earnings in North America were down 9%.
The Daily Mail said of Bud Light, "The beer brand saw its sales drop 28.5 percent in the week ending June 17."
Anheuser-Busch has lost billions of dollars in market value since the disastrous partnership with the "365 Days of Girlhood" TikTok star.
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Bud Light is no longer America's best-selling beer after boycott, Wall Street analysts warn Anheuser-Busch faces 'permanent' damage
Bud Light has been dethroned as the king of beers in the United States following a widespread boycott.
CBS News reported that Anheuser-Busch InBev sold $297 million of Bud Light for the four-week period ending on May 28 — tumbling 23% from the same duration from the previous year, according to consumer-behavior analytics firm Circana.
Meanwhile in the same time period, Modelo Especial beer raked in $333 million in sales, jumping 15% over the past year.
Bill Newlands, the chief executive officer of Constellation, told Newsweek of becoming the best-selling beer in the country, "We thought that would take a little longer. We've been very fortunate that, that's gone a little quicker than we had anticipated. But what a great position to be in on the beer side."
Modelo Especial was the second-fastest-growing beer brand in 2022, according to data from Circana/IRI.
Modelo Especial was first brewed in 1925 and is part of Grupo Modelo. In 2013, Anheuser-Busch InBev sold Grupo Modelo brands Modelo and Corona to Constellation Brands as part of a $2.9 billion deal.
Sales of Bud Light have declined for seven consecutive weeks after transgender activist Dylan Mulvaney promoted the beer brand on Instagram — which ignited a consumer boycott.
Without a course correction, experts warn that slumping sales could be "permanent," thus hurting the entire Anheuser-Busch InBev corporation.
Analysts at global asset management firm Bernstein warned that Anheuser-Busch InBev should expect a "permanent 15% haircut" to Bud Light sales. The Wall Street research firm also lowered AB InBev's overall 2023 profit forecast by 6.7% after the Bud Light boycott.
The Drinks Business reported, "Going forward, analysts from financial services company Jeffries have said that the 'Bud Light saga may endure.' It said that within their survey of beer distributors some 65% believed that 'protracted Bud Light demand weakness' is 'expected to linger' with an expectation the controversy could last more than six months. A third of respondents believed there could be a 'permanent lapse in Bud Light consumers' as well."
Dave Williams, vice president of analytics and insights at Bump Williams Consulting, told CBS MoneyWatch, "Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week."
Sales supervisors revealed that Bud Light sales for the week ending on Memorial Day plummeted by as much as 60%.
A sales supervisor told ABC News, "This has really, really killed a lot of the guys who are commission-based. That's who it's really hurting. There's nothing they could've done – this was thrown in their faces."
Williams told Fox Business, "I think a lot of Anheuser-Busch distributors have been working exceptionally hard to communicate to their local communities that it wasn’t their fault. And once they clearly stated that this was not on them, I think their strong relationships in retail and with the local communities began to resonate."
Anheuser-Busch InBev hsa lost as much as $27 billion in market value since Mulvaney promoted the brand on social media.
Bud Light has also faced boycotts from the LGBTQ community for not fighting against the conservative backlash.
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Bud Light faces new boycott – gay bars shun Anheuser-Busch beer brand for not supporting Dylan Mulvaney
Bud Light is now facing boycotts from both sides of the political spectrum after teaming up with transgender influencer Dylan Mulvaney.
Conservative beer drinkers blasted Bud Light for partnering with Mulvaney – the transgender TikTok star and creator of the "Days of Girlhood" series. Now, gay bars in Illinois are boycotting Bud Light for not supporting Mulvaney enough.
Following the backlash to the transgender partnership, Bud Light CEO Brendan Whitworth issued a milquetoast statement:
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer. My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another.
Conservatives were not impressed by the statement, but neither was some of the LGBTQ community.
The 2Bears Tavern Group owns four "LGBTQIA+ establishments" in Chicago. The LGBTQ group proclaimed on Friday, "All 2Bears Tavern Group bars are discontinuing Anheuser-Busch InBev products as a result of the brewer’s anti-transgender actions and statements.”
"In view of Anheuser-Busch InBev’s abandonment of its support of transgender activist Dylan Mulvaney, the subsequent reprehensible and divisive comments by its CEO … 2Bears Tavern Group is discontinuing all Anheuser-Busch InBev products including Busch Light, Bud Light, and Goose Island 312," the 2Bears Tavern Group said in a statement.
The 2Bears Tavern Group has "values" of "consent is sexy," "no racism," "no sexism," "no ableism," "no ageism," "no homophobia," "no transphobia," "no size shaming," and "no hate."
The backlash from conservatives has caused the Bud Light brand to lose 21% by volume as of April 15. Bud Light sales were down 26% from what they were a year ago, according to Bump Williams Consulting.
Anheuser-Busch has reportedly cut ties with the third-party ad agency involved with the partnership with Mulvaney.
The New York Post reported, "Anheuser-Busch also sent a letter to jittery distributors telling them it had cut ties with the firm responsible for the concept that has led to Bud Light sales cratering since Mulvaney last month posted a video on TikTok touting the best-selling beer in the country, multiple sources said."
The drama started when Bud Light sent a personalized beer can to transgender activist Dylan Mulvaney in mid-April.
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Chicago gay bars stop selling bud light amid Dylan Mulvaney controversy www.youtube.com
Glenn: Bud Light must say THIS to avoid company DESTRUCTION
Anheuser-Busch has seen better days.
Its leading beer, Bud Light, has seen massive drops in sales after the Dylan Mulvaney controversy, and they might be enough to tank the company for good.
But Glenn Beck thinks there’s a way the company can save itself.
He points out that the Human Rights Campaign uses something called the “CEI” or “Corporate Equality Index” to hold companies “hostage” to inserting leftist ideology into brands and advertisements.
If a company does not rank well, the Human Rights Campaign brings your score down.
Now, a pro-LGBT advocacy organization is pressuring Anheuser-Busch to publicly proclaim its support for transgender people because of all the negative attention it's received since enlisting Dylan Mulvaney to advertise Bud Light beer.
In a letter written to Budweiser, the pro-LGBT advocacy organization writes, “In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community.”
The letter continues, “However, when you are faced with anti-LGBTQ+ and transphobic criticism, the actions of Anheuser-Busch demonstrated a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders, and the LGBTQ+ community.”
Beck has thought of a response for Budweiser.
“I think if Budweiser stood out and said, ‘You know what, we like the Clydesdales. We like America. We don’t have a problem with transgender people but we’re not going to be held hostage by anyone.’”
He continues, saying Budweiser should make it known they’re “a beer company, not a political company.”
“That beer would go through the roof.”
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