Doritos faces boycott for partnering with transgender influencer who once fanaticized about sexually assaulting children
Facing a boycott, Doritos has cut ties with a transgender influencer who was part of a brand campaign in Spain.
Over the weekend, Spanish trans influencer Samantha Hudson, whose real name is Iván González Ranedo, posted a 50-second Instagram promotion video in partnership with Doritos Spain called "Crunch Talks."
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But the video was removed on Monday after Doritos began facing backlash when Ranedo's past social media posts were uncovered, including some that discussed fantasies about sexually assaulting children, Newsweek reported.
In one post, Ranedo wished to perform "depraved" sexual acts on a 12-year-old girl. In another, Ranedo wished to posture himself as a "a nymphomaniac in front of a super beautiful 8-year-old girl." In other posts, Ranedo described female rape victims as "fat whores." Ranedo has also advocated for the abolition of the "traditional, nuclear family."
Some of the posts were made when Ranedo was a teenager, according to Rolling Stone.
But that didn't stop controversy from hitting Doritos, and social media users began calling for the company to face the "Bud Light treatment."
With a boycott on the line, Doritos quickly engaged in damage control. Not only did the company remove the video featuring Ranedo, but Doritos also terminated its relationship with the influencer.
A spokesperson for Doritos Spain told Rolling Stone the company only became aware of Ranedo's social media posts on Monday.
"[Doritos Spain] recently created a content series with Samantha Hudson, a local influencer. After the campaign started, we were made aware of Samantha’s deleted Tweets from around 2015," the company said in a statement. "We have ended the relationship and stopped all related campaign activity due to the comments. We strongly condemn words or actions that promote violence or sexism of any kind."
Doritos Spain, however, reportedly emphasized its decision was based on Ranedo's "inflammatory comments," according to Rolling Stone, not Ranedo's gender identity.
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