Calvin Klein tries to commit brand suicide with this new billboard



Many know Calvin Klein ads for featuring celebrities like young Mark Wahlberg and Kate Moss showcasing what one might call “fit” builds in their underwear.

While using attractive models seemed a tried and true method for selling a product, Calvin Klein is now completely changing its branding. Its ads now feature overweight and gender non-conforming models.

Dave Rubin doesn’t see the virtue in the new branding.

“Advertising is about aspiring to something, right? Which should you aspire to look like?” Rubin asks. “Relatively fit people, even if she was a little thin, or should we all look like obese people?”

However, it’s not only Calvin Klein that has adjusted its branding to reflect the woke agenda.

Even PetSmart, a store frequented by many for dog food, cat food, and pet toys, has joined in. The store now features signs that say “Show Your Pride” and “PetSmart believes in unconditional love.”

The signs also picture animals floating on the transgender and rainbow flags.

“There’s a problem here in society, and guess what: It’s not just that they want people to dress up like animals with these furry conventions. Now they want the dogs to be gay too,” Rubin says.

“Putting cats and dogs in rainbow-colored things, it’s so nonsensical,” he adds.


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Joe Rogan sees something in this boycott that no one else sees



Joe Rogan might see something in the Bud Light boycott that no one else sees.

In a recent episode of "The Joe Rogan Experience," Rogan discusses the Bud Light boycott with fellow comedians Shane Gillis, Mark Normand, and Ari Shaffir.

While his three guests believe people will forget about Bud Light’s campaign with transgender influencer Dylan Mulvaney, Rogan disagrees.

“There’s never been a brand that’s been hit like this before. This is a big deal,” Rogan said.

According to the New York Post, Bud Light sales have just suffered their worst week ever, with a fall of 25.7%. This follows a 24.6% drop in sales just last week, and the sixth consecutive week sales have plummeted since the Mulvaney campaign went public on April 1.

Dave Rubin has seen the stats and agrees with Rogan, saying “I don’t think Bud Light is coming back from this in any functional way, any time soon.”

However, Shane Gillis is convinced that Pride Month will save Bud Light.

“I swear to God, though, they’re going to get saved this month. Every single company on earth is going to do a gay commercial, all of June,” Gillis says.

While both Rubin and Rogan believe the bleeding will not stop for Bud Light, Rubin agrees that most companies will still be doing their best to seem like LGBTQ allies.

“We know it’s coming,” Rubin says.

But some have already been facing backlash.

According to the Daily Wire, Target is now coming under fire for donating more than $2.1 million to GLSEN — a company that supports “affirming learning environments for LGBTQ youth” and activates “supportive educators.”

GLSEN is even actively promoted in Target’s online store.


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Joe Rogan Sees Something in This Boycott That No One Else Sees | Direct Message | Rubin Report

Joe Rogan Sees Something in This Boycott That No One Else Sees | Direct Message | Rubin Report

From Sexy to SCARY: How Calvin Klein Ruined Sex for Everyone in One Ad | The Chad Prather Show

From Sexy to SCARY: How Calvin Klein Ruined Sex for Everyone in One Ad | The Chad Prather Show