Abercrombie & Filth: Inside a predator’s playground



Some predators hide in plain sight, shocking those around them when their crimes are finally revealed. Others give off subtle — and not-so-subtle — clues that something is deeply amiss.

Former Abercrombie & Fitch CEO Mike Jeffries, arrested on sex trafficking and interstate prostitution charges last week, falls squarely in the latter category.

Victims were reportedly subjected to horrific experiences, including being injected with liquid Viagra by men dressed in Abercrombie uniforms.

During his time at the helm of the iconic American brand, Jeffries pursued a relentlessly hyper-sexualized marketing strategy built around homoerotic imagery and a cult-like worship of half-naked teens.

As this fetishization of youthful innocence intensified, Jeffries' face — like a reversal of Oscar Wilde's "The Picture of Dorian Gray" — seemed to bear witness to his depravity. A nightmarish regimen of fillers and plastic surgery turned the blandly handsome executive into a grotesque parody of the ideal Abercrombie customer.

As one Reddit wag put it, "He looks like he was bobbing for apples in a bucket of bees."

Epstein redux

The revelations surrounding Jeffries mirror the monstrous abuses of Jeffrey Epstein, with the former CEO reportedly using his power to orchestrate a calculated pattern of sexual exploitation. Like Epstein, Jeffries also had a private jet.

The indictment paints a grim picture. Specifically, an international sex trafficking ring as part of which Abercrombie’s brand was weaponized to lure and trap vulnerable young men, exploiting their ambitions with false promises of professional opportunities.

From 2008 to 2015, Jeffries, along with his partner Matthew Smith and employee James Jacobson, allegedly ran this operation with impunity all while exerting tight control over the company.

This was both a full-time operation and a depraved hobby.

Final sale

Witness accounts and legal filings describe a sordid quest for sexual gratification, with Jeffries and Smith luring young men with lavish trips to luxurious destinations in Europe, the Hamptons, and Morocco.

Once there, theses victims were reportedly subjected to horrific experiences, including being injected with liquid Viagra by men dressed in Abercrombie uniforms — agents of Jeffries who served more as enforcers than employees.

One Los Angeles man recounted being coerced into Jeffries’ hotel suite and enduring unwanted sexual advances that escalated to forced acts despite his repeated attempts to say no.

Jeffries headed Abercrombie from 1992 until 2014, turning it into one of the most successful clothing brands of the new millennium and generating massive profits for the company. Given the brazenness of Jeffries alleged behavior, the frantic efforts of current Abercrombie leadership to distance themselves from the scandal ring hollow.

It’s delusional to think Jeffries and his accomplices acted completely under the radar. His predatory actions were fueled by a culture of silence, sustained by a network of enablers who willfully ignored the abuse. As in Epstein's case, powerful people could have intervened and stopped the abuse. They simply chose not to.

J Cruel

Jeffries’ control of Abercrombie extended far beyond the brand’s image. That he even dictated the attire and behavior of his private jet staff reveals a tyrant detached from reality, consumed by his own twisted desires.

Jeffries' dictatorial rule went unchallenged for years — and no doubt would've continued had he continued to deliver. His downfall was not the result of a reckoning for his crimes but a response to declining sales and changing cultural attitudes that made his vision unsustainable.

But the issue, I suggest, goes far beyond Jeffries himself. This is a story of a brand culture that fostered tyranny and silenced dissent, one that thrived on reducing people to their body fat percentages.

Abercrombie’s entire aesthetic — a fixation on youth, beauty, and chiseled abs — was built on a foundation of control and exploitation. The implications of this culture are not isolated to one corrupt CEO but extend to an entire industry, where the commodification of innocence creates an environment ripe for abuse.

More precisely, the abuse of children.

Bait and Fitch

A recent Stop The Traffik report highlights the broader reality of the modeling industry, where hopes and dreams are weaponized by traffickers and predators.

In countries like Colombia, Ethiopia, and Russia, assurances of a glamorous lifestyle are used to bait young, impoverished individuals into exploitative situations. Promises of modeling careers quickly become coercive, trapping victims in cycles of manipulation and sexual exploitation.

The entire industry is run by multi-millionaires and billionaires, people with their own private security and private islands. People who, on the whole, play by a very different set of rules. Or no rules at all.

Dirty laundry

As we reflect on Abercrombie & Fitch’s dark legacy of sexualizing teens, it’s vital to remember that this culture was crafted by an immoral predator. Naturally, the company hopes you’ll forget. In fact, it’s banking on it.

Rather incredibly, retail analysts suggest the brand's campaign to memory hole its sleazy past is working. Newer customers are too young to remember while older ones seem to have accepted Abercrombie's reinvention into something more muted and mature.

But no amount of rebranding can erase the reality that Abercrombie didn’t just enable Mike Jeffries — it rewarded him handsomely. It wasn’t merely a matter of giving a platform to a possible psychopath (and I don’t use that term lightly); Abercrombie empowered and enriched him while turning a blind eye to his behavior.

For all its attempts to exorcise the memory of Jeffries, the company will forever be tied to a man whose degeneracy nearly destroyed it. The exploitation of kids wasn’t an accident — it was the business model. Jeffries was the architect, and Abercrombie was his enabler.

And that’s a legacy you can’t wash away.

Style for mini-men: How to dress little boys



Last week, I wrote about the joy of dressing little girls; this one's for the boys.

The basic principles remain: If Kate Middleton wouldn’t choose it for her George, it’s probably not the best choice. That said, there’s no need to spend a fortune. It’s very easy to find classic silhouettes at affordable stores like the Children’s Place and secondhand stores like Once Upon a Child.

I think part of what makes Catherine’s decision-making so prudent is the ever-present thought of the future: These children will lead the Western world someday.

I wonder how my own decision-making about my kids (in every area) would improve if I more intentionally remembered the promise etched on my children’s hearts the day they were baptized, which is just as real: These children are future members of God’s kingdom.

They deserve to dress with beauty and dignity. Matching their socks is not the most important thing in the world, and it’s certainly not a moral issue, but it’s something I like to do. Maybe you do too.

Helen Roy

Jon Jons/smocking

These are the male counterpart to the smocked bishop dress I mentioned for the girls. They are a lot like overalls but are usually a light, cotton fabric and smocked and embroidered across the chest.

I so enjoy picking out Jon Jons (and bishop dresses) with my kids’ favorite motifs. The girls have some with ballerinas, and my George has trucks, for example.

Another great part of these that I forgot to mention: Because they’re cotton, they wash very well! Dawn dish soap is my favorite degreaser and stain removal product. Just rub some in and let it set. Good as new, even for the most boisterous boys!

See: Pleats and Stitches, Feltman Brothers

Socks: Navy, white, or printed

I love calf-length or knee-length socks on boys. For boat shoes and boys’ Mary Janes, especially in the summer, they aren’t totally necessary, but I definitely don’t dress them for church, for example, without socks.

If you go for a patterned sock, make sure the rest of what he’s wearing isn’t too busy in the patterns and that the colors or motifs match.

See: Jeffries’ Socks

Shoes

For shoes for little boys, consider loafers, boat shoes, Oxford boots, or, again, Mary Janes. Oxfords are the most formal and cumbersome option here, but each go very well with Jon Jons, khakis, and the rest. I avoid suede because it simply isn’t resilient enough for my kids. Always match shoes and belts. You can’t go wrong with brown.

See: L’Amour, Carter’s

Shirts

As I type this, I realize it’s basically a guide for mini-men. There is nothing I like seeing my husband in more than a classic button-down. White, light blue, and stripes all work fabulously. For babies, the buttons may be too annoying, in which case you can find shirts with a Peter Pan collar, linked below.

Aim for cotton in various weights according to the season. Oxford shirts are made of thicker cotton than more formal dress shirts but still look sharp. They work extremely well in the cooler months.

See: Old Navy, The Children’s Place, Little English

Blazers

This is a Southern staple. I remember the day my brother was fitted for his first blazer at 8 years old. Dark navy with brass buttons is the move. I know some as young as 3 who show up to church in their blazer and khakis. Just delightful.

There’s no real need to tailor a 3-year-old’s blazer unless they have strange proportions. Try Poshmark for high-end brands at a discount.

See: J. Crew, Izod, Vineyard Vines

Pants: Chinos

Another classic. Needs no explanation. I love bright colors for the spring and summer. Anything will go with a navy blue blazer, but khakis are standard.

See: Vineyard Vines, Ralph Lauren, The Children’s Place

Sweaters

A winter essential that will make your Christmas card feel catalog-worthy. Baby boys in sweaters make my heart melt.

See: Ralph Lauren, Trotters, Kiel James Patrick

Ties

Is there anything more adorable than a baby in a bow tie? This is another area where I love to include family symbols or motifs that conform to the kids’ personalities. These are the things that end up in memory boxes and passed down to grandchildren. For that reason, I say buy the nice one. Clip-ons and pre-tied are just fine.

I know it’s the age of fashionable minimalism, but sometimes things are more meaningful than we can imagine. When our babies outgrow us, it’s nice to have tangible memories. Legacy lives in these little things; it’s even nicer to pass them on.

See: Land’s End, Izod

A former tomboy's guide to clothes for little girls



I’ve never been a “girly girl.” As a kid, I was the only girl on the baseball team. I preferred playing in the creek to prowling Limited Too.

Had I been born a decade later, and without the blessing of sensible parents, I imagine some meddling gender ideologue would have been more than happy to fix me up with some affirming "health care." A tomboy on the last helicopter out of Vietnam, it seems.

Classic silhouettes, smocking, and the appropriate underwear and outerwear make a solid foundation.

Like so many other girls, I eventually grew out of it and now take a keen interest in fashion. If you’ve been reading me for a while, you know I take a systematic — and frankly obsessive — approach. Now, dressing my kids is one of my favorite things to do. They’re the baby dolls I never played with as a child.

People often ask how I find things for them to wear. I do put considerable thought into this, and considering the inquiries, I thought it merited an essay.

Another reason: There are parts of kids’ fashion that have fallen out of our vocabulary. How are we to know them, let alone find them, if we cannot name them? The following enumerates all the basic elements of a female child’s wardrobe. It got long quickly, so my boys’ edition will follow next week.

This is how I dress my girls for Mass, parties, and nice outings. Not formal, not casual, but the nicer in-between that used to be standard. Southerners still understand, but it appears we may be the last.

The first principle for me, when it comes to basically anything: Would Catherine, princess of Wales, do it? No one dresses her children better. As Target and others have begun to normalize strangely suggestive clothing for children, this has proven a good rule of thumb. Classic silhouettes, smocking, and the appropriate underwear and outerwear make a solid foundation.

I created this image as a shorthand:

Helen Roy

Without further ado, here is my guide to essentials for girls.

Bloomers

These are the underwear that go over diapers and regular underwear. They are opaque, often loose, with elastic ends, as well as ruffles. They allow your little one to play freely without exposing herself. I think they suit any young girl in a dress who is young enough to play on a playground.

For more casual wear, you can find “cartwheel shorts,” which are a lot like biker-length leggings. These seem to be a forgotten element of a child’s wardrobe, but I think they’re important. Opt for 100% linen or cotton for breathability and comfort.

See: Little English, Etsy

Tights

Summer is basically the only season my girls aren’t wearing tights. As soon as fall comes, and as long as the spring air is cool, I have so much fun experimenting with colors, patterns, and materials in tights. What may first spring to mind: the classic ballet-like nylon material, which I think are more suitable for children who are not crawling. Otherwise, opt for cotton or wool, depending on the season.

See: Jamie Kay, Little Stocking Company

Socks with ruffles

These are, again, a classic part of a girls’ wardrobe. They add whimsy! I prefer white cotton with lace ruffles.

See: Jeffries’ Socks, Little Stocking Company

Mary Jane shoes

These are the shoes you’d think of when you think “church shoes for girls” but didn’t know what they were called. You could easily get away with two pairs for an entire year: white leather for spring and summer, brown leather for fall and winter. However, I love the look of black patent leather for Christmastime.

See: Maisonette, Felix and Flora

Smocked/'bishop' dresses and 'bubbles'

Whenever my non-Southern friends see pictures of my kids from church, they ask: “What is that kind of dress called?”

Like so many of our traditions, this is distinctly Anglo: In the 18th century, through linguistic and fashion evolution, the word “smocks” was then used to name the large cotton or linen blouses worn as working garments by British peasants and farmers.

By extension, it also described the technique employed to create them. Smocking, that is, the method of meticulously pleating excess fabric (especially at the wrists, necklines, and bust), then fixing those pleats with embroidery, was an efficient way of reducing waste while maintaining elasticity and freedom of movement.

Although decorative, these geometrical or figurative embroideries were first and foremost functional. Peasants had to be comfortable and at ease in their clothes to perform physical tasks on farms and fields.

I like them because they are beautiful, made of natural fabrics, and comfortable to play in. Dresses obviously have open bottoms, and bubbles cinch around adorably chubby thighs. Look also for “Peter Pan collars.” You can often find great small businesses on Etsy.

See: Pleats and Stitches, Rosalina Baby Boutique

Cardigans

Again, a classic: sweaters that button in the front. Opt for white cotton in spring and summer and a deeper color like brown or maroon in fall and winter, in wool or a thicker cable knit.

I love the whimsy of embroidery; if you have any family symbols — such as bumblebees, in our case — this is a great opportunity to find and feature them. Style by buttoning the top two buttons and leaving the rest. Pull any collar on the garment underneath above the sweater and fold over.

See: Gymboree, Boden

Bows

The hair is the crowning element of your child’s outfit!

Some girls can’t stand the feeling of things in their hair, but I always make an effort to brush it, at least.

The cutest thing ever is to tie up their bangs on top of their head in a tiny elastic, then fasten an alligator clip, grosgrain bow onto the ponytail.

For very young babies, you want to make sure the alligator clip is covered in fabric, rather than the naked metal, which can tear their hair out if they pull on it. Grosgrain — a heavy, stiff ribbon of silk or nylon woven via taffeta weave using a heavy weft, which results in distinct transverse ribs — is the classic material for bows, but velvet or satin ribbons look beautiful, too, especially in the colder months.

Again, be sure to use these exact terms in your search, and expect prices to vary wildly. Final note: The bigger the bow, the better. At least where I come from.

See: Wee Ones, Amazon

Bonnets

This is truly old-school, and the kids grow out of it at about a year old, but there is nothing cuter, in my view, than a baby bonnet. I love lace.

See: Beaufort Bonnet, Feltman Brothers, Amazon

Notes, nice touches, and NO

Monograms are at home in the South, and I think they’re so cute for kids. Anything and everything can be monogrammed: the dress, the bow, the backpack, the sweater.

That said, aside from a monogram, I never buy my kids clothing with text on it, unless it’s a T-shirt or something for sport.

You can easily create a capsule wardrobe by purchasing all of these in the same color family. It may seem like a lot, but you can waste much more money buying things impulsively outside a system, especially when you feel like they have “nothing to wear.”

I like for my kids to match or at least rhyme in color, and nothing feels better than pulling up to a party as a unit. It’s cute.

Smocked dresses can be expensive, but I have found amazing luck in thrift stores like Kid to Kid or Once Upon a Child, which often sell $50 dresses for $10. I always buy shoes new, though.

North Face faces heat over sponsorship of overnight LGBT camp where kids perform in drag, explore sexuality



The North Face is again facing scrutiny, this time over its sponsorship of a non-straight camp where children engage in sexualized activities.

The American athletic clothing company is listed with Toms, Brooks, and Eno among the leading sponsors of Camp Brave Trails, a "fully accredited overnight summer camp specially designed for LGBTQ teens, ages 12-17" with campgrounds located in New York and Southern California.

The North Face has apparently been shelling cash and gear for the camp for years, noting in a June 2021 post that it was donating over $70,000 in LGBT-themed products to the camp.

According to the camp's website, children attending the camp bunk with 9-10 peers of the same age group, never divided by gender. Campers are "encouraged to spread their wings and make their own decisions" and told to anticipate a "strong expectation of maturity, kindness, consent, and compassion."

The Daily Wire highlighted how in an appearance on the "Kelly Clarkson Show," the camp's lesbian founders, Kayla Weissbuch and Jessica Weissbuch, stated, "All of our housing is genderless, bathrooms are genderless, we ask for names and pronouns from campers, and they can change them all they like."

Kayla Weissbuch noted further that the camp has a clothing closet so that children can explore their gender identity and "try and find, like, who they are and what feels good to them."

One camper told Clarkson, "I was able to perform, do drag, I was able to do ... so many activities."

One promotional video for the camp shows children dressing up in drag and putting on performances.

The camp makes no secret of these activities, stating on its website, "We bid farewell to gender-segregated spaces and activities, tossed aside arbitrary dress codes, and ensured our campers wouldn't have to justify or explain their identities."

"Campers also embark on a journey of self-discovery and learn more about the LGBTQ+ community through exclusive programs you'll only find at an LGBTQ+ camp," continued the write-up on the camp's website. "This includes identity-based groups, captivating drag shows and workshops, enlightening queer history lessons, and a fantastic clothing closet where you can explore gender expression or experiment with a new look."

Kayla Weissbuch made clear in a Forbes interview that the camp is not just about isolating children from parents and society in a place where they can stage drag shows and explore their sexual identities. It's also a means of weaponizing children in the culture war. She suggested that non-straight kids are an "overlooked resource" when it comes to fighting for so-called social justice.

"If we can hone in on that, these ripples will start to show," said Kayla Weissbuch. "It's all about creating and starting those ripples."

The North Face, which still categorizes its clothing in accordance with the sex binary, appears keen to continue creating ripples of its own with leftist propaganda.

Last year, the company courted controversy and calls for a boycott with an ad campaign featuring a transvestite inviting viewers to "come out ... in nature with us."

— (@)

Newsweek noted that while Bud Light was taking a financial beating over its marketing partnership with transvestite influencer Dylan Mulvaney, The North Face doubled down, writing, "We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place."

The clothing brand is not just committed to pushing LGBT propaganda. It is also apparently captive to the strain of identitarianism that predominates on the left.

The Sun reported last month that the company offered customers a 20% discount if they agreed to suffer through an hour-long course on racial inclusion and "the unique challenges that people of color face when accessing the outdoors."

One critic noted that "the irony is that The North Face is implicitly acknowledging here that all its customers are white."

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