Sony loses over $200M with DEI game studio that pushed morbidly-obese women and robots with pronouns



Sony and PlayStation have shut the doors on Firewalk Studios after the developers lost more than $200 million for their parent company in about two weeks. Sony purchased the studio in 2023.

Before its release, Concord — a space-aged first-person shooter game — was criticized for its excessive and forced diversity themes, including multiple characters who were morbidly obese and even robots with preferred pronouns.

It took just 14 days after its August 23 release date for Sony to shut down operations and pull the game from both physical and digital shelves.

At the time, Sony said certain "aspects of the game" didn't "land the way [they were] intended" and that Concord would be pulled from the market immediately. It also offered refunds to all customers.

Sony also said it was still determining the "best path ahead" for the game.

'We took the game offline.'

Fast forward six weeks, and Sony has announced it will close the studio, marking one of the most monetarily-damaging mistakes in recent gaming history.

"Certain aspects of Concord were exceptional," Sony generously wrote on its blog. "But others did not land with enough players, and as a result we took the game offline. We have spent considerable time these past few months exploring all our options."

"After much thought, we have determined the best path forward is to permanently sunset the game and close the studio," Sony added.

The gaming giant noted that the studio "did not hit" its "targets."

While the game was a massive failure that took approximately eight years to develop, Sony's financial implications were even bigger than initially expected.

Initial reports estimated a $100 million loss for the studio, given the cost of similar projects. However, insider testimony has since revealed that the game's initial development deal was over $200 million, not counting the rest of the studio's agreement with Sony.

Citing sources familiar with the agreement, Kotaku reported that the $200 million was not even enough to cover the game's development and did not include the purchase of Concord's intellectual property rights or the purchase of Firewalk Studios itself.

'Putting new things into the world is critical.'

Firewalk has since issued a lengthy final statement on X, disregarding the financial losses and the real reasons its game was widely rejected.

"Firewalk is signing off one last time," it wrote.

The company stated that the project "landed much more narrowly than hoped," but qualified its statement with a claim that the market is "heavily consolidated."

The studio then justified its project by saying that while "other aspects of the IP didn't land," the idea of "putting new things into the world is critical to pushing the medium forward."

Firewalk is signing off one last time.

Firewalk began with the idea of bringing the joy of multiplayer to a larger audience. Along the way we assembled an incredible team who were able to:
- Navigate growing a new startup into a team during a global pandemic: Firewalk was…
— Firewalk (@FirewalkStudios) October 29, 2024

The studio closes out the post with "end transmission," as if it were written in the fantasy world it had created. This odd disconnect, which largely ignores the reality of a monumental ideological failure, echoes similar sentiments that DEI-laden games have pushed out recently.

Many studios have acted as if they are playing with Monopoly money, which has cost big studios hundreds of millions while often hiring ideological allies to push their viewpoints through their games (see Unknown 9 and Dustborn).

A recent Suicide Squad game cost Warner Bros. $200 million.

Unknown 9: Awakening is estimated at a loss between $80-$120 million.

Other games like Dustborn simply blew through $1.56 million in grants.

Only time will tell whether other studios seemingly come to their senses the way Sony has and cut their losses before it's too late.

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Politics-Free ‘Black Myth’ Sells 10 Million In Three Days As DEI Games ‘Dustborn’ And ‘Concord’ Flop

[rebelmouse-proxy-image https://thefederalist.com/wp-content/uploads/2024/08/Screenshot-2024-08-29-at-12.11.35 PM-1200x675.png crop_info="%7B%22image%22%3A%20%22https%3A//thefederalist.com/wp-content/uploads/2024/08/Screenshot-2024-08-29-at-12.11.35%5Cu202fPM-1200x675.png%22%7D" expand=1]The failures of 'Concord' and 'Dustborn' offer game developers a stark lesson: Nobody wants to buy these over-the-top woke disasters.

Bay Area parents revolt after woke high school proposes dropping Minutemen mascot to make everyone 'feel comfortable'



Having apparently run out of professional sports icons to smash, woke iconoclasts have settled on their next target: a Bay Area high school mascot.

Educators and administrators in the Mount Diablo Unified School District determined that Concord High School's Minutemen mascot needs to go.

The Minuteman mascot figures prominently on the school's website, appearing in its logo, its sporting scoreboards, and in its outgoing communications.

The image summons the memory of the militiamen who were among the first to fight in the American Revolution. They received the moniker "minutemen" on account of the requirement that they be ready for action "at a minute's warning."

Their readiness and the minutes, hours, and years they committed to the cause of securing American independence helped guarantee the success of a nation that would enjoy the luxury of debating whether to pay them a modicum of respect some 250 years later.

Concord High School, founded in the late 1960s, first decided to embrace the image and name to honor the men who formed the Minutemen militia in Concord, Massachusetts, in 1775, reported the Pioneer, a local Concord paper.

However, now the school's principal, Julene MacKinnon, wants to "make sure that we have a mascot that represents everyone," reported KNTV-TV.

MacKinnon, like others in the district, is uncomfortable with the male mascot, particularly when he appears armed. She reckons the image is tied to "some of the brutality, them being a militia."

The Pioneer reported that late in the pandemic, MDUSD superintendent Adam Clark and the governing board began discussing changing mascots at the Concord and Ygnacio Valley high schools. The latter have already followed through with their replacement.

A teacher at Ygnacio Valley took issue with her school's mascot, which at the time was a proud indigenous warrior wearing a headdress. It is now a wolf.

Similarly, the previous principal at Concord High reportedly complained that "Minutemen" referred only to one gender and that the symbol of a rifle was problematic.

In response to these pet grievances, Clark said, "The mascot conversation is long overdue, and it is time to ensure that all students, staff and community members feel comfortable with images at our schools."

Then-board president Cherise Khaund, now a trustee, concurred, citing the 2015 California Racial Mascots Act, which says, "The use of racially derogatory or discriminatory school or athletic team names, mascots, or nicknames in California public schools is antithetical to the California school mission of providing an equal education to all."

In justifying the change, Khaund also cited the district's policy that states, "District programs and activities shall also be free of any racially derogatory or discriminatory school or athletic team names, mascots, or nicknames."

Some parents, alumni, and students in the community, unclear about how precisely an American minuteman could be misconstrued as derogatory or discriminatory, spoke out at a Mount Diablo Unified School board meeting Wednesday, reported KRON.

"I have relatives that were in the Revolutionary War. They would be appalled at the fact that we are losing our heritage," said community member Wes Anderson.

Mark Lloyd, another supporter of the Minutemen mascot, told the board, "You have whole families that identify as Minutemen. You have families who buy a house to continue their legacy there."

Julie Lyster, a Concord High parent, proposed a supposedly inclusive half-measure: "Remove the musket. Add a woman beside the minuteman. There were women minutemen, and African American minutemen."

According to the Daily Mail, this option — of adding a "minutewoman" or changing the mascot's complexion — is being taken seriously.

Concord is 55% white, 30% Hispanic, 13% Asian, and roughly 4% black.

As for students, they appear to be less than enthused about swapping out their patriot mascot for an animal devoid of greater significance.

Students were surveyed earlier this year on a possible replacement. Keeping the minutemen was not an option. Instead, "the bears" and "crocodiles" have been entertained as possibilities.

500 out of 1,100 students reportedly participated. Although "the bears" received the plurality of votes (190), one parent stressed, "I don't think the students are excited about either" option.

Concord High is not the first educational institution in recent memory to drop its mascot to accommodate woke sensibilities.

Here are just a few:

  • Valparaiso University in Indiana replaced its Crusader mascot with a golden retriever;
  • Bountiful High School in Salt Lake City, Utah, replaced its "Braves" native mascot with the "Redhawks";
  • Texas A&M-Corpus Christi kept its mascot's name "Izzy the Islander," but dehumanized it entirely so that rather than paging homage to Pacific Islanders, it now is meant to look like water;
  • George Washington University students voted to replace their mascot, George the Colonial, and may settle on "Blue Fog";
  • North Haven High School in Connecticut opted for "Nighthawks" instead of Indians";
  • The University of Nebraska Lincoln updated its "Herbie Husker" mascot so that it no longer flashes the "OK" hand gesture, which some conspiracy theorists reasoned was a hate symbol; and
  • Long Island University dropped its "Blackbirds" nickname after claims it was somehow racist, embracing instead "Sharks."

Debate Over Concord High School Mascot Continues youtu.be

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