Disney, Kohl's, other woke companies are disguising their DEI schemes: Report



By all appearances, normalcy advocates and the Trump administration have successfully demolished much of the private-public DEI regime. Appearances are, however, often deceiving.

Consumers' Research highlighted in a new report the trend of big companies publicly suggesting that they are ditching their DEI policies, programs, and language, but in reality rebranding the same divisive efforts under the corporate buzzwords "inclusion and belonging."

"It's the same racism under a different name," Will Hild, executive director of Consumers' Research, said in a statement to Blaze News. "Rebranding from DEI doesn't change the anti-white and anti-Asian nature of these activities. Corporations should focus on serving customers by finding and retaining the best talent, not engaging in a retrograde racial patronage scheme."

Consumers' Research, a nearly century-old consumer protection outfit that has worked in recent years to combat environmental, social, and governance initiatives, pointed out such rebranding efforts at Disney, Dollar Tree, Kohl's, Nationwide, and UPS.

'Inclusion and belonging are part of our fabric.'

UPS, for instance, previously had a page titled "Diversity, Equity & Inclusion," where the company stated:

Diversity, equity and inclusion are part of our fabric and the legacy of our founders. Our rallying cry, You Belong at UPS, guides us in creating a culture of belonging where every UPSer experiences a safe, welcoming workplace where they can be their truest selves.

The page has since undergone minor cosmetic changes. It is now titled "Inclusion and Belonging" and states:

At UPS, inclusion and belonging are part of our fabric and the legacy of our founders. It's part of our core values and guides us in creating a culture where every UPSer experiences a safe, welcoming workplace where they can be their truest selves.

Consumers' Research noted that the company — which continues to provide a 50% discount off the initial franchise fee for potential franchisees who are members of select identity groups — also continues to have identity-based employee resource groups, including for black, Asian, Hispanic, non-straight, handicapped, female, and "multicultural" employees.

'We have evolved our framework.'

Kohl's made the news last month for wiping DEI references off its website. These too were cosmetic — an effort, Hild suggested, to "keep their DEI programs afloat ... and avoid scrutiny for doing so."

Bloomberg indicated that the retailer similarly swapped out DEI on its website for "inclusion and belonging." Previously, Kohl's had a DEI page where it detailed its efforts to "embed DEI throughout our business," identified its "diverse owned brands & suppliers," and advertised its identity-based business resource groups.

The Kohl's diversity page is now more or less the same, albeit with fewer rainbows and more commitments to "inclusion and belonging."

As part of the change, Michelle Banks, the company's chief DEI officer, became the Kohl's chief inclusion and belonging officer. The continuity in practice was such that she did not even bother with a new entry on LinkedIn.

Banks told Bloomberg, "We have evolved our framework to focus on inclusion and belonging."

It appears to be the same story at Dollar Tree.

Whereas before the company noted online that it was committed to "developing [a] DEI mindset" and having its associates "embrace and celebrate diversity, equity & inclusion," now Dollar Tree claims online that it is committed to "developing [a] mindset of inspiring belonging" and having its associates "embrace and celebrate [its] culture of belonging."

'Efforts to disguise wokeness in fact confirm that these companies are well aware that Americans want to move on from DEI.'

Disney's shareholders appear committed to riding the DEI train until the wheels come off despite at least one federal civil rights complaint. However, Consumers' Research noted that the company nevertheless announced changes to its DEI programs in February "to focus on business outcomes."

With the exception of the elimination of the Reimagine Tomorrow initiative, which sought to highlight stories based on the race or sexual preferences of the people telling them, the changes at Disney again largely came down to word substitutions.

Axios reported that the "diversity and inclusion" factor Disney used to evaluate executives' performance is now called the "talent strategy" factor. The company also changed the name of its "business" employee resource groups to "belonging" employee resource groups, signaling an embrace of the new language.

Like the other woke companies, Nationwide apparently wavered in its explicit "unwavering commitment to diversity, equity and inclusion," as it too has jumped aboard the "belonging" train. The insurance company now claims to have an "unwavering commitment to belonging, respect and fairness."

"Every one of these departments needs to be dismantled and removed, root and stem," stated Will Hild of Consumers' Research. 'Efforts to disguise wokeness in fact confirm that these companies are well aware that Americans want to move on from DEI, which is why they're trying to push it behind their backs."

"The simultaneous acknowledgment and disregard of consumers’ preferences is as insulting as it is embarrassing," added Hild.

Fox News Digital indicated that Kohl's, UPS, Nationwide, and Dollar Tree did not respond to requests for comment about the report.

The consumer advocacy group's report on the woke companies' DEI rebrand is part of its broader "Woke Alert" campaign.

Blaze News previously reported that Consumers' Research offers a free "Woke Alert" text service that notifies grocery shoppers and other American consumes which brands are linked to the left's cultural, economic, and social agendas. Subscribers are notified when an organization or brand ceases to merely sell a product and instead begins peddling a radical ideology.

At the outset, the service enraged California Rep. Robert Garcia (D), who stated, "The right wing is hell-bent on moving our country backwards, and this new text service is laughable."

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Starbucks reverses policy that allowed non-customers to use bathrooms, loiter — for obvious reasons



Sometimes reality is the only antidote to the ruinous idealism to which woke corporations routinely subject their workers and customers. Having evidently stomached a significant dosage, Starbucks is now bringing an end to what was effectively a seven-year social experiment, namely its 2018 policy of letting anyone use their cafes or bathrooms regardless of whether they made purchases.

Employee-facing documents first reported on by the Wall Street Journal indicated that the company's new code of conduct bars non-customers from lingering or using the bathrooms on site.

The newly updated "Coffeehouse Code of Conduct" states, "Starbucks spaces are for use by our partners and customers — this includes our cafes, patios, and restrooms," and prohibits harassment, violence, outside alcohol, smoking, begging, and threatening language inside its establishments. Water is also now reserved only for paying customers.

"We will ask anyone not following this code of conduct to leave the store and may ask for help from law enforcement," says the policy, which applies to Starbucks' more than 11,000 company-owned stores in the United Sates.

Starbucks North America president Sara Trilling reportedly told store managers in a letter this week, "There is a need to reset expectations for how our spaces should be used, and who uses them."

The company began allowing non-customers to use and abuse their bathrooms after an April 12, 2018, incident in Philadelphia where two men were arrested after being accused of trespassing.

A Starbucks manager following store policy called police, indicating that the duo, Rashon Nelson and Donte Robinson, had refused to either make a purchase or leave the premises after trying to use the bathroom. The store had signs posted at the time clearly indicating that both the bathrooms and the cafe were for paying customers only.

Footage of Nelson and Robinson's arrests went viral and prompted outrage, which was amplified by activists and elements of the liberal media who framed the incident in racial terms and cast it as an example of "implicit bias" as both men were black. Then-Mayor Jim Kenney said the incident "appears to exemplify what racial discrimination looks like in 2018."

Amid race protests, then-Philadelphia Police Commissioner Richard Ross, who initially stated that police officers did "absolutely nothing wrong," offered an apology.

'We have to provide a safe environment for our people and our customers.'

Starbucks similarly rushed to apologize, settling with both men for an undisclosed sum and the offer of a free college education weeks before temporarily shuttering thousands of its cafes to hold racial-bias re-education training for its employees. According to a lawsuit the company settled with a former regional manager for more than $27 million in 2023, the company also took steps to "punish white employees" in an attempt to "convince that community that it had properly responded to the incident."

As part of its appeasement campaign, Starbucks changed its store policy, allowing virtually anyone to use its cafes and the bathrooms therein without making a purchase. The Journal noted at the time that the company told its employees that "any person who enters our spaces, including patios, cafes, and restrooms, regardless of whether they make a purchase, is considered a customer."

In the years that followed, various stores mutated into veritable drug dens and homeless hideaways. In 2022, the company shuttered 16 store locations nationwide, citing a surge in crime and drug use on site. The New York Post reported that six locations were closed in Seattle, another six were closed in Los Angeles, two were closed in Portland, one was closed in Philadelphia, and one was closed in the nation's capital.

Deluged with complaints and concerns from employees subjected to increasingly hazardous environments due to bad policy, former CEO Howard Schultz entertained the idea of correcting the company's error.

"There is an issue of just safety in our stores in terms of people coming in who use our stores as a public bathroom," Schultz said during a New York Times DealBook event in June 2022. "We have to provide a safe environment for our people and our customers."

Schultz added that the company had to "harden" its stores and reconsider keeping its bathrooms open.

The Journal indicated that the reversal of the 2018 policy comes amid an effort by Starbucks' new CEO Brian Niccol to turn things around after three consecutive quarters of declining same-store sales in 2024.

A company spokesman told Investopedia that the new code of conduct will go into effect on Jan. 27.

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Allstate's wokeness under fire after CEO uses New Orleans massacre to lecture Americans about 'divisiveness'



The College Football Playoff quarterfinal at the Sugar Bowl was originally scheduled to take place in New Orleans on New Year's Day; however, the city was rocked in the early hours by an apparent Islamic terrorist attack.

Now-deceased terror suspect, Shamsud-Din Jabbar, allegedly drove a rented truck through a crowd of people on Bourbon Street, claiming the lives of at least 15 victims. Police were ultimately able to neutralize the driver, who was reportedly found with a "remote detonator" for explosives discovered in the French Quarter.

The Sugar Bowl was finally held on Thursday and attended by roughly 57,000 defiant football fans. While the day's big winners were the American spirit, which jihadists have repeatedly proven unable to dampen, and the Notre Dame Fighting Irish, who crushed the Georgia Bulldogs with the help of a 98-yard kick return, the big loser appears to have been the game's title sponsor, Allstate.

During the game, Allstate ran a promotional video wherein the company's president and CEO Tom Wilson used the New Orleans massacre as an opportunity to lecture Americans — including those who just lost loved ones as the result of an imported ideology — about "divisiveness." The video, which was swiftly met with widespread contempt and ridicule, prompted some critics to take a closer look at the kind of corporate culture that would have informed the decision to make such a statement at such a time.

"Welcome to the Allstate Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and the families," said Wilson. "We also need to be stronger together by overcoming an addiction to divisiveness and negativity."

Wilson invited football fans to help his company "amplify the positive, increase trust, and accept people's imperfections and differences. Together, we win."

'To normal people this sounds like Allstate giving cover to an ISIS terrorist.'

BlazeTV host Steve Deace tweeted, "Still can't believe a venerable American company like Allstate sent its CEO on national television to lecture victims of terrorism about divisiveness. It's like a @TheBabylonBee parody of woke corporatism comes to life."

Republican Texas Gov. Greg Abbott wrote, "This is crazy by Allstate. Maybe — and hear me out here — we should all agree that terrorism will not be tolerated in the United States."

"Wtf is wrong with this guy," wrote Elon Musk.

Sean Davis, co-founder of the Federalist, noted, "Time to cancel Allstate. Do you really want an insurance company that talks about murder and terrorism this way?"

Numerous commentators online shared a 2016 tweet from the late comedian Norm Macdonald where he wrote, "What terrifies me is if ISIS were to detonate a nuclear device and kill 50 million Americans. Imagine the backlash against peaceful Muslims?"

Robby Starbuck, a normalcy advocate who has campaigned against the corporate embrace of DEI, wrote, "Only major companies somehow get this out of touch with society. To normal people this sounds like Allstate giving cover to an ISIS terrorist as if he wouldn't have killed those people if we all accepted his backwards ideology. This is the definition of suicidal empathy."

Libs of TikTok and other critics highlighted the company's woke policies in an apparent effort to figure out whether Wilson's statement was an aberration or par for the course, demonstrating it to have clearly been the latter.

The company notes on its website that DEI "is a core value at Allstate."

Wilson is a signatory of the CEO Action for Diversity and Inclusion pledge — the aim of which is to "rally the business community to advance diversity & inclusion within the workplace by working collectively across organizations and sectors." Extra to maximizing "diversity," Wilson and other signatories pledged to "address honestly and head-on the concerns and needs of our diverse employees and increase equity for all, including Blacks, Latinos, Asians, Native Americans, LGBTQ, disabled, veterans and women."

In its 2023 annual report, Allstate boasted about employing fewer white men on its management team, stating, "Inclusive Diversity and Equity is core to success and while more progress is needed, Allstate continues to lead. In the U.S., 56% of the management team and 48% of the company's officers identify as female or BIPOC, both of which increased from the prior year."

Allstate's racial obsession is manifest also in its voting roadmap concerning directors, where the presence of white men is the measure against which progress is apparently marked. Under the section in the annual report on board governance, Allstate notes, "Diversity, including race, gender, ethnicity and culture, are also important factors in consideration of Board composition."

The company has also secured a perfect score in recent years with the radical LGBT activist group Human Rights Campaign, in part by providing multiple LGBT training elements, including an "intersectionality training"; providing sex-change guidelines and at least one inclusion policy for cross-dressing employees; having either an LGBT employee resource group or non-straight diversity council; and engaging in LGBT activism.

Facing incredible backlash, the company told Fox News Digital, "To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms. We stand with the families of the victims, their loved ones and the community of New Orleans. The reference to overcoming divisiveness and negativity reflects a broader commitment to fostering trust and positivity in communities across the nation."

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'Wokeness is on its deathbed': Walmart kicking DEI, LGBT activism to the curb



Normalcy advocate Robby Starbuck and other conservatives keen to depoliticize corporate America have gone online to celebrate a massive victory in the war on woke this week: Walmart, which employs roughly 1.6 million workers nationwide, is scrapping its divisive DEI initiatives and curbing both its customer-facing and worker-facing LGBT activism.

"This is the biggest win yet for our movement to end wokeness in corporate America," said Starbuck, who has successfully pressured a number of other American companies, including Ford, Harley-Davidson, Tractor Supply, Jack Daniel's, and John Deere, to abandon their race-obsessive policies, embrace of gender ideology, and other alienating leftist commitments.

"This won't just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers," continued Starbuck. "Companies like Amazon and Target should be very nervous that their top competitor dropped woke policies first. I think Target specifically will suffer serious sales problems as a result and Walmart will benefit."

Following "productive conversations" with Walmart executives, Starbuck announced Monday that Walmart committed to ending its participation in the LGBT activist group Human Rights Campaign's Corporate Equality Index, a "national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees" used strategically to crush dissent and maximize conformity.

Walmart once again secured a perfect score on the index last year by engaging in LGBT activism and outreach and by providing sex-change guidelines; at least one additional transvestite "inclusive policy or practice for its employees"; and LGBT training elements and an "intersectionality" training session.

'The landscape of corporate America is quickly shifting to sanity and neutrality.'

Starbuck noted that Walmart has also committed to: identifying and removing "inappropriate sexual and/or transgender products marketed to children"; reviewing all funding for LGBT events to ensure that kids are not targeted with inappropriate sexualized content; letting its Center for Racial Equity initiative expire; ensuring that supplier diversity programs are not discriminating on the basis of race; eliminating the term "LatinX" from official communications; discontinuing "racial equity training"; and ditching the use of the term DEI.

The company has confirmed its change of course, telling the Guardian in a statement:

Our purpose, to help people save money and live better, has been at our core since our founding 62 years ago and continues to guide us today. We can deliver on it because we are willing to change alongside our associates and customers who represent all of America. We've been on a journey and know we aren't perfect, but every decision comes from a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers and suppliers, and to be a Walmart for everyone.

Walmart spokeswoman Molly Blakeman told CNBC that the company will no longer permit third-party sellers to sell various LGBT-themed items on the Walmart website, especially products, such as harmful chest binders, that target confused children.

Chest binders are pieces of compression clothing that flatten a woman's chest to make her more "male-presenting." They reportedly can cause breathing difficulties, chronic back pain, headaches, skin infections, broken ribs, and malformations of the spine. According to a 2021 study in the journal Pediatrics, 97% of those who use them suffer health problems as a result.

While Walmart is taking steps to shield children from LGBT propaganda and deformative apparel, it will continue to award grants and funding to LGBT events such as Pride parades.

Blakeman also confirmed that the company will no longer share data with the HRC and will wind down its Center for Racial Equity.

"Our campaigns are now so effective that we're getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies," wrote Starbuck. "Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly."

'Keep up the pressure.'

Starbuck was deluged with congratulatory messages and thanks for helping Walmart find its way back to common sense.

"Great!" wrote Elon Musk.

Former Arkansas Gov. Mike Huckabee, recently nominated by President-elect Donald Trump to serve as American ambassador to Israel, tweeted, "Standing ovation for @robbystarbuck who is perhaps the most influential person in America restoring our culture & country to sanity! He is [fire emoji]! And thanks to @Walmart for focusing on the core business of retail. It's a gift to the customers & shareholders."

Andy Puzder, the former CEO of Hardee's, similarly thanked Starbuck and noted, "The list of actions Walmart is taking to walk away from DEI is impressive! The #1 US employer’s labor policies will once again be based on qualifications, merit and character not sex or skin color. A true win for US workers of every race & both sexes!"

"Wokeness is on its deathbed," tweeted All-American swim star Riley Gaines.

Starbuck appeared to agree with the sentiment, noting elsewhere, "Wokeness is on life support. We just have to keep up the pressure."

The Bud Light boycott demonstrated the vulnerability of corporate giants to conservative boycotts. While the threat of a repeat performance may be enough to prompt companies to act, some organizations may also be responding to the U.S. Supreme Court's June 29, 2023, decision in Students for Fair Admissions, Inc. v. Harvard/UNC banning race-based college admission. The high court held that it is unconstitutional under the Constitution's Equal Protection Clause and a violation of Title VI of the Civil Rights Act of 1964 for colleges and universities to factor race into the admissions process.

While some legal experts have indicated that the decision has no direct legal impact on private employers, it has nevertheless paved the way for numerous lawsuits and federal civil rights complaints targeting companies' DEI initiatives, such as the complaint America First Legal filed in September with the U.S. Equal Employment Opportunity Commission against the kitchenware retailer Williams Sonoma.

Just weeks after the Supreme Court ruling, the attorneys general of 13 states wrote a letter reminding Fortune 100 CEOs of their obligations as employers under federal and sate law to "refrain from discriminating on the basis of race, whether under the label of 'diversity, equity, and inclusion' or otherwise."

It appears that companies that depoliticize their offerings will not only maximize their market reach but possibly also minimize their legal liability in the face of increasing effective backlash.

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Normalcy advocate Robby Starbuck makes Harley-Davidson do a U-turn on woke policies



Conservative filmmaker Robby Starbuck announced on X Monday that under threat of boycott and amidst a concerted pressure campaign, the 121-year-old motorcycle manufacturer Harley-Davidson has scrapped various leftist initiatives.

"We did it again," wrote Starbuck. "3 for 3. The left fears what I'm doing because it's effective. The attacks will increase with the plan we have but we have a plan and it accounts for the arrows that will be fired at us. We won't slow down for anyone."

Starbuck has now successfully targeted Tractor Supply, John Deere, and Harley-Davidson for their race-obsessive policies, embrace of gender ideology, and other alienating leftist commitments, which appear to be at odds with the conservatives amongst these companies' clientele.

The ideological capture of Wall Street and of beloved American businesses was long in the making; however, by the time many realized what exactly had happened to the system and the brands they grew up with, the time to mount a meaningful defense had passed.

Some conservatives have recently gone on offense, threatening companies' bottom lines only to discover that this — and perhaps only this — is the means of reconquest.

Having undoubtedly gleaned insights both into corporations' low tolerance for consumer backlash from the Bud Light saga and into the efficacy of an unflinching information assault of the kind waged by Christopher Rufo against universities' DEI czars, Starbuck and others have gone to war with American legacy companies over their wokery.

'When we use our voices and wallets to vote our values, we can change the world.'

Blaze News previously reported that Starbuck and others blasted Tractor Supply, a company established in 1938, for mandating its employees to undergo "LGBTQIA+ training," for funding sex-change mutilations through its health plan, and for sponsoring so-called family-friendly transvestite performances, as well as for other leftist initiatives.

The exposure was evidently too much to handle, as Tractor Supply announced on June 27 that it had taken the "feedback to heart," and would: no longer volunteer data to the powerful LGBT activist group that calls itself the Human Rights Campaign; ditch "DEI roles and retire [its] current DEI goals"; and jettison its carbon emission goals.

When similarly targeted for liberation, John Deere similarly traded the LGBT colors back for the red, white and blue, indicating it would "no longer participate in or support external social or cultural awareness parades, festivals, or events," and would be taking additional steps to shore up customer trust.

Last month, Starbuck launched his latest campaign: a boycott of Harley-Davidson, a once-beloved motorcycle manufacturer founded in 1903.

In a series of social media posts and videos, he provided fuel for a Bud Light-style boycott, alleging that the company

  • supports legislation that would enable men to enter "girl's bathrooms, sports and locker-rooms";
  • required thousands of employees to undertake training on "how to become LGBTQ+ allies";
  • was a founding member of the Wisconsin's LGBTQ+ Chamber of Commerce — a group that opposed a law which would have saved children from sex-change mutilations;
  • celebrated two additional "Months of Inclusion" beside so-called Pride Month;
  • worked on having "less White suppliers, dealers and employees";
  • partnered yearly with "Pride Ride"; and
  • partnered with the Human Rights Campaign on non-straight activism, ultimately securing a 90/100 rating on the HRC's CEI index.

'We are saddened by the negativity on social media over the last few weeks.'

Starbuck also highlighted some statements made and actions taken by the company's German-born CEO, Jochen Zeitz, that might prickle customers, including the climate alarmist's

  • boast that his corporate activism had at least one peer calling him the "sustainable Taliban";
  • signing of a joint letter to the COP28 presidency demanding an end to fossil fuels;
  • criticism of President Donald Trump for leaving the Paris Agreement;
  • committal of Harley-Davidson to the UN Global Compact; and
  • advocacy for DEI.

"I don't think the values at corporate reflect the values of nearly any Harley Davidson bikers," wrote Starbuck. "Do Harley riders want the money they spend at Harley to be used later by corporate to push an ideology that’s diametrically opposed to their own values?"

Starbuck added, "When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to fight for our business."

Whatever pressure Americans helped apply in concert with the conservative filmmaker appears to have been enough.

At noon on Monday, Harley-Davidson stated on X, "We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a Company, we take this issue very seriously, and it is our responsibility to respond with clarity, action and facts."

Harley-Davidson claimed that pursuant to an internal stakeholder review initiated earlier this year, the company has kicked its supplier diversity spend goals to the curb and does not have hiring quotas. It noted further that its "DEI function" has been dead since April 2024 and the company does "not have a DEI function today."

Harley-Davidson also indicated it will no longer participate in HRC scoring going forward and "will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community."

"Socially motivated content" in training sessions will apparently disappear in the rear view mirror along with the company's race obsession and HRC participation.

— (@)

"Harley-Davidson corporate can be sad all they want but our movement gets results," said Starbuck.

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Glenn Beck: Here's why Tractor Supply said goodbye to woke DEI



Tractor Supply Co. is a farming supplies retailer headquartered in Tennessee, and it's just gone where no large modern company has gone before.

The company is dropping the diversity, equity, and inclusion goals that it had previously set for itself. In addition, DEI roles will be eliminated, carbon emissions goals will be withdrawn, and the company will stop sending data to the Human Rights Campaign.

Tractor Supply made the move after information began circulating that the company was deeply involved in DEI and ESG initiatives, and its stock price took a nosedive.

“We work hard living up to our mission and our values every day, and represent the values of the communities and customers we serve,” the company wrote in a statement. “We’ve heard from our customers that we have disappointed them. We have taken this feedback to heart.”

The backlash began when conservative Robby Starbuck highlighted the company's actions on X, which included DEI hiring practices, in-office Pride Month decorations, climate change activism, and “funding sex changes.”

“He decimated them,” Glenn Beck says. “Just took them apart with everything that they have.”

Stu Burguiere is impressed by the company's response.

“It’s very rare,” Burguiere tells Glenn. “Even Bud Light, who seemingly overtly changed directions, right? Like you could tell by their actions. They never came out and said, ‘And just so you know, we’re totally off the bandwagon.’ They just kind of did it and hoped you noticed.”

Glenn, however, remains skeptical.

“I’d like to see if this is just, you know, another customer service kind of thing and a campaign ad,” he says.


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Tractor Supply Co. DUMPS its Woke DEI Policies | What You Should Know
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Tractor Supply Co. DUMPS its Woke DEI Policies | What You Should Know

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ESG corporatists champion ultra-processed foods

The hottest new trends on Wall Street involve promoting foods that make Americans sick.

Dove partners with morbidly obese BLM activist who destroyed a white student's life over a misheard comment to promote 'fat liberation'



It appears as though the toiletries company Dove is keen on getting its wings clipped.

Dove, the soap outfit owned by the London-based multinational giant Unilever, has taken a page out of Bud Light's book of marketing best-practices and partnered with a controversial radical to peddle their wares and advance a woke agenda.

Rather than once again having a transvestite make a mockery out of womanhood, the soap company has teamed up with a morbidly obese BLM radical known for her iconoclasm, her aversion to healthy living, and for allegedly ruining the life of a white student over a "misheard" comment.

What's the background?

Zyahna Bryant, 22, is a leftist community organizer and former DEI intern who recently graduated from the University of Virginia in Charlottesville. She prides herself on harboring a lifelong antipathy towards the police, having supposedly organized her first rally for Trayvon Martin at the age of 12.

Years later, she petitioned to have the Robert E. Lee statue in Charlottesville, Virginia, taken down and other elements of the area's history erased.

TheBlaze reported earlier this year that Bryant allegedly destroyed the reputation of a fellow student at the University of Virginia, claiming Morgan Bettinger had said protestors, including some who were black, would make "good speedbumps," when in reality it appears she had just lauded a driver for protecting BLM protestors from oncoming traffic "because otherwise, these people would have been speed bumps."

Bryant launched a vicious campaign against Bettinger. Not only did she advance her preferred narrative on social media, but she allegedly sought to have her fellow student expelled from UVA.

Upon investigating the incident, two different UVA organizations reportedly agreed with Bettinger's account whereby the comment was not as Bryant had framed it, but instead innocuous in nature.

Bryant later admitted she may have "misheard" Bettinger's words on the day in question.

Despite Bryant's admission and a dearth of evidence, UVA's University Judiciary Committee found Bettinger guilty of using "shameful rhetoric" which "put members of the community at risk." As a consequence of the ruling, Bettinger, who had already been subjected to horrible abuse as a result of Bryant's allegations, ended up with an expulsion in abeyance on her permanent record and had to both write the BLM radical an apology and perform 50 hours of community service with a social justice group.

Bettinger is considering filing a lawsuit, reported the Daily Mail.

Corporation-championed corpulence

Bryant announced on Instagram Aug. 31 that she was partnering with Dove to support the work of both National Association to Advance Fat Acceptance and the Fat Legal Advocacy Rights and Education project.

"My belief is that we should be centering the voices and experiences of the most marginalized people and communities at all times," said Bryant. "So when I think about what that liberation looks like, to me, it looks like centering the voices and the experiences of those who live and who maneuvered through spaces and institutions in a fat body."

Liberation from morbid obesity apparently does not involve self-restraint, exercise and healthy eating. Rather, according to Bryant, "it looks like making accessible spaces and having conversations that are aware of the fact that people have different bodies and that they are interacting with space and people and institutions and communities in a different way."

The Dove initiative of which Bryant appears to be a large part aims to "strengthen legal protection against body size discrimination and shift cultural conversations around a broader definition of beauty through education, advocacy and social responsibility."

The soap company is raising concern not about the lethality of being morbidly overweight but about the "likelihood of experienc[ing] name-calling/bullying."

This latest woke initiative is hardly the first for Dove, which routinely blows millions of dollars on radical groups, such as Black Lives Matter, and leftist attempts at social engineering.

Earlier this year, Dove ran an ad celebrating a fat video game character who tossed away armor that had made her appear thin as part of a campaign "to eliminate beauty stereotypes."

The company is not simply fight against traditional beauty standards and to maximize surface area for its products, but also promoting radical gender ideology. In fact, the company was on the bleeding edge of hyping transgenderism, featuring a transvestite pretending to be a mother in a 2017 ad titled "#RealMoms."

Dove is a keen supporter of LGBT activism, "not just during pride month, but every single day."

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Elon Musk Couldn’t Fix Twitter Even If He Wanted To

Even after massive layoffs, Twitter has a persistent personnel problem bogging down the platform's user experience.