Normalcy advocate Robby Starbuck makes Harley-Davidson do a U-turn on woke policies



Conservative filmmaker Robby Starbuck announced on X Monday that under threat of boycott and amidst a concerted pressure campaign, the 121-year-old motorcycle manufacturer Harley-Davidson has scrapped various leftist initiatives.

"We did it again," wrote Starbuck. "3 for 3. The left fears what I'm doing because it's effective. The attacks will increase with the plan we have but we have a plan and it accounts for the arrows that will be fired at us. We won't slow down for anyone."

Starbuck has now successfully targeted Tractor Supply, John Deere, and Harley-Davidson for their race-obsessive policies, embrace of gender ideology, and other alienating leftist commitments, which appear to be at odds with the conservatives amongst these companies' clientele.

The ideological capture of Wall Street and of beloved American businesses was long in the making; however, by the time many realized what exactly had happened to the system and the brands they grew up with, the time to mount a meaningful defense had passed.

Some conservatives have recently gone on offense, threatening companies' bottom lines only to discover that this — and perhaps only this — is the means of reconquest.

Having undoubtedly gleaned insights both into corporations' low tolerance for consumer backlash from the Bud Light saga and into the efficacy of an unflinching information assault of the kind waged by Christopher Rufo against universities' DEI czars, Starbuck and others have gone to war with American legacy companies over their wokery.

'When we use our voices and wallets to vote our values, we can change the world.'

Blaze News previously reported that Starbuck and others blasted Tractor Supply, a company established in 1938, for mandating its employees to undergo "LGBTQIA+ training," for funding sex-change mutilations through its health plan, and for sponsoring so-called family-friendly transvestite performances, as well as for other leftist initiatives.

The exposure was evidently too much to handle, as Tractor Supply announced on June 27 that it had taken the "feedback to heart," and would: no longer volunteer data to the powerful LGBT activist group that calls itself the Human Rights Campaign; ditch "DEI roles and retire [its] current DEI goals"; and jettison its carbon emission goals.

When similarly targeted for liberation, John Deere similarly traded the LGBT colors back for the red, white and blue, indicating it would "no longer participate in or support external social or cultural awareness parades, festivals, or events," and would be taking additional steps to shore up customer trust.

Last month, Starbuck launched his latest campaign: a boycott of Harley-Davidson, a once-beloved motorcycle manufacturer founded in 1903.

In a series of social media posts and videos, he provided fuel for a Bud Light-style boycott, alleging that the company

  • supports legislation that would enable men to enter "girl's bathrooms, sports and locker-rooms";
  • required thousands of employees to undertake training on "how to become LGBTQ+ allies";
  • was a founding member of the Wisconsin's LGBTQ+ Chamber of Commerce — a group that opposed a law which would have saved children from sex-change mutilations;
  • celebrated two additional "Months of Inclusion" beside so-called Pride Month;
  • worked on having "less White suppliers, dealers and employees";
  • partnered yearly with "Pride Ride"; and
  • partnered with the Human Rights Campaign on non-straight activism, ultimately securing a 90/100 rating on the HRC's CEI index.

'We are saddened by the negativity on social media over the last few weeks.'

Starbuck also highlighted some statements made and actions taken by the company's German-born CEO, Jochen Zeitz, that might prickle customers, including the climate alarmist's

  • boast that his corporate activism had at least one peer calling him the "sustainable Taliban";
  • signing of a joint letter to the COP28 presidency demanding an end to fossil fuels;
  • criticism of President Donald Trump for leaving the Paris Agreement;
  • committal of Harley-Davidson to the UN Global Compact; and
  • advocacy for DEI.

"I don't think the values at corporate reflect the values of nearly any Harley Davidson bikers," wrote Starbuck. "Do Harley riders want the money they spend at Harley to be used later by corporate to push an ideology that’s diametrically opposed to their own values?"

Starbuck added, "When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to fight for our business."

Whatever pressure Americans helped apply in concert with the conservative filmmaker appears to have been enough.

At noon on Monday, Harley-Davidson stated on X, "We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a Company, we take this issue very seriously, and it is our responsibility to respond with clarity, action and facts."

Harley-Davidson claimed that pursuant to an internal stakeholder review initiated earlier this year, the company has kicked its supplier diversity spend goals to the curb and does not have hiring quotas. It noted further that its "DEI function" has been dead since April 2024 and the company does "not have a DEI function today."

Harley-Davidson also indicated it will no longer participate in HRC scoring going forward and "will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community."

"Socially motivated content" in training sessions will apparently disappear in the rear view mirror along with the company's race obsession and HRC participation.

— (@)

"Harley-Davidson corporate can be sad all they want but our movement gets results," said Starbuck.

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Glenn Beck: Here's why Tractor Supply said goodbye to woke DEI



Tractor Supply Co. is a farming supplies retailer headquartered in Tennessee, and it's just gone where no large modern company has gone before.

The company is dropping the diversity, equity, and inclusion goals that it had previously set for itself. In addition, DEI roles will be eliminated, carbon emissions goals will be withdrawn, and the company will stop sending data to the Human Rights Campaign.

Tractor Supply made the move after information began circulating that the company was deeply involved in DEI and ESG initiatives, and its stock price took a nosedive.

“We work hard living up to our mission and our values every day, and represent the values of the communities and customers we serve,” the company wrote in a statement. “We’ve heard from our customers that we have disappointed them. We have taken this feedback to heart.”

The backlash began when conservative Robby Starbuck highlighted the company's actions on X, which included DEI hiring practices, in-office Pride Month decorations, climate change activism, and “funding sex changes.”

“He decimated them,” Glenn Beck says. “Just took them apart with everything that they have.”

Stu Burguiere is impressed by the company's response.

“It’s very rare,” Burguiere tells Glenn. “Even Bud Light, who seemingly overtly changed directions, right? Like you could tell by their actions. They never came out and said, ‘And just so you know, we’re totally off the bandwagon.’ They just kind of did it and hoped you noticed.”

Glenn, however, remains skeptical.

“I’d like to see if this is just, you know, another customer service kind of thing and a campaign ad,” he says.


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Dove partners with morbidly obese BLM activist who destroyed a white student's life over a misheard comment to promote 'fat liberation'



It appears as though the toiletries company Dove is keen on getting its wings clipped.

Dove, the soap outfit owned by the London-based multinational giant Unilever, has taken a page out of Bud Light's book of marketing best-practices and partnered with a controversial radical to peddle their wares and advance a woke agenda.

Rather than once again having a transvestite make a mockery out of womanhood, the soap company has teamed up with a morbidly obese BLM radical known for her iconoclasm, her aversion to healthy living, and for allegedly ruining the life of a white student over a "misheard" comment.

What's the background?

Zyahna Bryant, 22, is a leftist community organizer and former DEI intern who recently graduated from the University of Virginia in Charlottesville. She prides herself on harboring a lifelong antipathy towards the police, having supposedly organized her first rally for Trayvon Martin at the age of 12.

Years later, she petitioned to have the Robert E. Lee statue in Charlottesville, Virginia, taken down and other elements of the area's history erased.

TheBlaze reported earlier this year that Bryant allegedly destroyed the reputation of a fellow student at the University of Virginia, claiming Morgan Bettinger had said protestors, including some who were black, would make "good speedbumps," when in reality it appears she had just lauded a driver for protecting BLM protestors from oncoming traffic "because otherwise, these people would have been speed bumps."

Bryant launched a vicious campaign against Bettinger. Not only did she advance her preferred narrative on social media, but she allegedly sought to have her fellow student expelled from UVA.

Upon investigating the incident, two different UVA organizations reportedly agreed with Bettinger's account whereby the comment was not as Bryant had framed it, but instead innocuous in nature.

Bryant later admitted she may have "misheard" Bettinger's words on the day in question.

Despite Bryant's admission and a dearth of evidence, UVA's University Judiciary Committee found Bettinger guilty of using "shameful rhetoric" which "put members of the community at risk." As a consequence of the ruling, Bettinger, who had already been subjected to horrible abuse as a result of Bryant's allegations, ended up with an expulsion in abeyance on her permanent record and had to both write the BLM radical an apology and perform 50 hours of community service with a social justice group.

Bettinger is considering filing a lawsuit, reported the Daily Mail.

Corporation-championed corpulence

Bryant announced on Instagram Aug. 31 that she was partnering with Dove to support the work of both National Association to Advance Fat Acceptance and the Fat Legal Advocacy Rights and Education project.

"My belief is that we should be centering the voices and experiences of the most marginalized people and communities at all times," said Bryant. "So when I think about what that liberation looks like, to me, it looks like centering the voices and the experiences of those who live and who maneuvered through spaces and institutions in a fat body."

Liberation from morbid obesity apparently does not involve self-restraint, exercise and healthy eating. Rather, according to Bryant, "it looks like making accessible spaces and having conversations that are aware of the fact that people have different bodies and that they are interacting with space and people and institutions and communities in a different way."

The Dove initiative of which Bryant appears to be a large part aims to "strengthen legal protection against body size discrimination and shift cultural conversations around a broader definition of beauty through education, advocacy and social responsibility."

The soap company is raising concern not about the lethality of being morbidly overweight but about the "likelihood of experienc[ing] name-calling/bullying."

This latest woke initiative is hardly the first for Dove, which routinely blows millions of dollars on radical groups, such as Black Lives Matter, and leftist attempts at social engineering.

Earlier this year, Dove ran an ad celebrating a fat video game character who tossed away armor that had made her appear thin as part of a campaign "to eliminate beauty stereotypes."

The company is not simply fight against traditional beauty standards and to maximize surface area for its products, but also promoting radical gender ideology. In fact, the company was on the bleeding edge of hyping transgenderism, featuring a transvestite pretending to be a mother in a 2017 ad titled "#RealMoms."

Dove is a keen supporter of LGBT activism, "not just during pride month, but every single day."

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