‘Soft Girl Summer’ Delivers In Ways ‘Hot Girl Summer’ Never Could

While the media tell you to fixate on pleasure and happiness, Soft Girl Summer recognizes that cultivating beauty requires giving of self.

Podcast: What The ‘Cottagecore’ Trend Says About Gen Z And Modernity

At a time when Gen Z girls are told gender is fluid or undefineable, why are trends suddenly turning to extremely feminine fashion?

The Cottagecore Aesthetic Is Giving Gen Z Girls A Rendezvous With Femininity

In a remarkably unfeminine age, why are Gen Z girls so eager to dress like 1950s housewives and Jane Austen protagonists?