Whitlock made a bet with Deion Sanders — and so far, the odds are with the Buffaloes



Last week, Jason Whitlock made a bet that Deion Sanders’ Colorado Buffaloes will lose two of their last three games of the season. If he is proved wrong, however, Jason promised he would fly himself to a bowl game and cheer on Sanders’ team decked out in Buffaloes gear.

After the Buffaloes' 49-24 victory over the Utah Utes last weekend, it looks like Whitlock might be packing his bags soon.

“I'm being inundated over the weekend with people suggesting I owe Deion Sanders an apology,” he says.

While he’s willing to admit that he was “wrong about what their record would be this year,” Jason is not willing to apologize.

“I am going to be transparent and say I'm wrong, but I'm not apologizing,” he says.

“After they lost to Nebraska, after they should have lost to Baylor, I was real confident that the wheels were going to fall off, and the wheels did not fall off. This team has improved throughout the course of the season,” he admits. “Hats off to Deion; hats off to Colorado.”

However, Jason still doesn’t "respect the way Deion has gone about” running his football program and never has.

From the gold chains he wears and the rappers he brings into the locker room to the flagrant materialism he promotes and his lack of humility — “none of it's consistent with my values; none of it's consistent with Christian values,” says Whitlock.

He also doesn’t approve of the media’s celebration of Sanders when it’s not deserved.

“You went 4-8 last year, and Sports Illustrated named you Sportsman of the Year; you were in last place in the Pack 12 last year, and Sports Illustrated called you Sportsman of the Year; ‘60 Minutes’ did two features on you in a year’s span,” Jason criticizes.

On top of that, players like Travis Hunter begin to take on an “egomaniacal” demeanor under Deion’s leadership.

“Travis Hunter has started to mimic Deion's attitude and Deion's lack of humility,” says Jason.

Even still — if the Buffaloes win another game, Jason will keep true to his word and cheer on the Buffaloes at a bowl game this year. Next weekend when the team takes on the Kansas Jayhawks, Jason will know whether or not he’ll be ordering Colorado gear.

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Jason Whitlock makes HUGE bet with Deion Sanders: 'I’m going to fly myself to …'



Jason Whitlock hasn’t been quiet about his dislike for Deion Sanders and the program he’s built at the University of Colorado Boulder.

For starters, he doesn’t appreciate “Deion's approach to coaching because he packages it and wraps it and sells it in a Christian package, and there's nothing Christian about Deion's approach.”

From the “rappers in the locker room” and Deion’s “worship of his son” to his “treatment of the players” and “the radical materialism he promotes,” Whitlock sees only secularism in Coach Prime's personal conduct and his football program.

Before the season began, he predicted that Colorado would perform poorly. However, the Buffaloes are having an excellent season thus far. They’re currently 7-2.

Even so, Jason is confident that “people are gloating too soon.”

“I'm going to predict — and I mean this in all seriousness — they're going to lose two of their next three games and might lose all three … Utah, Kansas, and Oklahoma State,” he says.

In fact, Whitlock is so confident in his hypothesis that he’s willing to make a bet.

“If the Colorado Buffaloes finish better than 8-4 in the regular season, I'm going to fly myself to whatever bowl game they're playing, dress myself in Colorado gear, and sit in the stands, no matter where it is, and cheer on the Colorado Buffaloes. That's how confident I am,” he says.

That’s not to say Whitlock is incapable of giving credit where credit is due, however.

He acknowledges that Colorado, despite his predictions, has improved significantly since last season.

“This team has improved, and I was wrong about the level of improvement they would see in year two — dead wrong about that,” he admits, adding that Deion’s son, Shedeur, is also a “top-flight quarterback” who has “handled himself significantly better than he did a year ago.”

Even so, the Colorado Buffaloes “have not improved nearly as much as you think, and that will show up in these last three games,” Whitlock reiterates.

To hear the why behind Jason’s prediction, watch the clip above.

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The ONLY reason Deion’s Colorado beat Baylor last Saturday



Since Deion Sanders took over the head coaching position for the Buffaloes football program at the University of Colorado Boulder, Jason Whitlock has been unapologetically critical of the toxic culture that’s ensued as a result of Sanders’ ineffective leadership.

Now that football season is back in full swing, Jason is ready to analyze the coach’s every move, starting with the team's lucky overtime victory against the Baylor Bears last Saturday.

“They know they should have lost,” he says, adding that the win is nothing to be proud of since “Baylor’s not any good.”

- YouTubewww.youtube.com

According to Jason, the only reason the Buffaloes won is because “the other coach handed [them] the game with one of the worst defensive calls in the history of football.”

“You leave three guys one-on-one on the final play of the game?! It's the dumbest thing I've ever seen,” he says.

As for the Buffaloes, Jason says their performance is “exactly what we saw last year.”

“Do you remember when they beat Colorado State to get to their 3 and 0 start? They got lucky! ... It’s the exact same thing all over again,” he says pointing to the team’s unfortunate predicament — they “have no right tackle,” “their guards are just OK,” and “their freshman holding tackle ... the all-American five-star kid that they thought would fix everything” is floundering.

That’s not to say that the Buffaloes did nothing right, however. Jason does give some credit where it’s due.

“Hats off to them for diversifying their offense,” he says. “They did switch up some formation stuff and gave [quarterback Shedeur Sanders] some different looks.”

“But at the end of the day, this was about an idiot head coach at Baylor lining up in the wrong defense,” he says.

To make matters worse for Baylor, apparently the head coach, Dave Aranda, threw "a kid on the team way under the bus rather than taking responsibility for calling the wrong defense.”

“It's one of the worst coaching performances in game and after game that I've ever seen,” says Jason.

And as for Deion, he’s still “a clown” in Jason’s eyes.

“His team hasn't really improved. I don't see him winning more than five or six games this year,” he sighs.

Besides the fact that Sanders is still the coach, another reason Jason doesn’t see the team improving this season has to do with the other main leader on the team — Sanders’ son and the quarterback Shedeur Sanders.

Last week, “People called out Shedeur for not shaking the hand of the Colorado State quarterback after the game,” and, unfortunately, Deion defended the behavior. “The week before, he walked off the field with two minutes on the clock.”

“Shedeur is a reflection of Deion. Deion has no class so his son has no class,” says Jason.

“The foundational pieces aren't in place for Colorado to build something sustainable.”

To hear more of Jason’s commentary and game analysis, watch the clip above.

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Deion Sanders' toxic Colorado culture leads to FISTFIGHT



Jason Whitlock pulls no punches when it comes to criticizing Deion Sanders’ leadership over the Colorado Buffaloes football program at the University of Colorado Boulder.

Simply put, Whitlock doesn’t respect the culture Sanders has created, and the latest scandal — a fistfight between former special teams coach Trevor Reilly and a graduate assistant — proves it.

Whitlock and "Last Chance U’s" coach Jason Brown analyze the footage of the fight, which was recently released by Athlon Sports. In the video, Warren Sapp — former NFL player and current senior quality control analyst for the Colorado Buffaloes — can be heard laughing and joking about the fight.

According to Whitlock, the footage speaks to “just how much masculine energy there is on a football team.”

“I'm asking you though, as a former coach, is this a big deal? Is this common? Does it say something bad about Deion’s program? Or is it, ‘hey man, this is what goes on and people just don't know’?” he asks Brown.

Deion Sanders' TOXIC Colorado Culture Leads to Fist Fightwww.youtube.com

“The Warren Sapp commentary, I'm just going to be honest, that is a bad look on Deion's part,” says Brown.

“I better not see something leak on social media with my staff or members of it talking about something else that's going on within our infrastructure or in our house,” he continues, adding, “For that to leak out ... shows me that there's something missing there with leadership.”

On the other hand, Brown recognizes that these kinds of incidents are common. However, it’s Colorado’s intentional publicity that’s problematic.

“I bet you it happens everywhere, Jason. I just bet you it's not out there on so many social media platforms because a more seasoned veteran head coach probably has nipped it in the bud,” he says.

Jason agrees and points to other failures on the part of Sanders.

“They're inviting gangster rappers into their locker room to rap and to entertain the kids,” he condemns, adding that gangster rappers’ “death rate by violence” is “the highest of any profession in American history.”

“Inviting a violent culture into an already intense situation — 100 dudes in a locker room playing a masculine sport like football — and you're just throwing logs on that fire,” he says. “People are sitting there saying, ‘I'm not surprised that their coaches are fighting and it's captured on tape and that people are giggling about it.”’

To hear more of the conversation, watch the clip above.

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Video: US Marines show Coach Prime's University of Colorado football players how intense a workout can get



Video captured U.S. Marines showing Deion Sanders' University of Colorado football players this week just how intense an off-season workout can get, BroBible said.

Image source: YouTube screenshot

What are the details?

The outlet said things kicked off with a 6 a.m. wake-up call and then some pep talks.

Image source: YouTube screenshot

But things were far from rah-rah, as the outlet said one of the Marines told the college players they were in for a “taste of the Marine Corps.”

Indeed.

A 45-minute video captured the Marines putting the players through a "combat fitness test" with physical challenges that included "maneuver under fire, ammo can presses, air squats" as well as wind sprints.

Image source: YouTube screenshot


Image source: YouTube screenshot

The training session ended with an exercise called the “Buddy” during which players carry teammates over a specified distance, the outlet said.

Image source: YouTube screenshot

The message from the Marines for the day was about trust and accountability, the outlet added.

How are folks reacting?

A number of commenters underneath the accompanying video enjoyed watching the players be put through arguably a lot more physical intensity than they're accustomed to:

  • "This will take the players to another level of discipline," one commenter said.
  • "Man, I been waiting for something like this," another commenter declared. "The culture about to change for real! Semper Fi Marines!"
  • "As a veteran this whole video is hilarious," another commenter said. "You can see the thoughts come across their faces that we all had during basic."
  • "Thank you to the Marines for their service home and abroad," another commenter said. "As a daughter of a Marine turned 82nd Airborne Ranger, I know first hand that this was just a [speck] of what they train through. Kudos to the coaching team for bringing this to the Buffs. They will be better for it! Great work guys!"

Here's the video of the session. Content warning: Language:

Colorado Football EXTREME Marine Training! youtu.be

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Whitlock on why he's ripped Deion Sanders & Colorado all football season



If there’s one name that’s been on Jason Whitlock's mind lately, it’s Deion Sanders — but not without good reason.

“At this point, Deion Sanders has more in common with Jim Jones than with Nick Saban,” Whitlock says, adding that the notorious cult leader “used a mash-up of Christian theology, Marxism, racial idolatry, and social justice” on his followers.

70% of Jones’ followers were black, and 45% of them were black women.

Those tactics that Jones used to reel his followers in “have been combined and used repeatedly to make fools of black Americans too often,” Whitlock says, noting that Deion Sanders’ tactics haven’t been much different.

“Black people find racialized religious doctrine irresistible in hopes of building an oppression-free football paradise in Boulder, Colorado,” Whitlock says.

Sanders has fanatically brought up God and the hood where he came from, and even went so far as to claim that he made white people uncomfortable.

“That’s Deion Sanders doing his Jim Jones impersonation.”

Whitlock can’t help but notice that on the same day, 45 years after Jim Jones convinced his followers to join in a mass suicide, Deion’s team suffered a massacre of their own.

The team was fighting for last place in the Pac-12 conference when the Washington State Cougars destroyed Deion’s team 56-4.

“For those of you who drank the ‘Coach Prime’ Kool-Aid, thankfully all you will suffer is wounded pride and ego,” Whitlock says.

“What I hope is this is a teachable moment about the dangers of falling for a cult of personality, of pledging allegiance to anyone based on skin color rather than a set of values throughout the football season.”

Sanders, who unapologetically chases money, popularity, youth, material possessions, sex, pride and racial justice, has finally been shown for what he really is.

“Deion does not want to grow up. He’s made youthfulness an idol. The gold chains, the hoodie, the sunglasses, the friendship with rappers half his age are all symptoms of his fear of aging,” Whitlock explains.

“His leadership style is inappropriate, immature, poisonous, corrosive,” he adds.


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Why I ripped Deion Sanders all football season



At this point, Deion Sanders has more in common with Jim Jones than with Nick Saban.

Jones, of course, is one of America’s most notorious cult leaders. In the 1960s and ’70s, he used a mash-up of Christian theology, Marxism, racial idolatry, and “social justice” to convince a large group of followers to relocate to a jungle in South America. He promised his congregants they would build an oppression-free paradise in Guyana.

A little more than a year after their arrival, on November 18, 1978, Jones talked his church members into drinking cyanide-laced Flavor Aid. Nine hundred and nine people died. Seventy percent of Jones’ followers were black. Forty-five percent of them were black women.

Abused Christian theology, Marxism, racial idolatry, and “social justice” have been combined and used repeatedly to make fools of black Americans. Too often, black people find racialized religious doctrine irresistible.

In hopes of building an oppression-free football paradise in Boulder, Colorado, Deion Sanders has used the same formula as Jim Jones. Coach Prime cast himself as one cup evangelical motivator, a tablespoon of racial justice warrior, a gallon of “American Idol,” and a full-blown useful idiot for Marxists.

Throughout the fall, black celebrities and sports fans flocked to one of the whitest locales in America to worship at the feet of their football cult leader, buying whatever apparel or other nonsense Coach Prime sold. After a 3-0 start, Deion was “Coach Deity,” an untouchable hero, a threat to Nick Saban as college football’s greatest coach. Any critique of Sanders brought allegations of racism or race betrayal.

Coach Prime epitomizes unrepentant idolatry. He’s been the spokesman for the pleasures of idolatry for 40 years.

Coach Deity had turned Colorado’s years-long football whine into life-sustaining water.

Well, late Friday night and early Saturday morning — on November 18, 2023 — the Coach Prime cult suffered its Deiontown Massacre. In the battle for last place in the PAC-12 Conference, the Washington State Cougars destroyed Coach Prime’s Buffaloes, 56-14.

That’s right. For all the hype and bluster, Deion’s rebuilt Buffaloes will finish in the same spot as last year’s team — looking up at every other team in the conference. Even with an unlikely victory in the season finale — a road game against Utah — Colorado cannot escape the Pac-12 basement. At best, it can finish tied for last place with a 2-7 conference record.

For those of you who drank the Coach Prime Flavor Aid, thankfully all you will suffer is wounded pride and ego.

I hope this is a teachable moment about the dangers of falling for a cult of personality and of pledging allegiance to anyone based on skin color rather than a solid set of values.

Throughout the football season, I have been repeatedly ridiculed and demonized for criticizing Deion’s coaching style and methods. I have been accused of being obsessed with the Hall of Fame football legend.

My genuine obsession is with sharing a worldview that leads to improved decision-making and rids people of their idolatry. We live in an era ruled by idolatry, the religious worship of idols, whether it be food, sex, money, popularity, material goods, youth, race, or the alleged “heroes” and influencers popular culture celebrates. Idols control our behavior and interfere with our obedience to the truths spelled out in the Bible.

I suffer from idolatry. The only idol I’ve truly conquered is hero worship. Everything else remains a day-to-day struggle, a battle I fight with prayer, meditation, song, and study of the Word.

I also fight idolatry by engaging in daily conversations about its dangers. Deion and Colorado football provided me with the perfect topic to analyze the pitfalls of idolatry consistently.

Coach Prime epitomizes unrepentant idolatry. He’s been the spokesman for the pleasures of idolatry for 40 years. While claiming Christian faith, he flamboyantly and unapologetically chases money, popularity, youth, material possessions, sex, pride, and racial justice.

His cult followers defend his lack of repentance by arguing, “He’s always been this way. Deion hasn’t changed.” His defenders claim Deion has mastered the art of being “relatable” to kids.

It’s not impossible to win football games with Deion’s immature and secular approach. But games are not worth winning if the approach sours souls rather than saves them.

Their defenses are an indictment. No man should relish his inability to evolve and mature. And no grown man, especially a father and leader, should desire to be “relatable” to kids. That’s not our role. We should want to be seen as wise.

A child should relate to his peers and seek wisdom from adults. The pursuit of “relatability” acts as a beard for avoidance of the responsibility of manhood. Deion doesn’t want to grow up. He’s made youthfulness an idol. The gold chains, the hoodie, the sunglasses, the friendship with rappers half his age are all symptoms of his fear of aging.

We all can relate to that. I certainly can. I dye my hair three or four times a year. Getting old is uncomfortable and scary. It’s pointless to fight it. Rather than fight a losing battle, we should spend our last days sharing all that we know with the younger generations.

The sharing of wisdom lessens the chance of the next generation repeating our mistakes.

I spent the entire college football season attempting to educate fans about how Deion’s early success was fool’s gold. It was never sustainable. Colorado’s offensive strategy allowed Deion’s son to pad his stats at quarterback, but it undermined the development of the offensive line and cost the team games later in the season.

Deion’s insistence on centering himself and his Coach Prime brand worked against building the kind of locker-room chemistry that could handle inevitable adversity. Deion’s outsized, hey-look-at-me persona guaranteed that his team would always face an emotionally inspired opponent.

Beyond the winning and losing, Deion’s representation of Christian faith was always most problematic. Deion’s remarkable lack of humility calls into question the sincerity of his faith.

You cannot claim the King of kings while making yourself the king. Deion made himself an idol. He sought victory through trying to persuade his players, the media, and fans to worship him.

Of all of his blasphemous slogans, “I am him” is the worst.

More than anyone, I hope that Deion Sanders has learned the most from my Daily Dose of Deion segments and columns. It’s never too late to learn, repent, and transform.

Deion has much wisdom to share if he’s capable of self-evaluation. He can put away his gold chains, the rap music, his desire to be popular and relatable. He can build a locker-room culture centered around uplifting and educating every player on the team.

It’s not impossible to win football games with Deion’s immature and secular approach. But games are not worth winning if the approach sours souls rather than saves them.

ESPN's Stephen A. Smith priming Deion Sanders for Texas A&M?!



Texas A&M has just fired Coach Jimbo Fisher, and Stephen A. Smith is already cheering for Deion Sanders to take his spot.

“They should buy ‘Prime Time’ Deion Sanders out of his contract at Colorado ‘cause he ain’t going to get some hogs to show up there,” Smith said on ESPN’s "First Take."

“That vault that they got at Texas A&M, that’s oil money down there, that’s oil money. Put that brother ‘Prime Time’ Deion Sanders in the SEC let him get some dog, some rough riders, some hogs up in there, and watch what he does,” Smith continued.

Smith also claimed that Sanders “wouldn’t be on a four-game losing streak with a 4-6 record” at Texas A&M.

However, while Deion might look good in a cowboy hat, Jason Whitlock isn’t a fan of this idea — at all.

“So, Deion in last place in the pack 12 should be the new coach at Texas A&M,” Whitlock says, unenthused.

Steve Kim is in agreement.

“Why is there not the expectation for him or the hope that, 'You know what, Prime? This is just year one. This is your floor, and you’re going to build Colorado,” Kim says, adding, “you call it the hard bigotry of low expectations from those who are advocating.”

While Kim admits he doesn’t “get it,” Whitlock says he does.

“Everything about these guys — Stephen A., Deion, Shannon Sharpe — everything about them is about money. More money means you’re more successful,” Whitlock explains, adding, “Money’s how they define themselves.”

Not only does Whitlock think this might be a ploy by “media grifter” Stephen A. to get Colorado to pay Deion more, but Deion wouldn’t be likely to leave his son Shedeur.

“This is part of my criticism of the entire media-industrial complex. We elevate the most uninformed people to the highest platforms, and they’re the authority.”


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Deion Sanders is headed for last place in the Pac-12. Does it matter?



With a fifth straight loss this Friday night at Washington State, Deion Sanders can wrap up last place in the Pac-12 Conference.

Yep. Colorado’s 34-31 loss to Arizona on Saturday made the Buffaloes “Last-Place Bowl” eligible.

Colorado versus WSU is the brawl for it all, a clash between the West Coast’s two worst major college teams. The Cougars (4-6, 1-6) are riding a six-game losing streak into the showdown. Just like the Buffaloes (4-6, 1-6), Washington State relies on a one-dimensional, all-pass offense to compensate for a defense that gives up more than 30 points per game in league play.

Friday’s loser will finish the season with no more than two Pac-12 wins, which would guarantee the team at least a share of last place. A loss Friday would make Colorado a heavy favorite to own last place outright, considering it finishes the season traveling to 16th-ranked Utah.

The Coach Prime miracle turnaround in Boulder has a good chance of landing in the exact same spot as Karl Dorrell’s last CU team: looking up at every other team in its conference.

Matching Dorrell would be quite an accomplishment for Coach Prime, corporate and social media’s leading candidate for national coach of the year. He would make history. No coach in Power Five history has ever garnered the level of hype and worship showered on Coach Prime while never rising above his conference’s cellar.

Based on Colorado’s 3-0 non-conference start, which included a season-opening upset of Texas Christian University, sports pundits argued that Sanders should be the next coach of the Dallas Cowboys, should be offered $100 million by Colorado, and should be the top choice to replace Jimbo Fisher at Texas A&M. In just a handful of months, “60 Minutes” commissioned two separate profiles of the future coaching legend.

Why build something sustainable at Jackson State, a school with a $57 million endowment, when you can be celebrated for generating revenue for Colorado, a school with a $2 billion endowment?

Coach Prime started the football season demanding that members of the media believe in him and blustering about keeping receipts. Today he’s bunkered in Boulder trying to figure out how to avoid a loss in the “Last-Place Bowl.”

As of today, Vegas oddsmakers favor the Buffaloes securing 12th place. Deion is getting five points.

What will the media establishment do Friday night if Coach Golden Calf locks up last place?

We know what they won’t do: Tell the truth.

Colorado’s fall from media darling to the bottom of the Pac-12 standings is no real surprise. At no point during Deion’s 11-month tenure as CU’s head coach has he conducted himself in a manner that would produce consistent winning at the major college level. From day one, when he filmed himself telling the existing Colorado players to hit the transfer portal and boasted “I’m coming,” he has led a circus.

He’s been far more Homey D. Clown than the second coming of Bear Bryant or Eddie Robinson.

The Louis Vuitton recruits he brought with him from Jackson State — quarterback Shedeur Sanders, two-way player Travis Hunter, and safety Shiloh Sanders — significantly upgraded Colorado’s roster. But Deion has undermined those upgrades with a chaotic, distraction-riddled culture.

He leads the most penalized and undisciplined football team in all of college football. When it comes to penalties, the Buffs rank 133 out of 133 Division I teams. They average 9.5 penalties per game. That’s four more than a year ago.

When you stuff your sideline and locker room with rappers, celebrities, and media grifters, it should come as no surprise that your team lacks focus and discipline.

When you combine a circus atmosphere with a Pee Wee coach mentality and helicopter parenting of the team, you create the perfect scenario to wind up in the Pac-12’s basement.

All season, despite an inexperienced offensive line, Coach Prime has insisted on a pass-heavy, everyone-out-in-a-pattern offense intended to make his son, Shedeur, a Heisman Trophy candidate and first-round NFL prospect. The scheme has produced 12 more sacks (49) than offensive touchdowns (37). When it comes to sacks surrendered, CU ranks 132 out of 133 Division I teams.

Coach Prime’s desperate attempt to elevate his QB son has also required all-world cornerback Travis Hunter to see extensive double duty. He’s averaging more than 100 snaps per game because he moonlights as Shedueur’s top receiving target.

I know, I know, I know. I can hear the Deion worshippers in the comments: “You’re too hard on Coach Prime. The Buffaloes only won one game last year. What did you expect?”

I expected the media to do its job and provide context for sports fans to properly evaluate “The Miracle in Boulder.”

Four wins are not a miracle. That’s standard. In seven of the previous eight seasons before Deion Sanders arrived, Colorado won at least four games. Last year’s one-win season was an aberration.

If you look beyond a single season, you could make a compelling argument that the program Jedd Fisch inherited at Arizona was in worse shape than the one Deion inherited in Boulder.

Plus, no Power Five coach before Deion has ever been authorized to run off his entire roster. Deion is a mercenary coaching a group of transfer-portal mercenaries. He’s not leading a miracle revival. He’s running a demolition derby. The goal isn’t to rebuild Colorado football. The goal is to burnish a brand that profits Deion, Shedeur, social media influencers, and television networks.

The “Miracle in Boulder” is really the next iteration of MTV’s “Real World Boulder.” Coach Prime is “Puck,” the troll from MTV’s “Real World San Francisco.”

The goal of every “Real World” cast member was to use the show to increase his or her fame. That’s all Deion is doing at Colorado. He’s pretending he’s there to help kids and empower aspiring black coaches. He’s throwing a giant party for black elites. There is nothing black elites relish more than integrating white spaces and isolating themselves from the black masses.

Wakanda is for the movies. It’s a fantasy no black elite has any interest in seeing happen. It requires too much work. Why build something sustainable at Jackson State, a school with a $57 million endowment, when you can be celebrated for generating revenue for Colorado, a school with a $2 billion endowment?

Most people would choose the same path as Deion. It’s easier. It’s a lot more fun. It’s safe. There are no real expectations for him at Colorado. He can finish in last place in his conference and it will be hailed as an amazing success. The television networks need his clownish persona for ratings, so ESPN and Fox Sports will avoid legitimately scrutinizing his performance. Black people are so ruled by racial idolatry and celebrity worship that we will reject any uncomfortable truth revealed about Deion.

Deion can’t lose Friday night. No matter the final score or final standings, Coach Prime is the biggest winner of the football season.

In a society that no longer values merit, the biggest losers are the predetermined winners.

Colorado’s ‘Coach Prime Experiment’ is headed toward an ugly ending



The coaching experiment the University of Colorado is conducting with Hall of Fame football player Deion Sanders will likely end with a lawsuit.

Someone — a player, an assistant coach, the athletic director, a fan, a cheerleader — is going to sue Sanders for coaching malpractice. The complainant will use Saturday’s Colorado-UCLA game as exhibit A in the suit. Deion’s postgame press conference will serve as the closing argument.

Following the Buffs’ 28-16 loss, Coach Prime unleashed a level of self-serving narcissism, ego, and incompetence that is uncommon outside Pop Warner. Sanders’ frustration was justified. It’s nearly impossible to lose a football game — let alone by double digits — when you win the turnover battle 4-0, which Colorado did.

The Bruins' turnovers all came in the first half. Despite this, they led 7-6 at halftime. Colorado squandered a game its opponents tried to gift-wrap.

When it was over, Sanders attacked his offensive line, questioning their “killer instinct, want, desire, will, and athleticism” after allowing his quarterback son, Shedeur, to suffer seven sacks and a dozen other hits. Sanders sounded like a Pee Wee coach.

The Coach Prime Experiment is a disaster. Deion better lawyer up. This type of coaching malpractice should be illegal.

“The hardest thing to acquire is linemen, so when people have a good one, you rarely see linemen jump and go to different schools. I think we have some guys that it’s gonna be good with a little seasoning,” he said. “But overall, we just don’t have the fight or the passion to do what we wanna do. I’m a little biased because I’m his father, but I think we have the best quarterback in the country. I don’t think any other quarterback could put up with, stand and deliver like ours do, week in and week out, and taking the beating that he’s taking.”

That’s not coach talk. That’s how fans talk. That’s how Little League coaches talk. That’s how daddies talk.

At the collegiate level, offensive linemen are developed. They’re rarely acquired. Many of them are not top-flight high school players. They’re tall kids who are too heavy to play basketball. Or they’re defensive linemen lacking the athleticism to play on that side of the ball at the Power 5 level.

Deion doesn’t understand this because he spent his football career playing on an island at cornerback. In his previous coaching stints, he always had more talent than his competition. The details have never really mattered to Deion as a player or a coach. Talent trumped everything. He still believes that. That’s why he’s perfectly comfortable, with four games left in the season, publicly announcing he wants to replace his offensive linemen with new players.

“The big picture is you go get new linemen,” he said. “That’s the picture, and I’m gonna paint it perfectly.”

Deion is playing fantasy, transfer-portal football. The sports fans who love fantasy and video-game football think Deion is right. The jock-sniffing ex-jocks who talk about football on social media and on ESPN and Fox Sports think Deion is right.

Coaches are laughing at Deion. They can see what any objective, informed football person can see. Deion’s approach creates a toxic culture that will undermine the intangibles that lead to consistent winning.

Six weeks ago, after Oregon thumped Colorado, I posted that the locker-room dynamics within Deion’s program would get very interesting:

The Colorado locker room is about to get real over the next few weeks. You have a weak offensive line protecting the coach’s kid at quarterback. The coach and the QB have large, unchecked egos. The media has already started the process of singling out the offensive line. No one questioning scheme or all-pass, showcase-Shedeur-for-Heisman-NFL approach. Media will ignore, but the locker-room dynamics will be very interesting in Boulder.

Colorado can’t run the football because Deion has never invested in the team’s running game. Deion loves to see the ball in his son’s hands. He’s a dad coaching a Pee Wee team. Colorado’s refusal to run the ball is the primary reason Shedeur is the most sacked quarterback in college football. The offensive line talent isn’t great. The all-pass strategy is a big part of the reason the offensive line looks weak.

“Well, it’s a struggle to run the ball,” Sanders said Saturday after his team rushed for just 25 yards. “It’s a struggle to run the ball. And we gotta figure that out, because now you’re one-dimensional, and it’s easy to stop a team when they’re one-dimensional. And that’s who we are at this point in time.”

“I think we committed to it on first down and it was 2nd and 15,” he added. “Those are the type of things you don’t want to do and get behind the eight ball. First downs are so vital. First downs are everything.”

Here are the facts: Colorado opened the game with a 13-play drive that led to a successful 31-yard field goal. They ran the ball one time. On second down, Dylan Edwards rushed for three yards. Every other play was a designed pass for Shedeur. The drive stalled at the UCLA 13 when Shedeur threw three straight incompletions.

Colorado’s second drive, after a UCLA interception, was seven plays and ended with a successful 39-yard field goal. The Buffs ran the ball one time. Edwards rushed for nine yards. The drive stalled on three straight Shedeur pass attempts, one short completion, and two incompletions.

Colorado’s third drive consisted of five plays and a punt. One of those five plays was a Shedeur scramble for seven yards. The other four plays were Shedeur passing attempts.

On Colorado’s fourth drive, the Buffs opened with an Anthony Hankerson running play that resulted in a loss of five yards.

That single play justified Sanders abandoning the running game. At halftime of a one-point game, Colorado running backs Dylan Edwards and Anthony Hankerson had carried the ball a combined seven times.

It’s a ridiculous, childlike strategy. It’s the kind of offensive scheme only a father would cook up for his son. Everything Colorado is doing is based on Deion getting his son in the Heisman race and drafted in the first round of the NFL.

What’s sad is the motivation isn’t about empowering Shedeur Sanders. The motivation is pleasuring Deion’s ego. Shedeur is a tool to serve Deion.

Why do I say that?

I say it because with six minutes left in the game, the Buffaloes trailed 28-9 and Sanders left his hobbled son in the game. Shedeur limped around the field most of the second half. After the game, Deion admitted that doctors injected Shedeur with a painkiller at halftime.

“Our quarterback is taking a beating,” Sanders said. “He got an injection at halftime. I probably shouldn’t tell you that, but you know I’m 100. Just to block the pain. So I’ll give him the next few days off so he can at least be mobile, because I know when that block is off, he’s gonna feel it.”

The game was over. Deion left his hobbled son on the field for two meaningless drives. It’s stat-padding. It’s a foolish Heisman push.

“I don’t know who else that they have in these Heisman balloting and running that takes the abuse that he takes and gets back up,” Sanders said. “I don’t know if any of these guys can stand and deliver every week like he does with the same stress that he delivers from. So I’m proud of him, not just as a father but as a coach. I’m proud of his strides and what’s he’s doing and what he’s seeing.”

This is coaching malpractice. In this era of safety-first football, there’s no other coach who could get away with treating a college quarterback the way Deion is treating his own son. The worship of Deion justifies and allows Deion to abuse his own son in pursuit of some false narrative that Deion is a great coach.

Deion is not a great coach. He’s a character Fox Sports and ESPN are using to draw television ratings. He’s another golden calf.

No great coach would subject his quarterback to the type of on-field abuse Shedeur is enduring. No great coach would utilize an all-pass offense against a team with UCLA’s pass-rushers. No great head coach would escort his quarterback and star defensive player to an NBA game during a week of game preparation. No great coach would be happy with a star quarterback who refuses to shake hands with his opponents after a game. You certainly wouldn’t call that kid the leader of your team.

The Coach Prime Experiment is a disaster. Deion better lawyer up. This type of coaching malpractice should be illegal.