Damning study reveals what DEI does to people — and unsurprisingly, it's really bad



Few public and private institutions proved resistant in recent years to infection by the race-obsessive ideology underpinning the diversity, equity, and inclusion movement. The body politic appears, however, to be experiencing a belated immune response.

The U.S. Supreme Court's decision last year in Students for Fair Admissions, Inc. v. Harvard/UNC, for instance, helped pave the way for the dismantling of DEI on college and university campuses nationwide. Lawsuits and federal civil rights complaints targeting companies' DEI initiatives immediately followed. Likely keen to avoid similar legal challenges and facing pressure from normalcy advocates, multiple American organizations once captive to the race-obsessed program, including Ford, Harley-Davidson, Tractor Supply, Jack Daniel's, and Walmart, have abandoned DEI.

A study published Monday by the Network Contagion Research Institute and Rutgers University provided strong justification for why Americans should dismantle the remainder of the DEI regime sooner rather than later, noting that race-obsessed programming is divisive, counterproductive, and helps create authoritarians.

'Some DEI programs not only fail to achieve their goals but can actively undermine efforts.'

The study, titled "Instructing Animosity: How DEI Pedagogy Produces the Hostile Attribution Bias," noted at the outset that a Pew Research Center study found in 2023 that over half of American workers have DEI meetings or trainings at work.

While the re-education that the majority of American workers are compelled to undergo is supposedly intended to increase empathy in interpersonal interactions, cultivate inclusive environments, and maximize diversity on the basis of immutable characteristics and sexual preferences, the study indicated that there is evidence to suggest "that some DEI programs not only fail to achieve their goals but can actively undermine efforts."

"Specifically, mandatory trainings that focus on particular target groups can foster discomfort and perceptions of fairness," said the study. "DEI initiatives seen as affirmative action rather than business strategy can provoke backlash, increasing rather than reducing racial resentment. And diversity initiatives aimed at managing bias can fail, sometimes resulting in decreased representation and triggering negativity among employees."

The researchers collected various DEI education materials used across three groupings — race, religion, and caste — in "interventional and educational settings," excerpted rhetoric from the materials, then employed the excerpts in psychological surveys "measuring explicit bias, social distancing, demonization, and authoritarian tendencies." Participants in the study were also tasked with reviewing the materials or neutral control materials.

The results were damning.

The researchers found that across all three groupings, participants "engendered a hostile attribution bias, amplifying perceptions of prejudicial hostility where none was present, and punitive responses to the imaginary prejudice."

In one test, researchers split 423 Rutgers University students into two groups. One group read an apolitical control essay about American corn production while the other read an essay incorporating racist CRT propaganda from Ibram X. Kendi and Robin DiAngelo.

After each group completed reading their assigned materials, participants were presented with a "racially neutral scenario" — where a student's application to an elite East Coast university was rejected following his interview by an admissions officer — and asked questions about their perceptions of racism in the interaction. The scenario did not mention the race of either the hypothetical student or the admissions officer.

'Exposure to anti-oppressive narratives can increase the endorsement of the type of demonization and scapegoating characteristic of authoritarianism.'

The group previously provided with propaganda from Kendi and DiAngelo reportedly "developed a hostile attribution bias ... perceiv[ing] the admissions officer as significantly more prejudiced than did those who read the neutral corn essay."

According to the researchers, "Participants exposed to the anti-racist rhetoric perceived more discrimination from the admissions officer (~21%), despite the complete absence of evidence of discrimination. They believed the admissions officer was more unfair to the applicant (~12%), had caused more harm to the applicant (~26%), and had committed more microaggressions (~35%)."

Simply put, Kendi and DiAngelo had students seeing racism and unfairness that wasn't there.

In the other groupings, participants provided DEI materials similarly turned out nastier than the control group.

For instance, in the caste study, Adolf Hitler quotes resonated with participants who were exposed to DEI materials when the word "Jew" was swapped out for "Brahmin."

"These findings suggest that exposure to anti-oppressive narratives can increase the endorsement of the type of demonization and scapegoating characteristic of authoritarianism," wrote the researchers.

"When DEI initiatives typically affirm the laudable goals of combating bias and promoting inclusivity, an emerging body of research warns that these interventions may foster authoritarian mindsets, particularly when anti-oppressive narratives exist within an ideological and vindictive monoculture," said the study. "The push toward absolute equity can undermine pluralism and engender a (potentially violent) aspiration of ideological purity."

The paper concluded, "The evidence presented in these studies reveals that while purporting to combat bias, some anti-oppressive DEI narratives can engender a hostile attribution bias and heighten racial suspicion, prejudicial attitudes, authoritarian policing, and support for punitive behaviors in the absence of evidence for a transgression deserving punishment."

Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!

Biden Admin’s ‘Woke’ Housing Agenda Faces Rude Awakening Under Republican Control

'DEI programs masquerade as fairness while instead fostering division, inefficiency, and discrimination,' said Rep. Michael Cloud.

Campus Crusade for Christ’s ‘Diversity Team’ sent a ridiculous post-election note — to BIPOC only



Campus Crusade for Christ, also known as Cru, is a college organization whose mission is reportedly to connect people to Jesus Christ. However, as of late, it seems that it's been more interested in connecting students with the woke agenda.

“They were basically presenting theological liberalism, political liberalism, as a viable option for their ministry leaders, things like pronoun politeness, they even presented affirmation of transgenderism, not as Cru’s own position, but as a position that some Christians might hold, and, of course, they have been very supportive of the social racial justice movement over the past few years,” Allie Beth Stuckey of “Relatable” comments.

After Donald Trump won the 2024 presidential election, things got even stranger — specifically with Cru’s “Oneness and Diversity” national team.

“After the election, they kind of played this mushy middle role that they’ve been playing for a while, pretending that voting for Kamala Harris is like a viable option for Christians and that we should refer to the sadness of Christians and feel for the sadness of Christians who are disappointed that Kamala Harris — who rabidly and enthusiastically supported abortion through all nine months of pregnancy — lost,” Stuckey says.


This “Oneness and Diversity” team also reportedly sent out a post-election letter, reportedly addressed only to its list of minority and BIPOC staff members. The letter was titled “Oneness is a truth and a journey.”

“The letter sought to help them with the spectrum of feelings following Trump’s victory but mostly focused on feelings of anger and grief. So the problem is first that they sent it out to racial minorities only, and this is just something that we see in the legacy of 2020,” Stuckey explains.

“A lot of Christian leaders doing this, pretending that black and brown Christians have to get one message, and it’s a message of comfort and I would say coddling, and then the white members have to get another message and that is a message of ‘You bear all of the sins and the responsibilities of everyone who has roughly the same skin color as you,’” she continues.

“Which, of course, is just not the gospel. The truth is that both sides need to hear, ‘You are responsible for your actions, you are not responsible for the sins of your ancestors, you’re not responsible even for the victories and successes of your ancestors, you are not judged by these things, but you are judged by your own heart,’” she adds.

Want more from Allie Beth Stuckey?

To enjoy more of Allie’s upbeat and in-depth coverage of culture, news, and theology from a Christian, conservative perspective, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

Let’s Hear It For The Straight White Boys Who Saved Us From Kamala

Kamala Harris, like Hillary Clinton, represented the face of the oppressive, suffocating girl boss regime — and boys were sick of it.

ANOTHER woke video game tanks after star actress calls it the most 'diverse' and authentic game she's ever seen



Another woke disaster is well in the works from the usual set of suspects in Quebec, Canada.

Unknown 9: Awakening was developed by Reflector Entertainment, which is backed by Japanese studio Bandai Namco. The iconic Japanese brand that brought audiences Pac-Man and Tekken will have some soul searching to do as its latest venture has immediately circled the drain.

After an October 18 release date, Unknown 9: Awakening has garnered a pitiful peak of 276 concurrent players on gaming platform Steam.

Industry and fan accounts have estimated the game's budget to be somewhere between $80-$120 million based on studio size and similar projects, with some writers reporting an embarrassing performance at big box stores as well.

Some predicted the game's failure from its onset once it was learned that video game consulting agency Sweet Baby Inc. was heavily involved in the project.

Sweet Baby Inc. has become synonymous with diversity-centric storylines, painfully adding unnecessary DEI and woke aspects into popular games such as Spider-Man 2 and God of War Ragnarok.

The company has accused critics of its political injections of being "far-right" antagonists and said it has been subject to "harassment" campaigns and "disinformation."

— (@)

Industry website DEI Detected reported Sweet Baby Inc. founder Kim Belair was listed as the "story architect" for the new game.

Reflector's brand content manager, David Bedard, is also in the credits. Gamers may recognize him as the co-founder of Sweet Baby Inc; therefore it should come as no surprise that the consulting agency was hired for the game.

'I'm excited for people to hopefully feel empowered by this character.'

A stunning and brave endorsement

Actress Anya Chalotra, who stars in the Netflix series "The Witcher," plays protagonist Haroona in the game. Ahead of the game's release, Chalotra likely hammered the final nail in the coffin when she said the game was the most "diverse" she had ever seen.

"I'm excited for people to hopefully feel empowered by this character who is so, so grounded, so inspired by things that are outside of herself, bigger than her," she told CG Magazine.

She added, "I don't think I've ever seen that connection to—a game as diverse as this with that many voices and that kind of exploration."

Your browser does not support the video tag. Footage by Ming Yeung/Getty Images

Chalotra also connected the game to her Indian heritage, rhetorically asking, "Why wouldn’t I want to play this character?"

"That part of myself, the Indian heritage, that part of myself to this woman of Indian descent. But not only that, there's a real sense of groundedness and authenticity that she has that I feel from my family, that I feel because of my family. I hope that's what grounds her."

All the authenticity and diversity couldn't help Unknown 9: Awakening, as it flopped even faster than Sony's Concord, which was pulled from shelves after just two weeks as fans mocked the game's forced DEI aspects, which included robots with pronouns.

Developers may be able to relish in the fact they didn't lose as much money as Warner Bros. Studios, however, as the company took a huge $200 million hit when fans scoffed at its game Suicide Squad: Kill the Justice League.

Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!

'A Mockery Of Education': Dean of Michigan State’s Top-Ranked Ed School Is a Serial Plagiarist, Complaint Alleges

The dean of Michigan State University’s College of Education, Jerlando Jackson, plagiarized extensively over the course of his career, according to a complaint filed with the university on Thursday, lifting text without attribution and raising questions about his fitness to lead one of the top teacher training programs in the country.

The post 'A Mockery Of Education': Dean of Michigan State’s Top-Ranked Ed School Is a Serial Plagiarist, Complaint Alleges appeared first on .

DEI game funded by taxpayers bombs as players are encouraged to 'cancel' each other for racism



A video game that received a reported $1.4 million from the Norwegian government has immensely underperformed after gamers exposed the strange diversity-driven game mechanics.

Dustborn, created by Red Thread Games, was published by the company Spotlight by Quantic Dream. Quantic Dream is a French subsidiary of NetEase, a Chinese technology company out of Hangzhou, China.

Just two weeks into its release, Dustborn became a gigantic flop after gamers became aware of how much diversity, equity, and inclusion is jammed into the game.

The story involves a female character who essentially uses left-wing ideology to defeat enemies across the "Divided States of America."

'We have zero tolerance for hate speech, harassment, and threats of any kind.'

An X post revealed at least four skills players can use in the game.

This included "cancel," which is described as the following: "We've learned how to CANCEL someone."

"CANCEL will allow us to isolate people from their friends and compatriots. In battle, this could be a useful tool against enemies."

"Normalize" is also an option that allows users to "normalize negative emotion."

Other skills include "bully" and "sow discord."

Gameplay footage uploaded online showed off hilarious scenes that allow the user to get offended.

In one scene, a police officer asks the main character about a "black kid" she knows and if he has any information. The player is immediately given the ability to use the "trigger" function, which results in her saying, "You are racist!" to the cop.

In another portion of the game, the player is given no choice but to be cruel to a robot who is trying to give the main character a ride.

A caption reads "that machine is not coming near us," as the character freaks out and says, "Don't touch me!"

It should also be noted that the robot also has preferred pronouns.

Unfortunately, these game mechanics weren't meant to be funny.

'We have a point of view with this game.'

Just days into its launch, Dustborn's engagement on gaming platform Steam has been abysmal. At the time of this publication, it had peaked at just 76 concurrent players.

If this were an independent game, it would be one thing, but Dustborn received a reported 14 million kroner ($1.4 Million USD) from the Norwegian government/taxpayer and another €150,000 ($166,000 USD) from the European Union.

According to game developer Mark Kern, the Norwegian Film Institute raised the money while the EU contributed through its Creative EU grant program.

Gaming outlets have averaged a score of 68% in their reviews for Dustborn, while 374 user reviews on Metacritic have averaged an outstanding 1.1/10.

The backlash caused Red Thread Games to state what it sees as disrespectful criticism.

"We expected Dustborn to spark conversation and debate, and looked forward to engaging with our players in a positive and constructive fashion," the developers wrote. "Unfortunately, that conversation has been drowned out by a tidal wave of hate and abuse."

"We embrace discussion and debate. But we have zero tolerance for hate speech, harassment, and threats of any kind," the statement added.

The developers then called for a world where everyone can feel "valued and empowered to share their stories."

— (@)

"The developers made it clear they were inspired to create the game based off the 2016 Presidential campaign," said John F. Trent, editor for culture site That Park Place. "They also attempted to normalize immoral and evil behavior through its game mechanics such as the ability to 'cancel' people."

"It's a great thing that the game failed spectacularly and many gamers did not purchase it nor play it," Trent added.

Brazilian website DEI Detected called the game an actual representation of DEI itself. The site pointed out the game's "forced diversity, virtue signaling" and a "(woke) political agenda."

The outlet described Dustborn as having a "soy-filled" combat mechanic in which gamers fight with the power of words, based on the premise that words can hurt.

Any discussion as to whether or not that game was politically motivated from a leftist stance can be put to rest simply by referring to Red Thread studio leader Ragnar Tørnquist. In 2020, Tørnquist told outlet VG247 the following:

"We have a point of view with this game," Tørnquist said. "We're not stepping back and saying 'you figure it out'. We're actually saying, 'No, fascism is bad' — but we are also going to let our characters argue about it."

The studio head added that the developers "believe in" a diverse cast and setting and that the clearest theme is unity in the face of oppression.

Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!

Ford becomes latest company to reject DEI initiatives — Human Rights Campaign resorts to name-calling after slew of losses



The Ford Motor Company walked back some DEI initiatives following pushback from conservatives. The Human Rights Campaign — America’s largest LGBTQ political lobbying organization — reacted to Ford's new direction by slinging insults after suffering its latest repudiation by a major company.

On Thursday, filmmaker and conservative consumer activist Robby Starbuck shared an internal memo from Ford CEO Jim Farley to employees regarding a pullback of commitments to diversity, equity, and inclusion initiatives.

'What we want to do with this campaign is just make workplaces about work again with no divisive political or social issues.'

"For more than a century, Ford has been a pioneer in providing opportunities to people around the world of all races, genders, and backgrounds," the memo began. "Our people are our greatest strength, and the diverse experiences, perspectives, and talents of our team have enabled Ford to create some of the most iconic vehicles in history and afford millions of people the freedom of mobility."

"We are mindful that our employees and customers hold a wide range of beliefs, and the external and legal environment related to political and social issues continues to evolve," Farley said in the memo.

The automaker giant noted that the company has evolved in the past year, and Ford has "taken a fresh look at our policies and practices to ensure they support our values, drive business results, and take into account the current landscape."

Included in the new policy changes, Ford proclaimed that employee resource groups must now focus efforts on "networking, mentorship, personal and professional development, and community service."

Ford Motor Co. stressed that it "does not utilize hiring quotas or tie compensation to the achievement of specific diversity goals."

The carmaker also declared that it will not use quotas for minority dealerships or suppliers.

Farley continued, "Ford remains deeply committed to fostering a safe and inclusive workplace and building a team that leverages diverse perspectives, backgrounds, and thinking styles to craft the best products, services, and experiences for our customers."

"As a global company, we will continue to put our effort and resources into taking care of our customers, our team, and our communities versus publicly commenting on the many polarizing issues of the day," the memo read.

Of the car company's philanthropic endeavors, Ford noted that it would focus on "areas where we can make the biggest positive difference for the most people, including education for the future of work, entrepreneurship, and essential services, such as our support of and volunteer work with Team Rubicon, the veteran-led group dedicated to disaster recovery."

Ford Motor Company announced that it would no longer participate in the Human Rights Campaign's Corporate Equality Index and various other "best places to work" lists.

The Human Rights Campaign responded by hinting at a boycott targeting Ford and stooped to name-calling against Starbuck.

"Today, Ford ABANDONED its values and commitments to an inclusive workplace, cowering to MAGA weirdo Robby Starbuck," the Human Rights Campaign said. "With the LGBTQ+ community wielding $1.4 TRILLION in spending power and 30% of Gen Z identifying as LGBTQ+, we won’t forget this shortsighted decision and its impact."

Ford had a perfect 100 score on the HRC's Corporate Equity Index in 2023 and declared the automaker to be a "leader in LGBTQ+ workplace inclusion."

The HRC bills its so-called Corporate Equity Index as "the national benchmarking tool on corporate policies, practices, and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees."

The Human Rights Campaign was described as having a "leading role in Democratic Party politics and left-leaning activism" by InfluenceWatch — an organization that provides "accurate descriptions of all of the various influencers of public policy issues."

Regarding the memo, Ford told USA Today, "The communication to our global employees speaks for itself. We have nothing further to add."

Starbuck declared, "We are winning, and one by one we WILL bring sanity back to corporate America."

"What we want to do with this campaign is just make workplaces about work again with no divisive political or social issues," Starbuck added. "Some on the left may see sponsorship of a pride event as supporting a community but others see children being exposed to sexual content and find it wildly inappropriate for a workplace to sponsor. As a consumer, I can’t in good faith support a company that explicitly funds things that I’m morally opposed to."

Ford is the latest major company to rein back DEI commitments.

As Blaze News previously reported, Harley-Davidson rejected DEI commitments and also said it would no longer participate in the HRC's woke index.

Last month, Tractor Supply declared that it would no longer submit data to the Human Rights Campaign and would remove DEI positions and ditch its carbon emissions goals.

Also in July, farm equipment manufacturer John Deere announced it would no longer sponsor “social or cultural awareness” events and would audit all training materials "to ensure the absence of socially-motivated messages" following a campaign organized by Starbuck.

Starbuck then took aim at exposing DEI commitments at Jack Daniel's and its parent company — Brown-Forman. Last week, Brown-Forman proclaimed that it would no longer participate in the HRC's Corporate Equality Index social credit system and would end "quantitative workforce and supplier diversity ambitions" and ensure company goals are exclusively tied to productivity and not DEI initiatives.

This week, home improvement behemoth Lowe's discontinued some of its diversity, equity, and inclusion commitments and dropped out of surveys for the Human Rights Campaign.

Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!

J.D. Vance’s D.C. Suburb Is Only ‘Hate-Free’ If You Agree With Democrat Authoritarians

Del Ray leftists aren't alone in their authoritarian tactics — or in their inability to recognize their authoritarianism.