Alaska Airlines’ woke purge just hit legal turbulence



The case of flight attendants Marli Brown and Lacey Smith is a cautionary tale for corporate America about what happens when ideological conformity takes precedence over religious liberty.

In February 2021, Alaska Airlines announced its support for the Equality Act on the company’s internal communications platform, Alaska’s World. The airline invited employees to comment, promoting the forum as a place where “our differences make us better when we support and respect each other, allowing each of us to be who we are.”

Companies have a legitimate interest in maintaining productive workplaces. They do not have the right to demand ideological uniformity on disputed questions.

Brown and Smith took the company at its word.

Both raised concerns about the proposed legislation rooted in their Christian faith. Brown warned that the Equality Act would “endanger the Church” and “eliminate conscience protections.” Smith asked: “As a company, do you think it’s possible to regulate morality?”

Alaska Airlines investigated and fired both women on the same day, citing violations of its anti-discrimination and anti-harassment policies.

In other words, the airline treated modest and widely held religious concerns about pending federal legislation as fireable harassment — in a forum the company itself created for open discussion.

The U.S. Court of Appeals for the Ninth Circuit recently rejected that reasoning.

The court noted that Brown’s post “on its face reflected the expression of religious belief” and that both Alaska Airlines and the flight attendants’ union understood it that way.

Internal company emails revealed the attitude behind the terminations. One employee in Alaska Airlines’ legal department wrote, “Employees actually do not have the right to believe that LGBTQ rights are ‘immoral.’” A vice president replied, “I 100% agree.”

That exchange goes to the heart of the case.

Title VII of the Civil Rights Act of 1964 prohibits employers from discriminating against employees because of religion. The law defines religion broadly to include “all aspects of religious observance and practice, as well as belief.”

Employers cannot escape that command by relabeling disfavored religious beliefs as harassment.

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Yet some corporations increasingly treat religious objections to progressive social policies as inherently discriminatory. That turns civil rights law on its head. Protections meant to guard employees against religious discrimination become tools for punishing the religious convictions themselves.

The facts here are especially striking because Alaska Airlines created the very forum in which Brown and Smith spoke.

The company encouraged employees to share their views and promised a “safe space culture where employees feel empowered to have open and critical dialogue.” Alaska Airlines also acknowledged internally that the issue raised religious freedom concerns.

The company knew religious objections were likely. Then it fired the employees who expressed them.

Judge Daniel Bress, writing for the Ninth Circuit majority, put the problem plainly: “Alaska created a forum for employee discussion on controversial issues, then fired Brown after she made religious objections of the kind Alaska anticipated.”

The court concluded that a reasonable jury could find Alaska Airlines' stated reasons for the firing pretextual and determine that the company “used the cover of its employee policies to fire Brown because of her religious beliefs.”

The union’s conduct adds another troubling layer.

The Association of Flight Attendants was supposed to represent Brown and Smith. Instead, union officials criticized and mocked their religious concerns.

The union president texted Alaska Airlines executives, “I wish fewer people would struggle so much with unifying their faith with inclusivity.” The court found that remark could reasonably be interpreted as disparaging religious belief.

Another union representative suggested that someone should “put Marli and Lacey in a burlap bag and drop them in a well.”

Those are not the words of neutral representatives. They reveal contempt for religious belief — precisely the kind of animus Title VII forbids.

The Ninth Circuit’s decision draws an important line.

Employers may protect employees from genuine harassment. But they must distinguish between expression intended to demean co-workers and an employee’s opposition to company policy or advocacy on a contested public issue.

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Brown and Smith did not threaten or demean anyone. They raised concerns about legislation affecting religious liberty.

Companies have a legitimate interest in maintaining productive workplaces. They do not have the right to demand ideological uniformity on disputed questions of law, morality, and public policy.

When employers invite diverse views and then punish employees for expressing religious ones, they betray their own promises and risk violating federal law.

Religious freedom is not a privilege granted at an employer’s discretion. It is a fundamental civil right.

That protection is especially important in the workplace, where most Americans spend much of their waking lives.

Employers that genuinely value diversity and inclusion must make room for religious employees.

The Ninth Circuit has now held that Brown and Smith presented enough evidence for a jury to conclude that Alaska Airlines and the union discriminated against them because of their faith.

When this case goes to trial, we are confident that is exactly what the jury will find.

Mark Levin: Biden’s DEI appointments RUINED the Secret Service



If there’s one thing that can be agreed upon across the political aisle, it’s that the Secret Service was horrifically incompetent on July 13 — and thus is an absolute embarrassment to the United States.

The Secret Service had one job — to protect former President Donald Trump. And the agency failed. Had he not turned his head at the last second, he would likely not be with us today.

Mark Levin is in utter disbelief that something like this could have happened.

“What’s very upsetting about this, though, is the more we learn, the more preposterous and outrageous this is,” Levin says. “This is a tiny local police department. Are you telling me the United States Secret Service delegated them authority for protection outside the protection zone?”

Meanwhile, the Secret Service did have a counter-sniper. So where was he?

“If you have a counter-sniper there, that counter-sniper, that’s his job to stay focused. To look for any other snipers or any other potential, you know, in the trees, on the buildings, and so forth. That’s his job,” Levin says.

“And now that we learn that they viewed that building as a vulnerable spot, and then we hear that for the local police it was a launching off for special ops,” he continues. “You’ve seen the video, the people yelling and saying, ‘There’s a guy up there with a gun, he’s up there, he’s up there now with a rifle.’”

Perhaps a good way to explain how this happened starts with the now-former director of the Secret Service, Kimberly Cheatle. Cheatle was head of security for PepsiCo before becoming Secret Service director.

“This is a DEI appointment by Joe Biden,” Levin says. “One of the focuses of this director of the Secret Service, and she’s made it public, ‘We want 30% female agents.’”

“Well, I want 100% competent agents. This is not a game,” he adds.


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Miss USA — a DEI proponent — resigns crown, citing her 'mental health'



The Miss USA organization says it will now have to undergo a "transition of responsibilities" after the reigning Miss USA has elected to resign.

Last September, Noelia Voigt of Utah was crowned Miss USA. Two months later, she went on to represent the U.S. at the Miss Universe pageant in El Salvador, where she cracked the top 20.

"Prioritize your mental health."

However, on Monday, just eight months into her reign, Voigt announced on Instagram that she was resigning the crown, ostensibly to care for her "mental health."

"Deep down I know this is just the beginning of a new chapter for me," she wrote in part, "and my hope is that I continue to inspire others to remain steadfast, prioritize your mental health, advocate for yourself and others by using your voice, and never be afraid of what the future holds, even if it feels uncertain."

In a message accompanying the post, Voigt, 24, admitted that the news would likely "come as a large shock to many." "Never compromise your physical and mental well-being," she continued. "Our health is our wealth."

Claudia Michelle, a former social media director for the Miss USA organization, noted in her resignation letter posted to Instagram last Friday that she likewise observed a "decline" in Voigt's mental health recently. "I feel like her ability to share her story and her platform have been diminished," Michelle claimed.

Voigt, who survived childhood cancer and later attended the University of Alabama, competed in state pageants four times total. The first three times, she won first runner-up. Despite those setbacks, she ran once again and won Miss Utah in April 2023.

"It could have been very easy for me, all those times getting first runner-up, to just say, 'I can't do this anymore, I'm so frustrated,'" she said in October. "But instead, every time I got first runner-up, it was more fuel to the fire for me to keep on going. And I think that hard work really paid off."

As part of mental wellness, Voigt made "anti-bullying" a focus of her advocacy during her brief time as Miss USA. She also drew significant attention to her background as a first-generation American, noting in her Instagram announcement that she was "the first Venezuelan-American woman to win Miss USA."

Perhaps because of her background, she likewise championed "immigration rights and reform," according to her statement, as well other leftist causes, including DEI. Just weeks after her Miss USA victory, she told People: "Miss USA is a symbol of unity and diversity and inclusivity."

"If the United States is going to call themselves the land of opportunity and a place where you can achieve the American dream," she added, "… Miss USA should be able to represent all of them."

The Miss USA organization issued a statement following Voigt's resignation. "We respect and support former Miss USA Noelia Voigt’s decision to step down from her duties," a spokesperson said.

"The well-being of our titleholders is a top priority, and we understand her need to prioritize herself at this time. The organization is currently reviewing plans for the transition of responsibilities to a successor and an announcement regarding the crowning of the new Miss USA will be coming soon."

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Head of WHO responds to Elon Musk’s comments on DEI



Elon Musk may be an old school Democrat, but these days, that basically equates to being slightly right of center.

It’s why he speaks out against wokeness, including the DEI initiatives that are just racism with a prettier name.

Just a few days ago, Musk tweeted:

Dave Rubin, who agrees that DEI is toxic, differs slightly from Musk in that he thinks the racism embedded into DEI initiatives was totally intentional.

“The people that put diversity, equity, and inclusion departments in our corporations, in our government, in all of these places — I actually think most of them actually knew exactly what they were doing. They were instilling racism; they were unearthing old things that we had put to bed,” he explains.

Musk also tweeted:

“Quite correct,” says Dave. However, not everyone agrees with him.

One of those people is the director general of the World Health Organization, Tedros Adhanom Ghebreyesus.

Ghebreyesus retweeted one of Musk’s tweets along with the following statement:

“Diversity, equity, and inclusion, which we know is based on judging people by race,” is entirely incongruent with Ghebreyesus’ claim that DEI ensures “respect for all individuals regardless of their background or identity.”

“Except the whole thing is based on judging people by their background and identity,” says Dave, pointing out the glaring “duplicitous double language.”


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Attention, parents: STOP buying your kids Froot Loops



While Kellogg’s Froot Loops may awaken childhood nostalgia and taunt your sweet tooth, it’s best to refrain from buying this cereal, especially if you have kids.

And not just because it’s a nutritionally void bowl of sugar and artificial dyes.

“There's something actually much more nefarious happening directly to your kids” when they have access to Froot Loops, says Dave Rubin.

Chaya Raichik, the creator of Libs of TikTok, recently shared a post on X exposing the cereal brand’s blatant attempt to indoctrinate children.

As you can clearly see, Kellogg’s isn’t even attempting to hide its intentions, as the company states them boldly on the cereal box.

“They’re trying to hack their brains in two ways,” says Dave. “Get them hopped up on sugar … and now go to our website where you can learn that you’re racist.”


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Army's new recruitment video raises eyebrows with its lack of diversity: 'We are definitely going to war'



The U.S. Army's latest recruitment advertisement has raised eyebrows over its uncharacteristic lack of diversity. Some critics have suggested that the prominence of white male service members in the ad might indicate extreme desperation on the part of the Army to hit recruitment targets and/or war on the horizon.

What's the background?

In recent years, the Army has been blasted for pushing ad campaigns that appeared more concerned with identity politics than with attracting a new generation of patriotic warriors.

For instance, it released an ad released on May 4, 2021, featured a lesbian couple, an LGBT activist parade, and the suggestion that supporting non-straight unions was comparable to defending the nation. Critics suggested that beyond its apparent ideological bent, the ad was off-brand for the Army.

Sen. Ted Cruz (R-Texas) ruffled feathers with his subsequent suggestion that "perhaps a woke, emasculated military is not the best idea."

When challenged over the tweet, Cruz said, "We have the greatest military on earth, but Dem politicians & woke media are trying to turn them into pansies."

For all the attention this ad and others got for downplaying combat, highlighting personal development, and harping on themes of identity, they did not appear to move the needle on recruitment.

In 2022, the Army fell 15,000 soldiers (25%) short of its target, reported the Army Times.

"In the Army's most challenging recruiting year since the start of the all-volunteer force, we will only achieve 75% of our fiscal year 22 recruiting goal," said Army Secretary Christine Wormuth.

Things have not improved a great deal since. Task & Purpose reported that the Army expects to end fiscal year 2024 with 55,000 new recruits, 10,000 short of its original goal.

Getting serious

In March, the U.S. Army launched a rebrand in hopes of increasing enlistment numbers. While still willing to publish makeup tutorials on its YouTube page, the Army ran two ads both featuring recreations of historic battles and celebrating the virtue of yesteryear's fighters with no explicit emphasis on their immutable characteristics. Marvel actor Jonathan Majors, now awaiting trial on assault and harassment charges, served as on-screen narrator.

Wormuth told CNN, "The Army at the end of the day is here to fight and win the nation's wars, and we wanted to reflect the Army that does that. And that's the Army that I see when I go out and visit installations, whether it's here or whether it's overseas."

"These commercials were really based on the market research we’ve been doing about, what do people think about the Army, what do they think they know, what don’t they know, and how do we start telling that story through these ads?" continued Wormuth.

While this campaign ditched the softness of previous efforts, diversity apparently remained a pre-eminent concern.

"You're going to see lots of different people doing lots of different roles," said Wormuth. "You're going to see men and women, you're going to see people of color, and part of that is important because one of the things we found in our market research is that a lot of young people admire the Army, but they don't think there are people like them in the Army."

Numbers over diversity

Now, months later with the Israel-Hamas war in full swing, the Army has released an ad entitled "Jump" in which women and minorities are noticeably absent.

"Jump," released on Nov. 4, is the fourth commercial in the Army's "First Steps" campaign, which was launched in August, and part of its 2023 "Be All You Can Be" rebrand. It features a largely white cast of male soldiers packed into a CH-47 Chinook helicopter preparing for a parachute jump. The camera alternates between the soldiers' point of view and cinematic shots.

As a soldier's parachute opens, text appears saying, "Your greatest victories are never achieved alone."

Critics immediately seized upon the ad's apparent lack of diversity.

BlazeTV host Lauren Chen responded on X, "The Army has abandoned woke advertising. Looks like they're going to war and looking for white boy canon [sic] fodder."

The popular X account Wall Street Silver wrote, "All white guys in the US Army ads again ... we are definitely going to war."

Darren Beattie, the editor of Revolver News, wrote, "Attention white men. Time to fight and die for a regime that hates you. ... The semiconductors of Taiwan must be liberated."

Peachy Keenan, the pseudonymous contributing editor of the American Mind, tweeted, "The US Army's new recruitment ad is so cynical. After 15 years of relentless progessive [sic] brainwashing and doing a literal 'stand down' to root out 'extremists' ( ie white conservatives), they are now facing an existential recruiting crisis and must return again to seducing the children of said 'extremists' into fighting for their country."

TPUSA CEO Charlie Kirk asked, "Are we going to war?"

An unwoke appeal to potential white male recruits might be a sound move for the Army, given its present and historic demographics.

The number of white soldiers in the Army has dropped off precipitously since 2010, when they accounted for 62.2% of the fighting force.

According to the Army, as of June 2022, white soldiers made up 53.9% of the Army's active component, accounting for 69% of all officers, 62% of warrant officers, and 63% of USMA cadets. Males accounted for 84.4% of the total.

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