Was the 'Bud Light Boycott' effective? — Is the company STILL WOKE?



Bud Light essentially lost its fan base in 2023 when it partnered with transgender activist Dylan Mulvaney — and it’s now attempting to correct course.

The company recently released a football-themed ad starring Shane Gillis that appears to be an attempt to shake off its disastrous LGBTQ-themed partnership, but Jill Savage and Matthew Peterson of “Blaze News Tonight” aren’t convinced the change is an honest one.

“The company apparently took notes,” Savage comments.

“You went from a transvestite to a canceled, red state-coded comedian who’s made a ferocious comeback and is incredibly popular,” Peterson says. “It’s very obvious; it’s transparent, in a way, what they’re doing.”

“I’m very suspicious of all of this,” he says. “What these companies have done for decades is subvert their brands and therefore America’s image.”

“That’s nice you have Shane Gillis on,” he adds, “we like that. And you’ve rejected some craziness and are showing that to us, but have you really changed as a company? What else are you hiding from me? I don’t know, I want to know, and I need to know as a consumer before I start making those choices with my dollars so that I’m not held hostage by woke capital.”

This is important because these companies fund the ideology that most Americans inherently disagree with.

“Something we need to do more of is shame these people with the power of media,” Peterson tells Savage. “You all out there can do that too. We’re going to do that together. We just shame these people and say, ‘What are you doing? Why are you doing this?’ and a lot of them will fold like a cheap suit.”


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Why Dana White & UFC’s Bud Light sponsorship is a VICTORY for America's culture war



It seems that Anheuser-Busch has finally figured out who its customer base is, and its pulling out all the stops to win it back.

The once-beloved beverage company has landed a six-year, $150 million partnership with the world’s premier mixed martial arts league — the UFC.

However, fans aren’t forgetting Bud Light’s recent celebration of trans activist Dylan Mulvaney and think Dana White might be selling out.

Jason Whitlock believes that couldn’t be farther from the truth.

“I don’t think Dana White and the UFC sold out. Bud Light did. Anheuser- Busch did,” Whitlock says, adding, “forking over more than $100 million in advertising dollars to America’s most masculine sports — that’s what victory looks like in the gender and sexuality culture war.”

Modelo had replaced Bud Light as the beer sponsor of White’s mixed martial arts league, but Bud Light gave the league an offer the UFC couldn’t refuse. According to a source familiar with the deal, Bud Light doubled the amount Modelo had been paying.

“We forced the diversity, equity, and inclusion Gods to wave a white flag of surrender inside a major corporation,” Whitlock says. “We pillaged Bud Light’s marketing department. Dylan Mulvaney’s favorite beer brand capitulated, and it did so rather quickly.”

Whitlock notes that the partnership with Mulvaney began only seven months ago during March Madness.

“Outrage ensued, and then a boycott kicked off. Rocker Kid Rock filmed himself shooting cans of Bud Light with an AR-15 in his backyard. Sales of Bud Light dipped 30%. Anheuser-Busch stock plummeted. The company has been scrambling ever since to plug the gaping wound created by its desire to embrace the LGBTQIA plus alphabet mafia.”

While the company took massive hits after the Mulvaney partnership, it's not going away.

“I want them spending their money with businesses that reflect their customer base,” Whitlock says. “Dana White and UFC fans drink beer and support the kind of rugged masculinity that is under attack in America.”


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Transgender activist Dylan Mulvaney given 'Woman of the Year' award by gay UK magazine



The transgender activist and influencer at the center of the Bud Light marking disaster has been named "Woman of the Year" by Attitude Magazine, a gay UK publication supported by Virgin Atlantic airlines.

The magazine announced the award via its social media account on Thursday:

Dylan Mulvaney is our Woman of the Year, supported by @virginatlantic ✨
“Knowing that my community sees me this way and acknowledges my womanhood is all I need to keep going.”
Order the #AttitudeAwards issue now ▶️ https://t.co/RCg08kjqhm pic.twitter.com/Kj0YS9vPcF
— Attitude Magazine (@AttitudeMag) October 11, 2023

Mulvaney accepted the award for "woman of the year" at the 2023 Virgin Atlantic Attitude Awards in London, England. In the activist's acceptance speech, Mulvaney rhetorically attacked people who denied the influencer's identity as a woman.

“No matter how hard I try, or what I wear, or what I say, or what surgeries I get, I will never reach an acceptable version of womanhood by those hateful people’s standards,” said the activist. “But as long as the queer community sees me for my truth, I’m going to be OK.”

A Bud Light marketing campaign partnership with Mulvaney in April inspired a backlash that led to a massive drop in sales for the beer brand and its parent company, Anheuser-Busch. Mulvaney later scolded the company for not supporting the influencer enough from critics.

An executive from Bud Light said that they believe the brand will recover from the debacle but others aren't as certain. A group of distributors said in July that they had given up hope for retail sales to return to their previous highs.

A poll from April found that far more Americans supported the boycott against Bud Light than those who supported the brand.

In August, Mulvaney accepted an award for "Breakout Creator" at the 13th Annual Streamy Awards for online video content creators.

The influencer concluded the acceptance speech by referring to the Bud Light controversy, saying: "I’m gonna go have a beer, and I love ya!"

Here's more about the woman of the year:

Dylan Mulvaney gives iconic speech as she accepts Woman of the Year, supported by Virgin Atlantic www.youtube.com

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Bud Light distributors have given up hope for sales to return to normal: 'Consumers have made a choice'



Bud Light distributors have given up hope for the beleaguered beer to recover its sales after a disastrous marketing campaign with a transgender TikTok influencer led to a devastating boycott.

The New York Post spoke to distributors about the debacle.

“Consumers have made a choice,” said the executive of a beer distributor in Texas who didn't want to be identified.

“They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back," he added.

Bud Light and other beers from Anheuser-Busch were hit with a boycott after Dylan Mulvaney posted about a partnership with the beer to promote March Madness on the influencer's social media account. The controversy grew after comments from a marketing executive deriding Bud Light's audience were resurfaced on social media.

Among those who lambasted the company was Kid Rock, who posted a video of himself using cases of Budweiser beer for target practice before declaring, “F*** Bud Light, and f*** Anheuser-Busch!” The viral video garnered more than 53 million views on Twitter alone.

While some experts believed that Bud Light could weather the storm and outlast the boycott, some are now saying the sales decline may be permanent.

“There is an increasing feeling that this [Bud Light] decline rate could last for a while and the distributors are worried about losing those drinkers to other similar brands,” said David Steinmann, the executive editor of Beer Marketer’s Insights.

One poll found that a majority of Americans supported the boycott against Bud Light, while only 30% said they were opposed to the boycott.

Mulvaney has since turned on Bud Light and claimed the company abandoned the influencer as critics attacked.

As of Monday, Anheuser-Busch's stock had fallen by 13.7% since the beginning of the Mulvaney marketing stunt, or the equivalent of $18 billion in market value.

Here's more about the Bud Light transgender debacle:

Bud Light distributors no longer expect sales to recover from Dylan Mulvaney disaster www.youtube.com

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Dylan Mulvaney’s Bud Light response PROVES left’s VICTIMHOOD



Dylan Mulvaney has finally broken his silence on the Bud Light controversy that dominated headlines after the brand hired the transgender activist for a sponsored video.

Mulvaney took to TikTok to address the controversy, saying, “What transpired from that video was more bullying and transphobia than I could have ever imagined.”

“I should have made this video months ago,” he continued, explaining that he didn’t because he was “scared of more backlash” and felt “personally guilty for what transpired.”

According to Mulvaney, Bud Light never reached out to him after the backlash, and he’s been scared to leave his house for months.

“I have been ridiculed in public, I’ve been followed, and I have felt a loneliness that I wouldn’t wish on anyone,” he continued.

While Glenn Beck feels bad for Mulvaney, he’s not naive enough to miss Mulvaney branding himself as purely a victim.

“It amazes me how these people on the left always think that they’re the only ones that get any heat,” Glenn says. “I’ve had to have security in my life, at times living in my house, for gosh, almost 20 years now.”

“They tried to run me out of business. I started my own network,” Glenn adds.

Glenn explains that these activists “immediately fall victim and can’t think their way through anything” and think “such an un-American movement has happened to them.”

“Well, gang,” he continues, “that’s what happens to conservatives all the time. We’re called monsters, terrorists, everything else. You know, it’s a two-way street here.”

Despite the backlash, the CEO of Bud Light is now saying he’d do it all again.

“He’d do it again, and that’s all because of ESG. They don’t care about you,” Glenn says.


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Nation's largest LGBTQ advocacy group strips Anheuser-Busch of perfect 'Corporate Equality Index' score over Bud Light's Dylan Mulvaney fiasco



Anheuser-Busch, the parent company of Bud Light, has been stripped of its perfect "Corporate Equality Index" score over the Dylan Mulvaney fiasco.

Last year, Anheuser-Busch was awarded a top score of 100 for LGBTQ equity by the Human Rights Campaign – described as having a "leading role in Democratic Party politics and left-leaning activism" by InfluenceWatch.

However, Human Rights Campaign rescinded Anheuser-Busch's perfect score for not standing up for Mulvaney during the Bud Light debacle.

USA Today reported, "The Human Rights Campaign informed the Bud Light maker that it has suspended its Corporate Equality Index score – a tool that scores companies on their policies for lesbian, gay, bisexual, transgender, and queer employees."

The HRC claims that Anheuser-Busch did not adequately champion Mulvaney following the backlash of the transgender influencer promoting Bud Light on Instagram in April.

“When we saw the company working with Dylan, that was a good sign. It was a sign of inclusion,” Jay Brown, SVP of programs, research, and training at HRC, told CNN. “What we were really disturbed by was the company’s reaction once the backlash started happening.”

Brown previously declared that Anheuser-Busch's actions "demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion.”

The Anheuser-Busch CEO delivered a milquetoast response to the controversy – thus angering conservatives and progressives in the process.

Bud Light and other Anheuser-Busch products have seen sales diminish following the marketing faux pas.

HRC is reportedly demanding that Anheuser-Busch address and rectify the situation, otherwise the LGBTQ organization will consider reducing the beermaker's perfect equity score.

In 2022, there were reportedly 842 businesses that earned 100% scores on HRC's Corporate Equality Index.

HRC bills its CEI as "the national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees."

This isn't the first backlash that Anheuser-Busch has faced from the left in response to the Bud Light controversy.

Earlier this month, gay bars in Chicago announced that they would boycott Anheuser-Busch products because the beer company did not sufficiently support the transgender TikTok star and creator of the "Days of Girlhood" series.

Left-wing Daily Beast described HRC's criteria as "nebulous, arbitrary, and excessive in their valuations."

The Human Rights Campaign has reportedly received millions from George Soros’ Open Society Foundation.

The Human Rights Campaign is aligned heavily with the Democratic Party.

In July 2017, the HRC announced, "In Ohio, Pennsylvania, Michigan, Wisconsin, Arizona, and Nevada, HRC will make an especially strong, early push to organize against the Trump-Pence agenda and support pro-equality candidates in coming elections."

The HRC boasts on its website, "Together, we elected Joe Biden and Kamala Harris, won the Georgia runoffs and achieved pro-equality majorities in the House and Senate. Now we’re going to pass the Equality Act through Congress and ensure protections for LGBTQ+ people nationwide."

In April 2022, Glenn Beck presented a special exposing the trail of dark money to and from the Human Rights Campaign in an effort to wage a war on gender.

The Dark Money Network Funding the War on Gender | Glenn TV | Ep 190 www.youtube.com

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Glenn: Bud Light must say THIS to avoid company DESTRUCTION



Anheuser-Busch has seen better days.

Its leading beer, Bud Light, has seen massive drops in sales after the Dylan Mulvaney controversy, and they might be enough to tank the company for good.

But Glenn Beck thinks there’s a way the company can save itself.

He points out that the Human Rights Campaign uses something called the “CEI” or “Corporate Equality Index” to hold companies “hostage” to inserting leftist ideology into brands and advertisements.

If a company does not rank well, the Human Rights Campaign brings your score down.

Now, a pro-LGBT advocacy organization is pressuring Anheuser-Busch to publicly proclaim its support for transgender people because of all the negative attention it's received since enlisting Dylan Mulvaney to advertise Bud Light beer.

In a letter written to Budweiser, the pro-LGBT advocacy organization writes, “In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community.”

The letter continues, “However, when you are faced with anti-LGBTQ+ and transphobic criticism, the actions of Anheuser-Busch demonstrated a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders, and the LGBTQ+ community.”

Beck has thought of a response for Budweiser.

“I think if Budweiser stood out and said, ‘You know what, we like the Clydesdales. We like America. We don’t have a problem with transgender people but we’re not going to be held hostage by anyone.’”

He continues, saying Budweiser should make it known they’re “a beer company, not a political company.”

“That beer would go through the roof.”


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Dylan Mulvaney said misgendering should be illegal in resurfaced video: 'That's just bad journalism'



The transgender TikTok activist at the heart of the Bud Light boycott opined that misgendering should be illegal in a video that resurfaced on social media Friday.

The video was previously posted to the activist's account in October 2022.

“Like, the articles written about me using ‘he’ pronouns and calling me a man over and over again, I feel like that should be illegal. I don’t know, that’s just bad journalism,” Mulvaney said.

Many Bud Light drinkers became former fans of the beer after Mulvaney released a video showing that the company had partnered with the transgender activist for a publicity campaign about March Madness.

Some have sworn off drinking Bud Light and other Anheuser-Busch products in spectacular fashion, including singer Kid Rock, who posted a video of himself shooting up cases of Bud Light. That video garnered more than 52 million views on Twitter.

“I’m reminding myself that those people actually feel like they’re doing the Lord’s work,” Mulvaney added. “They believe that their bullying actually is the right thing to do, and I’m the one to blame when I’m just over here trying to live my best life.”

Mulvaney currently has 12 million followers on Instagram and TikTok.

The activist posted a new video discussing those who opposed the partnership with Bud Light.

“What I’m struggling to understand is the need to dehumanize and to be cruel. Dehumanization has never fixed anything in history,” the influencer said.

A recent poll found that a majority of Americans either somewhat supported or strongly supported the boycott against Anheuser-Busch. Only 30% said they somewhat opposed or strongly opposed the boycott.

Here's more about the Mulvaney video:

Dylan Mulvaney says it should be ‘illegal’ to use wrong pronouns | New York Post www.youtube.com

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Steve Deace explains the new religion behind Bud Light and Dylan Mulvaney



Why do brands like Bud Light make marketing decisions — like promoting transgender influencer Dylan Mulvaney — that will lose customers and money?

While it may seem like a mystery, Steve Deace has some answers.

He says people “still believe there’s this neutral mechanism in our culture called ‘the marketplace’ where eventually these things get sifted and filtered, right? And the people decide if they want this or they want that or they don’t want that and they do want this, right?”

He continues, “I don’t think that’s true any more.”

As worship of God wanes, a new religion has begun to take its place. Deace believes that this is why brands like Bud Light are completely ignoring the desires of their target demographics.

He says, “The idea that it will just be a religionless society — oh no, it will not. There will be another religion. Another religion will emerge to take the place of the one that vacated said space. Nature abhors a vacuum. Something will emerge to take that place.”

And according to Deace, the left’s new religion of wokeness is a tight-knit one.

“They have built a fellowship. May I say a church? They have each other’s backs. They go to the end. This is where the real religious commitment and conviction exists in America.”

“America is not devoid of real religious commitment and conviction. It is replete with the wrong religious commitment and conviction.”


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Steve Deace Explains EVERYTHING Wrong With Bud Light and Dylan Mulvaney

Steve Deace Explains EVERYTHING Wrong With Bud Light and Dylan Mulvaney