Clay Travis conducted an experiment in which he gave out free beer at an event. He ended up with a cooler full of Bud Light: 'I'm not a marketing expert, but ...'



Good music outdoors on a hot night may go nicely with a cold beer, unless of course that beer is a Bud Light.

That's what OutKick founder Clay Travis discovered over the weekend when conducting an experiment on whether Nashville music fans would put the Anheuser-Busch controversy behind them and one of the company's signature drinks in hand.

Travis shared videos to Twitter Monday detailing his "weekend experiment," in which he offered passersby free beer at a concert in the Nashville area.

"Pick which beer you want," was the only prompt. Inside the cooler: a variety of beers including Bud Light.

According to Travis, "No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don’t even want to be seen with product. They just pick another brand."

Rather than tacitly absolve Anheuser-Busch for having partnered with transvestic activist Dylan Mulvaney to celebrate his "365 Days of Girlhood," concert-goers reportedly opted for beers such as Yuengling.

TheBlaze previously reported that Yuengling struck a contrast with Bud Light's woke marketing in April with a straightforward ad that featured a picture of Yuengling beer and an American flag with the caption, "Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer."

Travis' first video, taken at 6:45 p.m., shows a cooler full of beer. His second video, reportedly taken at 10:15 p.m., shows a cooler emptied of all but Bud Light cans.

"I’m not a marketing expert, but the only beer left at the West Fest ... Bud Light," said Travis. "Not ideal. Not good."

\u201cWeekend experiment. Beers in cooler at Nashville area event. Pick which beer you want. No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don\u2019t even want to be seen with product. They just pick another brand.\u201d
— Clay Travis (@Clay Travis) 1683560764

In a follow-up tweet, Travis noted, "Overall consumption of Bud Light is now down 26%. That’s an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer. There’s no quick fix here, brand is slaughtered in red state beer drinking communities. Bet there is hardly any at SEC tailgates this fall."

The results of Travis' experiment appear to replicate that seen in the wild.

Last week, viral footage taken at Boston's Fenway Park showed that sports fans did their best to avoid at least one Bud Light concession stand.

@luistejadabostonrealtor

Fenway Park Bud light stand Ghost Town! #budlight #fenwaypark #redsox #massrealestate #realtor #bienesraices #jesuslovesyou #forsalebyowner #sellersagent #jesus


In the video, a bystander can be heard remarking, "Guys, this is so funny and bizarre." As he pans to the customer-less Bud Light stand, he adds, "That is every single Bud Light stand here at Fenway Park in Boston ... holy crap, they're in trouble."

While Bud Light was left in Travis' cooler, Michelob Ultra, another Anheuser-Busch beer, was snatched up. This trend may similarly change, beer industry expert Bump Williams told the St. Louis Post-Dispatch.

"What’s happening now is that anybody that is a Bud Light drinker and switches to Michelob Ultra because they don’t want to be seen holding a Bud Light, someone down the bar is going to say, 'Hey, buddy, that’s an Anheuser-Busch product you’re holding.'"

TheBlaze indicated earlier this month that Bud Light has seen sales plunge 21% compared to the same week in 2022.

Beer Business Daily described the drop as a "shocking deterioration" of Bud Light's market share. "We've never seen such a dramatic shift in national share in such a short period of time," the newsletter said.

The number of beer cases sold has plummeted 26%.

Boycotts appear to have cost the beer's parent company, Anheuser-Busch, roughly $5 billion in losses.

Anhuser-Busch has since blamed a "third party ad agency" for its partnership with Mulaney, telling distributors that it has fired the marketing firm responsible, reported Fox News Digital.

Last week, Anheuser-Busch CEO Michel Doukeris tried to downplay the company's foray into transgender propaganda as constituting "one can, one influencer, one post and not a campaign."

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Bud Light 'Ghost Town' video goes viral: No buyers of embattled beer at Boston's Fenway Park — but big line at stand right next door



A viral Bud Light "Ghost Town" video shows no buyers of the embattled beer at a concession stand in Boston's Fenway Park while a stand right next door boasts a long line.

What are the details?

In the clip, a man can be heard remarking, "Guys, this is so funny and bizarre." As he pans to the customer-less Bud Light stand, he adds, "That is every single Bud Light stand here at Fenway Park in Boston ... holy crap, they're in trouble."

The two workers behind the counter at the Bud Light stand were both seen apparently staring at their cellphones.

The TikTok clip posted Wednesday has garnered 1.3 million views and nearly 10,000 comments as of Friday morning.

The video appeared to be recorded at the concession area in the bleacher concourse on Yawkey Way during a Red Sox game against the Toronto Blue Jays, according to the New York Post.

The Post added that it sought comment from the Red Sox and Fenway Park.

How are folks reacting?

Commenters on the clip weren't shy about sharing their feelings on the matter:

  • "Yassss!!!! Keep it up!!! Hold strong!!" one commenter said.
  • "Just think if the ppl can do this to Bud Light imagine what we could do against this controlling government," another commenter wrote.
  • "No one drinking Bud Light at the college baseball game I attended on Friday night," another commenter shared.
  • "This is the language these corporations understand… all you have to do is say no," another commenter noted.
  • I'm a bartender in Ohio & my customers who drank only Bud or Bud Light have stopped," another commenter offered. "Even in small ways they are getting their point across."

Anything else?

Things have gone downhill for Bud Light ever since news broke regarding its notorious partnership with transgender influencer Dylan Mulvaney in early April.

Adding fuel the fire was the beer company's vice president Alissa Gordon Heinerscheid stressing the need to get away from Bud Light's "out-of-touch" frat boy image to one of "inclusivity." Heinerscheid soon took a leave of absence. Then her boss followed suit.

Celebs such as Joe Rogan and Kid Rock — along with country singers John Rich, Riley Green, Brantley Gilbert, and Travis Tritt — have pushed back against Bud Light.

Anheuser-Busch's CEO released a damage-control statement that was called out for lack of substance, and the beer giant created a patriotic "Heart of America" advertisement, presumably to fortify its face-saving campaign.

It apparently didn't help, as Bud Light sales fell 21% by volume and 17% by dollars for the week ending April 15. The trend continued through the month.

The latest is that Bud Light is handing out free beer to wholesale distributors.

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