How Jaguar's gender-bending rebrand is threatening its total collapse



Storied British car manufacturer Jaguar has a real history. While the brand has undergone acquisitions and changes, highs and lows over its 90-year history, it has also produced beautiful and iconic race cars and luxury sedans along the way — and served as an ambassador for the British automotive industry.

Decades ago, when my late grandfather met the CEO of British Airways on a tarmac in his Mercedes-Benz, the Englishman didn't mention the faux pas. After business happily concluded and my grandfather drove him back to his private plane, the old man thanked him, then said, "Do me a favor and buy yourself a Jag. Send me the bill."

June reports indicated that in April 2025, the once-storied brand sold only 49 cars in Europe.

RELATED: How to destroy a car brand: Jaguar's billion-dollar blunder

Photo by Krishan Kariyawasam

My grandfather never took him up on that offer, but such was the pride of England (and the grudge against the Germans). But no more. In November 2024, Jaguar launched a nightmarishly bizarre, gender-bending advertising campaign called "Copy Nothing." The ad, which was creepier than any 1990s Smashing Pumpkins or Marilyn Manson music video and was years late to the peak of the broader "make everything gay" corporate ad campaigns, promised to "create exuberant, live vivid, delete ordinary, [and] break moulds."

The ad was widely and immediately panned. Jaguar Land Rover Managing Director Rawdon Glover defended the move, saying, "We wanted to move away from traditional automotive stereotypes" to "re-establish our brand and at a completely different price point," and complaining about the "vile hatred and intolerance" that greeted the campaign. It's worth noting that the ad "re-establishing" the brand didn't include even a single vehicle.

In the ensuing months, Jaguar has ejected its supply of traditional vehicles in favor of luxury electric vehicles expected to cost more than $100,000 each and debuting later this year. Unsurprisingly, this has hurt sales — but even worse than some might have expected. June reports indicated that in April 2025, the once-storied brand sold only 49 cars in Europe. That's less than one dealership's worth and, in view of the 1,961 cars sold in April 2024, is a more than 97% decline.

Compare that to Mercedes-Benz, BMW, and Audi, which have also moved toward electric vehicles while not completely rejecting their gasoline inventory, and sold "approximately 50,000 to 75,000 units in April 2025 across Europe."

You can expect real fluctuations when you rebrand, but barring some magical turnaround when the new electrics are launched, there's a solid chance Jaguar goes down in history as the greatest major global brand suicide in automotive history — and as a lesson for those who would consider following.

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Trump Admin Gives Final Warning To Hospitals Flouting Trump’s Child Sex-Change Ban

'America will protect kids from life-altering and experimental procedures'

FBI launches criminal probes into 3 children's hospitals over child sex changes: Report



The medical advocacy group Do No Harm has in recent years worked with health care professionals, hospital administrators, patients, and policymakers to combat DEI-branded racism and gender ideology in the field of medicine.

In order to better tackle the second of these two scourges, the organization launched the Stop the Harm Database in October, identifying hospitals and medical facilities around the country that were subjecting vulnerable children to sex-change mutilations and sterilizing chemical treatments.

The FBI has launched criminal probes into three of the apparent worst offenders in the database — Boston Children's Hospital, Children's Hospital Colorado, and Children's Hospital Los Angeles — a source familiar with the investigations told Fox News Digital this week.

FBI Director Kash Patel appeared to signal that the anonymous source's claim was legitimate by retweeting a post on X regarding the investigations.

The Stop the Harm Database indicated that Boston Children's Hospital has offered sex-change treatments to patients ages 3 to 25 through its Gender Multispeciality Service; performed 204 sex-change surgeries between 2017 and 2020; offered vaginoplasty surgeries to 17-year-old patients without parental consent; and dished out sterilizing hormone and puberty blocker drugs to hundreds of patients.

Children's Hospital Colorado in Aurora has long offered puberty blockers and cross-sex hormones to minors. The hospital also allegedly billed for sex-change surgeries in previous years but announced in 2023 that its practice of genital mutilation was coming to an end. However, the hospital's practice of dishing out sterilizing chemicals continued.

RELATED: Sacrificing body parts and informed consent to the sex-change regime

Director of the Federal Bureau of Investigation Kash Patel. Photo by Kayla Bartkowski/Getty Images

The Colorado hospital temporarily paused its nonsurgical child-related "gender-affirming medical treatments" earlier this year in the wake of President Donald Trump's Jan. 28 executive order directing all federal agencies to ensure that medical institutions receiving federal funding "end the chemical and surgical mutilation of children." However, it subsequently resumed the practice after the president's order was challenged in court.

The Colorado hospital's TRUE Center for Gender Diversity does not identify a minimum age for sex-change treatments on its website, instead claiming that "gender-affirming care does not look the same for everyone."

'Each of them is listed on our Dirty Dozen list of worst-offending children's hospitals promoting sex-change treatments for minors.'

According to the Stop the Harm Database, the Center for Transyouth Health and Development at Children's Hospital Los Angeles boasted patients as old as 25 and as young as 3 and billed millions of dollars for hormone therapy, puberty blockers, and sex-change mutilations for minors.

The Los Angeles Times recently indicated that the center currently has over 3,000 patients.

The L.A. center's medical director, Johanna Olson-Kennedy, is a gender ideologue who publicly argued against the need for psychological assessments for sex-change mutilations; allegedly provided sex-change hormones to kids as young as 12 and referred little girls as young as 13 for double mastectomies; and covered up the results of a years-long study concerning the efficacy of puberty blockers, which revealed kids' depression symptoms and emotional health "did not change significantly over 24 months" of being on puberty blockers.

Thanks in large part to Trump's executive order, the Children's Hospital Los Angeles is shuttering its sex-change center, effective July 22.

RELATED: Trump claims another scalp in war on gender ideology: Children's Hospital LA to shutter child sex-change center

Photo by Anna Moneymaker/Getty Images

The FBI is looking at the hospitals for possible violations of 18 U.S.C. § 116, which prohibits female genital mutilation on minors.

Attorney General Pam Bondi noted in an April 22 memo that pursuant to Trump's executive order "Protecting Children from Chemical and Surgical Mutilation," she was directing all Department of Justice employees "to enforce rigorous protections and hold accountable those who prey on vulnerable children and their parents."

"I am putting medical practitioners, hospitals, and clinics on notice: In the United States, it is a felony to perform, attempt to perform, or conspire to perform female genital mutilation on any person under the age of 18. That crime carries a maximum prison sentence of 10 years per count," wrote Bondi. "I am directing all U.S. Attorneys to investigate all suspected cases of FGM — under the banner of so-called 'gender-affirming care' or otherwise — and to prosecute all FGM offenses to the fullest extent possible."

It's abundantly clear from the documents leaked last year from the World Professional Association for Transgender Health, the landmark Cass Review in the United Kingdom, and other penetrating studies that so-called gender-affirming care is a ruinous practice based on bogus claims that does not help but rather harms vulnerable patients.

Hospitals still suggesting otherwise could also find themselves in trouble. After all, Bondi indicated in her memo that the DOJ would investigate medical providers that "mislead the public about the long-term side effects of chemical and surgical mutilations."

Dr. Stanley Goldfarb, chairman at Do No Harm, told Blaze News in a statement, "We applaud Attorney General Pam Bondi and the FBI for launching criminal investigations into these hospitals. Children's hospitals should be places where sick children can receive high-quality and evidence-based care, not laboratories where activist doctors experiment on kids. Sadly, this is what we have seen at many medical centers around the country."

"Boston Children's Hospital, Children's Hospital Colorado, and Children's Hospital Los Angeles are ripe targets for investigation, which is why each of them is listed on our Dirty Dozen list of worst-offending children's hospitals promoting sex-change treatments for minors," continued Goldfarb. "We look forward to working with the Justice Department and its new Coalition Against Child Mutilation to identify and hold accountable other children's hospitals that are inflicting irreversible harm on minors."

Fox News Digital indicated that Children's Hospital Los Angeles did not respond to its requests for comment; that Boston Children's said it has yet to receive notice from the FBI concerning alleged criminal violations; that Children's Hospital Colorado claimed it "never" provided sex-change surgeries to patients under 18; and that the FBI noted that as a matter of policy, it "declines to confirm or comment on investigations."

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Democrats' meltdown over SCOTUS child sex-change ruling reveals they learned nothing about 2024 blowout



A Marquette Law School poll published late last month revealed that 63% of Americans hold an unfavorable view of the Democratic Party. Polling by the Economist and YouGov indicated that the disapproval rating for the party as a whole was 58.3% as of May 25.

Democratic lawmakers evidenced their commitment to driving up these numbers and alienating the majority of normal Americans with their hysterical response to the U.S. Supreme Court's Wednesday 6-3 ruling in United States v. Skrmetti, which upheld Tennessee's ban on sex-change genital mutilations and sterilizing puberty blockers for minors.

Not only is Tennessee's Senate Bill 1 lawful, as confirmed by the high court, but such laws reflect the sensibilities of the vast majority of Americans.

A Washington Post-KFF poll found in 2023 that 57% of Americans say gender is biologically determined; 68% oppose the use of puberty blockers by children; and 58% oppose hormonal treatments for teens.

Polling conducted ahead of the 2024 election by NORC at the University of Chicago for the Los Angeles Times found that 54% of Americans favor laws to prevent minors from receiving sex-change drugs or surgeries.

A Center Square Voter's Choice Poll revealed last month that only 29% of voters think doctors should be allowed to prescribe puberty blockers to kids with parental consent. Forty-seven percent of respondents said puberty blockers should not be prescribed to minors under any circumstances.

RELATED: God's justice doesn’t sleep — and the Supreme Court just proved it

Photo by Kevin Dietsch/Getty Images

Democrats appear to be fully aware of the American public's majoritive revulsion over the mutilation and sterilization of confused children.

In the immediate aftermath of the 2024 election and just prior to stepping down as Texas Democratic Party chairman, Gilberto Hinojosa emphasized to Democrats that their messaging was not resonating with everyday Americans.

'Hate won.'

"You have a choice as a party," said Hinojosa. "You can support transgender rights up and down all the categories where the issue comes up, or you can understand that there's certain things that we just go too far on, that a big bulk of our population does not support."

An American Principles Project poll looking at the impact of campaign ads on various transvestite-related issues in the 2024 election found that 52% of voters who were made aware of failed presidential candidate Kamala Harris' support for sex changes for minors were more likely to vote for President Donald Trump.

APP president Terry Schilling concluded, "There should be no question now that Democrats' gender insanity is a massive political vulnerability for them that Republicans should continue to exploit."

Schilling then urged Republicans "not to forget the main lesson from the election and to keep the pressure on Democrats for as long as they continue to defend their extreme agenda."

Despite the unpopularity of gender ideology, the collapse of its core narratives, and the growing list of victims now speaking out about their mutilation, Democrats are leaning into their support for gender ideology, particularly for child sex-change mutilations.

"Hate won," complained Sen. Ed Markey (D-Mass.), one of the Democrats who begged the Supreme Court in an amicus brief last year to strike the Tennessee law. "The far-right justices of the Supreme Court endorsed hate and discrimination by delivering a win for Republicans who have relentlessly and cruelly attacked transgender Americans for years."

'The fight isn't over.'

Other Democrats followed a similar script.

Sen. Chuck Schumer (D-N.Y.), whose approval rating according to a recent Harvard-Harris poll was 26%, said in response to the high court's ruling in Skrmetti, "Republicans' cruel crusade against trans kids is all an attempt to divert attention from ripping healthcare away from millions of Americans. We'll keep fighting and we'll keep marching on."

"Today the Supreme Court chose to cast transgender children in the shadows, deciding they are not entitled to the protections of the Equal Protection Clause," wrote Sen. Cory Booker (N.J.). "By upholding Tennessee's ban on medical care for transgender children the Court has legitimized discriminatory treatment of children."

Booker suggested further that the protection of children in over 24 states from irreversible sex-change procedures is not only a "violation of the constitutional protections every child is entitled to" but puts kids "in danger."

Rep. Sarah McBride (Del.), the cross-dressing Democrat formerly known as Tim McBride, claimed that the ruling in Skrmetti "undermines doctors in delivering care to some of the most vulnerable patients in our country."

"As the proud grandma of a young trans man, I know that gender-affirming care can help trans youth live openly and authentically," wrote Rep. Jan Schakowsky (D-Ill.). "The fight isn't over."

RELATED: Sacrificing body parts and informed consent to the sex-change regime

Photo by Bob Riha, Jr./Getty Images

Massachusetts Sen. Elizabeth Warren, one of the Democratic lawmakers who has received a fortune in donations from the pharmaceutical industry, stated, "Trans kids suffer when they don't get medically-necessary care. This is a brazen political decision by the Supreme Court."

Contrary to Warren's suggestion, so-called "gender-affirming care" does not ameliorate confused kids' suffering. Rather, it makes matters a whole lot worse.

'Protecting children from making permanent, life-altering decisions about their bodies should be a bipartisan issue.'

Britain's National Health Service in 2020 appointed Dr. Hilary Cass, a British medical doctor who previously served as president of the Royal College of Pediatrics and Child Health, to lead an independent investigation into the efficacy of sex-change procedures on minors.

Blaze News previously reported that Cass' 388-page multi-year report revealed that:

  • the "systematic review showed no clear evidence that social transition in childhood has any positive or negative mental health outcomes, and relatively weak evidence for any effect in adolescence";
  • puberty blockers compromise bone density and have no apparent impact on "gender dysphoria or body satisfaction";
  • there is "insufficient and/or inconsistent evidence about the effects of puberty suppression on gender dysphoria, mental and psychosocial health, cognitive development, cardio-metabolic risk, and fertility";
  • there is "a lack of high-quality research assessing the outcomes of hormones for masculinisation or feminisation in adolescents with gender dysphoria or incongruence and few studies that undertake long-term follow-up"; and
  • so-called gender-affirming care is "an area of remarkably weak evidence."

Prior to the release of the Cass Review, a peer-reviewed study in the esteemed quarterly journal BMJ Mental Health revealed that "medical gender reassignment does not have an impact on suicide risk."

Journalist Mia Hughes revealed in a report published last year by Michael Shellenberger's think tank, Environmental Progress, that prominent members of the World Professional Association of Transgender Health — the organization that literally wrote the book on "transgender" care — have themselves raised issues with the drugs and procedures that Markey, Schumer, Booker, McBride, Schakowsky, Warren, and other Democrats are desperate to protect.

— (@)

WPATH members quoted in Hughes' report discussed the inability of minors to comprehend the long-term consequences of sex-change procedures, the debilitating side effects of such procedures, and problems with obtaining informed consent.

RELATED: 'Neither scientific nor medical': Leaked WPATH files shed light on the horror show that is 'gender-affirming care'

Luis Soto/SOPA Images/LightRocket via Getty Images

Alleigh Marre, executive director of the American Parents Coalition, said in a statement obtained by Blaze News, "Sadly, many on the left have been captured by radical gender activists and appear determined to allow children to be the subject of irreversible and experimental gender interventions."

"Protecting children from making permanent, life-altering decisions about their bodies should be a bipartisan issue," continued Marre. "This ruling establishes important precedent in states seeking to end or regulate gender practices for minors, which have unfortunately become increasingly easy to obtain."

"Democratic leaders would do well to recognize that the Skrmetti decision is not a judgment against any group, but a vital affirmation of common sense, parental rights, and biological reality," Kelsey Reinhardt, president of CatholicVote, told Blaze News. "These are principles that the American people have consistently supported."

The Republican National Committee noted on X, "Democrats want taxpayers to fund sex changes for MINORS! SICK!"

Attorney General Pam Bondi applauded the SCOTUS decision, encouraging "other states to follow Tennessee’s lead and enact similar legislation to protect our kids." Tennessee is one of the 25 Republican states that have laws on the books protecting children from sex-change procedures.

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