Cracker Barrel's long history of cozying up to left-leaning organizations exposed: Report



Cracker Barrel is facing outrage over the decision to redesign the company's iconic logo and the appearance of the chain's restaurants. It has also surfaced that the beloved national restaurant chain has been aligning with woke organizations for years, according to reports.

As Blaze News reported in June 2023, Cracker Barrel faced boycotts over celebrating Pride Month. Cracker Barrel received backlash for proudly announcing that the restaurant chain with southern comfort food was vowing to push DEI initiatives with an LGBTQ+ alliance.

'Cracker Barrel didn't just lose its logo. It lost its soul.'

The Cracker Barrel Old Country Store previously shared a social media post featuring a photo of a rainbow-colored version of the chain's iconic rocking chair sitting on the porch. The photo had the caption: "We are excited to celebrate Pride Month with our employees and guests. Everyone is always welcome at our table (and our rainbow rocker). Happy Pride!"

The Tennessee-based restaurant touts the company's "Business Resource Groups," which "allow employees to come together with common interests, perspectives, and experiences around topics such as race, ethnicity, gender identity, and other special interests, space to be a community."

Cracker Barrel highlights several special interest groups within the organization, including:

  • LGBTQ+ Alliance: "Supporting Home Office and Field employees to bring their whole selves to work while strengthening Cracker Barrel's relationship to the LGBTQ+ community."
  • Be Bold: "The mission of Be Bold is to cultivate and develop Black Leaders within the Cracker Barrel organization utilizing allyship, mentorship, and education to create a path to continued excellence as well as a vibrant and diverse community."
  • HOLA: "HOLA's mission is to promote Hispanic and Latino culture through hiring, developing, and retaining talent within Cracker Barrel. To create a culture of inclusivity and awareness through community outreach."
  • Women's Connect: "Our mission & goal is to inspire the women of Cracker Barrel by empowering, educating and engaging to achieve the strategic initiatives of Cracker Barrel."

RELATED: Ford becomes latest company to reject DEI initiatives — Human Rights Campaign resorts to name-calling after slew of losses

Anti-DEI crusader Robby Starbuck revealed Cracker Barrel's ties with left-leaning organizations.

Starbuck claimed that Cracker Barrel had sponsored Human Rights Campaign events for 10 years.

Starbuck wrote on the X social media platform, "They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training."

The Human Rights Campaign is described as being the "nation’s largest LGBT-interest activist organization" and having a "leading role in Democratic Party politics and left-leaning activism" by InfluenceWatch — an organization that provides "accurate descriptions of all of the various influencers of public policy issues."

"Cracker Barrel worked with a group called Conexión Américas as part of their DEI efforts," Starbuck asserted. "This group helps illegal immigrants, providing them with lawyers, and the executive director opposes President Trump’s deportations."

Starbuck continued, "Cracker Barrel sponsored the Out & Equal LGBTQ Workplace Advocate Conference and presented a workshop on how Cracker Barrel has made progress supporting LGBTQ+ causes."

Starbuck noted that Cracker Barrel won the 2018 award for top LGBT employee resource group from Out & Equal.

Starbuck accused the Southern-style restaurant chain of creating a "special 'diverse' suppliers program focused on increasing 'diversity' among suppliers."

Starbuck highlighted that Cracker Barrel partnered with Nashville Pride and River City Pride.

RELATED: Woke Air Force Academy trains cadets on microaggressions, 'inclusive climate,' and rejects words like 'terrorist,' 'mom,' and 'dad'

Blaze News previously reported that the company hired three marketing agencies to "help with its redesign as part of a $700 million larger transformation plan."

Blaze Media co-founder Glenn Beck stated, "Cracker Barrel CEO Julie Felss Masino said on Good Morning America this week that people are thrilled about the [restaurant's] rebrand. I think she's lying."

"Woke ideology has changed our country in countless ways, some of which we may never get back. But Cracker Barrel has always represented the one thing I think so many Americans currently crave: NOSTALGIA," Beck added. "You go to Cracker Barrel for the rocking chairs outside, the meals that taste like grandma's home cooking, and the simple game of Chinese checkers on the table."

"'Rebrand' all of that to something more modern, something more inclusive, and something that erases those feelings, and you're 'rebranding' the SOLE reason why anyone goes there to begin with," Beck concluded.

Blaze Media contributor Carol Roth said, "Cracker Barrel's stock is down double digits over investors['] concerns that its new rebrand, including changing its logo and remodeling its dining rooms, will alienate loyal customers. This is just the latest example in a long list of companies who don’t understand their core, loyal customers."

A post on X with more than 28,000 likes stated, "Cracker Barrel didn’t just lose its logo. It lost its soul."

A spokesperson for Cracker Barrel told Fox News, "Our values haven't changed, and the heart and soul of Cracker Barrel haven’t changed."

"And Uncle Herschel remains front and center in our restaurants and on our menu," the spokesperson said of the face of the restaurant chain. "He is the face of ‘the Herschel Way,’ the foundation of how our 70,000-plus employees provide the country hospitality for which we are known."

"Cracker Barrel has been a destination for comfort and community for more than half a century, and this fifth evolution of the brand’s logo, which works across digital platforms as well as billboards and roadside signs, is a call-back to the original and rooted even more in the iconic barrel shape and word mark that started it all back in 1969," Cracker Barrel said.

Cracker Barrel said it "has not participated in the Human Rights Campaign Index or had any affiliation with HRC in several years."

Cracker Barrel did not immediately respond to a request for comment by Blaze News.

Recent boycotts relating to the current culture wars have been directed at Bud Light, Target, and Chick-fil-A.

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Trump hails Sydney Sweeney's American Eagle ad after learning she's a registered Republican, torches 'woke' brands as losers



President Donald Trump praised the highly debated American Eagle clothing advertisement featuring actress Sydney Sweeney. At the same time, President Trump lampooned a car manufacturer for a "stupid, and seriously WOKE advertisement," which he said resulted in a "TOTAL DISASTER."

The 27-year-old Hollywood actress – who already has 61 acting credits to her name – became the face of a new ad campaign by American Eagle. One of the commercials – which already boasts nearly five million views – shows Sweeney clad in jeans.

'Go get ‘em Sydney!'

The tagline of the ad is: "Sydney Sweeney has great jeans," which is a word play for the "great genes" of the attractive actress.

However, liberals and leftists are up in arms over the ad, even claiming that it is a dog whistle for eugenics and a glorification of whiteness and even describing the jeans commercial as Nazi propaganda.

As Blaze News recently reported, American Eagle dismissed the accusations that the ad had nefarious connotations.

"'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story," the clothing company said in a statement. "We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."

RELATED: Empower this! Sydney Sweeney calls out backstabbing Hollywood mean girls

Left-leaning BuzzFeed News attempted to shame Sweeney by reporting that the actress is a registered Republican in Florida.

According to public voting records, a person – with the same birthdate as the model – named "Sydney B. Sweeney" registered as a Republican in June 2024 in Monroe County, Florida. Sweeney's middle name is Bernice.

However, the revelation only brought praise from President Trump.

On Sunday, a reporter informed the president about the new report that Sweeney is a registered Republican.

Trump responded, "She's a registered Republican? Oh, now I love her ad. Is that right?"

"You'd be surprised at how many people are Republicans," Trump continued. "That's one I wouldn't have known, but I'm glad you told me that. If Sydney Sweeney is a registered Republican, I think her ad is fantastic."

RELATED: America’s cultural comeback: American Eagle swaps woke ads for Sydney Sweeney and Shelby GT350

— (@)

'Being WOKE is for losers, being Republican is what you want to be.'

Trump followed up his support of Sweeney in a post on the Truth Social app.

"Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," the president began. "It’s for American Eagle, and the jeans are 'flying off the shelves.' Go get ‘em Sydney!"

Trump used the post to contrast the American Eagle ad to Jaguar’s progressive rebrand, which the president torched as a woke disaster.

President Trump noted, "On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad."

Jaguar's CEO Adrian Mardell is set to resign, Reuters reported last week.

As Blaze News covered extensively, the storied British luxury car manufacturer Jaguar suffered a significant collapse following a 2024 ad campaign that many deemed to be super progressive and woke.

Trump highlighted the "go woke, go broke" lesson that Bud Light encountered from the Dylan Mulvaney marketing debacle, which caused Bud Light to drop from the top-selling beer to the third, while parent company Anheuser-Busch InBev lost roughly $1.4 billion in sales since the transgender activist controversy.

Trump said Bud Light "went woke" and was "essentially destroyed" from boycotts by conservatives.

Trump concluded, "The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!"

As of 2:30 p.m. EST, American Eagle stock had spiked by more than 23% after Trump applauded the company’s jeans ad featuring the "White Lotus" and "Euphoria" star.

As Blaze News reported in August 2022, liberals attempted to cancel Sweeney because a handful of guests at her mother's surprise 60th birthday were wearing "Make America Great Again"-inspired hats and a "blue lives matter" shirt.

RELATED: Hot girls and denim: American Eagle rediscovers a winning formula

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'Being woke is for losers': Trump mocks Jaguar CEO amid resignation



In the last decade, company after company has tried to outdo one another by signaling their allegiance to the "woke" agenda. Now, however, the tide has begun to turn against the worldwide woke blitz, and Sydney Sweeney's American Eagle commercial is the perfect example of a new era of advertising.

On Monday morning, Trump showcased the shocking dichotomy by comparing American Eagle with Jaguar, which put out a disturbing advertisement last November. "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump said in the post. "It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!"

'The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be.'

Not all companies took the lessons of the Bud Light advertising disaster to heart. "On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER!" Trump wrote. "The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad."

The ad features several people in brightly colored, over-the-top clothing and the caption "Copy nothing." Robby Starbuck, an online conservative political activist, commented on the post: "This just made me want to sell my Jaguar and I don't even own a Jaguar."

RELATED: Sydney Sweeney's provocative ad for jeans leads to complete liberal meltdown: 'That's Nazi propaganda!'

Jaguar CEO Adrian Mardell speaks at a podium at Jaguar Land Rover manufacturing plant in the UK while Prime Minister Keir Starmer looks on. Photographer: Adam Vaughan/EPA/Bloomberg via Getty Images

Adrian Mardell, the CEO of Jaguar since 2022, announced his resignation last Thursday, according to a report from Reuters. Mardell, a 35-year veteran at Jaguar Land Rover, spearheaded a major revamp of the company under his leadership, yet the company is tarnished by the woke blunder from last November. His resignation will reportedly be effective on December 31, 2025.

The spokesperson added that Mardell's successor would be announced "in due course."

"The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be," Trump said at the end of his post.

Jaguar Land Rover did not respond to Blaze News' request for comment.

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Go woke, go MEGA broke — this luxury company’s sales just plummeted 97%



2025’s Pride Month went out with a glorious whimper. Many didn’t even notice it happened at all. Compared to previous Junes when rainbow-drenched hordes of people screamed their sexual fetishes in the streets, this June was pretty quiet.

The truth is, Pride Month “is diminishing,” says Blaze Media senior politics editor Christopher Bedford. “Except for Jaguar.”

Last fall, the luxury car company released a bizarre commercial featuring “nothing but androgynous, strange people cavorting in dresses.” Their product — you know, cars — didn’t make the cut. Zero Jaguar vehicles were featured in the advertisement that was intended to launch their nonbinary rebranding campaign.

But that’s not all Jaguar did. As part of its "Reimagine" campaign aimed at transitioning into an all-electric, ultra-luxury brand by 2025, the company discontinued nearly all of its beloved previous models. In other words, “They got rid of all ... the amazing stuff,” Bedford says.

And Jaguar is paying sorely for it. This April, it registered just 49 cars in all of Europe — a 97.5% drop from 1,961 sales in April 2024.

“Go woke, go broke,” Bedford says.

Through the entire campaign, from its weird “Copy Nothing” commercial to its discontinuation of the very models that made it a sought-after brand, Jaguar has hit the “self-destruct” button, says Matthew Peterson, Blaze News editor in chief and co-host of “Blaze News: The Mandate.”

“Everything about Jaguar was refuted,” he says. “Who do you think buys Jaguars?”

The company “used to be synonymous with British engineering, and now it's gay,” Bedford says.

Thankfully, Jaguar’s refusal to abandon the path of wokeness is becoming a rarity among big companies these days. Most have walked back the pandering and virtue signaling and returned to doing practical business, which doesn’t include shoving DEI and LGBTQ+ agendas down consumers’ throats.

While “the wokeness is still present and accounted for,” we’re witnessing the beginning of the “end of all this nonsense,” Peterson says.

To hear more of the conversation, watch the episode above.

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Humbled 'Pride': Target, Apple, and Disney among companies scaling back annual LGBTQ sale-a-bration



Some things just go together: President Trump and Diet Coke. Tom Cruise and death-defying stunts. Target and Pride Month.

Since launching its first campaign a decade ago, the big-box retailer has been one of the most eager participants in the annual weeks-long orgy of LGBTQ "representation," which finds free-spending, virtue-signaling brands sponsoring events, releasing collections of Pride-themed products, and festooning their logos with rainbows.

Many big corporate sponsors have either pulled out entirely, scaled back, or asked that their donations not be publicly disclosed.

Perhaps no company has gained more publicity from the summer same-sex sale-a-bration than Target. It's also attracted plenty of backlash, most notably a highly publicized consumer boycott two years ago.

But nothing could have prepared one Target shopper for what she encountered upon entering the store last week.

"Tuck-friendly" women's bathing suits? "Queer"-affirming children's apparel?

That's so 2023.

This year Target has gone viral for indulging in a decidedly more traditional (and, ironically, more "inclusive") display of pride: good, old-fashioned American patriotism.

Putting 'Pride' aside

"Walking into Target - instead of a giant "PRIDE" display as in the past, they have a USA section!! This is winning!" posted Wisconsin mother of four Katie Yonke on X Tuesday, emphasizing her enthusiasm with three American flag emojis.

While Yonke's post is anecdotal at best, it does reflect the company's newly low-key approach to Pride Month.

As one TikTok user pointed out, Target’s latest Pride collection now largely consists of a series of collectible bird figurines.

Social media silence

Other corporate behemoths are also downplaying their Pride involvement.

For evidence of this, one need look no farther than X. In addition to Target, Anheuser-Busch, IBM, XBox, Disney, Starbucks, Nike, Bank of America, Converse, World of Warcraft, and Call of Duty are among the brands that have not acknowledged Pride Month with changes to their profiles.

Perhaps even more telling is Google's silence on the matter. While recent regional "Google Doodles" have commemorated the 2025 Korean presidential election and Italy's Republic Day, nary a "love is love" sign is to be found on the search giant's homepage.

RELATED: 'Sesame Street' targets children for Pride Month ... again: 'This should not be promoted to kids'

Photo by: Nathan Congleton/NBC via Getty Images

Google has also removed Pride Month and several other “holidays” from the Google Calendar, calling the proliferation and maintenance of these moments of remembrance “unsustainable” for the Calendar team.

Apple is another major Pride booster avoiding the spotlight this year. Its collection consists only of an Apple Watch band and some accompanying wallpapers.

Donations on the down-low

Sponsorship of Pride events in cities like San Francisco, Columbus, and St. Louis has also taken a hit. Many big corporate sponsors have either pulled out entirely, scaled back, or asked that their donations not be publicly disclosed.

New York City Pride, the largest Pride event in the nation, has usually depended on a handful of “platinum” donors — high-profile brands like Garnier, Mastercard, Skyy Vodka, and Target who give at least $175,000 to event organizer Heritage of Pride. This year, all but one have decreased their commitments.

Donors such as Nissan, PepisCo, Comcast, and Diageo have also stepped away from Pride celebrations.

Beating around the Busch

Anheuser-Busch has backed out of events in Columbus and San Francisco, as well as its hometown of St. Louis.

The brewer's cold feet come as no surprise, considering the fallout from its disastrous Bud Light marketing campaign featuring transgender influencer Dylan Mulvaney in April 2023. The ensuing conservative boycott was devastating to the company; clearly, other companies paid close attention.

Re-engineered allyship

Pride goeth before a fall. Even those who reject such wisdom as outdated could have seen this coming, thanks to consulting firm Gravity Research's report from April.

The key takeaway from the report's survey of corporate leaders is that brands are increasingly publicity-shy when it comes to Pride Month. Rather than risk the backlash of abandoning it altogether, may have chosen to "re-engineer" their approach: “As polarization deepens, brands are favoring lower-profile, internally focused strategies that minimize public exposure while signaling commitment to employees.”

The report goes on to reveal some surprising statistics: “39% of companies plan to decrease overall engagement, and 41% report no change compared to previous years. No executive said they plan to increase Pride efforts overall.

Related: Rainbow rebellion: How Christians can take back what Pride Month stole

Martin Wahlborg/iStock/Getty Images Plus

The report also found that such companies were responding to pressure from three major groups: the Trump administration, conservative policymakers, and activists.

Gravity Research President Luke Hartig told CNN, “It’s clear that the administration and their supporters are driving the change. Companies are under increasing pressure not to engage and speak out on issues.”

Power of the pocketbook

In short, the highly effective boycotts levied against Anheuser-Busch and Target two years ago were just the beginning of more sweeping change, catalyzed by Trump 2.0's crusade against DEI policies.

Companies previously so quick to engage in trendy social causes are discovering that their activism comes with a price; controversy is far less appealing when it starts to affect the bottom line. They will no doubt pivot, as they always do, and live to sell another day.

Meanwhile, consumers on all sides have been reminded of their own immense power. No matter how much money is thrown at promoting a certain worldview, it's their dollars that get the final say.

Jaguar claws back from biggest marketing fail since Bud Light



Imagine a legendary car brand, known for its sleek design and British elegance, deciding to reinvent itself with a daring new image.

Exciting, right? For Jaguar Land Rover, that bold move turned into a spectacular misfire.

Jaguar’s ad, with its pink boulders and 'delete ordinary' tagline, felt like a betrayal to fans expecting a roaring cat, not an avant-garde dreamscape.

The company's 2024 rebrand, intended to launch an electric future, crashed hard, igniting a backlash so intense that it has now forced the company to overhaul its advertising strategy.

I’m diving into this gripping tale — how Jaguar’s “woke” rebrand backfired and tanked sales and what it means for the brand’s road ahead. Buckle up, because this story is a lesson in listening to your customers, and Jaguar is finally hearing you loud and clear.

'Delete ordinary'

Let’s set the scene. In November 2024, Jaguar unveiled what it called “the biggest change in Jaguar’s history — a complete reinvention for the brand.”

Gone were the iconic leaping-cat logo, the “growler” badge, and even the cars from their main ad campaign. In their place? A surreal pink moonscape, eclectic models in garishly colored outfits, and a slogan: “Delete ordinary.”

The ad, crafted by Accenture Song and JLR’s in-house agency, Spark44, aimed to reposition Jaguar as an electric-only luxury brand by 2026, targeting a younger, global audience.

Declawed

But instead of cheers, Jaguar faced a torrent of criticism, with fans, commentators like Nigel Farage, and even Elon Musk slamming the campaign as “woke” and out of touch.

Why did this rebrand flop so spectacularly? It alienated Jaguar’s core audience. Loyal customers, who revered the brand’s nearly century-long legacy of elegant saloons and thrilling sports cars, felt betrayed.

The ad’s focus on abstract visuals and diverse models — without a single car — left fans bewildered. Jaguar’s ad looks like a perfume commercial, not a car brand.

Ditching the iconic “growler” for a curved geometric “J” badge only fueled the outrage online. Online platforms lit up with fans mocking the rebrand as a desperate bid to chase trends rather than honor Jaguar’s heritage of luxury and performance.

Plummeting sales

The backlash wasn’t just vocal — it hit Jaguar’s bottom line hard. Sales plummeted from 61,661 cars in 2022 to 33,320 in 2024, a nearly 50% drop in two years. While some argue the decline started earlier, the controversial November 2024 campaign poured fuel on the fire.

Jaguar’s U.K. sales plummeted in 2024, even as Range Rover and Defender models thrived. The contrast is telling: Land Rover embraced rugged luxury, while Jaguar pivoted to a lineup of electric vehicles only that intentionally pushed away its base. Nigel Farage warned the rebrand could bankrupt the company, and Elon Musk echoed the sentiment, criticizing the move as a misstep.

Changing lanes

Jaguar’s leadership initially stood firm.

Managing Director Rawdon Glover said criticism was "hatred and intolerance," insisting the ad wasn’t “woke” but a courageous step to redefine the brand. He touted the upcoming Type 00 electric car with a 430-mile range.

But the numbers didn’t lie. By May 2025, Jaguar Land Rover announced a global creative account review to replace Accenture Song, whose contract runs until mid-2026, as reported by the Daily Mail. This move marks a clear retreat from the rebrand disaster, signaling Jaguar’s readiness to course-correct.

This isn’t the first time a brand has stumbled by prioritizing trends over authenticity. Think Bud Light’s 2023 Dylan Mulvaney campaign, Pepsi’s Kendall Jenner "protest" commercial, or Coca-Cola’s "New Coke." These brands faced boycotts and sales drops for straying from their roots.

Jaguar’s misstep follows suit: chasing a “woke” aesthetic over what customers crave — cars that embody power, style, and heritage. As I’ve noted before, whether discussing undervalued classics or today’s market, buyers value substance over flash. Jaguar’s ad, with its pink boulders and “delete ordinary” tagline, felt like a betrayal to fans expecting a roaring cat, not an avant-garde dreamscape.

External pressures

External pressures compounded Jaguar’s troubles. The 25% tariffs on foreign cars, imposed by President Trump in 2025, forced JLR to halt U.S. shipments briefly, adding £9,500 to the price of a Range Rover Evoque. Though exports resumed, the tariffs squeezed Jaguar’s already struggling sales, particularly as the company shifts to pricier electric models.

With used car prices climbing — wholesale prices hit a high in April 2025, per Cox Automotive — the classic car market is surging, making Jaguar’s heritage more valuable than ever. Yet the rebrand ignored this, alienating collectors who might have coveted a classic XJS or E-Type.

Regaining trust

What’s next for Jaguar? The agency review is a promising start, but it’s no quick fix.

JLR aims to position Jaguar as an upmarket electric brand, rivaling Tesla and Lucid. The Type 00, spotted testing in February 2025, boasts a 430-mile range and a striking unique design, but it’s a gamble if the brand can’t regain trust.

Social media reflects the skepticism, with users like Peter Thompson calling the rebrand “utterly terrible” and Andy Wigmore demanding that Jaguar’s leadership step down. The takeaway is clear: Authenticity beats trend-chasing. Jaguar’s legacy — sleek, powerful, unmistakably British — resonates more than fleeting cultural gestures.

For Jaguar fans, there’s light at the end of the tunnel. The decision to part ways with Accenture Song shows the company is listening — finally.

A new agency could refocus on what makes Jaguar iconic: stunning design, exhilarating performance, and that signature growl. Picture a campaign blending the Type 00’s hybrid power with a nod to the E-Type’s timeless curves — that’s the Jaguar we love.

We have no confirmation that a hybrid power train is likely, but pivoting to what works can turn things around. Jaguar needs to harness that energy, merging its future with its storied past.

My advice for Jaguar enthusiasts? Keep your classic gems; they are rising in value. For now, Jaguar has heard you loud and clear, and this agency shake-up is proof. The road ahead is changing, but it must roar with the soul of a cat. Keep watching for more automotive insights, and let’s see if Jaguar can claw its way back to greatness.

LGBTQ Pride festivals see corporate funding dry up after conservative boycotts: 'Will we be able to keep the doors open?'



LGBTQ Pride festivals across the United States are facing major shortfalls in corporate funding this year following several successful conservative boycotts in recent years.

According to a new report from Bloomberg, LGBTQ leaders noted that the withdrawal of several corporate sponsors from this year's Pride Month festivities is "unprecedented."

'Conservative scrutiny is really the top driver of change.'

LGBTQ leaders have warned that Pride parades and festivals face severe funding gaps because corporate sponsorships are drying up.

San Francisco Pride Executive Director Suzanne Ford told Bloomberg, "Will we be able to keep the doors open? You know, that's what I'm most concerned about now."

Ford added, "We’ve all seen the culture wars playing out as far as how corporations respond, and I think this is part and parcel of that movement."

The San Francisco Pride celebration, which is scheduled for late June, is facing a $200,000 funding shortfall following the withdrawal of sponsors including Comcast, Anheuser-Busch, Benefit Cosmetics, and liquor giant Diageo.

With about a month before Pride Month, Twin Cities Pride faces an approximate $200,000 shortfall. The LGBTQ organization noted that it would use crowdfunding to try to compensate for Target ceasing its sponsorship of the event.

Pride St. Louis, which lost Anheuser-Busch as a sponsor, is confronted by a $150,000 budget shortfall.

Denver Pride revealed that returning sponsors have cut contributions by an average of 62%, leaving a $230,000 funding deficit.

According to Bloomberg, Dollar General Corp. and Nissan Motor Co. decided not to sponsor the June Pride event in Nashville, Tennessee.

“We are currently reviewing allmarketing and sales spending,” a Nissan spokesperson told Bloomberg.

CNBC reported that Seattle Pride and New York City Pride both face $350,000 deficits.

Ryan Bos, Capital Pride Alliance’s executive director, told CNBC, "The sad thing is corporations have long been the first to step into our corner. The fact that some are questioning their commitment now during this uncertain time is very disheartening, hurtful, and frustrating for many.”

Home improvement retailer Lowe's reportedly stopped sponsoring the Charlotte Pride festival after providing funding the previous nine years.

St. Pete Pride in Florida noted that it would focus more on community donations instead of corporate sponsors after only hitting 55% of its fundraising goal as of late March, compared with the typical 80% to 90% at this time of year.

“We are the people. This is about people power and being able to use your dollar to advocate,” said Byron Green-Calisch, president of St. Pete Pride.

Nearly two-fifths of corporations plan on rolling back engagement for LGBTQ Pride Month this June.

Some LGBTQ activists are insisting that corporations continue to funnel money to Pride festivities.

“We spend our money as a community in these corporations, and I want them to give back,” demanded Andi Otto, executive director of Twin Cities Pride. “They should give back.”

According to a recent survey of 49 executives from Fortune 1000 companies by Gravity Research, nearly two-fifths of corporations plan on rolling back engagement for LGBTQ Pride Month this June. In last year's survey, only 9% of companies told Gravity Research they would alter their Pride Month engagement plans.

Forbes reported, "Of the 39% of companies who said they would reduce Pride Month engagement this year, 43% said they would reduce external shows of support, which includes having a visual presence at or financially sponsoring Pride marches, offering a Pride merchandise line, updating social media branding, and partnering with influencers for Pride-themed sponsorships."

Many of the executives who said they were scaling back Pride sponsorships noted they were retreating because of possible conservative boycotts, pressure from President Donald Trump's administration, and the backlash against DEI initiatives.

“Conservative scrutiny is really the top driver of change,” said Luke Hartig, president of Gravity Research.

Hartig noted that some of the companies had already begun pulling back in LGBTQ support as early as 2023.

In April 2023, conservatives started to wage a successful brand boycott after Bud Light partnered with transgender activist Dylan Mulvaney. Bud Light's parent company, Anheuser-Busch, lost millions in market share due to the conservative boycott.

In May 2023, Target lost billions in market value after conservatives boycotted the retail behemoth for rolling out eyebrow-raising LGBTQ Pride products.

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Celebrity-backed climate change finance company is bankrupt after Democrat-linked co-founder arrested for $145M fraud scheme



A climate change finance company that was backed by big name celebrities has filed for bankruptcy. The bankruptcy follows the arrest of the company's co-founder for allegedly attempting to defraud investors of $145 million.

Aspiration Inc., now known as CTN Holdings Inc., is a company that originally started as a sustainability focused financial services firm.

Ibrahim Ameen AlHusseini – also a prolific donor to Democrat causes who served on Aspiration's board of directors — allegedly participated in the scheme to defraud investors.

Aspiration is a self-described "climate-friendly banking alternative that's good for your wallet and the planet."

"When it comes to climate change, your money is power," the Aspiration website reads. "You can feel good knowing that your deposits will not fund fossil fuel exploration or production. By moving money to Aspiration, you’re giving the climate a fighting chance."

Aspiration was reportedly backed by notable celebrities, including Leonardo DiCaprio, Drake, Robert Downey Jr., Orlando Bloom, Cindy Crawford, and billionaire Steve Ballmer.

The climate change banking company – which reached a peak valuation of $2.3 billion in 2021 – shifted to selling carbon credits to other businesses in 2023, which Forbes described as a "strange pivot."

Aspiration then brokered carbon credit deals with major corporations such as Microsoft, Meta Platforms, and Ballmer's Los Angeles Clippers.

Aspiration was founded in 2013 by Andrei Cherny and Joe Sanberg – both heavily linked to the Democratic Party.

At age 21, Cherny became a speechwriter for former President Bill Clinton. Cherny is a former chair of the Arizona Democratic Party.

He previously lost the Democratic primary in Arizona for the U.S. House of Representatives in 2012 to Kyrsten Sinema. The Democrat also lost in 2024 when running in Arizona's 1st Congressional District election.

Meanwhile, Sanberg is a progressive anti-poverty advocate and a Democratic donor.

On March 3, 2025, the U.S. Attorney's Office of California's Central District announced that Sanberg had been arrested on a federal criminal complaint accusing him of conspiring to defraud two investor funds of at least $145 million.

Sanberg’s alleged co-conspirator, Ibrahim Ameen AlHusseini, pleaded guilty to wire fraud for falsifying documents and information to assist Sanberg.

Ibrahim Ameen AlHusseini – also a prolific donor to Democrat causes who served on Aspiration's board of directors — allegedly participated in the scheme to defraud investors.

"According to the complaint against Sanberg and AlHusseini’s plea agreement, Sanberg obtained $145 million in loans secured by AlHusseini, who Sanberg knew did not have sufficient financial assets to cover those loans if Sanberg defaulted," the statement read. "Sanberg hid this fact from investors, then defaulted on the loans, which resulted in at least a $145 million in losses."

Sanberg allegedly negotiated multimillion-dollar loans by pledging Aspiration stock as collateral.

Prosecutors said of AlHusseini, "At Sanberg’s direction, the defendant made untrue statements. Defendant and Sanberg knew that the falsified statements inflated the value of the assets in defendant’s accounts by tens of millions of dollars."

The U.S. Attorney's Office of California's Central District said Sanberg defaulted on a $145 million loan in November 2022 and again in the spring of 2023.

Sanberg has pleaded not guilty.

Sanberg’s lawyer, Marc Mukasey, stated, “Mr. Sanberg has pleaded not guilty to the charges. We will buckle down and defend him with vigor and zeal.”

If convicted, Sanberg faces a maximum prison sentence of 20 years.

Forbes reported, "The charges against Sanberg relate only to his personal conduct; CTN isn’t implicated, according to a court filing."

In a filing in the U.S. Bankruptcy Court in Wilmington, Delaware, chief restructuring officer Miles Staglik said he doesn’t believe the accusations implicate CTN in any criminal activity. However, investors affiliated with Sanberg reportedly stopped providing funding to CTN in February 2025.

Staglik admitted that the criminal case has hurt the company's ability to raise capital to operate. CTN had trouble finding sufficient funding to keep the business afloat, according to bankruptcy filings.

Staglik "emphasized that current management and employees were unaware of the alleged misconduct and that the business itself is a victim," according to the Wall Street Journal.

Sanberg no longer holds any positions at CTN Holdings and is no longer involved in its operations.

On March 30, 2025, Aspiration, which had been rebranded as CTN Holdings, filed for Chapter 11 bankruptcy protection in Delaware. The company reportedly has approximately $170 million in debt.

Bloomberg reported, "CTN’s largest unsecured creditor is the National Basketball Association’s Los Angeles Clippers and Kia Forum, which are both owned by Steven Ballmer. Aspiration’s backers included Ballmer, whose Clippers and Kia Forum hold roughly $40 million in unsecured claims for 'contracted carbon credits' and 'carbon credit value,' according to the bankruptcy petition."

Ballmer is a "major funder of progressive-left groups," according to Influence Watch.

In addition to the potentially damning Sanberg allegations, the U.S. Department of Justice and the Commodity Futures Trading Commission have reportedly been investigating Aspiration over its claims of "planting 35 million trees, raising questions about the validity of its environmental impact," according to Forbes.

ProPublica reported in 2021: "Aspiration’s signature marketing claim — about its tree-planting program — turns out to be overblown upon closer examination."

Cherny said in August 2021, "In the past year, the Aspiration community has planted over 35 million trees."

According to ProPublica, "The footnote for one of Aspiration’s two main tree programs presents a different picture than Cherny did: 'The advertised number of trees planted is the cumulative total of to-be planted trees ...' In other words, that 35 million figure included millions of trees that had not actually yet been planted."

The outlet also pointed out that Aspiration boasts that it has "5 million passionate members."

ProPublica noted, "But the fine print in an investor presentation prepared by the company explains that a 'member' is defined as anyone who has ever signed the terms and conditions in preparation for opening an Aspiration account — even if that person never actually opened the account or deposited a penny in it. Aspiration’s actual tally of active customer accounts was 592,148 as of June. That includes all checking, savings, credit card and investment accounts."

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Disney did something it hasn't done in nearly 30 years — it will delight Christian parents and drive liberals crazy



After years of Disney pandering to a woke agenda, the House of Mouse has done something conservative that it hasn't done in nearly 30 years. The surprising decision by the entertainment behemoth will delight Christian parents while driving liberals crazy at the same time.

Pixar's first animated series, "Win or Lose," is about "the intertwined stories of eight different characters as they each prepare for their big championship softball game — the insecure kids, their helicopter parents, even a lovesick umpire."

LGBTQ activist websites were 'uneasy' with a cartoon character praying.

In the series premiere episode, titled “Coach’s Kid,” which aired on Disney+ on Feb. 19, young Laurie is grappling with self-doubt and anxiety while preparing for an upcoming game. To deal with her lack of confidence, Laurie bows her head and folds her hands in prayer to ask God for strength.

“Dear heavenly Father, please give me strength. … I just want to catch a ball or get a hit," Laurie says. "I promise I'll be good, and I, uh, won't do that thing again."

In a different scene, Laurie prays, “Please help me be good. I’m gonna train so hard.”

The Christian Post reported, "The scene marks the first time a Disney character is portrayed offering an explicitly Christian prayer since 1996’s 'The Hunchback of Notre Dame' and its song 'God Help the Outcasts,' which includes the lyrics, 'God help the outcasts / Hungry from birth / Show them the mercy / They don’t find on earth / God help my people / We look to You still / God help the outcasts / Or nobody will.'"

WDW News said, "Laurie is the first character to be openly Christian from Disney since the 2007 film 'Bridge to Terabithia,' which featured the children Jesse and Leslie attending church together and discussing religion on their trip home."

LGBTQ activist websites were "uneasy" with a cartoon character praying.

PinkNews claimed, "The introduction of an explicitly Christian character is fairly innocuous on its own standing, but the context surrounding the show — and Disney at large — has left some LGBTQ+ TV lovers a little uneasy."

"While Laurie’s Christian beliefs aren’t depicted as being anti-trans, and Christian characters aren’t incongruous with trans characters — of course, someone can be both religious and transgender — some viewers feel the two conjunctive decisions are indicative of Disney moving back towards a more traditional, conservative worldview," the outlet added.

LGBTQ Nation said, "The opening episode now introduces Laurie, whose first lines depict her praying to the 'heavenly father.'"

The outlet ranted, "Her introduction comes as Donald Trump and the Republican party continue to terrorize the trans community and use Christianity as justification, all the while claiming that Christians are being persecuted by diversity, equity, and inclusion efforts."

The site trashed Disney for "bending to conservative will."

"Win or Lose" originally had a much more progressive agenda.

As Blaze News reported in December 2024, Disney buckled to pressure from conservative parents who called for the removal of a transgender character in the animated children's show.

One of the characters in the show, based on middle-school-aged children, was initially slated to feature a transgender storyline.

Disney cut the scene with the transgender child discussing gender identity.

A spokesperson from Disney said in December 2024, "When it comes to animated content for a younger audience, we recognize that many parents would prefer to discuss certain subjects with their children on their own terms and timeline."

According to the Hollywood Reporter, "The character remains in the show, but a few lines of dialogue that referenced gender identity are being removed. A source close to 'Win or Lose' said the studio made the decision to alter course several months ago."

The character is to be voiced by 18-year-old transgender actor Chanel Stewart.

Liberals launched a petition to have the transgender storyline reinstated, but it only received 8,300 signatures.

As Blaze News reported in November 2023, Disney, which is Pixar’s parent company, warned investors that the company's wokeness presents risks to its "reputation and brands" in its annual financial report with the Securities and Exchange Commission.

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Wife of NBA star Stephen Curry forced to permanently close her California store over 'safety' concerns



The wife of NBA star Stephen Curry announced this week that she would be forced to permanently close her retail store in California over safety concerns.

Ayesha Curry is the owner of Sweet July — a retail space in Oakland that is part coffee shop, part home goods store, and part bookstore.

Sweet July has promoted several messages spotlighting progressive ideals.

Just four years after Sweet July opened, the store will now shut down due to safety issues.

"In order to prioritize the safety of our patrons and staff, we have made the difficult decision to close our Sweet July cafe and store in Oakland," the official Instagram account for the retail store stated on Monday.

"We have loved being a part of Oakland and are grateful for the community that has opened their arms and embraced us. It has been an honor to serve you," the announcement added. "While this chapter comes to a close, Sweet July has exciting new ventures on the horizon that we can’t wait to share."

The brand proclaimed that Uptown Oakland is "where we call home."

Sweet July did not specify what safety threats the store encountered.

The business is set to permanently shutter its doors on Feb. 9.

Sweet July has promoted several messages spotlighting progressive ideals.

Sweet July stressed on its website, "And when it comes to the products, we believe the stories behind the makers are as important as the products they sell, which is why we've tirelessly researched and tested the best premium products from black-owned companies, as well as Bay Area makers, and curated them for you all under one roof."

The home goods seller publishes a magazine with articles titled: "The Boy Is (Still) Mine: Honoring My Queer Motherhood Journey," "For Reem Assil, Food Is a Tool for Palestinian Liberation," and "Rooted in Love: Can We Decide Who Makes Up Our Family Tree?"

Stephen and Ayesha Curry are devout liberal Democrats.

The couple, along with their children, appeared in a video endorsing Joe Biden for president in 2020.

Stephen was featured in a video shown at the 2024 Democratic National Convention endorsing Kamala Harris for president.

Sweet July is already the second business that the wife of the Golden State Warriors star basketball player closed in 2025.

Restaurant co-owners — Ayesha Curry and chef Michael Mina — closed down their International Smoke barbecue restaurant located at the MGM Grand in Las Vegas last month.

There have been multiple Oakland businesses that have closed due to overwhelming crime.

In March, a Taco Bell location in Oakland closed after criminals regularly robbed the fast-food restaurant and its customers.

As Blaze News reported last February, Denny's permanently closed its only restaurant location in Oakland after 54 years in business due to safety concerns.

In September 2023, Target shut down several stories in crime-ridden Democratic-run locations, including three stores in the San Francisco Bay area.

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