Robby Starbuck on Jack Daniel's exposé: We're 'winning our country back'



Conservative filmmaker turned consumer advocate Robby Starbuck was three for three — but he wasn't about to rest on his laurels.

On Monday his social media-fueled boycott of Harley-Davidson convinced the iconic American motorcycle company to walk back various leftist initiatives, including mandatory "LBGTQ+ ally" training for employees and DEI-focused hiring policies.

That same day, he informed Align that he was already working on another big target.

The victory against Harley-Davidson followed similarly effective campaigns against Tractor Supply and John Deere.

Brands like these are so much a part of our history that we can't just let them "go woke, go broke." We owe it to ourselves to preserve them.

The woke desecration of Harley-Davidson has been especially insulting. As Blaze Media co-founder Glenn Beck puts it:

Harley is one of the brands that helped win World War II. The Harley-Davidson WLA carried American GIs to war against the Nazis. The WLA was brought back to the United States, and a new era of motorcycles was born after the veterans began chopping them up for civilians to use. The “chopper” was born.

Veterans returning from war from the 1940s through today have ridden Harleys as both a therapeutic mechanism to deal with what they saw on the battlefield and as an homage to experience the openness of American freedom. And that legacy has been taught and handed down to Harley-Davidson riders from father to son enthusiastically since 1903.

Thanks to Starbuck's efforts, that legacy has been preserved — for now.

- YouTube www.youtube.com

Shortly after Harley-Davidson's capitulation, Starbuck told Align that he and his small team were already at work on the next target.

While he declined to name the company — "We have someone in the field filming and can’t take any risk something accidentally gets out" — Starbuck promised "a powerful takedown" in the near future.

Word did get out. Less than twelve hours later, Starbuck revealed that his intended target — Jack Daniel's — had gotten wise to his plan. Incredibly, the mere threat of exposure was enough to make the company pre-emptively change its DEI-motivated policies.

— (@)

"We are winning and one by one we will bring sanity back to corporate America," posted Starbuck.

It's nothing Starbuck takes credit for personally. "We’re just a megaphone for the anger Americans have towards this divisive ideology," he said.

What started as a grassroots movement has encountered some growing pains as it expands, admits Starbuck: "To be perfectly candid, right now our biggest issue is scaling this. We have well over 1,000 whistleblowers and need to hire some trusted people to get the tips and evidence coming in. To appropriately organize the stories and put them out takes a lot of manpower hours."

Those who want to help with funding Starbuck's work holding companies accountable can subscribe to his X page (@robbystarbuck) for $5 a month.

But your time and attention can also make a difference. "Stay engaged with what we’re posting and take the five minutes to email or call the companies we expose," urged Starbuck. "That time investment is winning our country back."

Harley-Davidson went WOKE — it’s up to us stop other American icons from doing the same



If there’s one company you’d expect to be exploding with hardcore American values, it’s the famed, American made, tough guy motorcycle manufacturer Harley-Davidson.

Which is why Glenn Beck was absolutely shocked when filmmaker Robby Starbuck exposed Harley-Davidson, among others, for DEI-related policies that flew directly in the face of what being an American means.

“There used to be a time when we took pride in the maintenance of America, the maintenance of American heritage,” Glenn says. “It’s exactly what it was: American heritage. American brands like John Deere, Tractor Supply, Ford, Chevrolet, Indian, and Harley-Davidson.”

“We protected their legacy. We worked on their products in the fields, in our home, garages,” he continues, adding, “There was no agenda here outside of pure American greatness.”

Now, these companies are being infiltrated by people who “get their marching orders from people like Larry Fink at Black Rock” — which becomes obvious when you see what they’ve been supporting.

Harley-Davidson not only got behind the “equality act,” which would allow men into girls bathrooms, sports, and locker rooms, but the company funded an all-ages Pride event that featured a rage room next to the drag queen story time.

In addition, 1800 employees had to finish a virtual training on how to become LGBTQ+ allies, and the CEO signed the CEO action for diversity and inclusion pledge — making February and March “months of inclusion.”

White male employees were sent to a white male-only diversity training program, and the company itself is attempting to lower the number of white suppliers and employees it has.

While the company has apologized and is now walking back its leftist agenda, Glenn believes it's up to Americans to remind these companies of why they’re here and what they stand for.

“Do yourself a favor, do your country a favor. Reconnect your children to the basics of what American products are, what made them so great, why 'American Made' is more than just a slogan,” Glenn says.

“It represents the weary men and women working in factories, in small towns, all across middle America, who are trying to give their kids a better life,” he continues. “Teach your kids that getting their hands dirty is a good thing, something fought, bled, and sweat for has meaningful value.”

“And that’s who we are as Americans. It benefits the family. It supports the community. It spreads that beloved American brand all over the country and the world. That connection goes all the way to the top of the corporate boardroom, that connection that you have, that power that that spirit creates, that’s what globalists fear most.”


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Normalcy advocate Robby Starbuck makes Harley-Davidson do a U-turn on woke policies



Conservative filmmaker Robby Starbuck announced on X Monday that under threat of boycott and amidst a concerted pressure campaign, the 121-year-old motorcycle manufacturer Harley-Davidson has scrapped various leftist initiatives.

"We did it again," wrote Starbuck. "3 for 3. The left fears what I'm doing because it's effective. The attacks will increase with the plan we have but we have a plan and it accounts for the arrows that will be fired at us. We won't slow down for anyone."

Starbuck has now successfully targeted Tractor Supply, John Deere, and Harley-Davidson for their race-obsessive policies, embrace of gender ideology, and other alienating leftist commitments, which appear to be at odds with the conservatives amongst these companies' clientele.

The ideological capture of Wall Street and of beloved American businesses was long in the making; however, by the time many realized what exactly had happened to the system and the brands they grew up with, the time to mount a meaningful defense had passed.

Some conservatives have recently gone on offense, threatening companies' bottom lines only to discover that this — and perhaps only this — is the means of reconquest.

Having undoubtedly gleaned insights both into corporations' low tolerance for consumer backlash from the Bud Light saga and into the efficacy of an unflinching information assault of the kind waged by Christopher Rufo against universities' DEI czars, Starbuck and others have gone to war with American legacy companies over their wokery.

'When we use our voices and wallets to vote our values, we can change the world.'

Blaze News previously reported that Starbuck and others blasted Tractor Supply, a company established in 1938, for mandating its employees to undergo "LGBTQIA+ training," for funding sex-change mutilations through its health plan, and for sponsoring so-called family-friendly transvestite performances, as well as for other leftist initiatives.

The exposure was evidently too much to handle, as Tractor Supply announced on June 27 that it had taken the "feedback to heart," and would: no longer volunteer data to the powerful LGBT activist group that calls itself the Human Rights Campaign; ditch "DEI roles and retire [its] current DEI goals"; and jettison its carbon emission goals.

When similarly targeted for liberation, John Deere similarly traded the LGBT colors back for the red, white and blue, indicating it would "no longer participate in or support external social or cultural awareness parades, festivals, or events," and would be taking additional steps to shore up customer trust.

Last month, Starbuck launched his latest campaign: a boycott of Harley-Davidson, a once-beloved motorcycle manufacturer founded in 1903.

In a series of social media posts and videos, he provided fuel for a Bud Light-style boycott, alleging that the company

  • supports legislation that would enable men to enter "girl's bathrooms, sports and locker-rooms";
  • required thousands of employees to undertake training on "how to become LGBTQ+ allies";
  • was a founding member of the Wisconsin's LGBTQ+ Chamber of Commerce — a group that opposed a law which would have saved children from sex-change mutilations;
  • celebrated two additional "Months of Inclusion" beside so-called Pride Month;
  • worked on having "less White suppliers, dealers and employees";
  • partnered yearly with "Pride Ride"; and
  • partnered with the Human Rights Campaign on non-straight activism, ultimately securing a 90/100 rating on the HRC's CEI index.

'We are saddened by the negativity on social media over the last few weeks.'

Starbuck also highlighted some statements made and actions taken by the company's German-born CEO, Jochen Zeitz, that might prickle customers, including the climate alarmist's

  • boast that his corporate activism had at least one peer calling him the "sustainable Taliban";
  • signing of a joint letter to the COP28 presidency demanding an end to fossil fuels;
  • criticism of President Donald Trump for leaving the Paris Agreement;
  • committal of Harley-Davidson to the UN Global Compact; and
  • advocacy for DEI.

"I don't think the values at corporate reflect the values of nearly any Harley Davidson bikers," wrote Starbuck. "Do Harley riders want the money they spend at Harley to be used later by corporate to push an ideology that’s diametrically opposed to their own values?"

Starbuck added, "When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to fight for our business."

Whatever pressure Americans helped apply in concert with the conservative filmmaker appears to have been enough.

At noon on Monday, Harley-Davidson stated on X, "We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a Company, we take this issue very seriously, and it is our responsibility to respond with clarity, action and facts."

Harley-Davidson claimed that pursuant to an internal stakeholder review initiated earlier this year, the company has kicked its supplier diversity spend goals to the curb and does not have hiring quotas. It noted further that its "DEI function" has been dead since April 2024 and the company does "not have a DEI function today."

Harley-Davidson also indicated it will no longer participate in HRC scoring going forward and "will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community."

"Socially motivated content" in training sessions will apparently disappear in the rear view mirror along with the company's race obsession and HRC participation.

— (@)

"Harley-Davidson corporate can be sad all they want but our movement gets results," said Starbuck.

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Harley Davidson Faces Boycott as its DISGUSTING Woke Agenda is EXPOSED

Harley Davidson Faces Boycott as its DISGUSTING Woke Agenda is EXPOSED

Harley-Davidson EXPOSED: White male DIVERSITY training and company-funded, ALL-AGES Pride events



Robby Starbuck is a filmmaker who has exposed multiple companies for their woke initiatives. Now, he’s exposing Harley-Davidson — and it’s not looking good for the all-American motorcycle company.

“What he found is a complete sellout,” Glenn Beck explains, noting that prior to Starbuck’s exposé, Beck thought of Harley-Davidson as a “true American brand.”

“I kind of had a hard time believing it,” Starbuck tells Beck, “because the Harley brand is like this macho brand, and everybody knows somebody who's got a Harley, and it’s so diametrically opposed to who they are.”

As Starbuck looked into the brand, he found that the sustainability reports revealed a lot about the company that its red-blooded American patrons would probably like to know.

“We found that they had put 1,800 employees through these woke trainings, including one group of employees, specifically white males, they sent to a white male only diversity training,” Starbuck reveals.

But that’s not all.

“When you go farther down the line, then they’ve got a plan to what they call ‘diversify their supply chain,’ which is really just corporate speak for ‘we want less white people,’” Starbucks continues. “The idea is just so far and away from what the American dream is.”

Harley-Davison also funded a Pride event that was considered “all-ages.”

According to Starbuck, at this Pride event there was a “rage room,” which was “right across from the area where drag queens interact with kids for the story time” and a “play catch with dad area for anybody who had daddy issues.”

“I’m not joking,” Starbuck says, adding, “It is so diametrically opposed to the values of Harley riders.”

The company is reportedly also a founding member of the Wisconsin LGBTQ+ Chamber of Commerce.

“They also made February and March months of inclusion, because we need three months, not just Pride Month,” Glenn comments. “The money they have donated now to the United Way, promoting 'Antiracist Baby' — you know, the Ibram Kendi thing — they have a Pride ride.”

“It goes on and on,” he adds, shocked.


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Budweiser offers Harley-Davidson beer cans, but people still haven't forgotten about the Bud Light-Dylan Mulvaney fiasco



It's been well over a month since a firestorm of criticism erupted against Bud Light for enlisting transgender figure Dylan Mulvaney to promote its product, but if the comments section on social media is any indicator, it appears that time does not heal all wounds.

Budweiser, another Anheuser-Busch beer brand, recently shared Instagram posts featuring beer cans with the Harley-Davidson logo. "Two American legacies, one legendary collaboration. Limited-Edition Budweiser x Harley-Davidson Cans. Available in stores nationwide," a Budweiser USA post reads.

"Damage control," someone wrote in response to the post.

"Maybe apologize?" someone else wrote.

"Until Anheuser Busch comes out and openly admits It was a clear mistake they made, they will continue to fail," another person said.

"I own a Harley but I d*** sure ain’t buying Budweiser anymore," another commenter declared.

"Dude y’all could put John Wayne on a can and still not recover," another person wrote.

"You guys are a joke. No one is going to forget about your woke crap because you add Harley Davidson to the can," another comment said.

"Make sure you check out anheuser Busch website to see all of the brands they supply to know which to stay away from," another comment said.

But while the post drew many negative comments, the same cannot be said for recent Bud Light Instagram posts because all of the recent posts on that account have no comments at all, which likely indicates that comments are not enabled on those posts.

There has been a groundswell of consumer backlash since the Mulvaney controversy erupted.

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Adler Is Selling His Motorcycle - Harley XL1200C (2006)

Adler Is Selling His Motorcycle - Harley XL1200C (2006)