Harley-Davidson went WOKE — it’s up to us stop other American icons from doing the same



If there’s one company you’d expect to be exploding with hardcore American values, it’s the famed, American made, tough guy motorcycle manufacturer Harley-Davidson.

Which is why Glenn Beck was absolutely shocked when filmmaker Robby Starbuck exposed Harley-Davidson, among others, for DEI-related policies that flew directly in the face of what being an American means.

“There used to be a time when we took pride in the maintenance of America, the maintenance of American heritage,” Glenn says. “It’s exactly what it was: American heritage. American brands like John Deere, Tractor Supply, Ford, Chevrolet, Indian, and Harley-Davidson.”

“We protected their legacy. We worked on their products in the fields, in our home, garages,” he continues, adding, “There was no agenda here outside of pure American greatness.”

Now, these companies are being infiltrated by people who “get their marching orders from people like Larry Fink at Black Rock” — which becomes obvious when you see what they’ve been supporting.

Harley-Davidson not only got behind the “equality act,” which would allow men into girls bathrooms, sports, and locker rooms, but the company funded an all-ages Pride event that featured a rage room next to the drag queen story time.

In addition, 1800 employees had to finish a virtual training on how to become LGBTQ+ allies, and the CEO signed the CEO action for diversity and inclusion pledge — making February and March “months of inclusion.”

White male employees were sent to a white male-only diversity training program, and the company itself is attempting to lower the number of white suppliers and employees it has.

While the company has apologized and is now walking back its leftist agenda, Glenn believes it's up to Americans to remind these companies of why they’re here and what they stand for.

“Do yourself a favor, do your country a favor. Reconnect your children to the basics of what American products are, what made them so great, why 'American Made' is more than just a slogan,” Glenn says.

“It represents the weary men and women working in factories, in small towns, all across middle America, who are trying to give their kids a better life,” he continues. “Teach your kids that getting their hands dirty is a good thing, something fought, bled, and sweat for has meaningful value.”

“And that’s who we are as Americans. It benefits the family. It supports the community. It spreads that beloved American brand all over the country and the world. That connection goes all the way to the top of the corporate boardroom, that connection that you have, that power that that spirit creates, that’s what globalists fear most.”


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Harley Davidson Faces Boycott as its DISGUSTING Woke Agenda is EXPOSED

Harley Davidson Faces Boycott as its DISGUSTING Woke Agenda is EXPOSED

Harley-Davidson EXPOSED: White male DIVERSITY training and company-funded, ALL-AGES Pride events



Robby Starbuck is a filmmaker who has exposed multiple companies for their woke initiatives. Now, he’s exposing Harley-Davidson — and it’s not looking good for the all-American motorcycle company.

“What he found is a complete sellout,” Glenn Beck explains, noting that prior to Starbuck’s exposé, Beck thought of Harley-Davidson as a “true American brand.”

“I kind of had a hard time believing it,” Starbuck tells Beck, “because the Harley brand is like this macho brand, and everybody knows somebody who's got a Harley, and it’s so diametrically opposed to who they are.”

As Starbuck looked into the brand, he found that the sustainability reports revealed a lot about the company that its red-blooded American patrons would probably like to know.

“We found that they had put 1,800 employees through these woke trainings, including one group of employees, specifically white males, they sent to a white male only diversity training,” Starbuck reveals.

But that’s not all.

“When you go farther down the line, then they’ve got a plan to what they call ‘diversify their supply chain,’ which is really just corporate speak for ‘we want less white people,’” Starbucks continues. “The idea is just so far and away from what the American dream is.”

Harley-Davison also funded a Pride event that was considered “all-ages.”

According to Starbuck, at this Pride event there was a “rage room,” which was “right across from the area where drag queens interact with kids for the story time” and a “play catch with dad area for anybody who had daddy issues.”

“I’m not joking,” Starbuck says, adding, “It is so diametrically opposed to the values of Harley riders.”

The company is reportedly also a founding member of the Wisconsin LGBTQ+ Chamber of Commerce.

“They also made February and March months of inclusion, because we need three months, not just Pride Month,” Glenn comments. “The money they have donated now to the United Way, promoting 'Antiracist Baby' — you know, the Ibram Kendi thing — they have a Pride ride.”

“It goes on and on,” he adds, shocked.


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To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis, and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.