Meta accused of deleting scam ads to dodge government regulation



Meta says it deleted ads off its platforms to get rid of scams, not hide them.

A review of internal documents, however, spurred allegations that Meta was attempting make certain ads "not findable" to government regulators.

'To suggest otherwise is disingenuous.'

According to a report by Reuters — which said it reviewed the docs — Meta began deleting possible fraudulent ads from its search function after Japanese regulators were upset over obvious scams on Facebook and Instagram that pushed fake celebrity product endorsements or investment schemes.

Reuters said that, according to the documents, Meta feared Japan would force the company to verify the identities of its advertisers.

In order to test Meta's work on "tackling scams," Japanese regulators allegedly used the search function on Meta's "Ad Library" to seek out fraudulent ads; the library acts as a "comprehensive, searchable database for ads transparency," the company states on its website.

This "simple test," as described in documents, was allegedly the avenue Meta took to make good with the regulators. Documents purportedly showed that Meta identified the top keywords and celebrity names that the Japanese were searching to find fraud, and then deleted ads that appeared fraudulent.

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Photo by Arda Kucukkaya/Anadolu via Getty Images

The deletions made certain content "not findable" for "regulators, investigators, and journalists," Reuters claimed.

A few months later, a Meta memo allegedly stated that "less than 100" of the unwanted ads had been discovered in the last week of a testing period, "hitting 0 for the last 4 days of the sprint."

This was apparently applauded by the Japanese government, and Japan did not end up forcing advertiser verification.

Meta then reportedly added the deletion tactics to its "general global playbook" to be deployed against, as Reuters described, regulatory scrutiny in other markets like the U.S., Europe, Australia, and more. The alleged playbook was a strategy to stall regulators and prevent advertiser verification requirements, the report claimed.

A Meta spokesperson has since called the allegations disingenuous, and argued that Meta deleting fraudulent ads off its platforms is a good thing, not bad.

Meta spokesman Andy Stone told the outlet that there is nothing misleading about removing the scam ads from the library. "To suggest otherwise is disingenuous," he insisted.

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Photographer: Kiyoshi Ota/Bloomberg via Getty Images

"Meta teams regularly check the Ad Library to identify scam ads because when fewer scam ads show up there that means there are fewer scam ads on the platform," Stone added.

On top of claiming that verifying advertisers is "not a silver bullet," Stone said that chasing down scam ads is a job that will "never end."

Verification "works best in concert with other, higher-impact tools," the spokesman noted. "We set a global baseline and aggressive targets to drive down scam activity in countries where it was greatest, all of which has led to an overall reduction in scams on platform."

Meta also claimed that it has seen a 50% decline in user reports of scams over the past year.

Return reached out to Meta for additional comments. This article will be updated with any applicable responses.

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Terrifying videos capture moment Japan was hit by lethal 7.6 magnitude earthquake



Japan rang in the new year with tsunami alarms after a 7.6-magnitude earthquake rocked the country's west coast Monday afternoon. Even though the colossal waves never came, the destruction on the Noto Peninsula in the central prefecture of Ishikawa was nevertheless extensive.

Scores of lives have been confirmed lost. Entire neighborhoods have been reduced to smoldering rubble. Thousands on the Noto Peninsula proceed into 2024 homeless.

Despite the enduring aftershocks affecting the region, efforts are now underway to locate additional survivors in the ruins.

The Japanese office overseeing disaster prevention indicated Monday that a 7.6-magnitude earthquake centered in Noto shook the western coast. The Japan Meteorological Agency assigned the quake a seismic intensity rating of seven — the highest possible.

The U.S. Geological Survey indicated that the primary quake was the most powerful the west coast had seen since 1970.

As 2024 begins, our \xf0\x9f\x92\x94s go out to those affected by Japan\xe2\x80\x99s M7.5 quake. Despite Japan\xe2\x80\x99s active plate boundaries, large quakes on the west coast of Honshu are rarer than the east coast. Since 1970, no M7+ quakes are on record within 155 mi/250 km of today\xe2\x80\x99s quake.
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The quake was preceded by a report of a similarly strong tremor in the area and has been followed since by dozens of lesser quakes in the area of magnitudes of up to 5.7 on the Richter scale. The JMA suggested that sporadic aftershocks nearly as strong as the initial quake could strike for up to a week.

Officials advised residents to evacuate "to even higher ground wherever possible" and to expect high and repeated tsunami waves. While waves as high as four feet were reported following the quake, the region was spared the kind of behemothic waves Japan suffered following the March 2011 8.9-magnitude quake in the country's northeast.

While the JMA has downgraded its tsunami alerts to advisories, the agency continues to stress the importance of exercising caution near or around the coast.

Footage captured by a motorist in one of the affected areas shows a river slosh side to side as the earth around it quakes.

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Another video shows a subway station tremble as commuters brace for the worst.

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Effect of the earthquake that hit Central Japan today: roads cracking and pavements rising.\n\n[\xf0\x9f\x93\xb9 mmmin726]
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Drone footage documenting the aftermath in Wajima City, Japan, obtained by Reuters, shows smoldering ruins, flattened neighborhoods, beached boats, and toppled multi-story buildings.

Aerial images reveal the extent of the destruction caused by a 7.6 magnitude earthquake that struck central Japan on Monday https://t.co/keiE0EocsV
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While the Asian nation's infrastructure is largely built to withstand the earthquakes common around the seismically-active Pacific Ring of Fire, tens of thousands of homes were nevertheless destroyed by the quake, which also shut down water, cell phone service, and power in various areas.

Authorities in the devastated city of Wajima, seen in the drone footage, received reports of at least 30 collapsed buildings and noted firefighters had battled blazes well into the night.

As of Tuesday, officials confirmed at least 48 people were dead and 16 were seriously injured in Ishikawa, reported the Associated Press.

The Japanese government indicated Monday evening that it had ordered over 97,000 people in nine prefectures on the west coast to evacuate, reported Reuters.

According to the New York Times, Japan's Nuclear Regulatory Agency indicated that while a fire had broken out in a transformer at the Shika power plant in Shikawa, there were no signs of abnormalities at its radioactivity monitoring stations.

The Shika plant had shut down its two reactors prior to the quake for regular inspections.

Various governments around the world expressed their sympathies and support for the Japanese people.

U.S. Ambassador to Japan Rahm Emanuel wrote, "We are saddened to see the damage caused by the earthquake that occurred this afternoon near Ishikawa, Japan. Our thoughts are with those who have been impacted across the region."

Emanuel further indicated that the U.S. government and American military in Japan have offered their full support and are ready to provide aid to the affected communities.

President Joe Biden said in a statement, "As close Allies, the United States and Japan share a deep bond of friendship that unites our people. Our thoughts are with the Japanese people during this difficult time."

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