ESG-conscious executives at Anheuser-Busch may have discounted the initial backlash against Bud Light's partnership with female impersonator Dylan Mulvaney, but they are unlikely to ignore the Monday morning drop in their company's share price.

The stock price for Anheuser-Busch InBev SA/NV (BUD) closed last week at $66.34 per share. Monday morning, the price fell precipitously, opening at $64.99. As of the time of publication, the price continued to slide.

ScalpIt, a Twitter account that discusses investment opportunities, suggested last week that it might be a good "time to short $BUD" as merchandisers noted the consumer backlash to Bud Light's reported partnership with Mulvaney was having a visible impact.

An individual claiming to work for an Anheuser-Busch affiliate recently noted online that few if any are now buying the company's various alcoholic beverages. Other images circulating on Twitter appear to anecdotally corroborate his claims.

\u201cJUST IN: Anheuser-Busch affiliate, whose primary sales is bud light says NO ONE IS BUYING THE PRODUCTS and when this happens he can\u2019t feed his family.. \n\n\u201cThey DON\u2019T KNOW their clientele\u2026 \u201cThanks, Anheuser-Busch.\u201d\n\n\u201d

— Chuck Callesto (@Chuck Callesto) 1680959190

TheBlaze previously reported that the initial announcement — that a TikTok performer who simultaneously boasts about having become a "girl" and sporting a "bulge" would be a spokesman for the Bud Light — sparked outrage and disbelief.

Townhall columnist Derek Hunter wrote that Bud Light is now "the groomer of beers," a knock on Budweiser's old claim to be "king of beers."

Jaimee Michell, founder of Gays Against Groomers, tweeted, "Dylan Mulvaney is the new (botched) face of Bud Light [clown emoji] @budlight either doesn't know their customers or they do and just don't give a sh**. I'm guessing the latter. What a disgrace."

Rock music artist Kid Rock, whose real name is Robert James Ritchie, came out against the announcement with guns blazing.

In a now-viral video, Ritchie said, "Let me say something to all of you and be as clear and concise as possible," then fired numerous shots at several cases of Bud Light beer.

He concluded by saying, "F*** Bud Light, and f*** Anheuser-Busch. ... Have a nice day!"

Country music legend Travis Tritt went much farther than Ritchie's full metal jacket, announcing last week that he would "be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same."

Tritt's tweet was retweeted over 21,700 times and liked over 210,000 times.

Tritt noted that he had been sponsored by Budweiser in the past but that those days are gone: "A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame."

TheBlaze reported that esteemed country music singer John Rich similarly revealed he would be ditching Bud Light at his Nashville bar following the company's woke initiative.

Rich polled his followers online, asking them, "Are you thirsty for a Bud Light now?"

With 30,842 votes cast, the result was resoundingly, "Hell Naw."

\u201cAre you thirsty for a Bud Light now?\u201d

— John Rich\ud83c\uddfa\ud83c\uddf8 (@John Rich\ud83c\uddfa\ud83c\uddf8) 1680567448

Conservative commentator Matt Walsh called on conservatives to band together to boycott woke businesses, suggesting that efficacy was dependent upon picking a company, ganging up on it, and making "an example of it."

"We can't boycott every woke company or even most of them," tweeted Walsh. "But we can pick one, it hardly matters which, and target it with a ruthless boycott campaign. Claim one scalp then move onto the next."

Podcaster Tim Pool noted that those interested in boycotting Anheuser-Busch must target several brands:

\u201cand these\u201d

— Tim Pool (@Tim Pool) 1680784200

TheStreet reported that despite the Monday drop, Anheuser-Busch stock continues to outperform the shares of its peers. It is unclear whether the stock will rally or whether the Monday slip signals the beginning of a trend.

This video is part of what spurred the reaction and the boycott:

\u201cBud Light knows hiring Dylan Mulvaney won\u2019t help sales \u2014 but that\u2019s not why they hired him. \n\nIt will, however, significantly improve their ESG score. That\u2019s why they did it. \n\u201d

— Mythinformed (@Mythinformed) 1680487838

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