NASCAR tried to hide its Pride Month promotion, but fans found it anyway
NASCAR seemingly ditched gay Pride celebrations for 2025, but internet sleuths were quick to notice that they were trying to pull a fast one on racing fans.
In 2024, the stock racing company happily posted pro-Pride graphics across their social media, including a flag that promotes transgender ideology.
"NASCAR is proud to support the LGBTQ+ community," the company wrote on its Instagram page last year. For 2025 however, NASCAR's support seemed absent, until someone found where it was hiding.
'Truth is, this sneaky acknowledgement of Pride Month showcases what most of us already knew ... these leagues don't care.'
Blaze News could not find any sexuality- or gender-based content on NASCAR's X, Instagram, or Facebook pages over the past week, but one X user noticed the sports league tried to fly under the radar by posting in an inconspicuous location.
'Hey @NASCAR is there a reason you’ll post this on LinkedIn but not any other social media platform?" a user wrote, showcasing a picture from the company's page.
PORTLAND, OREGON - JUNE 03: A detail view of a 'NASCAR "LOVE WINS' Pride button during qualifying for the NASCAR Xfinity Series Pacific Office Automation 147 at Portland International Raceway on June 3, 2023, in Portland, Oregon. (Photo by James Gilbert/Getty Images)
In a post to its more than 87,000 LinkedIn followers, NASCAR displayed a graphic with "Pride Month" in big, bold letters.
"We celebrate the LGBTQ+ community during Pride Month and beyond," it said.
While the post had abysmal engagement, the top reply came from a physician's assistant in California; it read:
"Very strange that you’d post this to LinkedIn but not any other social media platform. You want to hire gays but don't want to support them elsewhere?"
The next reply was a post in support of veterans, but at the time of this publication, there were fewer than 10 comments on the post.
RELATED: Here are all the NFL teams that haven't virtue-signaled for Pride Month
LEBANON, TENNESSEE - MAY 30: Toni Breidinger, driver of the #5 818 Tequila Toyota, waits backstage during pre-race ceremonies prior to the NASCAR Craftsman Truck Series Rackley Roofing 200 at Nashville Superspeedway on May 30, 2025 in Lebanon, Tennessee. (Photo by James Gilbert/Getty Images)
"It's truly strange that NASCAR would choose to post pro-Pride images on its LinkedIn page to garner a whopping seven comments," OutKick's Alejandro Avila told Blaze News.
Avila continued, "Truth is, this sneaky acknowledgement of Pride Month showcases what most of us already knew ... these leagues don't care. If they have to 'wear the ribbon' then I guess pinning it to your a** (LinkedIn) counts. Way to go, NASCAR," he laughed.
NASCAR's television viewership is down in 2025, which makes the move even more peculiar.
After 17 races, total viewership is down almost more than 5.4% compared to 2024. This equates to a decrease in average viewership of almost 175,000 viewers per event, according to numbers from Daily Down Force.
Last year, NASCAR increased viewership by 1.2% over 2023, but those numbers will be erased if business does not pick up.
Recent additions of female drivers (Katherine Legge in NASCAR Cup Series, Toni Breidinger in the Craftsman Truck Series) and even former television star Frankie Muniz have garnered outside coverage, but the latest news seems to have angered fans on both sides.
One fan pointed out that while the company has chosen to hide its public support, the fan was disappointed that NASCAR is still willing to sell T-shirts with rainbow checker flags that display phrases like "Yaaascar" or "Slaytona."
"I wish they would at least pretend to care because what this tells me is that these are all cash grabs which once again not surprising but still sad," the fan wrote.
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IndyCar Cheating Scandal Mars Motorsports’ Biggest Day
'I don't need anyone else talking s**t': NASCAR's Frankie Muniz says he may be at 'a new low' after insane string of bad luck
Actor turned professional driver Frankie Muniz said he did not need anymore trash talk from fans and drivers following a one-in-a-million instance over the weekend.
Muniz finished 23rd at the Black's Tire 200 on Friday in the NASCAR Craftman's Truck Series, a result that could have been much worse if Muniz did not push through a remarkably rare showing of bad luck.
At the Rockingham Speedway in North Carolina, Muniz told reporters he felt his truck was "really good" and "really fast" — that was until his power-steering line burst, forcing him to start the second stage with no power steering.
"I don't know if a rock hit it or if something hit it, you know, it literally burst it. Burst the line," Muniz told reporters after the race.
Muniz showed off a gigantic blister on his hand caused by the freak incident and said pushing through the race was the hardest thing he had ever done.
"I just lost all power steering, ripped a hole in my hand, just trying to hold on to it," he said, raising his hand. "But then we started the second stage with it like that, and that was the hardest thing I've ever done in my life."
The race was separated into two stages, the first with 45 laps, then 90, then finished with 65 laps in the third stage.
'Maybe it's you. Like, maybe you're just not good.'
Muniz explained he did his best to stay out of the lead drivers' way while still trying to finish the race; he had received criticism the week prior over alleged unpredictability while driving near the back of the pack. Muniz received complaints from drivers Brandon Jones and Ty Majeski, but he said he was more affected by remarks from the fans.
“It's one of the first times I've gotten a ton of s**t — excuse my French — online from the fans ... my whole life I've also had people talk crap about me online — warranted or not or whatever. I'm used to letting it go. But it does affect you. I'm telling you, it affects me because we haven't had things go our way," Muniz said in an interview.
Circling back to Friday, Muniz said he was purposely being more cautious.
"I don't need anyone else talking s**t about me about being, you know, a moving chicane ... so just let them go," he added.
— (@)
On Monday, Muniz seemed worse for wear and took to his X page to say he felt worse about himself than ever.
"If I'm being 100% honest... Mentally/emotionally I may be at a new low. Just wanted to say it out loud."
Despite being so hard on himself, the 39-year-old is ranked 24th out of 45 drivers and still has around a dozen races left to prove himself.
"I got bad luck," Muniz said about the burst line. "My wife doesn't believe me anymore. You know, I love my wife, and she's super supportive, but she's like, 'Maybe it's you. Like, maybe you're just not good.' I'm like, 'I can't help that!'"
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Racers for Christ bring the gospel to motorsports
A sheet of paper adorns fencing in the pit area: “'F' WORD $1.00 FINE. PAY THE CHAPLAINS.”
The message, written boldly, sets the tone for the 39th annual Chili Bowl Nationals, the “Super Bowl of midget racing.” Born in the United States in the 1930s, midget racing has since gone global, with tracks on nearly every continent.
'We would love to invite anyone who loves Jesus and has a passion for motorsports to seriously consider joining our team.'
But the Chili Bowl is the world’s largest midget auto event and, as Bryan Hulbert put it in his opening speech, “the world’s greatest race in all of midgets.”
Outside the Tulsa Expo Center, the Golden Driller juts 76 feet into the air, looming over the remnants of a recent polar vortex — dirty snow piled in blackened heaps. But inside, the fumigated air is electric.
Kevin Ryan
Over six days, racers and fans have immersed themselves in every twist and turn, every victory and upset. Now, on a frozen January evening, the finalists rush to write their names into Chili Bowl history.
Out of 392 entrants, only 24 have fought their way into the A-Feature race, the championship finale. The grand marshal is NASCAR legend Jeff Gordon — a former Chili Bowler.
Kevin Ryan
Community and chaos
Each night at the Chili Bowl, a Racers for Christ team member delivers the invocation. For 55 years, this Phoenix-based ministry has served the motorsports community, from NHRA to dirt tracks, bringing a spiritual foundation to every corner of the racing world.
Jim Sheppard, an RFC chaplain with 20 years in the ministry and 12 at the Chili Bowl, described the group's mission: “If it has a motor, we’re part of it.”
Kevin Ryan
I spoke with Sheppard before the A-Feature, in the heart of the pit. He captured the ministry’s ethos in simple terms: “If someone has a passion for the sport and a passion for Jesus, that’s what we’re looking for.”
“The neat thing about the racing family is that everybody knows everybody,” he said. “It’s a very neat environment for building relationships.”
In the pit, there’s a sense of community and chaos. Rows of luxury trailers and mobile garages line the throughways, while drivers and crews huddle beneath team banners like Swindell SpeedLab and Abacus Racing, making last-minute adjustments and repairs. The camaraderie extends beyond the professionals, encompassing the fans who have made this pilgrimage for decades.
Comfortable being uncomfortable
Beside Sheppard stood Joey Keith, a veteran of the motorsports ministry since 2008 and with RFC since 2012. In addition to serving as a chaplain, Keith manages the South Central and West Central regions of RFC, a position he holds alongside his wife: “We travel as a family ministering to racetracks all across the central part of the country,” he told me later via email.
Keith, an ordained pastor raised in the Baptist church, credits his grandparents as his spiritual mentors. His journey into motorsports began at age 5, working alongside his father, who managed a racetrack in Tulsa, Oklahoma. By 15, Keith was racing himself, but at 26, he felt God’s call to ministry.
Recognizing a gap in spiritual outreach at local racetracks, he began leading weekly Bible studies and church services during race seasons. What started as a bi-vocational effort grew steadily, and by 2012, Keith transitioned fully into ministry, dedicating his life to serving the racing community.
“This ministry is not always comfortable,” Keith told me, “but I do not think we are called to serve and be comfortable. I tell our staff that it’s time to get comfortable being uncomfortable.”
History is filled with examples of faith shining in darkness. Over two millennia, an estimated 70 million Christian martyrs have faced terror with unshaken conviction.
Real life, they understand, takes place on the spiritual plain, not the intellectual or bodily. And life on earth spills everywhere, onto the dirt, out of dust, into mud, then back to ashes.
On the hook
The midget cars at today’s Chili Bowl are far safer and tougher than those at the first event in 1987. These tiny machines, powered by four-cylinder engines, are big enough for just a single driver to squeeze in through the roll cage. Even NASCAR once had a midget division.
Compared to the larger sprint cars with eight cylinders and 800 horsepower, midget cars have to be push-started by a truck or four-wheeler. This is also why they never stop moving — it would kill the engine.
“On the hook” is when a car has to be towed up the ramp to the pit.
Midget car racing isn’t just about skill; it’s also survival. These cars come with their own risks — mechanical failures and crashes often thin the field before the checkered flag waves. The rate of dropouts is known as “attrition.”
Attrition is a brutal reality. When a car spins and gets collected in another car's wreck, hopes of victory vanish in a split second. Arm restraints keep drivers safe in rollovers, and catch fences stand between flying debris and the crowd.
Plentiful harvest
“We’ve got guys who have been with the ministry since day one, and we also have new chaplains just starting out,” Jim Sheppard shared. Then he pointed to a nearby woman. “It’s her first event. So we have the whole spectrum covered.”
Kevin Ryan
“It’s not about a specific denomination; it’s about the heart and the calling,” Sheppard said. RFC’s team includes chaplains from diverse Christian traditions — Nazarenes, Baptists, Catholics — but their mission is the same: to train, educate, and spread the gospel to the racing community. “The most important part is the Christ-centered aspect.”
Joey Keith echoed this: “We would love to invite anyone who loves Jesus and has a passion for motorsports to seriously consider joining our team,” he said. “We get calls weekly requesting ministry support. … There is a hunger more than ever right now.”
As the organization looks toward the future, RFC remains focused on expanding its reach. There’s always more to do.
Keith closed his email with a reminder from Luke 10:2: “The harvest is plentiful, but the laborers are few. Therefore pray earnestly to the Lord of the harvest to send out laborers into his harvest.”
His love endures forever
In the heart of Oklahoma’s Bible Belt, Racers for Christ find fertile ground for the mission. They can share the gospel freely, praying openly with racers and their families.
“Here, we’re able to be very vocal," Chaplain Jim Sheppard told me. "We can even say Jesus’ name.”
But the path isn’t always so smooth. In the Northwest, the ministry faces a different reality.
“There’s one racing group where I’m not allowed to say the name of Christ,” Sheppard admitted. But this leads to a resolution like Psalm 118 (“The stone that the builders rejected has become the cornerstone”). Sheppard’s resolve is unwavering. “The relationships we’ve built over the years make it all worthwhile.”
Joey Keith echoed this sentiment, describing RFC’s approach as a full-spectrum effort to serve every corner of the racing world, to “touch every part of the event, whether it’s praying with drivers, praying for the Chili Bowl staff and safety teams, or being present in the pits with families and crews.”
Keith describes the ministry itself as a team, working together for a common purpose. The metaphor is fitting, reflecting the unity and focus needed in faith, a reminder that belief can thrive in unexpected places, even among roaring engines and dirt tracks.
Fighting the good fight
Before the A-Main, racers roll into a four-wide salute to the fans — a moment of unity and respect that electrifies the crowd.
Dirt racing isn't an end to itself. Its true purpose is not the results or even in its value as entertainment.
It is a pathway to improvement, a template for redemption. In 2 Timothy 4:7, Paul writes "I have fought the good fight, I have finished the race, I have kept the faith."
I spoke with Luis Fernando Aragon, a professor at the University of Costa Rica. He forwarded a nine-article series about athletes who profess the Christian faith with an evangelical zeal. He argues that most examinations of Christian athletes focus on the use of religion or faith as “an inspiration to be more competitive, to train harder, to improve performance: the Christian faith as a tool.”
He offers a different angle: “Sports as a tool to help us be better Christians.”
At the Chili Bowl Nationals, faith is liberty — a God-given right, a truth rather than a theoretical concept.
Inside the Expo Center, surrounded by the smell of dirt and oil, attendees find sanctuary. Here, external conflicts fade away in the exhaust that creates such beautiful light beams through the air.
When a car crashed, my daughter gasped and said, “That’s why they need to go slow.”
Light on the dirt
As the wild final laps of the A-Feature race unfold, the dirt in the air thickens.
“Your word is a lamp to my feet and a light to my path,” declares Psalm 119.
In the humming glow of the arena, this makes sense. This light shines through every prayer, every race, and every quiet moment of reflection.
Several times throughout the Gospels, Jesus alludes to this Psalm: “Therefore be careful lest the light in you be darkness,” He warns in Luke 11:35. “If then your whole body is full of light, having no part dark, it will be wholly bright, as when a lamp with its rays gives you light.”
At the Chili Bowl, that truth feels alive. Beams of light pierce the dust-filled air, creating an almost sacred radiance. People pray before races, look upward after victories, and trust in God’s protection.
The flagman waves the white flag. One lap to go — deeper into the oasis of metal and light, into the perfume of exhaust and wet clay and burnt rubber.
'WHERE IS DOGE?' Liberal activists freak out over Trump's flyover at Daytona 500
President Trump's appearance at the Daytona 500 had several prominent liberal activists accusing him of government waste and reckless spending.
After a flyover in Air Force One, followed by a lap around the Daytona International Speedway in the United States presidential state car, the Democrat-supporting personalities seethed at the amount of government spending that may have taken place.
The trend of the day by these activists was to ask why the Department of Government Efficiency, and therefore Musk, was not cracking down on the president's joyrides in Daytona Beach, Florida.
Call to Activism, a page with over one million followers, said Trump supporters had lost the right to complain about wasteful spending after the event. The page claimed Trump's motorcade, flight, and airspace restrictions for the day came with a price tag upwards of $1.8 million and suggested millions more was wasted on costs like security throughout the day.
Democrat activist Harry Sisson, who was a staunch defender of President Biden, desperately asked, "WHERE IS DOGE?"
"This cost millions to do. Where is the cutting of wasteful spending????? First the Super Bowl and now this??" Sisson added.
— (@)
Brian Krassenstein, another noted Democrat supporter with a large following, claimed Trump was wasting money while simultaneously taking money away from HIV patients.
"Trump parading around Daytona 500 certainly doesn't seem 'efficient' to me," Krassenstein wrote. "But taking HIV medication away from people who can't afford it is 'efficient'?"
Other pages complained predominantly about the price of jet fuel, with one self-professed Democrat having made the claim that Air Force One will be paid for "out of grandpa's social security benefits."
— (@)
'The Daytona 500 is a timeless tribute to the speed, strength, and unyielding spirit that make America great.'
Trump wished the NASCAR drivers a safe and fun day during his time on the track and praised the whole event for emanating the American spirit.
"From the roar of the engines on the track to the echo of 'The Star-Spangled Banner' soaring through the stands, the Daytona 500 is a timeless tribute to the speed, strength, and unyielding spirit that make America great," Trump was quoted as saying.
Trump was also joined by his young grandchildren Luke and Carolina, Eric Trump's children. The children stood with the president on the track as he visited crews and did interviews.
Hendrick Motorsports' William Byron ended up winning the Daytona 500, driving the No. 24 Chevrolet. Four Toyota drivers rounded out the top five.
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While other sports bow to wokeism, NASCAR keeps it patriotic
For many drivers in NASCAR, it turns out that the only things that lean left are their steering wheels.
Last weekend, I had the joy of taking my son to the NASCAR Hall of Fame induction to watch our good friend Carl Edwards take his place among the sport’s legends. His name is now forever cemented in racing history.
Unlike the bureaucratic diversity, equity, and inclusion initiatives that permeate other industries, NASCAR thrives on true merit. Skill and guts determine success.
Admittedly, we were both a little giddy at the thought of mingling with NASCAR superstars. But that’s not who we met — at least, not at first. Seated at our dinner table were three men and their wives, engaged in conversation about fatherhood, education models for our kids, and the churches we attend. Long after dinner ended, I finally learned the identities of our tablemates — David Ragan, Trevor Bayne, and Michael McDowell.
Collectively, they have 103 top-10 finishes and two Daytona 500 victories. Bayne, in fact, remains the youngest driver ever to win the race, taking the checkered flag just one day after his 20th birthday. But for these men, success isn’t measured by trophies or Victory Lane celebrations — it’s defined by their faith, families, and the values they uphold.
Faith, family, and country — values often associated with the conservative movement — take the pole position in NASCAR. Every major American sport plays the national anthem before competition, but NASCAR goes farther, opening each race with a pre-race prayer.
While the NBA cozies up to China and the NFL tries to “end racism” with end-zone slogans, NASCAR proudly embraces conservative values. The sport has a long history of welcoming Republican presidents — Ronald Reagan, George H.W. Bush, George W. Bush, and Donald Trump are the only presidents to serve as grand marshal for the Daytona 500. NASCAR also gave rise to the infamous “Let’s Go Brandon” chant, and in 2016, then-Chairman and CEO Brian France publicly endorsed Trump for president. He stood alongside my dinner companion, David Ragan, and other top drivers.
This Sunday, Michael McDowell will return to Daytona, aiming to win NASCAR’s most prestigious race a second time. But victory on the track isn’t what he promotes most. On his personal website, under his career stats — next to achievements like two-time playoff contender, Brickyard winner, and Daytona champion — McDowell proudly lists himself as a “follower of Jesus and outspoken Christian athlete.” He also highlights his role as a “family man (father of five) and strong advocate for adoption.” He might as well add “All-American.”
NASCAR deserves credit for allowing its drivers to be so open about their values. Unlike the NFL, which fines players for showing public support for a presidential candidate, or Major League Baseball, which honored a group of queer and drag performers dressed as nuns with a Community Hero award, NASCAR encourages its athletes to stand by their beliefs.
As McDowell put it, “NASCAR has always allowed me to organically live out my faith on and off the racetrack. We are a patriotic sport that unapologetically celebrates faith, family, and country.” Hallelujah.
Faith, family, and country were also central themes in Carl Edwards’ Hall of Fame induction speech. Reflecting on his decision to retire at the peak of his career, he said, “Every prize has its price … and the prize of my family was worth that price.” He ended his speech with a powerful statement: “I realized that all these miracles — I wasn’t alone. God is real. God was beside me.”
This week on my podcast, “We the People,” Edwards shared another perspective that speaks to his character and beliefs: “One of the things I’m most grateful for, the older I get, is the United States of America … the idea of individual freedom and liberty.” Carl Edwards isn’t just a Hall of Famer — he’s a Hall of Fame human being.
While faith, family, and country reflect a set of values, openly standing for them requires a specific character trait — one that is also essential for success in racing: courage. It takes extraordinary bravery to drive at speeds exceeding 200 mph, inches away from competitors, knowing that one wrong move could end in disaster.
Unlike the bureaucratic diversity, equity, and inclusion initiatives that permeate other industries, NASCAR thrives on true merit. Skill and guts determine success. On a racetrack, the only DEI that matters is don’t ever ignore the rules — or you could die.
Nothing defines America more than courage. We would not have a country without the courage of George Washington, and all men would not be free without the courage of Abraham Lincoln. This freedom doesn’t endure without the courage of our servicemen and women defending it. The examples are endless, and it is now “courageous” for athletes and entertainers to promote their traditionally conservative values.
Edwards said his speech was “all about gratitude.” If you are grateful for America and are looking for a sport that celebrates it, tune in this Sunday and cheer for NASCAR’s finest to carry our values across the finish line at Daytona. My son and I will do the same, but we will be a little particular to our new favorite racer, Michael McDowell.
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