Miami coach says any player who holds out for a better NIL deal can 'get out' after Tennessee loses star QB over dispute



Miami Hurricanes football coach Mario Cristobal said any player who is looking to hold off playing until they get a better name, image, and likeness deal may as well get off the team.

Cristobal's remarks came after Tennessee parted ways with quarterback Nico Iamaleava because the star player was looking to restructure, and reportedly almost double, his NIL deal.

Iamaleava was one of the first NIL-era football players to get a lucrative contract and subsequently represented the first public holdout between a school and a star quarterback over NIL compensation, CBS reported.

In the wake of Iamaleava's departure from Tennessee, Cristobal attempted to get out ahead of any possible contract disputes with his own players, and he said they can either play under their agreed-upon terms or leave the team.

"We’re not going to do that at Miami, and I say that without any hesitation," Cristobal said, per the South Florida Sun-Sentinel. "If anyone's thinking that — and they could be the best player in the world — if they want to play holdout, they might as well play get out."

Cristobal's comments came after a Hurricanes spring game, with the coach positioning Miami as a school that does not believe in having such disputes.

"We don't want to do that, and we don't want Miami to become that," he continued. "Too many guys have sweat and bled and laid it on the line on that field to ever become that kind of program."

NCAA schools now seemingly find themselves in a similar battle to when NIL deals were first instituted — positioning themselves on the moral high ground when it comes to contract disputes and attempting to convince fans that any player who, rightly or wrongly, wants a restructured deal or more money is a detriment to the program's dignity.

Tennessee coach Josh Heupel labeled the ordeal as the "state of college football" and claimed that "at the end of the day, no one is ever bigger than the program. That includes me, too."

Heupel added, "It's going to be around a long time after I'm done and after they're gone, and that's what special about being here is that there is a legacy and a tradition that is so rich and a logo that's recognized not just across the nation but around the world, too."

ESPN's Chris Low reported last week that Iamaleava was seeking around $4 million, but Tennessee officials "weren't going to blink."

— (@)

Iamaleava brought Tennessee a 10-3 record in 2024 and a spot in the College Football Playoff. He started in the Orange Bowl and averaged 221.2 passing yards per game, with 19 touchdowns, five interceptions, and 2,930 passing yards.

Tennessee's athletic programs were ranked 18th in the nation in 2024 with a reported $154,566,935 income, according to data from USA Today.

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The Saga Of Tennessee’s Nico Iamaleava Is The Latest Expression Of The Brokenness Of College Sports

This is only the latest example of the rapid destruction of college sports in America.

EA Sports doubles NIL compensation for NCAA football players ahead of new game release



Electronic Arts will increase its payments to college athletes this year for their name, image, and likeness, more than doubling the payouts from 2024.

In email to Division I NCAA athletes on Tuesday, EA Sports announced it would increase payments from $600 to $1,500 to football players for their inclusion in the upcoming college football video game.

Players included in the deal will also receive a copy of the deluxe edition of College Football 26, a bonus they similarly received for the last game. Some players will again serve as brand ambassadors for the game and receive further compensation.

Discussions did not go so easily for EA Sports last year. Many accused the game giant of undercompensating athletes, something Texas quarterback and legacy player Arch Manning seemed very aware of.

The nephew of Super Bowl winners Peyton and Eli Manning, Arch held out on negotiations until the 11th hour, when Electronic Arts eventually caved and paid a reported $50,000 (or more) to have the young star appear in the game. Soon thereafter, Manning released a promotional video with his uncle Eli to promote the title.

"I'm IN the game," Manning wrote, along with the signature "horns up" emoji representing Texas.

College sports reporter Pete Nakos told Blaze News at the time that cover athletes for the game received payments in the low six figures.

Texas QB Arch Manning held out for a reported 84x pay increase for his inclusion in NCAA Football 25. Photo by Sam Hodde/Getty Images

More than 8,000 players agreed to be in to the previous game within days of being offered a deal in 2024, with a total of 14,000 athletes opting in. This averaged out to about 85 players per team.

NCAA Football 25 was the first video game of its kind in 10 years, and fans flocked to stores and online retailers to make it the highest-selling sports game of all time. It was reported last July that the game had taken in a reported $500 million in just a few weeks, according to On3.

Speaking on the new NIL deal, EA Sports executive Sean O'Brien said the company's approach "empowers each athlete to make their own decision."

"College sports are growing and changing," O'Brien continued. "Our focus at EA Sports is on continuing to put athletes first as we bring them in the game in College Football 26 and beyond."

Agency OneTeam Partners has a multiyear contract with EA Sports to negotiate group licensing rights and reportedly claims to advocate on behalf of the players due to their lack of unionization. However, EA still makes the final decision in terms of how much the company will pay the college athletes.

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D.C. Decision Makers Could Kill College Sports By Giving NCAA Big Dogs A Legal Monopoly

The NCAA is broken, but handing the keys to a few fat cats will make it even worse.

March Madness money: How the NCAA makes a billion dollars every year



The NCAA men’s national basketball tournament has multiplied its TV revenue nearly 70 times since the early 1980s.

This investment has become formidable for both sides of the deal, as the yearly revenue for the annual tournament has now surpassed $1 billion in broadcasting rights alone.

The numbers stem from a 1982 deal in which CBS purchased the tournament broadcasting rights for a mere $48 million for three years, or $16 million annually.

Year after year, CBS has renewed its deals and the NCAA has gladly increased its price. In 2010, CBS and Turner agreed to a 14-year, $10.8 billion deal that gave the networks the TV rights to March Madness through 2024, roughly $770 million per year.

In 2016, CBS and Turner Sports announced those rights would be extended through 2032 for $8.8 billion, or $1.1 billion per year.

This decades-long relationship has not only increased the NCAA’s TV revenue by more than 68 times, but it has allowed CBS Sports to sell ads at prices near to Super Bowl level.

Yahoo reported that ads for the 2023 March Madness finals cost between $2.2 million and $2.3 million for just 30 seconds of airtime.

While figures can be hard to pinpoint, they seemingly continue to rise. The women’s tournament even touted that its advertising revenue had doubled in 2024, likely because the tournament featured star player Caitlin Clark.

In the end, CBS and Warner Bros. Discovery (which now owns Turner Broadcasting) earn an estimated $1 billion+ per year in profit themselves off the tournament.

While figures for the NCAA may have changed due to the introduction of the College Football Playoff, the men’s basketball tournament still accounts for a large majority of the NCAA’s revenue as of 2021. That year, of the $1.16 billion the NCAA took home, 85%, or $986 million, was attributed to March Madness.

Record ticket prices (again?)

Tickets at the Alamodome are expect to break March Madness records for the second straight year. Photo by Ronald Cortes/Getty Images

March Madness 2024 set records for ticket prices for both the women’s and men’s tournaments, with the men’s semifinal reaching an average price of $1,603 per ticket.

Things look like they will get bigger (and more expensive) for the Final Four this year, as Vivid Seats lists the lowest price for tickets at the Alamodome in San Antonio, Texas, at $223. The next best seats are at least triple the price, with some of the 200-level tickets easily eclipsing last year’s record prices.

If fans are looking to get into the lower bowl, tickets are ranging from $500 in the back all the way up to $5,900 for courtside seats. These prices are not just for resales, either. Ticketmaster’s remaining seats will cost at least $3,500 to get anywhere close to the action, meaning the 20th row.

Fans are better off paying for a First Four ticket, the new play-in games that kick off the tournament. Prices at the University of Dayton Arena in Dayton, Ohio, start at just $34, but can go up to $500.

Tickets for the tournament final — which appear to have been bought up immediately — start at $600 on Ticketmaster but quickly reach the $3,000 range for lower-level seats. Some resellers are posting astronomical $7,000, $10,000, or even $13,000 asking prices, but those should not be taken seriously as legitimate asks.

The new trend of resellers posting a “not going” price is simply a fan’s way of saying that while he or she wants to go to the event, there is a price at which the fan is willing to sell. These do not reflect realistic average ticket costs, however.

1 in 4 Americans bet on the tournament

Every year, tens of millions of Americans gamble on March Madness, and the number is steadily increasing in volume and dollar value.

According to the American Gaming Association, 47 million American adults wagered approximately $8.5 billion on the tournament in 2019.

By 2022, the numbers had decreased to 45 million American adults wagering about $3.1 billion.

The reason behind the monetary decrease in betting that year is unclear, but by 2023 the figures had skyrocketed more than ever before. A whopping 68 million American adults planned on betting a total of $15.5 billion that year.

That is a 21-million person increase coupled with a $7 billion bump, or about an 82% increase in spending. At the same time, around 56 million of those adults said they planned on participating in a bracket contest, as well.

The estimated gambling totals of years past were made without actually running the bets through proper channels, the gaming association claimed.

'Regulated sports betting over the past five years has brought safeguards to more than half of American adults ...'

In 2018, the organization estimated that 97% of the bets placed on the national tournament were placed illegally.

Geoff Freeman, the company’s former CEO, said at the time that sports betting laws were so out of touch that “tens of millions of Americans” were being turned into criminals “for the simple act of enjoying college basketball.”

Freeman cited a $150 billion figure in annual illegal sports betting in the United States.

By 2023, the company had changed its tune after betting had become more regulated across the country.

“Critically, the expansion of regulated sports betting over the past five years has brought safeguards to more than half of American adults who can now bet legally in their home market,” President and CEO Bill Miller said.

However, according to the organization's gambling legalization map, sports betting is still illegal in at least 12 states, including Texas, California, Alaska, Georgia, and South Carolina.

Do the players get paid?

Kentucky's Jaxson Robinson recently signed an NIL contract with the Dairy Alliance. Photo by Johnnie Izquierdo/Getty Images

Players still do not get paid for their participation in the national championship tournament despite the NCAA making the bulk of its revenue on the tournament.

While revenue-sharing is still likely something for players to put up a fight about, the notoriety of the tournament is resulting in more name, image, and likeness deals for players than ever before.

In fact, brands have been betting big on players who play for teams that are considered shoe-ins for the tournament.

For starters, the Dairy Alliance is turning back the clock with a recent milk-related sponsorship with three college basketball stars. Zakai Zeigler from No. 8-ranked Tennessee, Jaxson Robinson from No. 15-ranked Kentucky, and Zamareya Jones from the No. 9-ranked women’s team at N.C. State each inked deals in February.

At the end of the month, JuJu Watkins from the No. 4-ranked USC signed a deal with United Airlines for an undisclosed amount.

While Syracuse star Kiyan Anthony may not be appearing in the national tournament, he still appeared in an AT&T ad for March Madness alongside his father, former NBA player Carmelo Anthony.

Other players from Auburn, Texas, Kansas, Ohio State, and UCLA all appeared in an Under Armour spot in preparation for the tournament, as well.

Lastly, two basketball stars who will appear in the men’s tournament have climbed their way up the NIL valuation charts just in time for March.

Cooper Flagg of Duke and AJ Dybantsa of BYU are now ranked No. 2 and No. 6 respectively in national rankings for NIL value. Going into the tournament, Dybantsa has deals with Nike and Red Bull, while Flagg has teamed up with Fanatics and Gatorade.

While it seems like a billion dollars per year not being shared with players is still a sore spot that needs prodding, thankfully, young athletes are now being compensated, handsomely, for the spotlight they bring to their schools.

As NIL deals only increase in value and scope in terms of which athletes are able to pull monster deals, it will not be long before March Madness features dozens of teenage millionaires playing in a single tournament, with each of them generating more brand wealth than entire WNBA teams.

Ex-UFC star says organization still unfairly pushes athletes to sign lifelong name, image, and likeness agreements



Former UFC welterweight Jon Fitch says the UFC still unfairly pushes its athletes to sign lifelong agreements to give up their name, image, and likeness rights.

In an interview with Blaze News, Fitch discussed a lawsuit against the UFC that he was involved with for years. His issues with the organization began all the way back in 2008, when the UFC dropped him for refusing to sign what he described as a lifetime contract for his likeness rights. The dispute famously took just 24 hours to resolve before Fitch was welcomed back into the promotion after agreeing to terms that would see him in a UFC video game.

'They wanted me to sign my image and likeness rights away for zero dollars.'

Fitch claimed these contracts still exist and that fighters are still signing away their likeness rights in perpetuity. Particularly, Fitch referred to UFC heavyweight champion Jon Jones and former champion Conor McGregor. Fitch said the UFC's consistent mentions of Jones as the greatest of all time and the organization persistently teasing McGregor's return both are efforts to capitalize on the fighters' likenesses.

"They own Jon Jones. They own him in a way that no one was ever able to own Muhammad Ali or Bruce Lee. Think about if a corporation or a film studio or Don King, like, one of Ali's promoters, owned everything about Ali," Fitch said, adding that the UFC "own[s] every fighter. That was my whole thing back then. ... They wanted me to sign my image and likeness rights away for zero dollars ... forever."

Fitch then referred to the Muhammad Ali Boxing Reform Act of 2000, which prohibits boxing promoters from requiring boxers to grant future promotional rights as a prerequisite for competing. This rule does not apply to mixed martial arts, however, which Fitch said often traps fighters into one promotion when their marketing value is at its highest.

The 47-year-old said he didn't ask for money during his original dispute; he simply wanted a 20-year sunset clause for his likeness rights, which means he would have been under contract to this day. He further claimed that the UFC used his situation to "scare everybody else into signing, and it worked."

The class-action lawsuit against the UFC, which lasted more than 10 years, claimed that the company suppressed fighter pay by using an anti-competitive scheme to shut out rivals. The UFC has declined to comment on the suit on many occasions (in particular to MMA fighting) and has simply said that it will "vigorously defend itself and its business practices."

In February, the UFC finally settled for a whopping $375 million.

Other outlets have reported that UFC contracts often include exclusive image and likeness rights as well as competitive restrictions.

At the same time, however, former fighters such as Demetrious Johnson have expressed gratitude over the extensive likeness rights. Johnson has praised payouts that he has received from UFC video games.

The UFC didn't immediately respond to Blaze News' request for comment on Fitch's claims.

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'Don't come back to campus': Australian punter Luke Larsen’s insane 6-year NCAA football story



Dozens of kickers and punters have made their way from Australia to acquire an American college education and play in a sport that doesn’t seem to exist in their hemisphere.

For nearly two decades, most have come straight from Australia’s ProKick academy. There, players are not running routes or doing signal calling; they’re working out and kicking balls.

The academy holds assessments in six Australian cities to see if athletes are up to snuff, and if they are, they are welcomed into a training regimen that sees three or four days of kicking combined with six days of fitness and weight training.

Punter Luke Larsen found himself in this exact situation when his friend signaled he was ready to try out for the academy. After some pushing, Larsen let his friend convince him to come along.

“My mate Tom said that I should try and do it. And I was like, 'No. I'm too old. I don't I don't think I can,'” Larsen told Blaze News.

That moment was likely the most unsure of himself Larsen would be for years to come, at least from an outsider’s perspective.

Larsen explained the learning curve: “It’s kind of like going from baseball to golf. You know, trying to swing a baseball bat instead of a golf swing.”

Despite working full-time and commuting to the academy, it took Larsen just a couple of months to perfect that new swing and secure a scholarship with East Carolina University. He would end up staying there for six years, a topic that garnered headlines once he entered the 2025 winter transfer portal.

The low-hanging fruit in the story is that Larsen is actually 32 years old. Starting with ECU at 27, an erased COVID-19 year followed by a season with red-shirt status put Larsen in a unique situation, not just because of his age but because of circumstances behind his stay at the school.

'Don’t come back to campus'

Going from 100 degrees to -10, Larsen transitioned from moving temporary fences to 6 a.m. gym sessions. That, coupled with actual schooling that he hadn’t experienced for more than a decade, and Larsen was knee-deep in a lifestyle that seemed unfathomable from his viewpoint in Australia.

He persisted, though, and adjusted just like anyone else. Once spring break 2020 hit, however, so did COVID.

When he was ready to come back from the break, Larsen received a simple email that said, “Everything's still shut down. Don't come back to campus.”

At this point, he was faced with a decision to go back to Australia or stick around in off-campus housing.

“I'm not gonna say the coach told me not to [go back], but I'm old enough to realize when a coach is telling you not to,” Larsen recalled.

East Carolina Pirates kick the game-winning field goal against the Brigham Young Cougars; Larsen was ECU's holder on the play. Photo by Chris Gardner/ Getty Images

That big decision likely helped the punter become known to teammates as a man with life experience, especially when it came to finances. The older player became a mentor to some of the younger stars, especially as name, image, and likeness deals were authorized in the NCAA during his tenure.

Larsen recalled being approached by a teammate who asked if he should take a $250 offer to sign jerseys at a local business or ask for more money. Larsen said his immediate reaction was to ask the player, “If you went down to the corner with your jersey and said ‘free signings,’ how many people will turn up?”

“Don't ask for more. Just be happy with what you got,” Larsen told his friend.

Larsen’s outlook seemed consistent with his entire approach to NCAA football.

“You shouldn't be getting paid to play,” he said of college athletics. “I don’t think that what it’s designed for.”

This position is directly in line with Larsen’s main reason for coming stateside; he didn’t venture to the U.S. for football, he did it for an education.

“I decided to do this to go to university, to go to college,” he said candidly. “I didn't have what was stopping me in my career previously, I didn't have a degree.”

‘I don’t deserve anything else’

Completely aware of the reality of his goals and the privilege of his position, Larsen decided to move on from ECU after graduating a second time. In fact, Larsen’s second graduation became a point of contention in media reports.

After Larsen was announced as entering the transfer portal, an outlet called Pirate Radio characterized him as simply “leaving the school.”

Larsen didn’t care for the oversimplification and said it made it seem like he was moving on with malice attached.

“I've done a lot of interviews with those guys ... for those guys to turn around and make it sound as though I was ditching the school, I wasn't OK with that.”

While it seemed like a slight deviation from the truth, that characterization overshadowed how selfless Larsen was actually being leaving ECU.

When asked why not stay with ECU as the top punter, Larsen specifically said he didn’t want to take any opportunities away from younger players.

“It's time for these kids to have their shot and that they don't get lost, you know, just in the world of football, world of college and end up transferring and going nowhere or transferring and doing well,” Larsen explained.

“I believe that their home should be here, as well, because this is where they chose to come. And I think that they're good enough to play.”

The idea of playing for another school due to his name or his story didn’t appeal to the punter, either. The Aussie said it wouldn’t be right for him to take a spot away from another player at a different school just to further his name or to provide good publicity for that program.

When asked about the idea that he might deserve more spotlight due to his talents and achievements, Larsen was clear: “I've got everything that I deserved.”

With two degrees, a job opportunity in North Carolina, and a dog, Larsen described his life as the American dream and “pretty incredible.”

“I've got everything that I deserve, and I don't deserve anything else,” he said firmly.

Statistical anomaly

In Larsen’s first year, he played just five games and split reps with another punter. In his second year, he was offered a similar situation so that a senior player could get the majority of the reps.

“Why would I effing do that?!” Larsen said, censoring himself. “I’m a bit older. That was my original reaction. ... I’d rather just red shirt than waste a year splitting reps.”

Larsen’s persistence and confidence flows through his personality, something that was evident in his recollection of his precise stats-spanning career.

For the next four years, Larsen’s stats were simply unbeatable. He became second all-time in net putting for ECU with 174 career punts for 7,099 yards. He averaged 40.8 yards per punt with 19 punts over 50 yards, all numbers he can recite off the top of his head.

He also rattled off advanced statistics, mostly invented by himself, which no one, including scouts, has seemingly considered: a fair-catch percentage of 43%, 81% non-returnable punts, and just six returns greater than 10 yards in his whole career.

'That can completely destroy a kid.'

According to Larsen, there are about 70 of his fellow countrymen in the NCAA this year, a number that has fluctuated for the last decade.

What sets the Aussies apart is that they know the level of talent that is expected of them as soon as they arrive. Shockingly, the realities of college football are new to a lot of freshman when they step foot on campus from a U.S. pipeline.

“If you come out of high school and you go into a game and your kick is blocked, and a coach turns around and puts someone else in, that can completely destroy a kid,” Larsen revealed.

He added, “Kids deserve the opportunity to make a mistake. And with the way the college football is now, there is no room for that. So I just don't want a kid to lose a spot when he's good enough.”

Another unexpected reality is the sheer amount of competition at a position like punter or kicker. Larsen said that over his five seasons at ECU, there were 10 punters, but only two of them played. While it may seem like there’s room for a baker’s dozen at these positions, including long-snappers, Larsen wants young players to know that this is not a realistic expectation.

“It's probably going to be two in each position,” he claimed.

New kickers are also expected to punt, kick, hold, and long-snap as soon as they get to the school, Larsen said, with troublingly few players aware of that.

These lessons, along with the advanced stats, Larsen has tinkered with as a possible business model.

Speaking outside of his planned foray into shipping management, Larsen perked up at the idea of starting his own academy and implementing his own advanced program.

“Larsenalytics,” he jokingly suggested as a name.

Explaining how most scouts and coaches only care about a punt’s hang-time or net yardage, still in 2025 no one seems to be interested in advanced analytics.

For example, how returnable kicks are, how the offense reacts on a subsequent drive, or positioning in relation to fooling the defense with a formation. None of these thoughts are on the radar of most coaching staffs, Larsen noted.

While FAU’s punting model is a start, when asked if these obvious intricacies in kicking ever make it into the film room, Larsen said, “It rarely comes up.”

Whether it’s at a dock or on a field teaching young kids what to expect at the next level, it is clear that Larsen will be doing so in a selfless manner. His confidence and his demeanor are typically unique to those who are at the top of their field, which leads one to believe that he could make a name for himself at the pro level ... if he wanted to.

Trump admin rescinds Biden's gender equity plan for NCAA NIL payments: 'Profoundly unfair'



President Donald Trump's new administration has revoked guidance from President Biden's administration that would have required name, image, and likeness payments for college athletes to be evenly distributed between men and women.

The United States Department of Education's Office for Civil Rights announced on Wednesday that it had rescinded a nine-page document from the Biden administration that provided guidance on NIL payments. The Trump government described the Title IX guidance an "11th-hour" push in the "final days" of the Biden administration.

Under the Biden administration, NIL payments — which can include donations, endorsements, or likeness deals for entire NCAA football programs — would have to be distributed evenly among men's and women's sports. For example, if Ohio State football made $100 million, the money would likely have to be split with any or all of the school's female athletic programs.

'Overly burdensome, profoundly unfair.'

At this point, most major college sports programs work with a collective so that the entire roster can earn revenue from fan donations or group endorsement deals, in addition to individual players who have their own likeness deals or sponsorships. This would essentially mean that schools whose female athletic programs generate little to no income would still be required to give out payments "proportionately" or face possible Title IX violations.

"The NIL guidance, rammed through by the Biden administration in its final days, is overly burdensome, profoundly unfair, and it goes well beyond what agency guidance is intended to achieve," Craig Trainor, the acting assistant secretary for civil rights, said in press in release.

He continued, "Without a credible legal justification, the Biden administration claimed that NIL agreements between schools and student athletes are akin to financial aid and must, therefore, be proportionately distributed between male and female athletes under Title IX."

Trainor went on to say that in the more than 50 years of Title IX's existence, there has been no interpretation that included how revenue generation should be allocated as compensation to student athletes.

"The claim that Title IX forces schools and colleges to distribute student athlete revenues proportionately based on gender equity considerations is sweeping and would require clear legal authority to support it. That does not exist," Trainor added.

It is important to note that student athletes in the NCAA were not able to receive money for their likeness until 2021 and certainly were never allowed to be paid by their schools.

President Trump has previously discredited the idea that pay should be equitable between men's and women's sports. He said in November 2024 that the idea "sounds unfair," particularly in cases where contracts had already been agreed upon.

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NCAA stars ink landmark NIL deals with Nintendo for viral social media campaign



Several NCAA football and basketball stars have signed sponsored deals with Nintendo, including a national champion.

Jeremiah Smith recently won the national title with Ohio State, but that was not until after he accomplished every little boy's dream of being paid to play video games.

Less than a week before the 34-23 win over Notre Dame, Smith dropped a new ad for Nintendo's gaming system the Nintendo Switch, promoting the game Fortnite.

"Practice is done, errands can wait. Got my Nintendo Switch with me," Smith said from the driver's seat of a car.

The new deal is likely the biggest individual video game sponsorship in college sports history, given the short life span of the name, image, and likeness deals that were authorized for NCAA athletes in 2021.

Smith is ranked No. 5 in the country in terms of NIL valuation, earning an estimated $4 million from likeness deals, according to On3. In September 2024, Smith signed a deal with Red Bull, which came a month after he announced a partnership with apparel brand Lululemon.

Those campaigns pale in comparison, though, as the Nintendo ad has nearly 500,000 views on X alone, where Smith has 77,000 followers. The ad was posted on his other social media platforms, where he has a much stronger fan base, too; Smith has more than 150,000 followers on TikTok and a whopping 400,000+ on Instagram.

Other Nintendo partners include Ole Miss quarterback Jaxson Dart, who sports a $1.8 million valuation himself.

Washington running back Jonah Coleman and Georgia receiver Zachariah Branch also announced deals, as did basketball players Jeremy Roach from Baylor and Judea Watkins of USC.

Jonah Coleman, #1 of the Washington HuskiesPhoto by Alika Jenner/Getty Images

All of the partnerships included a deal with Epic Games, which operates a platform that recently won a monumental lawsuit against Google.

Epic Games is the developer of Fortnite, which all the athletes are seen playing in their ads.

In October 2024, a judge issued a ruling in Epic v. Google that forced Google to distribute other third-party app stores within its own app store and allow the other app stores to access its catalog of programs.

It was also ruled that developers would no longer have to pay Google a 30% app tax. Developers were given the option to use payment systems other than Google Play Billing, which saw a 30% commission go to Google for the sale of paid apps and in-app purchases, including subscriptions.

From November 2024 to November 2027, Google will also be required to let Android developers tell users about alternative payment methods, provide download links outside the Play Store, and set their own prices for apps.

Needless to say, these rulings seem to have had a positive impact on Epic Games' ability to market the company.

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Only Congress And The President Can Save College Sports

Saving college sports this time will require comprehensive federal legislation that touches some of the most complex areas of law.