Team Trump’s Media Strategy Is A Game Changer For Future Of Politics
'It wouldn't shock me if CBS News just didn't exist in four years'
After three years with CNN, host Chris Wallace announced Monday evening that he will not renew his seven-figure contract with the network. Instead, he revealed his plans to step away from traditional broadcast television and pursue a new media venture.
Before working for CNN, Wallace spent 18 years at Fox News.
'Mainstays of old-fashioned outlets run for the exits.'
Wallace told the Daily Beast about his interest in following the path of Joe Rogan and Charlamagne tha God by launching a podcast or aligning with an independent streaming platform, which he described as "where the action seems to be."
"I don't flatter myself to think I will have that sort of reach," he added, referring to the two famous podcasters.
"This is the first time in 55 years I've been between jobs," Wallace said. "I am actually excited and liberated by that."
He noted that he has yet to determine the best streaming format for him.
"Not knowing is part of the challenge. I'm waiting to see what comes over the transom. It might be something that I haven't thought of at all," he told the Daily Beast.
Wallace's decision to leave CNN, announced just a week after the presidential election, appears to be yet another sign of the rapidly declining influence of corporate media outlets.
Wallace stated that he had "nothing but positive things to say" about CNN, which had wanted to renew his contract. Mark Thompson, the network's CEO and chairman, called Wallace "one of the most respected political journalists."
Many expressed skepticism about Wallace's ability to attract a sufficiently large audience for a successful podcasting career.
Even the Daily Beast noted that "most successful streamers or independent broadcasters to emerge from traditional television have so far been almost exclusively on the right."
The news outlet reported that former Fox News hosts Tucker Carlson and Megyn Kelly have found success in podcasting, whereas CNN's Don Lemon has struggled to gain traction with his independent show.
In response to Wallace's exit, Turning Point USA founder Charlie Kirk said, "Legacy news outlets are losing viewers, but even more important, they're losing their power to set narratives. Trump's 2024 landslide could very well be the death knell for the MSM [mainstream media] as mainstays of old-fashioned outlets run for the exits."
Conservative filmmaker Robby Starbuck also echoed the sentiment.
"Chris Wallace greatly overestimates the public interest in what he has to say. The old media dynamic was that you could choose between a few news channels. The new media allows you to choose who you find interesting. He's gonna find out the hard way that it's not Chris Wallace," Starbuck wrote.
Podcast host Shawn Farash also responded to Wallace's announcement.
"The issue is unlike Joe Rogan and Tucker Carlson, Chris Wallace has the personality of stale bread and will not generate much of an audience or loyal following," Farash said.
Army veteran and political commentator Rob Smith had a similar take.
"At 77, Chris Wallace Leaves Fading CNN To Become…A Podcaster? You're Boring! Nobody Cares!" Smith wrote on X.
Smith said he thinks the move will end Wallace's career, noting that he should have stayed with CNN.
"New media does not work for everybody. You can see Don Lemon flailing in new media now because nobody really cares what he has to say, because he never really took the time to develop any kind of personality or worldview," Smith explained. "It just does not work in this era."
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Donald Trump's campaign greatly expanded its youth voter base in the 2024 election following the president's appearance on several prominent podcasts that appeal to young men.
Exit polls have shown huge numbers among young men for Trump, where he won by 14 points over Vice President Kamala Harris. This was a 15-point swing for Republicans since 2020 when President Joe Biden won the 18-to-29-year-old category with 56%.
Trump made gains with young female voters also, increasing his support by seven points since 2020 from 33% to 40%.
Overall, Trump massively closed the gap among young voters, according to statistics from Circle. What was a 25-point margin for Biden in 2020 shrunk to just a 6% advantage for Harris in 2024. The new 52% (D) to 46% (R) margin was actually Harris' biggest block of support in the election, which is an obvious marker of how she ended up losing by almost 5 million votes.
With so many young voters, especially males, coming out for Trump, it's hard to ignore the fact the president made a bounty of unexpected appearances on podcasts that appeal to that demographic.
'He tells me about all the hot guys I've never heard about.'
As reported by Today, Trump credited his son Barron for urging him to go on "The Joe Rogan Experience" and many others podcasts.
Trump even told Fox's Maria Bartiromo that Barron lets him know which podcasts are the most popular.
"He tells me about all the hot guys [podcasters] I've never heard about," Trump laughed. "'Dad, that guy is hot,'" he added.
Particularly, this was the reason why Trump appeared on a livestream with popular streamer Adin Ross.
"My son's told me about you. They told me about how big — Barron, he said, 'Dad, he's really big,'" Trump told Ross during the livestream. Trump's appearance reportedly averaged about 500,000 concurrent viewers on streaming platform Kick, while the YouTube version has 2.6 million views.
Newsweek also credited Barron for Trump's appearance on "Bussin' with the Boys," a sports podcast starring two former NFL players.
This was coupled by an appearance on comedian Theo Von's podcast that drew in 14 million YouTube viewers, while 7.8 million tuned in for comedian Andrew Schulz's "Flagrant" podcast with Trump.
Trump also made a repeat guest spot on the "Full Send Podcast" with the Nelk Boys, who have a massive young, male audience of their own.
UFC President Dana White made reference to these appearances during Trump's late-night victory speech. White made sure to thank nearly all of the aforementioned podcast hosts as part of the reason why Trump won.
Harris, on the other hand, made only two prominent podcast appearances; this included the "Call Her Daddy" podcast, which is widely considered the most popular podcast among women.
However, it was an odd choice given that the show focuses predominantly on sex and relationships.
Harris later appeared on "Club Shay Shay," the popular show starring former NFL player Shannon Sharpe. Disappointingly for the Harris campaign, however, her appearance does not even rank in the top 50 most-viewed episodes of the podcast.
Barron's influence on the election "cannot be understated," says political commentator and noted young, male Trump supporter John Doyle.
Doyle told Blaze News that Barron spent "his most formative years watching his father be punished by a country he loves," which likely drove him to help his father's campaign in any way he could.
"I'm not surprised at all that he advised his father, and did so effectively," Doyle added. "Especially since the position of the regime is to disenfranchise the very viewers of those podcasts, young male voters."
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Americans love a good laugh. Or, at least that used to be the case.
In recent years, however, the rise of wokeness and political correctness has cast a long shadow over American discourse. The cultural landscape has shifted so dramatically that many people now find themselves tiptoeing around topics, afraid to voice their true opinions for fear of backlash.
Hinchcliffe’s job is to strip away any pretense and lay bare the truth, no matter how uncomfortable it might be for the contestant — or the audience.
It’s an environment where even the slightest misstep can lead to social or professional exile.
Enter "Kill Tony" — a live podcast that not only laughs in the face of these constructs but bulldozes right through them.
"Kill Tony" isn't your ordinary podcast. A cross between a Comedy Central roast battle, a live execution, and WWE’s Royal Rumble, it’s full of loud music, flashing lights, confused faces, and caustic zingers.
Hosted by comedian Tony Hinchcliffe, the show combines the unpredictability of live performance with the adrenaline of a high-stakes competition. Each episode features aspiring comedians — some seasoned, others fresh off the open-mic circuit — taking the stage for 60 seconds. Some swim, most sink.
Once the jokes are over, the real fun begins.
This is when the comedians (or deluded chancers) are subjected to a no-holds-barred critique from Hinchcliffe and his panel of guest judges (often big names in comedy).
To be clear, this isn’t your grandma’s feedback session. The criticisms are devastating, the jokes are savage, and the atmosphere is electric. It’s a spectacle that's both entertaining and nerve-racking, with audience members never knowing if they’re about to witness the rise of the next big comedy star or the complete annihilation of someone’s dreams.
It’s usually the latter.
The appeal of "Kill Tony" lies in its rawness and its intense embrace of the taboo. In a time when people are scared to say the wrong thing, this show revels in saying exactly what it wants, when it wants, and how it wants.
And it’s resonating. What started as a niche project in a small comedy club in Austin has grown into the most popular live podcast in the world. This meteoric success was on full display recently when "Kill Tony" sold out not one but two live shows at Madison Square Garden.
Yes, you read that right. Madison Square Garden, the same venue that hosts rock legends and sports icons, was packed to the rafters with fans eager to witness a podcast taping.
But then again, "Kill Tony" isn’t just a podcast; it’s an experience.
Hinchcliffe, the diminutive ringmaster, is not a nice guy — and that’s precisely what makes him perfect for the job. With a cigarette dangling from his mouth and a demeanor that’s as catty as it is camp, Hinchcliffe embodies the spirit of a bona fide mean girl. He doesn’t just host the show; he dominates it.
The 40-year-old’s style is combative. His default mode is to destroy. Whether contestants deliver solid performances or flounder under the bright lights, they’re never safe from his acerbic wit. He’s the kind of host who, even if you’ve just nailed your set, will find something to tear apart — and do it with a grin that suggests he’s enjoying every second.
Hinchcliffe’s job is to strip away any pretense and lay bare the truth, no matter how uncomfortable it might be for the contestant — or the audience. When he looks a contestant up and down, sizing them up like prey, you can almost see the gears turning as he prepares to rip them a new one.
One of the most memorable — and painfully cringeworthy — episodes of "Kill Tony" featured none other than Ric Flair, one of the greatest wrestlers of all time.
But poor Ric had no idea what he was getting himself into. Here was a man whose entire career was built on the larger-than-life theatrics of professional wrestling, stepping into the lion’s den of the cruelest comedy show on the planet.
Flair, with his signature flamboyance, took the stage and began to lecture the audience on the importance of kindness — a message that landed about as well as a vegan sermon at a hot dog-eating contest.
The disconnect was palpable. Flair, clearly lost and out of his element, seemed almost dazed — away with the birds, as they say. It was a surreal moment, a kind of comedic train wreck you couldn’t look away from. Mark Normand, a regular on "Kill Tony," later summed it up perfectly: Flair, he said, now resembled “Joe Biden in tights.”
As for Hinchcliffe, he was visibly uneasy as he watched Flair, his childhood hero and close friend, struggle while the audience laughed in the ex-wrestler’s face. You see, Hinchcliffe’s deep love for wrestling, particularly the WWF — now WWE — has been influential in "Kill Tony's" success.
If you’ve ever watched a wrestling match, you know it’s about more than just the moves; it’s the entrance music, the rivalries, and the ever-evolving storylines that keep fans hooked. Hinchcliffe took these elements and infused them into his comedy podcast, creating something entirely unique.
Just like The Rock, Stone Cold, and other legends of yesteryear, comedians on "Kill Tony" develop their own personas and storylines.
Take William Montgomery, a.k.a. "Big Red," for example, a character who’s as erratic as he is entertaining. With a penchant for roaring — at the host, the band, the audience, or simply the cosmos — Montgomery doesn't just tell jokes; he unleashes them.
Hinchcliffe’s deep understanding of wrestling’s theatrical elements has paid off in more ways than one. At one point, he was even offered a writing gig by Vince McMahon, the controversial mastermind behind WWE. Hinchcliffe, then in his 20s, turned it down.
That decision turned out to be a wise one. The comedian recently secured a massive Netflix deal, putting him in the same league as Joe Rogan’s $100 million Spotify contract.
Hats off to Hinchcliffe.
He has managed to create a show where kindness is a foreign concept and where the only rule is that there are no rules — except maybe to survive the verbal onslaught and come out the other side with your dignity intact.
Spotify has never revealed how many listeners Joe Rogan has on his massively popular podcast – until now. "The Joe Rogan Experience" has a gigantic audience – triple the size of the next most-listened-to podcast on the streaming platform.
In February, the Wall Street Journal reported that Rogan had signed a new multiyear deal with Spotify worth an estimated $250 million. By re-signing with the streaming behemoth, Rogan reportedly received an upfront minimum guarantee and revenue-sharing based on sales of advertisements. The contract is a three-year deal, according to the New York Daily News.
In a press release announcing the new contract, Rogan stated:
Cool conversations are a kind of mental nourishment, and if you’re never around interesting people, and you don’t get to have conversations with people who are exceptional, I think it’s almost a kind of social starvation. I think that’s why so many people like to listen to podcasts — because you can be a fly on the wall and experience the inner workings of the mind of someone way different than anyone you would normally encounter in your life.
Also in the press release regarding Rogan's new deal, Spotify proclaimed him to be "podcasting’s king," adding that "The Joe Rogan Experience" is "consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020."
However, Spotify had previously never released any actual audience totals for the prolific podcaster.
In February, Spotify quietly rolled out a new feature that revealed how many followers each of the podcasts on the streaming service have.
Bloomberg was the first to report on the new feature, and revealed that "The Joe Rogan Experience" has 14.5 million followers. The gigantic total is nearly three times more than the next most popular program – "TED Talks Daily." In third place is the "Call Her Daddy" podcast with 3.7 million followers.
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Rogan's new deal brings his entertainment show back to YouTube, where it previously had massive success. The podcast was yanked from YouTube after Rogan signed his 2020 exclusive deal with Spotify, which is said to be worth $100 million.
The top three YouTube episodes include: "Joe Rogan Experience" #1315 – Bob Lazar & Jeremy Corbell (58 million views), "The Joe Rogan Experience" #1368 – Edward Snowden (38 million views), and "The Joe Rogan Experience" #1470 – Elon Musk (33 million views).
Rogan has more than 16.4 followers on YouTube.
Earlier this month, musicians Neil Young and Joni Mitchell announced they were returning their music catalog to Spotify after a boycott aimed at Rogan.
Young, followed by Mitchell, took their music off Spotify for allowing "irresponsible people" who were “spreading lies that are costing people their lives" regarding COVID-19 vaccines. The shot was aimed at getting Rogan pulled from the platform for continually questioning the official coronavirus narrative.
Young walked back his protest and brought back his music to Spotify.
"My decision comes as music services Apple and Amazon have started serving the same disinformation podcast features I opposed at SPOTIFY," Young said this month.
"I cannot just leave Apple and Amazon, like I did with Spotify, because my music would have very little streaming outlet to music lovers at all," he continued. "So I have returned to Spotify, in sincere hopes that Spotify sound quality will improve and people will be able to hear and feel all the music as we made it."
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