JD Vance: Rekindling statesmanship to secure America’s golden future



California generally and the Claremont Institute in particular have produced some of the most profound and revolutionary conservative thinkers of the last half-century.

And for a great many of them, it’s because they understood what’s at stake if we abandon our American identity.

This country is not a contradiction. It’s a nation of countless, extraordinary people across many generations, a land of profound ingenuity and tradition and beauty. But more importantly, it’s home.

And we’re lucky enough to have a few of them, like Michael Anton, now working in the administration with us.

Claremont Institute President Ryan Williams asked me to speak a little bit about statesmanship and, more to the point, about how to respond to some of the challenges our movement will need to confront in the years to come.

It’s an interesting question. And I think it’s useful to reflect on the state of the left in 2025 America.

Mamdani: A harrowing zeitgeist

On July 1, a 33-year-old communist running an insurgent campaign beat a multimillion-dollar establishment machine in the New York City Democratic mayoral primary.

I don’t want to harp on a municipal election, but there were two interesting threads that I wanted to highlight. The first is that it drives home how much the voters in each party have changed.

If our victory in 2024 was rooted in a broad, working- and middle-class coalition, Zohran Mamdani’s coalition is the inverse.

Look at his electoral performance, which the left is already talking about as a blueprint for future electoral success. The guy won high-income and college-educated New Yorkers — and especially both young and highly educated voters — but was weakest among black voters and those without a college degree. He did better in Bangladeshi areas of New York and worse in Chinese areas.

Mamdani’s strongest vote share was in New York’s gentrifying neighborhoods, like Ridgewood and Bushwick.

His victory was the product of a lot of young people who live reasonably comfortable lives but see that their elite degrees aren’t really delivering what they expected. And so their own prospects, with all the college debt, may not in fact be greater than those of their parents.

And I think in the results, we can start to see the future of the Democrats: as the party not of dispossession, but of elite disaffection.

RELATED: Exclusive: Vance on Mamdani: ‘Who the hell does he think that he is?’

Photo by Adam Gray/Bloomberg via Getty Images

The party of highly educated but downwardly mobile elites who compose a highly energetic activist base — one, critically, supplemented by carefully selected ethnic blocs carved out of the electorate, using identity politics as the knife.

That, by the way, explains all of Mamdani’s bizarre appeals to foreign politics intended to signal to one diaspora community or another in New York.

Why is a mayoral candidate in our nation’s biggest city whining about banning Bibi Netanyahu from visiting and threatening to arrest him if he tries? Or attacking Narendra Modi as a “war criminal”? Why is he talking about “globalizing the intifada”? What the hell does that even mean in Manhattan?

But what might seem like a contradiction makes sense if you peel back the onion a bit. Consider: a movement that rails against the billionaire class despite the fact that the billionaire class remains firmly in its corner. It idolizes foreign religions even as it rejects the teachings of those faiths. It rails against white people even as many of its funders and grassroots activists are privileged whites.

America in 2025 is more diverse than it has ever been. And yet the institutions that form culture are also weaker.

I was once comforted by these contradictions. How could privileged whites march around decrying white privilege? How could progressives pretend to love Muslims despite their cultural views on gender and sexuality?

But the answer is obvious, isn’t it? The radicals of the far left don’t need a unifying ideology of what they’re for, because they know very well what they’re against.

What unites Islamists, gender studies majors, socially liberal white urbanites, and Big Pharma lobbyists? It isn’t the ideas of Thomas Jefferson or even Karl Marx. It’s hatred. They hate the people in this room, they hate the president of the United States, and most of all, they hate the people who voted for him.

This is the animating principle of the American far left. It isn’t true of most of the people who vote for Democrats, of course. Most of them are good people, even if they’re misguided in their politics. But pay attention to what their leadership says outside glossy campaign ads or general election-tested messaging, and it’s obvious that this is what animates the modern Democratic Party.

FilippoBacci via iStock/Getty Images

Defining the modern left

The far left doesn’t care that Black Lives Matter led to a spike in violent crime in urban black neighborhoods, because it also led to anarchy in middle-class white neighborhoods.

The leftists don’t care that Islamism hates gays and subjugates women, because for now, it is a useful tool of death against Americans.

They don’t care that too many pharmaceutical companies are getting rich from experimental hormonal therapies, because it destroys the “gender binary” that has structured social relations between the genders for the whole of Western civilization.

They don’t care that deporting low-wage immigrants will raise the wages of the native-born, because they don’t mean to create higher living standards for those born and raised here — black, white, or any other skin color. They mean to replace them with people who will listen to their increasingly bizarre ethnic and religious appeals.

They are arsonists, and they will make common cause with anyone else willing to light the match. It’s why Mamdani himself is such an appealing instrument to the left. He captures so many of the movement’s apparent contradictions in a single human being: a guy who describes the Palestinian cause as “central” to his identity, yet holds views — abortion on demand and using taxpayer money to fund transgender surgeries for minors, for example — that would be incomprehensible on the streets of Gaza.

This politics doesn’t make sense as a positive political program. But it’s very effective at tearing down the things the left hates.

The right’s answer: Create

One task of statesmanship is to recognize what the left wishes to do to American society. But the most important thing is to be for something. And that’s the second thread I want to touch on today: If the left wishes to destroy, we must create.

The most obvious way to do that is to ensure that the people we serve have a better life in the country their grandparents built. This is why the president cares so much about tariffs — in a globalized economy, we must be willing to penalize those who would build outside our own nation.

And it’s why he worked so hard to pass the One Big Beautiful Bill Act — if tariffs are the stick, then lower taxes and regulations are the carrots. We want to make it easy to save and invest in America, to build a business in America, and most of all to work a dignified job and earn the kind of wage that can support a family in comfort.

But this is not a purely material question, because we are not just producers and consumers. We are human beings, made in the image of God, who love our home not just because we earn a living here but because we discover our purpose and meaning here.

Every Western society has demographic problems. There is something about Western liberalism that is socially suicidal or parasitic — that tends to feed off a healthy host until there’s nothing left.

The radicals of the far left don’t need a unifying ideology of what they’re for, because they know very well what they’re against.

America in 2025 is more diverse than it has ever been. And yet the institutions that form culture are also weaker. We are confronted with a society that has less in common than ever and whose cultural leaders seem totally uninterested in fixing that.

Just four years ago, we had people promoting alternative national anthems at one of the few remaining national pastimes that transcend ethnic and cultural differences. Too many of our current crop of statesmen remain unable to break out of that moment, destined to erode the very thing that makes Americans put on a uniform and sacrifice their lives for something.

Part of the solution — the most important part of the solution — is to stop the bleeding. This is why President Trump’s immigration policies are so important. Social bonds form among people who have something in common. If you stop importing millions of foreigners, you allow social cohesion to form naturally.

But even so: If you were to ask yourself in 2025 what an American is, very few of our leaders would have a good answer. Is it purely agreement with the creedal principles of America?

That definition is overinclusive and underinclusive. It would include hundreds of millions, maybe billions, of foreigners. Must we admit them tomorrow? But at the same time, that answer would also reject a lot of people the Anti-Defamation League would label domestic extremists, even though their own ancestors were here at the time of the Revolutionary War.

welcomia via iStock/Getty Images

What American citizenship means

So perhaps the most pressing thing to build now is the meaning of American citizenship in the 21st century.

The right needs to do a better job of articulating what that means. And while I don’t have a comprehensive answer for you, there are a few things I’d suggest off the top of my head.

For one, it means sovereignty. More precisely, American citizenship must mean belonging to a nation that guards the sovereignty of its people, especially from a modern world that’s hell-bent on dissolving borders and differences in national character.

That means having a government that vigorously defends the basic qualities of sovereignty — that secures the border from foreign invasion; that protects its citizens and their enterprises against unfair foreign tax schemes; that erects tariff walls and similar barriers to protect its people’s industry; that avoids needlessly entangling them in prolonged, distant wars.

It also means preserving the basic legal privileges of citizenship — things like voting, including in state and local elections, or access to public benefits like certain state-run health care programs — for citizens. When states start handing these out to illegal aliens, they cheapen the very meaning of citizenship. And a nation that refuses to make that distinction won’t stay a nation for very long.

I’d also say that citizenship in the 21st century necessarily means building.

America is not just an idea. We’re a particular place, with a particular people and a particular set of beliefs and way of life.

Our ancestors realized that to carve a successful nation from a new land meant creating new, tangible things. New homes, new towns, new infrastructure to tame a wild continent. That attitude enabled us to build the world’s greatest cities, its tallest skyscrapers, the most impressive dams and canals.

Over time, it expanded the horizons of what we even thought possible as human beings, with Americans taking our species into the air and, just a generation later, into Earth’s orbit. Our innovations revolutionized communications, medicine, and agriculture, extending human life spans decades at a time.

None of that would be possible if our citizens believed we lived in a postindustrial era. Or an era when our finest minds just went to what are essentially speculative trades or to writing software that makes us more efficient consumers.

We need to build. We need to make great things here, for the betterment of our fellow Americans but also for our posterity. We need to continue to invent groundbreaking innovations and to leave homes and libraries and factories that our descendants will look at someday and feel awe.

This country is not a contradiction. It’s a nation of countless extraordinary people across many generations, a land of profound ingenuity and tradition and beauty.

And we need to build together. Getting to the moon required a lot of brilliant scientists working on what were effectively pocket calculators. But it also required a national system of education that produced that level of genius and inspired young graduates to want to design new rockets on behalf of their nation. And it required a ton of phenomenally talented engineers and welders and custodians to manufacture cutting-edge engines and keep the facilities that housed them spotless. It was a national project in the truest sense of the phrase.

To be a citizen in the 21st century, I think, should mean seeking out similar projects. Citizenship should mean feeling pride in our heritage, of course. But it should also mean understanding milestones like the moon landings not only as the product of past national greatness but as an achievement we should surpass by aligning the goals and ambitions of Americans at all levels of society.

Lastly, I’d say citizenship must mean recognizing the unique relationship, and especially the unique obligations, you share with your fellow Americans.

You cannot swap 10 million people from anywhere else in the world and expect America to remain unchanged. In the same way, you can’t export our Constitution to a random country and expect it to take hold.

That’s not something to lament but to take pride in. The founders understood that our shared qualities — our heritage, our values, our manners and customs — confer a special and indispensable advantage. A decisive one, even, in rebellion against the world’s greatest military power at the time.

That means something today. Citizenship — true citizenship — is not just about rights. In a world of globalized commerce and communication, it’s also about obligations, including to your countrymen. It’s about recognizing that your fellow citizens are not interchangeable cogs in the global economy, nor, in law or commerce, should they be treated that way.

And I think it’s impossible to feel a sense of obligation to something without having gratitude for it. We should demand that our people, whether first- or 10th-generation Americans, have gratitude for this country. We should be skeptical of anyone who lacks it, especially if they purport to lead it.

And that brings me back to the likely next mayor of New York. Today is July 5, 2025, which means that yesterday we celebrated the 249th anniversary of the birth of our nation.

The person who wishes to lead our largest city had, according to media reports, never once publicly mentioned America’s Independence Day in earnest. But when he did so this year, this is what he said.

America is beautiful, contradictory, unfinished. I am proud of our country even as we constantly strive to make it better.

There is no gratitude here. No sense of owing something to this land and the people who turned its wilderness into the most powerful nation in the world.

Zohran Mamdani’s father fled Uganda when the tyrant Idi Amin decided to ethnically cleanse his nation’s Indian population. Mamdani’s family fled violent racial hatred only for him to come to this country — a country built by people he never knew, overflowing with generosity to his family, offering a haven from the kind of violent ethnic conflict that is commonplace in world history.

And he dares, on its 249th birthday, to congratulate it by paying homage to its incompleteness and to its, as he calls it, “contradiction.” Has he ever read the letters from boy soldiers in the Union Army to parents and sweethearts they’d never see again? Has he ever visited a gravesite of a loved one who gave his life to build the kind of society where his family could escape theft and violence? Has he ever looked in the mirror and recognized that he might not be alive were it not for the generosity of a country he dares to insult on its most sacred day?

Who the hell do these people think they are?

Photo by Unsplash

Make America Great Again

Yesterday, I visited the construction site for the Teddy Roosevelt presidential library. We went hiking in the badlands of North Dakota. My 5-year-old so desperately wanted to see a buffalo, and he saw a dozen of them. My 8-year-old spotted a bald eagle perched on a low cliff. And my 3-year-old brought me a dandelion.

Her little lungs weren’t strong enough to send the dandelion seeds over the hillside, so she asked me to do it. Watching her face light up as she watched those seeds blow over the hills, I felt a profound sense of gratitude for this country. For its natural beauty, the settlers who carved a civilization out of the wilderness. For making the love story of that little girl’s mother and father possible. For the common yet profound joy of watching a 3-year-old’s beautiful eyes light up as she watches a dandelion’s seeds dance in the wind against an ancient rock formation.

This country is not a contradiction. It’s a nation of countless extraordinary people across many generations, a land of profound ingenuity and tradition and beauty. But more importantly, it’s home. For the vast bulk of Americans, it’s where we’re born, it’s where we will raise our children and grandchildren, and it’s where we ourselves will one day be buried. And when that day comes, I hope my kids can take solace in knowing that their inheritance as Americans is not some unfinished or contradictory project, but a home that provided their parents shelter, and sustenance, and endless amounts of love.

Thank you, and God bless you.

Editor’s note: This article was adapted from JD Vance’s address to the Claremont Institute on July 5, 2025, and published originally at the American Mind.

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Chicago carnage: 50+ shot, 8 killed during bloody July 4th weekend — but mayor focuses on LGBTQ Pride, safety in city



More than 50 people were shot — eight of whom were killed — in Chicago during a bloody Fourth of July weekend, according to a report. However, the Democratic mayor of Chicago seemed more focused on LGBTQ Pride events and how safe the city is for LGBTQ+ tourists.

At least 55 people were shot, eight fatally, in the city between midnight on Thursday and Sunday night, according to WLS-TV.

'Why don’t you step away from this s**t and fix the crime in your city, you POS.'

The news outlet noted that the carnage over the holiday weekend actually was dramatically less severe than last year.

In 2024 over the Fourth of July weekend, 105 people were shot, 22 of whom were killed, WLS-TV previously reported.

Included in this year's holiday weekend violence, two gunmen opened fire on a group of people, seven of whom were wounded, according to Block Club Chicago.

A reported drive-by shooting in Chicago's Little Village neighborhood early Saturday morning left four wounded — three critically.

According to city data, there have been 206 homicides in Chicago this year, which actually is 31% less than in 2024. There have been 171 fatal shootings so far this year in the city.

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However, the alarming figures from the Fourth of July weekend do not include the bloodbath that occurred just a day beforehand.

Just after 11 p.m. last Wednesday, a mass shooting erupted near a restaurant in the River North neighborhood.

Citing the Chicago Police Department, WFTS-TV reported that a dark-colored vehicle drove by the restaurant and shots were fired into a crowd of people. The driver then fled the crime scene.

A community activist trying to quell violence was in the area during the shooting and told the news outlet that the victims were shot as they exited an event hosted by a local rapper.

Police said 18 people were shot and four were killed in the mass shooting. Three of the victims were rushed to local hospitals in critical condition, and another person was in serious condition, according to police. Ten victims were transported to hospitals in good to fair condition.

The Cook County Medical Examiner's Office identified the deceased as 23-year-old Devonte Terrell Williamson, 25-year-old Leon Andrew Henry, 26-year-old Aviance King, and 27-year-old Taylor Walker.

Chicago Police Superintendent Larry Snelling stated, "They opened fire on a crowd. They didn't care who was struck, and in a matter of seconds, they were able to shoot 18 people."

Snelling noted that the appearance by the rapper was not on the police department's radar because it was a private event.

Cook County Crime Stoppers is offering a cash reward of up to $10,000 for information that leads to the arrest of the suspects in the deadly mass shooting. Those with any information on the fatal shooting should contact 1-800-535-STOP.

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The official Facebook account for Chicago Mayor Brandon Johnson, a Democrat, said of last Wednesday's mass shooting: "We will not rest until the perpetrators of this mass shooting are brought to justice. Chicago, if you have any information at all about this tragic incident, now is the time to come forward."

Johnson's statement added, "Our hearts are with the families of the victims of last night's tragic mass shootings. Acts of cowardice like these shootings are unacceptable, and we won't stand for them as a city."

While Johnson's Facebook account did not mention the Fourth of July weekend violence, the mayor on Tuesday did claim that Chicago was "ranked the safest destination for LGBTQ+ tourists in America." Johnson added that he "spent a day ... speaking with residents, community leaders, and local business owners about what our administration is doing to support public safety, LGBTQ+ tourism and civil rights, and small businesses."

One commenter under the post replied, "Is this a joke[?] Just look at what happened there 4th of July weekend."

Johnson's official profile on the X social media platform also did not mention the Fourth of July weekend shootings — but on Monday the mayor did highlight an LGBTQ Pride festival.

"Pride South Side's All American Pride festival last Saturday was a joyous celebration of [our] unstoppable spirit that defines the South Side and the city's diverse LGBTQ+ community," Johnson's X page stated.

That got under the skin of more than a few commenters. One replied that Johnson was "still silent" about those shot "over the holiday weekend. So much blood on your hands." Others were more direct.

  • "Failed city, failed mayors, murder capital of the freakin world," one wrote. "Fatigue man, FATIGUE."
  • "Why don’t you step away from this s**t and fix the crime in your city, you POS," another suggested.
  • "Try doing your job, you worthless t**t," another stated, while adding an image of a headline noting "CHICAGO: AT LEAST 50 SHOT SO FAR DURING JULY 4TH WEEKEND."

The mayor's office did not mention the recent bloody violence on its official website.

Blaze News requested a comment from Johnson's office but did not receive a response by the time of publication.

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Pride is planning to stay year-round — and you should plan on avoiding it



BlazeTV host Sara Gonzales serves as vice president for an organization called the Texas Family Project, which is dedicated in part to saving children from the grip of leftist indoctrination.

This work often brings them to “all-ages” Pride events held in the great state of Texas.

And as Pride Month ends, the organization was looking forward to getting “a little rest from having to infiltrate all of the disgusting Pride festivals happening across the state” — but it appears that won’t be possible.

This is because Pride Houston 365 claims that “Pride is not just for June anymore.”


“Yes, they say that Pride is actually to take place all year long. So, sorry for your eyeballs, sorry for my eyeballs,” Gonzales comments, disturbed.

Texas Family Project executive director Kaden Lopez ventured to one of Pride Houston 365’s most recent “all-ages” events, and what he encountered was terrifying to say the least.

“Our editors felt the need to censor this — I guess you’re welcome — but that was like full butt crack with a thong going up the rear,” Gonzales says, commenting on video footage Lopez got of the “family-friendly” event.

As kids and baby strollers wander in and out of the shots, barely clothed they/thems pass by and women make out on stage, as music with lyrics like “head down, ass up, that’s the way I like to f**k” blasts from the speakers.

“And there is, of course, the ‘family fun zone’ with all the bubbles for the kids,” Gonzales says, adding, “How far away was that from the free rapid HIV test?”

“It was kind of far from the HIV test, but it was right next to the stage,” Lopez explains, noting that it was the stage where the women were making out, twerking, and singing horribly inappropriate songs.

“It was kids' zone, little pathway, and then stage,” he adds.

“Some adult perverts in the kids' zone along with the kids,” Brady Gray, president of Texas Family Project, chimes in.

“This all started with, ‘We just want to get married,’ you know. These Pride festivals started in the ’70s with a few hundred people that’d go have a march, and nobody paid any attention to it. Still, not enough people are paying attention to it, but we’re a far cry from a few hundred people in a march,” he adds.

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Pride flies a flag — why don’t the other deadly sins get one?



The first sign of spring is said to be the appearance of a robin. That sign is followed by the first sign that June has arrived: a Pride flag, festooned with what seems to be an ever-increasing number of colors and symbols, hoisted up the flagpole, right under (or alongside) Old Glory.

For as long as most folks living in a civil society can remember, pride and lust have been counted among the infamous list known as the seven deadly sins. The list varies slightly in order and phrasing, but they are: lust, gluttony, greed, sloth, wrath, envy, and pride.

To my knowledge, only "pride" has a flag designed specifically to celebrate its practice. However, the Pride flag doesn’t just encompass pride — it glorifies lust too — even though you can attach the spirit of pride to any of the other bad behaviors found on the infamous list.

Of course, the Ten Commandments outline the evil of all of these sins, warning of the danger of being controlled by them. Pride, along with the other deadly sins, is spiritually dangerous — and it often carries psychological and physical consequences too.

Flags, of course, are symbolic and used to unite those of similar viewpoint and allegiance. But we are aware that they can also rally people to lethal ends.

What started out decades ago as the statement, "What we do in our bedrooms is our own business," has now morphed into, "Celebrate the many ways we transform your children into our own image and indoctrinate them into our devious lifestyle."

Simply put, evil has become good, and good evil (Isaiah 5:20).

This distortion of God and nature would be comedy to the max if it weren't so pathetic and dangerous.

A bit of lampooning

At the risk of making light of this very serious practice of our downward-sliding nation, might I suggest decadent flags for several of the remaining sins?

The flag for greed would be filled with dollar signs; for sloth, well, that’s easy — a giant sloth! We could pick any of the remaining 11 months that don’t have “official” flags and send one of these beauties up the flagpole.

I had a couple of ideas for gluttony, which I would like to suggest could fly through the entire month of November. Why November? Well, for one thing, we all know what happens on Thanksgiving Day.

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Johnrob via iStock/Getty Images

And the official flag for gluttony? Might I offer a colorful, eye-catching beauty that displays a giant glazed donut with sprinkles? Or perhaps even a tempting array of hot dogs? Or better still — both!

The official gluttony flag could flap in the breeze with (dare I say) pride all November long. (Heck, you might even want to keep it flying all through the Christmas holiday season and into Super Bowl Sunday, for that matter!)

Meanwhile, back in reality

As a nation, we need to turn from our dangerous obsession with coddling a variety of evil ways. “Speaking the truth in love,” at a minimum, is suggested by St. Paul (Ephesians 4:15). It’s obvious, though, that we must keep in mind that certain bad habits and practices have become ingrained in our culture, and pushing back against them, even gently, could have unintended consequences.

However, we need not, simply by our silence, encourage an ever-expanding drift into decadence. After all, if it is indeed true that "pride goes before the fall," we are very near the precipice. We must begin — and continue — to pull back.

Certainly, that serious effort begins with prayer to see where the spirit of our loving God leads.

And, hey, there's even a flag for that! George Washington and America’s founders flew “An Appeal to Heaven” banner — which, by the way, I suggest you display every month of the year.

Editor's note: A version of this article appeared originally at American Thinker.

Don't be fooled: Why the Pride Month 'surrender' is another corporate lie



Something fascinating is happening in corporate America.

According to data from Gravity Research, 39% of corporations are scaling back external Pride Month engagements in 2025, a sharp increase from last year, when only 9% backed off. Only four NFL teams changed their logos to mark Pride this June, with most remaining silent.

Corporations didn’t back away from Pride because of conviction but calculation.

But here’s what makes this particularly interesting: Corporate Pride Month activism isn’t some long-standing American tradition. It’s a very recent phenomenon that represents a dramatic departure from how businesses operated for most of our nation’s history.

Corporate America’s enthusiastic embrace of Pride Month only became widespread in the last decade.

Before 2010, you’d be hard-pressed to find Fortune 500 companies plastering rainbow logos across social media, celebrating drag queens, or embracing “queerness.” This wasn’t because companies opposed LGBTQ individuals — but rather because they understood something fundamental: Corporations exist to provide goods and services, not to take positions on deeply personal matters of sexuality and identity.

The data: Americans want corporate neutrality

Recent polling reveals that corporate Pride Month activism was never as popular as media coverage suggested.

According to the consulting firm Weber Shandwick, 72% of consumers and 71% of employees expect political neutrality in the workplace. In a Pew Research Center survey, 48% said it was either “not too important” or “not at all important” for companies to make public statements on social issues, compared to 41% who thought it was important.

These numbers reveal a fundamental disconnect between corporate behavior and consumer preferences. While companies competed to demonstrate progressive credentials, nearly half of American consumers preferred businesses stay out of social and political issues entirely.

The traditional understanding: Sexuality is a private matter

For most of American history, corporations and society operated under a simple principle: Sexuality is a private matter.

This was based on practical wisdom about what makes for a functioning society and a successful business.

Successful companies in the past focused on product quality, customer service, and employee performance. They didn’t make customers’ private lives part of their brand identity. A bakery sold bread, a bank managed money, and a sports team played games. Personal relationships and sexual behavior weren’t part of the public conversation.

This approach served everyone well. Employees could focus on work without having private lives become matters of public scrutiny. Customers could purchase goods without navigating their provider’s stance on intimate matters.

When sexuality remained private, it retained dignity and personal meaning that gets lost when it becomes part of public performance and corporate branding.

When corporations became activists

The transformation of corporate America into an activist force regarding sexuality represents a fundamental shift. Historically, Fortune 500 companies practiced strategic framing and calculated positioning rather than deep ideological convictions.

By 2020, it seemed almost impossible to find a major corporation that wasn’t actively promoting Pride Month or taking public positions on transgender issues. The pressure for conformity was intense. Companies that didn’t participate risked being labeled discriminatory and being attacked, either online or physically.

But this represented something unprecedented in American business history. Never before had companies so systematically promoted particular views about sexuality, marriage, and gender identity.

This wasn’t about equal treatment under company policy; it was about the active promotion and celebration of specific sexual behaviors and identities.

The hidden costs of corporate activism

Unfortunately, business leaders failed to anticipate the substantial hidden costs of sexual activism. DEI initiatives often grew outside central compliance functions, creating legal risks.

According to employment attorney Michael Elkins, companies face “a catch-22”: uncertainty between “the fear of getting sued for having a program or the fear of getting taken to task by eliminating the program.”

Research shows diversity training programs — a cornerstone of corporate activism — often fail spectacularly.

"The positive effects of diversity training rarely last beyond a day or two, and a number of studies suggest that it can activate bias or spark a backlash," explains the Harvard Business Review.

Yet, companies spend millions on these ineffective programs.

Additional costs include compliance expenses; legal review; employee relations issues when activism conflicts with worker values; management time diverted from core business; and reputational risks.

By contrast, those companies that maintain appropriate boundaries can avoid these costs and focus these and other resources on their mission.

The market backlash

The corporate retreat is also the result of the market finally imposing discipline on misguided activism.

Anheuser-Busch InBev lost a total of $1.4 billion in sales due to the backlash it received over its partnership with Dylan Mulvaney, a transgender influencer. In addition, AB InBev’s stock fell 20% and the Mexican-brewed Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud Light had held for over two decades.

Target faced similar financial and reputational consequences and this year has either moved Pride Month products to a less-trafficked area of the store or removed them altogether, citing worker safety concerns.

These weren’t just minor market adjustments — they represented massive consumer rejection of corporate sexual activism.

Why 'but companies have always taken stands' misses the point

Critics argue that companies have always taken social positions, but this misunderstands what’s different about this “celebration.” Historical corporate social engagement focused on broadly supported community issues: education, disaster relief, economic development, and patriotism.

What’s unprecedented here is the systematic promotion of specific views about sexuality and gender identity.

The argument that this retreat is a temporary political positioning misses the deeper dynamics taking place. As Forbes contributor Alicia Gonzalez noted, “The corporate retreat in DEI issues is coming from the same companies that swore five years ago that diversity and inclusion were deeply held values. As soon as the political winds changed, they backtracked.”

This reveals that corporate activism was based on perceived social pressure — not genuine conviction.

Building long-term change

If approached strategically, the corporate retreat creates an opportunity for decency to be restored to civil society.

Consumer action works. Boycotts against Bud Light and Target led eight other companies to abandon DEI policies, including Tractor Supply Co., which lost $2 billion in less than a month.

Consumers should actively support businesses that maintain an appropriate focus on their core mission. In addition, consumers must research companies’ positions before purchasing and choose only those that avoid divisive positions. Customers should extend this action beyond boycotts by providing positive support for businesses operating according to traditional principles.

Business leaders must return to serving customers effectively, rather than advancing social causes. Companies maintaining institutional focus avoid legal, financial, and reputational risks.

Finally, investors should question whether investing according to Environmental, Social, and Governance scores measured by how much divisive social activism the company embraces actually serves shareholder interests. Financial losses at companies like Anheuser-Busch demonstrate that catering to social activist demands will destroy shareholder value rather than create it.

Restoring institutional focus

What’s at stake isn’t just corporate messaging but the nature of the social contract.

The traditional American approach favored institutional focus and neutrality. Schools educated children, businesses provided goods and services, sports leagues entertained fans. These institutions were able to serve everyone, no matter their background or political stance, because their mission and business model didn’t require agreement on controversial personal matters.

When every institution promotes particular views about sexuality and gender, people with traditional values can’t fully participate in public life.

Restoring institutional focus benefits everyone, with LGBTQ individuals judged on performance rather than sexual identity, people with traditional values not forced to choose between convictions and participation, and institutions focused on their core functions.

The opportunity before us

Pride organizations nationwide now face sponsorship challenges. San Francisco Pride has a $200,000 budget gap, Kansas City’s KC Pride lost $200,000 (half its budget), and New York’s Heritage of Pride needs $750,000 after corporate withdrawals.

This suggests that corporate Pride Month activism was never sustainable. Market forces have provided a correction that political pressure couldn’t achieve.

Now, the goal must be to rebuild a culture where institutions serve proper functions — and personal matters remain private.

Success requires market discipline, which means consistently rewarding appropriate focus while imposing costs on divisive activism. Recent conservative boycotts have worked. As Suzanne Bowdey notes, “For once, Americans are making companies think twice about their extreme politics.”

Combined with legal frameworks protecting institutional neutrality, this moment could restore proper relationships between public institutions and private life.

The data suggests that most Americans are ready for change. The question is whether we’ll build something lasting or celebrate temporary victories while ignoring underlying problems. Corporations didn’t back away from Pride because of conviction but calculation. They never had principles, just profits. When the pressure lifts, they’ll go right back to what they did before as if nothing has changed.

If we want lasting change, it has to be built on truth — not trends.

This article is adapted from an essay originally published at Liberty University's Standing for Freedom Center.