Nike ditches wokeness in family-friendly golf ad: 'More of this, please!'



A Nike ad featuring the world's No.1 golfer, Scottie Scheffler, is being praised by sports fans for its focus on family.

Scheffler is not only the best golfer in the world, but he has proven himself to be a proud American and all-around decent human and family man.

Following yet another win at the Open Championship last weekend, Scheffler's sponsor, Nike, surprisingly celebrated the 29-year-old's family with a heartwarming ad.

'Finally you guys unwoke the marketing.'

Scheffler's 1-year-old son, Bennett, stole the show at Royal Portrush Golf Club; the crowd cheered as the baby tried to run up the green toward his father as he accepted the tournament trophy. A few tumbles made the moment more endearing.

This led to the father and son becoming the focus of Nike's subsequent promo, showing the family on the golf course.

"Priorities unchanged. Another major secured. The wins keep coming on and off the course for Scottie Scheffler," Nike wrote on X.

A photo of Scheffler and son playing with a golf club read, "You've already won," followed by Scheffler taking a swing with the caption, "But another major never hurt."

Sports fans were elated with the ad and immediately poured praise on Nike for straying away from progressive politics.

RELATED: 'They can't speak up': Caitlin Clark headlines latest woke Nike ad that claims women are told they can't succeed

Refreshing to see uplifting content in sports ads from Nike.
— C.Jay Engel 🌲 (@contramordor) July 20, 2025

"More of this and less of the woke BS," a golf page replied.

"More of this, please!" the American Principles Project cried out.

Another golf fan replied on X, "Finally you guys unwoke the marketing."

Hopefully someone is paying attention to how much more this ad resonated than the woke garbage 😂
— The Knowledge Archivist (@KnowledgeArchiv) July 21, 2025

The fans have correctly noticed the shift in tone from the company, as Nike is just months removed from multiple marketing disasters that completely misread the room.

One campaign featuring WNBA star Caitlin Clark received criticism for its gross exaggeration about the treatment female athletes receive.

The campaign from February promoted the idea that prominent female athletes are berated and constantly told "how they should act."

The ad went on to claim that women are told not to be ambitious and that they should not have fun.

But that commercial was nothing compared to a tone-deaf ad Nike put out in the U.K. in April.

RELATED: Nike is getting hammered for 'tone-deaf' ad at London Marathon: 'Heads need to roll'

 

  

 

Nike issued an apology for its ad at the London Marathon after it used a red-colored sign that read, "Never again. Until next year."

The ad was intended to refer to the feeling of being exhausted at the end of the race but returning to try again the following year. However, many felt the ad was downplaying the Holocaust, which has often been referenced with the phrase "never again."

If the latest golf ad is any indication of what resonates with sports fans, Nike should certainly continue its straightforward approach to win back the hearts and minds of those who buy its products.

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'Highly offensive' slur sparks meltdown as rugby league declares words are worse than violence



An Australian rugby player triggered a league-wide meltdown after self-reporting that he used a "slur."

Australian Football League midfielder Jack Graham has been suspended before, receiving a one-match ban in 2018 for throwing an elbow during a game against Brisbane when he played for Richmond.

Now playing for the West Coast Eagles, Graham violated league rules during a July 4 game against the Greater Western Sydney Giants and received a four-match suspension. This time, the league's punishment has made it clear that it considers words to be more harmful than violence.

'I am very remorseful for the word I used and know such language has no place in our community or our game.'

To make matters worse, Graham actually told on himself before league officials even had a chance to investigate. Graham admitted to his club that he had committed a violation, with his team then reporting to the league about the infraction.

7AFL reported that Graham used a "single-word homophobic slur" toward a Giants player during the recent match, with the seemingly devastating remark evoking a lengthy apology from Graham.

"I am very remorseful for the word I used and know such language has no place in our community or our game," Graham said in a club statement, per Daily Mail. "I have offered my unreserved apology to the Giants player and Greater Western Sydney and would also like to publicly apologize for my comment," he continued.

Graham added that his remark did not reflect his values and noted he needs to "be better" and plans to prove that through his actions.

Despite the sincere apology, the AFL had a complete and total meltdown over the unspecified word, with subsequent woke directives and platitudes being issued.

RELATED: Boston Red Sox star Jarren Duran suspended 2 games for insulting heckler with 'a truly horrific word'

 

  

 

Graham's self-snitch not only sparked an AFL integrity unit investigation, but the athlete gave a private apology to his opponent and also called the AFL CEO to apologize.

Still, Graham will have to be re-educated on the matter and will be placed in the Pride in Sport education program, according to the Daily Mail.

According to the AFL's head of integrity and security, Tony Keane, it could have been even worse for Graham had he not confessed his sins.

"The AFL is very clear that homophobia has no place in our game, nor in the community," Keane said in an AFL press release. "Graham's sanction would have been higher if he hadn't self-reported and understood his comment was totally inappropriate."

The league official said there is "much more to be done" on the issue in order to make the AFL a "safe and inclusive environment for all."

The AFL itself also stated that Graham used "a highly offensive homophobic slur" but did not reveal what word he said. They did, however, say the unknown term "demeans and denigrates persons regardless of their sexuality."

Eagles coach Andrew McQualter continued the apology tour last week, telling reporters during a press conference that the team's priority had shifted to "look after [Graham] and his well-being," in addition to continuing to "educate our players as much as we can."

Graham's teammate Liam Duggan said the 27-year-old simply had a "slip of the tongue" but has "learnt his lesson well and truly."

"It was a mistake made and one that Jack was on the front foot (for), he handled everything the right way from the get-go," Duggan told the West.

RELATED: NFL charged players over $12M in fines in 2024, including 27 fines for 'obscene gestures'

 

  Photo by Daniel Pockett/Getty Images

 

The fiasco displays a glaring difference in how the AFL handles its incidents, particularly when it comes to words versus violence.

In addition to Graham receiving just a one-game ban for an elbow in the past, a more recent incident involving direct threats by a player saw a similar punishment.

In May, Port Adelaide player Willie Rioli was caught sending a text message to an opposing player warning him not to leave his hotel because Rioli has friends and family in the area; the message followed an on-field tussle between the players.

According to Nine, Riolo allegedly made other threats to different opponents as well. It was only after the second incident was revealed that the player was suspended, but only for one game.

Rioli had to undergo education on respectful/nonviolent language and conduct.

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Socialist surge: Minneapolis mayor left in the lurch after DFL Party endorses far-left challenger obsessed with race



Far-left candidates for mayoral positions have been gaining traction across the nation's largest cities. Most notably, socialist Zohran Mamdani defeated Democratic former Gov. Andrew Cuomo in the race for New York City mayor, and now a similar figure is stepping up in Minneapolis.

Minnesota state Senator Omar Fateh, a self-styled progressive Democrat, announced on Saturday night that he had won the endorsement of the Democratic-Farmer-Labor Party to be Minneapolis mayor.

'This election should be decided by the entire city rather than the small group of people who became delegates, particularly in light of the extremely flawed and irregular conduct of this convention.'

"I am incredibly honored to be the DFL endorsed candidate for Minneapolis Mayor. This endorsement is a message that Minneapolis residents are done with broken promises, vetoes, and politics as usual. It’s a mandate to build a city that works for all of us," Fateh said in an X post on Saturday night.

Fateh won the endorsement of the DFL over the incumbent mayor of Minneapolis, Jacob Frey, who is also a Democrat. Frey responded to the news hours later, criticizing the selection process in which he lost the endorsement.

"I want to thank everyone who showed up to support my campaign. This election should be decided by our entire city, not by a handful of delegates," Jacob Frey, the incumbent mayor, said in a late Saturday night post on X.

RELATED: Mamdani 2.0: Minneapolis mayoral candidate reveals plan to destroy city

  Photo by Stephen Maturen/Getty Images

"I look forward to a full debate with Sen. Fateh about our records and visions for our Minneapolis's future. Onward to November!" he added in the same post.

Mayor Frey's campaign manager, Sam Schulenberg, likewise criticized the process by which Fateh beat Frey for the endorsement. “This election should be decided by the entire city rather than the small group of people who became delegates, particularly in light of the extremely flawed and irregular conduct of this convention. Voters will now have a clear choice between the records and leadership of Sen. Fateh and Mayor Frey. We look forward to taking our vision to the voters in November,” Schulenberg said via a press release, according to KARE.

Omar Fateh has been accused of pushing anti-white sentiment while advocating for more immigration. In a 2023 speech, Fateh advocated for greater trust in immigrants and insinuated that white people were the real threat to American security, saying, "We heard [immigrants] are a threat to national security, but that's a flat-out lie."

He continued that the real national security threats "look like many of the members that sit in the front," allegedly referring to Republican state senators.

"The real threat comes from 'racially or ethnically motivated violent extremists, specifically those who advocate for the superiority of the white race,'" he continued, quoting Biden-era federal agencies.

Fateh faced an ethics complaint for allegedly insinuating during that speech that his Republican colleagues were violent extremists and white supremacists.

Minneapolis will hold a general election for mayor on November 4, 2025.

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Study: 7 In 10 College Energy Courses Focus On So-Called Climate Change

'Ignoring the extant realities of energy will render students unprepared for making sensible decisions, whether in the public or private sector.'

'Too Much' whiteness in Lena Dunham's new Netflix show? Just look BEHIND the camera, says 'Girls' star



Actress, writer, and former leftist "It girl" Lena Dunham is back — older, wiser, and ready to confront the biggest mistake she made with the hit HBO show that put her on the map: It simply wasn't woke enough.

Dunham vows this won't happen with her latest venture, the romantic comedy "Too Much." The Netflix series comes more than a decade after the 2012 debut of "Girls," which brought instant acclaim — and near-instant backlash — for star and creator Dunham.

'The funny thing is that she would probably still be under fire if her cast was more diverse.'

"Girls" wrapped up its sixth and final season in April 2017; since then, Dunham has starred in or written one-off television episodes while acting in about a dozen films.

But after all this time, the legacy of "Girls" has returned to haunt her.

White what you know

While conservatives dismissed "Girls" for its self-indulgent depiction of promiscuity as "sexual empowerment," its harshest critics were arguably liberals.

As soon as it aired, "Girls" was heckled from the far corners of leftism for its apparent lack of "diversity." Dunham admitted at the time that the nearly all-white skin tones in the show were simply a reflection of her life, since she is "half-Jew, half-WASP."

This time around, Dunham is determined to affirm her loyalty to progressive ideology before anyone can question it.

In 2012, Dunham did damage control by going on NPR's "Fresh Air" to say she was trying to avoid "tokenism in [her] casting" and opted for her chosen actresses because she assumed the "experience of an African American girl and a white girl" were "drastically different."

You see, it wasn't indifference that made her exclude black characters — but respect.

Pre-emptive apology

While that may have worked almost a decade ago, it's not going to fly in 2025 — and Dunham knows it. That's why she's doing a kind of pre-emptive apology tour before "Too Much" even premieres.

RELATED: 'Superman' director faces backlash for 'racist' India mention; responds with heroic backpedaling

 

  Lena Dunham (Photo by J. Countess/Getty Images)

 

In a recent interview with the Independent, Dunham suggested that the real culprit in the "Girls" diversity imbroglio was the entertainment industry as a whole.

"I think one of the profound issues around ''Girls' ... was that there was so little real estate for women in television that if you had a show called 'Girls,' which is such a monolithic name, it sounds like it's describing all the girls in all the places."

Dunham added that she understands how it would be "really disappointing to people" if they felt the show did not reflect "a multitude of experiences."

The 39-year-old went on to explain that she did "like the conversation" about how woke her show needs to be and said it would not be a problem for the new Netflix series.

I spy ... DEI

To that end, Dunham revealed she has pledged her allegiance to diversity in both the production and casting of "Too Much."

Yes, like "Girls," "Too Much" puts white, affluent characters front and center, with little to no room for people of color. But Dunham urges viewers to think of all the non-whites working behind the scenes to bring this vision to the screen.

"The thing I have really come to believe is that one of the most important things is not just diversity in front of the camera, but it's diversity behind the camera," she told the Independent. "As a producer, one of my goals is to bring a lot of different voices into a position where they can tell their story."

RELATED: All in the family: Hollywood golden boy Pedro Pascal's loony leftist pedigree

 

  Lena Dunham (L) and Megan Stalter (Photo by Ben Montgomery/Getty Images)

 

Nice try

While impressive, Dunham's deft butt-covering may not be enough to satisfy a baying leftist mob always on the hunt for a new victim, warns culture writer Natasha Biase.

"The funny thing is that she would probably still be under fire if her cast was more diverse," Biase told Blaze News.

If anything, Dunham is trying too hard, continued Biase.

"I understand that we live in a diverse world, and film and television are supposed to be a reflection of that, but we are also often told to write what we know, and that’s exactly what Lena Dunham did."

Dunham bending the knee and "forcing herself" to write characters to which she can't relate would arguably be seen as "more controversial and irresponsible," Biase added, implying that Dunham is in a no-win situation.

"Our girl's about to learn that you can’t please the mob!"

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'Doctor Who' actress tells fans to 'get over' show's extreme woke content because it's 'pure and beautiful'



Actress Millie Gibson praised the woke narratives of the "Doctor Who" franchise and said fans need to simply ignore the overt LGBT tones and watch the show.

Gibson, whose real name is Amelia Eve Gibson, said in a recent interview that she was not concerned with how woke the show was, despite hordes of backlash and criticism over its extremely sexual and liberal storylines.

Last year, the show pushed rampant progressive politics right from the onset of its reboot, ushering in actor Ncuti Gatwa as their new "queer black" lead. Writer and executive producer Russell T. Davies also expressed that he had looked at other "nonbinary" actors for lead roles.

After The Standard's Martin Robinson framed the series as a critique of society that fights fascistic thinking, he asked Gibson about fan reactions to the show's strange direction that has included a drag queen and gay dance scenes.

"I'd just watch the show for what it is," Gibson said, excusing the content as nonpolitical. "I remember watching an episode where David Tennant goes back — I think it's with Martha — and they meet Shakespeare. And he's like, 'Oh yeah, Shakespeare's quite hot.' [This is] literally what Who does."

Gibson further excused the stories as "the way the world is" and said critics have been "making jabs" anywhere they could over the content.

"The show is so pure and beautiful and is literally about two best friends traveling the universe, so just watch it and get over it somewhat!" the 20-year-old requested.

The young actress then praised the aforementioned drag queen, "Jinkx Monsoon," and referred to the male entertainer as a woman.

"I'm her biggest fan. I don't think it's a problem at all."

Gibson's suggestion for fans to remain blissfully unaware of the show's politics strays from the methods her co-star has implemented to deal with the show's record-low ratings.

After critics took issue with dialogue from Gatwa's character like, "I spent a long, hot summer with Harry Houdini," the actor told the audience not to watch if they were not in support of "queer rights."

"Don't watch. Turn off the TV. Go and touch grass, please, for God's sake," he told Variety last year. "As the world darkens — and I do think the world is darkening around queer rights — there is a joy and a celebration, and there’s a community," Gatwa claimed.

  Millie Gibson (left) and Ncuti Gatwa (right) have delivered record lows in ratings with extreme progressive storylines in 'Doctor Who.' Photo by Kate Green/Getty Images

Executive producer Davies has taken things a step further, however, and admitted in a 2023 interview that he believes it is important for children to learn about transgender themes at a young age.

"Visibility" is important, Davies said, adding that bigotry can be avoided "if you grow up seeing this stuff."

Davies also claimed that "homophobia and transphobia happens when it's something you've never seen before."

'People are having negative reactions to their beloved series forcing cultural and political narratives on them.'

English reporter Lewis Brackpool told Blaze News that there has long been evidence of government collaboration with U.K. television production companies. He said certain institutions have been "pushing forth certain narratives knowing millions will see them on-screen."

"Topics surrounding public health, climate policy, migration, and extremism have all been pushed," Brackpool added. "While the consumer has the right to turn the program off, people are having negative reactions to their beloved series forcing cultural and political narratives on them."

— (@)  
 

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Liberal Judge Susan Crawford’s Husband Promotes Lawfare Against Homeschool Families

Progressive Judge Susan Crawford is running for a seat on the Wisconsin Supreme Court. Her husband wrote a book against homeschooling.
‘Our Squad Was Never Small,’ Squad Member Says In Farewell Floor Speech That Barely Anyone Attended
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‘Our Squad Was Never Small,’ Squad Member Says In Farewell Floor Speech That Barely Anyone Attended

'We have changed the course of history'

Feminist icon who worked with Clinton and Gore jumps ship, endorses Trump: 'Biden-Harris suppressed my voice'



Feminist icon and best-selling author Naomi Wolf has thrown her support behind President Donald Trump, joining the likes of Lt. Col. Tulsi Gabbard, Robert F. Kennedy Jr., Teamsters boss Sean O'Brien, and the multitudes of other longtime Democrats who have grown disenchanted with a party now unrecognizable under its current management.

"Naomi Wolf here. NYS. Never in a million years did I think I'd vote for Donald Trump but the folks for whom I voted, censored me illegally via Big Tech, killed thousands of people via FDA lies and put the guy who tried to help me save American lives, in prison," Wolf wrote in a Sunday X post, days before President Joe Biden called all Trump supporters "garbage".

"At a certain point you can't support the fascists," added Wolf.

Wolf was long a darling of the left — a Democratic insider celebrated as a key proponent of third-wave feminism who advised the presidential campaigns of Bill Clinton and Al Gore, took up the cause of the populist Occupy Wall Street demonstrators in 2011, anddonned a "p***y hat" with other Trump critics in 2017.

In recent years, however, the liberal establishment began attacking Wolf as it became increasingly clear she was unwilling to toe the party line.

Leftists lashed out at Wolf when, for instance, she criticized the experimental mRNA vaccines foisted upon the American population, earning a ban on pre-Musk Twitter; when she underwent firearms training, which she indicated was "empowering"; when she discussed the Bible with Tucker Carlson around the time her former Democrat allies were working to censor him; and when she emphasized that abortion is always a "tragedy."

Following his release from prison Tuesday, Stephen K. Bannon spoke to Wolf on his "War Room" show about her Trump endorsement.

"Did you actually endorse President Trump?" asked Bannon.

'In person, he's very different from the caricature.'

"This is a hard thing for me to do, but yes I did. I'm saying it. It's public. Yes I did," said Wolf. "I posted it and I sent it to you in prison, my tweet or my X post, saying at a certain point, you have to stop supporting the fascists. The people I voted for silenced my voice. They killed thousands of people and they put the man who helped me try to save the lives of thousands of people in prison."

"At a certain point, you just have to stand up for what's right," added Wolf.

When pressed about what specifically prompted her to turn her back on the Democratic Party and to risk "Rachel Maddow's head blowing up," Wolf indicated that a good friend brought her to hear Trump speak to Orthodox Jews at Bedminster about anti-Semitism and about bringing an end to the conflict in the Middle East.

"I'm Jewish," said Wolf. "That was very, very moving to me."

Wolf noted further that "in person, he's very different from the caricature."

"All of my information about him was filtered through legacy media. 'He's a fascist.' 'He's a misogynist.' 'He's a racist.' I saw someone who was eloquent, articulate, thoughtful, very funny," continued the feminist icon. "Not every joke he makes I would have endorsed, but he was talking about — he was serious, he was a serious person talking seriously about peace in the Middle East about saving lives, saving innocent lives, Palestinian and Israeli, and how can that not be good?"

'You guys have become the unity party.'

Wolf emphasized that she was not hearing the same kind of seriousness from the Harris camp.

Trump's foreign policy may have nudged Wolf along, but she made clear that Democrats' attempts to censor her criticism of the COVID-19 vaccines effectively poisoned the well:

Biden-Harris suppressed my voice when I was warning women about serious danger to their fertility from the mRNA injection. In June of 2021, two attorneys general with lawsuits revealed that ... tweet was lifted out by the Biden-Harris regime at the highest levels. And instead of helping women protect their fertility, their babies, their pregnancies, their own health, they lifted it out to silence me, to smear me unlawfully — to put pressure on Big Tech companies like X and Facebook to suppress my First Amendment rights.

Wolf indicated that when fellow Democrats not only abandoned her but viciously attacked her, Bannon alternatively afforded her the platform to speak out — only to find himself in a prison cell thanks to the Biden-Harris Department of Justice.

'The Democrat Party has no home for people like us.'

"President Trump did something very smart. He aligned himself with a number of luminaries, people who are very thoughtful and serious across the political spectrum: RFK Jr., whom I respect so much; Tulsi Gabbard; [and] Elon Musk has joined," said Wolf. "You guys have become the unity party."

When endorsing Trump, Gabbard and Kennedy similarly suggested there has been a great realignment.

"To those of you here and those watching at home who are independent people like myself, who love our country and are committed to the Constitution and to freedom, the Democrat Party has no home for people like us," Gabbard told a crowd in North Carolina last week. "But we do have a home in the Republican Party."

Kennedy told Tucker Carlson in August that his assassinated father and assassinated uncle would not recognize the Democratic Party under Kamala Harris.

"I think there's been a bunch of realignments, of political realignments — about four or five throughout American history," Kennedy told Tucker Carlson in August. "I think we're going through one right now."

Kennedy noted that the Democratic Party is an anti-democratic force that has become synonymous with corporatism, military adventurism, and censorship.

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'It’s About Seeing How Far We Can Push Her Once She Wins': Ilhan Omar and Fellow Progressives Plot To Push Harris Further Left Post-Election

Rep. Ilhan Omar (D., Minn.) and her fellow progressive lawmakers are plotting to see “how far we can push” Vice President Kamala Harris left “once she wins the presidency.” 

The post 'It’s About Seeing How Far We Can Push Her Once She Wins': Ilhan Omar and Fellow Progressives Plot To Push Harris Further Left Post-Election appeared first on .