Whitlock: To protect his brand, Russell Westbrook, Nike, and ESPN channel Jussie Smollett



Monday night, in the aftermath of the Los Angeles Lakers’ latest loss, the team’s struggling point guard, Russell Westbrook, claimed that fans and pundits who have taken to calling him “Westbrick” are unfairly shaming his family and name.

Westbrook intimated that moving forward, he would confront and/or challenge anyone who used the Westbrick nickname to refer to his shooting woes. He insinuated the derisive nickname damaged his young son.

“I’ve kind of let it go in the past because it never really bothered me,” Westbrook told reporters. “But it really kind of hit me the other day. Me and my wife were at teacher-parent conference for my son. And the teacher told me, ‘Noah, he’s so proud of his last name. He writes it everywhere. He writes it on everything. He tells everybody and walks around and says, ‘I’m Westbrook.’ … I kind of sat there in shock, and it hit me, like, ‘Damn. I can no longer allow people to (call me Westbrick) and shaming my kids.’”

Hours before Monday’s game, Westbrook’s wife, Nina, tweeted that she was growing frustrated over the online harassment she faces as her husband struggles on the court.

“When I’m being harassed on a daily basis over basketball games, and I’m having (obscenities) and death wishes for me and my family sent my way because you’re expressing your ‘truth’, it’s hard for me to get on board with that.”

Russell and Nina Westbrook are pretending to protect their family. What they’re really trying to protect is the Russell Westbrook brand.

Like all athletes and celebrities in the social media era, Russell Westbrook is a brand. To quote the rapper Jay Z, “Westbrook is a business, man.” He’s a major corporation who, between NBA salary and endorsements, annually generates $70 million. Westbrook’s stock is tanking. His value as an endorser, influencer, or spokesman is plummeting. Fox Sports broadcaster Skip Bayless and others are shorting the Westbrook brand. Three days before executing their Monday public relations campaign, Nina Westbrook criticized Bayless for calling her husband Westbrick.

“I’m tired (of) you @realskipbayless calling my husband out of his name,” she tweeted. “It is extremely childish. That is my name as well, and many other peoples name. You’re disrespectful, and I’m extremely offended by your behavior. You should apologize.”

This is all brand protection disguised as family protection. Over the course of his career, Westbrook has earned more than $250 million from the NBA and more than another $100 million in endorsements. He is a successful business with a very uncertain future. He is using social and corporate media to protect his brand.

Without offering proof, Westbrook’s wife claimed she is receiving “death wishes.” That is an interesting and intentional word choice. She did not say “death threats.” There’s a difference between someone saying, for example, “I hope Russell Westbrook swallows a basketball and dies” and someone saying, “I’m going to kill Russell Westbrook.”

The first is an inappropriate wish or sentiment. The latter is a threat.

ESPN talking heads pretended the Westbrooks have been threatened. Tuesday, the network hosted a daylong discussion about fans “threatening” Westbrook’s family. Fans were scolded and demonized.

There’s no proof that anyone has threatened Westbrook or his family. There’s no proof that anyone wished death on Westbrook or his family. There’s only a tweet from the co-president (Nina) of Russell Westbrook Inc.

When someone receives a legitimate death threat, they call the police, the FBI, or their neighborhood gang leader. They don’t tweet.

Heck, Jussie Smollett called the police and he was lying.

Pro tip: You tweet for attention, not protection. This is basic common sense that corporate media ignores, especially when it comes to analyzing elite celebrity brands. Tweets from left-leaning elites are treated as epistles. Their veracity should not be questioned.

On a daily basis, Nina Westbrook is being harassed with obscenities and death wishes. Really? Are we sure? Are we allowed to ask for proof? Or is this like the racial epitaph spray-painted on LeBron James’ Brentwood mansion? Let’s just take LeBron’s word for it.

Has Nina Westbrook considered deleting her Twitter account? Wouldn’t that fix it?

But as the co-president of Russell Westbrook Inc., she can’t leave social media. It’s a necessary evil. Social media is where humans convert to brands. Brands are often dishonest and fake. Brands don’t have moral codes. The financial needs of brands are never met.

When his NBA career is over, Westbrook plans to earn millions of dollars off his name. It’s a basketball blueprint established by Michael Jordan. In 2017, Nike’s Jordan brand signed a 10-year contract extension with Westbrook, the then-reigning MVP and triple-double king.

It’s hard to sell basketball shoes when everyone is calling you “Westbrick.”

Nike, the real Worldwide Leader in Sports, helped Russell and Nina Westbrook concoct their public relations campaign. ESPN is playing along because Nike runs the NBA and the league is ESPN’s most important business partner.

With the way Westbrook has been exposed this season, Nike will struggle to give away his shoes at a homeless shelter.

There’s nothing a corporation won’t do to protect an important brand. Don’t be surprised when Nike hires men from Somalia to don MAGA hats and kidnap Russell Westbrook outside a Subway store.

Squires: Lil Nas X and Russell Westbrook remind us that financial wealth doesn’t fix spiritual poverty



Spectacle has become the most valuable resource in America's cultural economy. That explains Lil Nas X's ascendancy, his hypersexualized grip on the nation's attention span, and the recent viral cross-dressing images of NBA star Russell Westbrook and rapper Kid Cudi.

Our uber-wealthy celebrities keep proving that no amount of financial prosperity can make up for spiritual impoverishment.

My initial reaction to seeing Westbrook and Cudi in skirts was to lament the continued assault on masculinity in pop culture. That effort is certainly under way. It was showcased at Monday night's Met Gala, the annual charity event centered around outrageous costumes. Lil Nas X was the star. The New York Times hailed his three-in-one outfit that started as an oversized cape, covered a Versace suit of armor, and eventually revealed an ornate jumpsuit.

Our country is being influenced by spiritually empty people who will do anything to be seen, acknowledged, and affirmed by complete strangers. Their decadence is causing the culture to collapse in on itself, and people are struggling to make sense of how we got here and where we are going. As is often the case, the Bible provides lessons from antiquity that shed light on things we find hard to understand in the modern world.

The book of Deuteronomy is the fifth book in the Old Testament. It includes a number of instructions from Moses to the Israelites before they enter the promised land. At different points throughout the chapter, Moses instructs the Israelites to love God with all of their heart, soul, and strength. There is also a command to parents to teach the children, whether inside or outside the home, about God's standards of righteousness. Some of the instructions regarding prosperity and ungodliness are particularly relevant today.

America is a country with tremendous prosperity and wealth, and like the ancient Israelites, we are susceptible to the temptations that come with material comfort. The most important one is forgetting God altogether and chasing after idols. The second is the belief that we were able to accomplish everything that we have done on our own. The last is the assumption that what we have today will always be there in the future.

It feels as if we are losing the battle with all three of those temptations every day. We live in an age in which a young man is celebrated for making a video where he gives Satan a lap dance and depicts himself as pregnant to announce an upcoming album. The cultural tastemakers like anything edgy and subversive, but they aren't the only culprits. One young mother posted the results of searching "baby video" in YouTube and tweeted a screenshot that showed Lil Nas X's "Industry Baby" video. The thumbnail for that video depicts him and five other men naked in a jailhouse shower scene. I am not surprised that YouTube's algorithms would produce these results. What shocked me is how many people who responded to her tweet, which went viral in part because Lil Nas X retweeted it, saw nothing wrong with it.

This is why it is so important for parents to get serious about raising their children and equipping them with a coherent worldview. My family, like many other Christians, see that as one demonstrable benefit of homeschooling. My wife and I decided to homeschool our children using a classical Christian curriculum that acknowledges God as the center of all knowledge and absolute truth as something that can be grasped. This model is the perfect antidote to an education system steeped in secular humanism and moral relativism.

The classical model also breaks down the K-12 years into three stages (the Trivium) that generally align with children's ages in elementary, middle, and high school. The Grammar stage is when students learn to define the objects they observe and memorize information. The Logic stage is when students learn to use facts to compose sound arguments. The Rhetoric stage equips students to use their acquired knowledge and critical thinking skills to persuasively defend their ideas. Contrast these stages of development to the students who are being taught that the common meanings of well-defined terms are constantly changing, arguments are justified by feelings and experience rather than facts and evidence, and minds are changed by coercion rather than persuasion. Without a solid grounding in truth, the next generation will be even more lost than we are today.

To paraphrase Pastor Voddie Baucham, parents who send their children to Caesar to be educated shouldn't be surprised when they come home acting like Romans. We are seeing this play out on a national level. American schools, especially in large metropolitan areas, are taken over by ideologues who are practicing their own religion. They are dogmatic in their beliefs about race, gender, and sexuality and have no problem proselytizing to our children. They have set themselves up as an opposing authority to parents and believe their values should shape the minds and morals of our children. Christian parents who hold to a biblical worldview need to understand how hard the culture is trying to get our children to apostatize. Much like the serpent in the Garden of Eden, their goal is to get people to question God and follow them. They want society to worship the false idol of self, but people who have to invent new sexual identities, twerk on restaurant tables, or get high to make it through each day don't exhibit the type of contentment, peace, and joy I desire. I prefer to put my trust in the One who promises soul-rest for the burdened and weary. I think you should too.

Whitlock: Russell Westbrook is going to burn down LeBron James and the Lakers



The LeBron James-Russell Westbrook marriage has a chance to rival some of Hollywood's all-time great bad marriages. Last night, the Lakers ditched a quarter of their roster to pair Westbrook with James.

This basketball shotgun merger could be right up there with Pam Anderson and Tommy Lee's three-year marriage, which ended with Tommy doing six months jail time.

Anyone remember Kenny Chesney's four-month stint with Renee Zellweger? They had "different objectives" and quickly called it quits. I could see James and Westbrook splitting a few short months into the new season over differing objectives. LeBron wants to win, and Westbrook wants to pad his stats.

This marriage is just a bad idea. After they exited the playoffs in the first round, I understand why the Lakers feel they need to upgrade the roster around their aging superstar LeBron James and injury-prone superstar Anthony Davis. But acquiring Westbrook from the Washington Wizards is the wrong move.

Westbrook isn't a winner. He couldn't win it all with Kevin Durant and James Harden in Oklahoma City. Westbrook and his ball-hogging style cost Durant and the Thunder a 3-1 advantage in the 2016 Western Conference Finals against the Golden State Warriors. In the aftermath of that collapse, Durant defected to Golden State.

Westbrook reimagined himself as the modern-day Oscar Robertson, the new Triple Double King. Westbrook won an MVP, partnered with Paul George and Carmelo Anthony, and still couldn't win in the postseason. He jumped to Houston, reconnected with James Harden, and still couldn't win in the postseason. Westbrook moved to Washington, D.C., partnered with Bradley Beal, and still couldn't win the postseason.

Russell Westbrook is a loser. He plays with the wrong energy, particularly given his position as point guard. Westbrook plays angry and surly. Basketball is a game of joy, especially for the guy tasked with getting everyone involved. LeBron James is a joyful competitor. He plays with the same energy as Magic Johnson and Isiah Thomas. The great playmakers wear a smile that tempers the fire within.

Westbrook is all temper. He plays with the fire of Michael Jordan and Kobe Bryant, angry, single-minded scoring assassins. Unfortunately for Westbrook, he lacks Jordan's and Kobe's skill and self-awareness.

Westbrook plays dumb.

He reminds me of Hollywood's dumbest celebrity husband and marriage: Jerry Lee Lewis, the rock-and-roller who could have been bigger than Elvis. Lewis became a star in 1956 when he recorded and released the song, "Whole Lotta Shakin' Goin' On." He followed that up with the mega-hit "Great Balls of Fire."

In 1957, at the age of 22, Lewis was the equal of Elvis Presley. Lewis then married his 13-year-old second cousin, Myra Gale Brown. The marriage torched his popularity and his appearance fees for live performances. Just like Russell Westbrook, Lewis had to reinvent himself. He turned to country music, where audiences were more forgiving of his Louisiana-inspired taste in women. Lewis eventually married seven times.

Let's see: Russell Westbrook has been married to Kevin Durant, James Harden, Paul George, and Bradley Beal, and now the Triple Double King is getting hitched to LeBron James and Anthony Davis.

Westbrook is the Great Basketball of Fire who burns down every hoops relationship he enters. He incinerates teammates, fans, and reporters. He's just too damn angry. In 2019, he scolded a small child for touching him during a game. The same year, he beefed with a Utah Jazz fan and accused the fan of using a racial slur. For years he feuded with Daily Oklahoman columnist Berry Tramel, one of the nicest guys in sports journalism.

LeBron is marrying Liz Taylor 2.0. It's a mistake. It looks good on paper. The Lakers need another playmaker. Westbrook can play off the ball as LeBron serves as Los Angeles' primary ball handler. Sounds good.

Everything about Westbrook sounds good. He plays hard every night. He's also an emotional roller coaster every night, particularly at crunch time. He's unpredictable and a poor decision-maker.

Plus, the pressure dynamics are wrong. The pressure to win next season needs to be on Davis and James. Now the most pressure will be on Westbrook. His career legacy will be on the line. His stats fooled many of us into believing he was the second coming of Oscar Robertson. Westbrook is really a mix of Dominique Wilkins, Nate Archibald, and George McGinnis.

Westbrook is a Human Highlight Film who plays like a Tiny Big Mac. He is not one of the NBA's top 50 players of all time. He's an interesting gimmick.

He'll be desperate to disprove that narrative all next season. It's going to make it impossible for him to control his emotions. He's backed into a corner. There will be the initial honeymoon period, and then he'll revert to his old habits at a critical moment and cost the Lakers a chance to win it all.

The Lakers will be a great ball of fire.

NBA superstars demand exit from Houston Rockets because team owner supports Trump: report



NBA superstars James Harden and Russell Westbrook — both of whom play for the Houston Rockets — are both reportedly pursuing trades. Westbrook has reportedly "demanded" a trade, but new reports indicate that Harden and Westbrook want out of the Houston franchise because team owner Tilman Fertitta supports President Donald Trump.

What are the details?

According to TMZ, Harden and "many others" inside the Houston Rockets organization are exploring exit options because of Fertitta's political affiliations.

NBA insider Ric Bucher recently told "The Odd Couple" podcast that Fertitta's political support of Trump has resulted in a "revolt" within his organization.

"What I heard is — and we know how much politics and political position had to do with the boycott and protests during the Bubble — I'm hearing that Tilman Fertitta's strong Republican support and donations is one of the things that is contributing to this dissatisfaction, and those two [Westbrook and Harden] are not the only ones to want out of Houston. Lesser players are of the same mind," Bucher explained, Yahoo Sports reported.

"There is a revolt here because they look at Fertitta as a guy who supports the current president," he added.

What about Fertitta?

According to KTRK-TV, Fertitta donated more than $100,000 to Trump or Republican causes during the last election cycle.

[R]ecords from the Federal Election Commission (FEC) show Fertitta donated to multiple Republican party campaigns — from the National Republican Senatorial Committee (NRSC) to the Republican Party of Texas and the Trump Victory campaign, with the exception of a $10,000 donation to the Arizona Democratic Party in December of 2019.

This year, records show he made a $35,000 donation in February to the "Trump Victory" campaign; $35,000 in February to the Republican National Committee; and $35,000 in July to the NRSC.

After Trump's inauguration, Fertitta, a self-made billionaire restauranteur, was outspoken about his belief in Trump's ability to lead economically.

"Taking so much power away from the government and putting it back in business is going to be great for American capitalism," Fertitta told CNBC in 2017. "And why is America great? One reason: American capitalism."

Still, Fertitta has not unilaterally supported Trump or Republicans.

Fertitta pushed back against Trump's criticism of the NBA in August, and he supported his players when they walked out during the NBA playoffs to protest systemic racism.

Meanwhile, a spokesperson for Fertitta told TMZ that Fertitta has supported both Republicans and Democrats.

"Throughout his business career, Tilman Fertitta has supported many individuals in public service. He has hosted numerous fundraisers for President Bill Clinton and hosted President George W. Bush in his home," the spokesperson said.

"Last year, he hosted a fundraiser for Congresswoman Sheila Jackson Lee as well as supported his longtime friend, Mark Kelly, now U.S. senator-elect of Arizona. He also contributed to President-elect Joe Biden's campaign," they added.

"As a respected business leader recognized across the country, Fertitta supports many Democrats, as well as Republicans," the spokesperson said.