Data brokers can learn all about you just from what online ads you see. Here's how to stop them.



Digital ads are a commonality across the internet. You see them in Google Search, social media feeds, and even on your favorite websites. If you spend enough time online, you might’ve grown accustomed to ignoring them.

Unfortunately, a new study reveals that what has become a necessary annoyance to the modern web might also have the power to reveal personal and private information about your interests, beliefs, and more. Even worse, these personal details about you can be gathered without clicking on a single ad, thanks to AI.

Websites can’t stop any company from collecting and using this data.

The study

In a study published by UNSW Sydney in early May, researchers revealed an alarming new trend about online ads: These seemingly innocuous bits of marketing materials on sites all around the web can be used to reveal and track a person’s most privately held values and beliefs – including political affiliation, degree of education, and employment status – simply by monitoring the advertisements users see online.

To be clear, it’s not the ads themselves that can gather specific data about you, but it’s the collective presence of the ads displayed that reveal personal traits. Here’s how it works:

Using Facebook as the catalyst for the study, researchers reviewed 435,000 ads distributed to a relatively small subset of 891 users. After monitoring which ads were served to each user, they ran the correlated data through a large language model and discovered four main points about the results:

  • Researchers could infer users’ personal traits without accessing their browsing history or personal data on their devices. All they needed was a log of their ad history.
  • User profiles could be created after a short browsing session (though they didn’t outline how long a session needed to be to make it work).
  • AI-based personal trait matching rivaled and even exceeded human capabilities.
  • The AI-powered process was both 200 times more affordable and 50 times quicker than relying on human analysis alone.

The thing that makes this study so startling is that users don’t have to actively share any information about themselves, no cybersecurity loopholes or zero-day exploits are required, and platform holders behind today’s operating systems, web browsers, and websites can’t stop any company from collecting and using this data.

RELATED: A secret bot army is phishing, scamming, and sabotaging our lives

gremlin/Getty Images

This isn’t the first time LLMs have been used to reveal extremely private information about online users. Earlier this year, we reported how AI can reveal the real identities of anonymous accounts simply by comparing writing styles.

Should you be worried?

At this point in the story, you might be wondering if you have anything to worry about. The answer is “maybe,” depending on how your smart devices are configured.

The bright spot of the study is that your personal interests can’t be measured if the data is never recorded. UNSW Sydney noted that extensions, like those you’ll find in the Chrome Web Store, Safari Extensions, and Microsoft Edge Add-Ons are the likely avenue for data collection. The more extensions you have installed on your devices, the higher your chances are that your ad history could be abused. If you don’t have any extensions installed, your chances of ad data collection drop precipitously.

That’s not to say that all extensions are bad. However, even the innocent ones have the power to view which webpages you visit and even the content on those pages.

Ironically, another possible method for ad data collection are ad blockers. While blockers can effectively prevent websites from showing you ads, some may still access served ad data and gather it for user profiling. You especially want to watch out for ad blockers that claim to be free. Remember, if you’re not paying for the product, you likely are the product.

Even without extensions in the mix, data brokers can still collect plenty of information about you, and you still don’t have to click on an ad to hand it over. The sites you browse on the internet are filled with cookies — little crumbs of data — that track where you go and which pages you click from site to site. Even if you don’t click on an ad, simply visiting a product page or website is enough to leave a cookie in your browser that tells brokers the things you like and the things you don’t. These can then be used to build profiles on your browsing habits to target you with other ads you might actually click, which you should never do, as evidenced by the stark rise in social media scams.

Ways to protect yourself from ad data collection

Staying safe and anonymous online is an increasingly difficult task. However, if you want to give yourself the best shot at nullifying this ad data collection “exploit,” try out these tips:

  • Remove all extensions from your preferred web browser. This is probably the top way to block bad actors from recording your ad data.
  • Install a VPN. Many VPNs come with built-in ad-blocking technology. If you choose to add a VPN to your device, make sure it’s a RAM-based option with a no-log system that actively prevents the VPN provider from recording or saving user data. Some popular RAM-based VPNs include ExpressVPN, NordVPN, and CyberGhost VPN.
  • Block cookies entirely. Some browsers will let you block all third-party cookies. Unfortunately, this may break some websites, so your mileage may vary.
  • Clear out your cookies often. Set a reminder to delete your browser history and cached data every week or month. This can make it harder for sites to monitor your activity over time.
  • Browse in private mode. While “private” or “incognito” mode won’t obscure your web traffic from your ISP, many browsers come with extra tools to reduce or block cookies and other tracking methods that brokers use.

A secret bot army is phishing, scamming, and sabotaging our lives



There is a particular horror that attaches to threats you cannot see. In the days before Iran’s centrifuges exploded in Natanz, when they were spinning faster than their operators knew, when the gauges read normal and the logs looked clean, the malware was already there, silently acting. This condition is that of modern national security: the ambient, permanently contested digital terrain on which something is always happening, mostly out of sight.

AI accelerates this condition, introducing compression into cyber conflict, a shrinking of the intervals that give defenders room to think.

By the time anyone understood what was happening, it was over.

The interval between the disclosure of a vulnerability and its exploitation, already punishingly short, shortens further. The interval between reconnaissance and attack, between a phishing message and a compromised credential, between a software flaw and a working exploit, all contract. The U.K.’s National Cyber Security Centre judged in 2025 that AI-enabled tools would, within two years, improve adversaries’ ability to exploit known vulnerabilities. By May 2026, Google’s Threat Intelligence Group reported a transition from tentative, experimental AI use in attack workflows to industrial-scale deployment, describing what it believed to be the first observed case of a zero-day exploit developed with AI assistance, built for a mass exploitation campaign.

The current moment shares an administrative dimension with earlier military revolutions. The decisive advantage in modern conflict has repeatedly been the capacity to see, sort, prioritize, and act across complex systems faster than the enemy. What is new is the degree to which that capacity is now embedded in software owned by private firms. Sovereignty in the cyber domain is exercised not only through ministries and militaries but through cloud identity systems, software supply chains, security vendors, and the access policies of model providers. When NATO describes cyberspace as contested at all times, it is describing a condition in which the terrain is mostly private property.

The relevant change in technology is agentic AI: systems that pursue objectives, use tools, spawn sub-processes, and take actions in the world with low human involvement. In offensive terms, this architecture compresses the cost of moving through each stage of an attack. The merely competent can now operate more coherently and at greater scale. Researchers at the University of Illinois demonstrated that teams of AI agents could exploit zero-day vulnerabilities, achieving 42% with five attempts on a benchmark of recent flaws, outperforming both open-source scanners and single models working alone. Anthropic and Carnegie Mellon found that frontier models equipped with a cyber toolkit could compromise more than half of 10 simulated business-sized networks.

The barriers to relatively autonomous cyber workflows are rapidly coming down.

RELATED: Big Tech handed the keys to America's military?

Igorodenkoff/Getty Images

A bureaucracy of bots

A great deal of tacit expertise that once lived in specialist communities, in the accumulated institutional knowledge of people who understood how systems broke, has been translated into natural language interfaces, structured workflows, and reusable tool chains. Cyber capability becomes less the possession of a rare craft elite and more the product of workflow orchestration over commodity tools. In Anthropic’s account of an alleged AI-orchestrated espionage campaign, the operation relied overwhelmingly on open-source penetration-testing utilities and custom orchestration, with novelty concentrated in integration rather than exotic malware.

The imagination of cyber warfare has long been organized around elegance, exemplified by Stuxnet’s nearly surgical precision and the operatic complexity of a state-sponsored zero-day. What is actually emerging looks more like a very fast, very patient bureaucracy. The ENISA 2025 threat landscape found that AI-supported phishing represented more than 80% of observed social-engineering activity. The FBI reported that malicious actors were using AI-generated voice messages to impersonate senior U.S. officials. The losses from AI-enabled business email compromise exceeded $30 million in the 2025 complaint data.

AI does not unilaterally favor offense or defense; it amplifies existing asymmetries. Offense gains most where systems are poorly patched, identity is weak, or social engineering can bypass procedure. Verizon’s 2025 Data Breach Investigations Report found that exploitation of vulnerabilities grew to 20% of known initial access vectors, up 34% from the prior year, with a median remediation time of 32 days and only 54% of edge-device vulnerabilities fully remediated during the year. Mandiant found that one PAN-OS vulnerability spread from disclosure to exploitation by more than a dozen groups within two weeks. However, AI-enabled defense can also make disciplined organizations faster at moving from vulnerability discovery to verified remediation, more capable of turning telemetry into action, and better at maintaining the unglamorous processes on which security relies.

Can freedom survive?

States confronted by permanent digital vulnerability can feel pressure to centralize visibility, broaden preemption, and extend exceptional controls in the name of protection. The joint guidance issued in 2026 by the Five Eyes agencies on agentic AI systems spent considerable energy on accountability: explicit human oversight, incremental deployment, strong governance, clear delineation of which agents may do what, where, and under whose authentication. This guidance presupposes institutional cultures capable of following it.

AI is already changing cyber conflict by shrinking the interval between knowledge and action, making ordinary weaknesses more dangerous, and shifting national security toward a contest over who can govern complex socio-technical systems with the greatest speed and discipline. The centrifuges in Natanz spun faster than their operators knew and then did not spin at all. The lesson was that the attacker had more time inside the system than the defenders knew, and by the time anyone understood what was happening, it was over.

Speed of interpretation determines speed of repair. The new tools available to both sides are faster, and the intervals are getting shorter. The question of whether liberal societies can build a security order that is effective without becoming opaque remains open.

White House Secured Following Reports Of Multiple Gunshots Outdoors

President Trump's whereabouts are currently unknown

RED FLAG: FBI says these apps let China suck up your personal data



Centralized smartphone app storefronts, like Apple’s App Store for iPhone and the Google Play Store for Android, make apps feel like they all come from the same safe place online, but the developers behind these apps are spread out all over the world. This month, the FBI brought attention to international developers, warning that installing apps built by foreign nations could pose a major threat to user privacy and security. Are they right? Let’s find out.

Do you use these popular Chinese apps?

On the final day of March, the FBI issued a warning “to highlight data security risks associated with foreign-developed mobile applications (apps) frequently used in the United States.”

Privacy labels reveal the secret parameters embedded in your favorite apps.

The FBI was especially critical of apps developed in the heart of China. Although it didn’t go out of its way to list some of the most dubious offenders, you may have heard of these popular candidates:

  • TikTok, before its USDS joint venture, was made and owned wholly by ByteDance in Beijing.
  • Temu and Shein, two popular online discount stores, are Chinese-owned with the former belonging to PDD Holdings Inc. in Shanghai and the latter founded by Chris Xu, who moved his company’s headquarters from China to Singapore earlier this decade, though there are talks that Xu may relocate back to the mainland for an IPO.
  • CapCut, a popular mobile video editing app, is also developed by ByteDance, especially to help users create more engaging TikTok videos.
  • RedNote (aka Xiaohongshu), a TikTok alternative that briefly garnered public attention in the USA after TikTok’s USDS joint venture launch, is also based in Shanghai.
  • Tencent, a technology giant out of Shenzhen, owns the popular texting app WeChat. The company also invests in many U.S.-based game companies, including Epic Games (makers of Fortnite), Larian Studios (the group behind Baldur's Gate 3), and FromSoftware (the developers of Elden Ring).

Needless to say, Chinese companies — and by extension, the Chinese government — have their hands in many apps and games that U.S.-based users enjoy daily.

New warning, same old threat

The FBI’s warning noted that downloading and installing apps from Chinese companies could potentially leave users open to China’s mass data collection practices, which would inevitably put users’ security and privacy at risk for monitoring and abuse.

RELATED: Is downloading Trump's new White House app a security risk?

Douglas Rissing/Getty Images

Unfortunately, while the FBI’s warning is new, foreign-made apps have long had the ability to gather user data at scale. This is partially the reason both Apple and Google implemented mandatory “Privacy Nutrition Labels” on all third-party apps in their digital stores.

How to check apps’ ‘Privacy Nutrition Labels’

The best way to protect yourself from apps with malicious data-gathering practices is to understand the kinds of data your apps can access and how the information is processed. You can find these details on the “Privacy Nutrition Label” included on any given app page.

Much like the nutritional label on a box of food displays hidden ingredients, privacy labels reveal the secret parameters embedded in your favorite apps.

Let’s look at TikTok on iOS and Android. If you click on one of those links on your mobile device and scroll down, you’ll find the “App Privacy” area on iPhone and the “Data safety” section on Android. Both of these clearly detail which bits of data the app collects and links directly to your identity.

Zach Laidlaw/TikTok/Apple App Store

As you can see, TikTok gathers a lot of personal information, including your location, contacts, search history, browsing history, device IDs, usage habits, and more. It’s a treasure trove of personal data all used to create digital user profiles and strengthen TikTok’s algorithm. This information is better protected now that all of it is stored on Oracle servers in the USA — thanks to the USDS joint venture — but before that, the CCP-influenced ByteDance saved and analyzed all of it on its servers in China.

Zach Laidlaw/TikTok/Google Play Store

Protect yourself from intrusive apps

China’s intrusive data-collection practices are the exact reason President Trump spearheaded the deal that moved TikTok’s U.S.-based user data to U.S. soil. Without it, China would continue to collect, analyze, and monetize U.S. users for reasons that benefit the Chinese government.

The unfortunate truth, however, is that TikTok is only one of many Chinese apps that can gather personal information on U.S. customers, and they do it usually without users’ knowledge. There are a few things you can do to keep yourself safe though:

  1. Be sure to check and verify the apps you install on your smartphone before you download them. Don’t just install anything to your device. Do some research and confirm that every app — and its developer — is legitimate and safe by reading the app’s terms of service and privacy policy, as well as checking out app reviews.
  2. Limit permissions so the app can only access the features on your phone that it needs to operate. Refrain from enabling location, microphone, camera, or photos access, and never provide other sensitive information, unless you know you can trust the app.
  3. Always download the latest software updates for your phone and the app itself. Updates regularly patch security vulnerabilities to keep your device safe.

At the end of the day, the best way to secure your data and your device is to use your best judgment. Only download the apps you absolutely need. For everything else, you’re much safer accessing online services through your web browser.

Is Trump's new White House app unsafe for your security and privacy?



Last month, the Trump administration announced a brand-new White House app available for iPhone and Android. The move shocked the internet, causing some to warn that installing the app would give the government a window into every phone’s most private data. After reviewing the privacy policy, those early fears were somewhat overblown, though not completely invalid. Here’s everything we found.

The new White House app replaced the previous version that was launched by former President Barack Obama in 2010. After 16 years, the app was long overdue for an overhaul. Updated to version 47 as a nod to our 47th president, the app now entails a brand-new design and features optimized for the MAGA age.

There are some inherent flaws within its code.

A quick tour of the White House (app)

The new White House app offers a unique window into the presidency of Donald Trump. It’s comprised of five main sections:

  • Home: The home page displays announcements, goals/mission achievements, and other important messages from the Trump administration. These can include information on the MAHA movement, border security, cost-of-living improvements, and more.
  • News: The news page showcases press releases and major updates directly from the administration as well as trusted media outlets.
  • Live: The live feed displays long-form videos, shorts, and livestreams featuring President Trump and his various on-camera appearances, from diplomatic meetings, to important announcements, and a meme or two for good measure.
  • Social: The social tab provides a live feed of various social media accounts connected to the president, including Rapid Response 47, the White House, and Donald J. Trump. There’s also a tab that lets you write to the White House, text President Trump himself, sign up for the White House newsletter, and you can even submit a tip to Immigration and Customs Enforcement if you suspect illegal immigration is taking place in your neighborhood or workplace.
  • Gallery: The gallery displays photos of various events featuring President Trump and his administration, including important addresses, bill signings, Cabinet meetings, and more.

Zach Laidlaw/The White House app on iOS

Privacy concerns?

From the moment the new White House app went live, sleuths on social media were quick to warn others not to download it, claiming it to be government spyware that can gather users’ private data.

Based on its privacy labels on the App Store and Google Play, the White House app may collect your email address and phone number (both optional) for marketing purposes as well as app usage data for analytics. Notable components missing from the data collection notice include precise location data, microphone access, camera access, photos access, and browsing history.

In other words, the White House app doesn’t have permission to listen to your conversations, spy on you through the camera, or see your exact location.

RELATED: How the FBI can flout Apple's privacy tools

ugurhan/Getty Images

Going a step further, we took a look at the White House’s privacy page. Based on this information, the White House website (and by extension, the app) may collect the following that developers aren't required to disclose directly on the app page:

  • The device’s originating IP address
  • The internet domain name
  • Information about your computer or mobile setup (e.g., type and version of web browser, operating system, screen resolution, and connection speed)
  • The pages on WhiteHouse.gov that you visit
  • The internet address, or URL, of the website that connected you to the site if you accessed WhiteHouse.gov via a link on another page (i.e., “referral traffic”)
  • The amount of data transmitted from WhiteHouse.gov to your computer

At first glance, none of these seem out of the ordinary. Practically all websites you visit log this information about your device and usage habits.

So the White House app is safe to use, right? Not so fast ...

Secrets under the hood

A self-professed web designer and former reverse engineer that goes by “Thereallo” decompiled the Android version of the White House app to see exactly what its code entails. Thereallo makes several censorious claims about the app that earned the White House’s announcement a community note on X. The highlights include:

  • Security risks driven by arbitrary JavaScript injection and an absence of certificate pinning that could leave the app open to hacks in the future.
  • Dubious GPS tracking that logs the device’s location in the foreground (while the app is in use) every 4.5 minutes and in the background (while the app is not being used) every 9.5 minutes.
  • User behavior tracking through various avenues, including cross-device aliases, notification interaction logs, in-app clicks, and more.

Note that these points were only confirmed in the Android version of the White House app. Due to the closed nature of Apple’s mobile platforms, decompiling iOS apps are far more complex.

So is the White House app really safe to use?

While the new White House app looks good on the surface, there are some inherent flaws within its code that could open users up to cyber security threats and data tracking. If you’d like to use the app, consider these options first:

  • Enable a trusted VPN to mask your IP address from the app’s location-monitoring protocols.
  • Revoke any permissions from that app that request location data or access to see nearby devices to ensure it can’t tap into your GPS data or connected Bluetooth devices.
  • Install the app within a secure sandbox, either inside a Private Space on Android or within an iPhone that isn’t attached to your primary Apple account, to ensure any future cyber attacks on the app can’t attempt to access the rest of the data in your device.
  • Don’t download the White House app. Simply visit whitehouse.gov for the latest information from the Trump administration.

If you’re still interested in checking out the White House app for yourself, you can download it from the Apple App Store for iPhone and the Google Play Store for Android.

Trump adds new condition to ICE airport plan in DHS shutdown fight



Weeks into the Democrat shutdown of the Department of Homeland Security, Trump finally threatened to take matters into his own hands in the Transportation Security Administration lines on Saturday. And Trump gave an update on Monday, signaling his continued intention to deploy Immigration and Customs Enforcement agents at major airports.

On Monday, Trump announced that he would accept a slight change in policy for the ICE agents covering for TSA workers, all while taking some jabs at his political opponents.

'I would greatly appreciate, however, NO MASKS, when helping our Country out of the Democrat caused MESS at the airports, etc.'

"I am a BIG proponent of ICE wearing masks as they search for, and are forced to deal with, hardened criminals, many of whom were let into our Country by Sleepy Joe Biden and his wonderful 'Border Czar,' Kamala (she never even went to the Border!), through their absolutely INSANE Open Border Policy," Trump wrote on Truth Social.

RELATED: Trump threatens Democrats that he'll fix TSA himself — and it involves ICE

Photo by CHARLY TRIBALLEAU / AFP via Getty Images

However, he then added: "I would greatly appreciate, however, NO MASKS, when helping our Country out of the Democrat caused MESS at the airports, etc."

In the first year of the second Trump administration, opponents of ICE repeatedly called for the removal of face coverings for the ICE agents, arguing that masks allowed agents to act with relative impunity. Supporters of ICE argued that the masks were employed for the agents' own safety.

Trump said on Saturday that the ICE agents would "do Security like no one has ever seen before, including the immediate arrest of all Illegal Immigrants who have come into our Country."

Travelers have faced extremely long screening wait times as TSA workers continue to work without pay, if they show up at all. Many have been forced to get temporary jobs during the shutdown to make ends meet.

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Epstein files were allegedly compromised by foreign hacker in 2023; FBI admits 'cyber incident'



The FBI Field Office in New York produced myriad documents pertaining to its criminal probe into child sex offender Jeffrey Epstein. Attorney General Pam Bondi suggested in a Feb. 17, 2025, letter to FBI Director Kash Patel that "thousands of pages of documents related to the investigation and indictment of Epstein" were stored on site there.

Some of these documents were allegedly compromised in a hack years before the Department of Justice began publishing the heavily redacted Epstein files.

Reuters' source suggested that the hack appears to have been executed by a 'cybercriminal' rather than a foreign government.

The bureau revealed in 2023 that it was investigating a hack of its computer network, which it characterized as an "isolated incident that has been contained."

Multiple sources briefed on the matter told CNN at the time that FBI officials suspected the incident involved a bureau computer system used in the investigations of images of child sexual exploitation.

Reuters, citing a source familiar with the matter and recently published DOJ documents, reported on Wednesday that the hack entailed a foreign actor's targeting of files related to the FBI's investigation of Epstein.

The hack reportedly took place after a server at the New York FBI office's Child Exploitation Forensic Lab was allegedly left exposed by Special Agent Aaron Spivack, who did not return Reuters' numerous requests for comment but has previously issued a voluminous statement on the matter.

RELATED: 'The mistake I made': Bill Gates reportedly admits to affairs with Russians, apologizes for Epstein fallout

Photo by Joe Schildhorn/Patrick McMullan via Getty Images

Among the Epstein files released by the Department of Justice in recent months is a 2024 statement from Spivack in which he addresses the allegations that he "improperly stored digital evidence at his residence"; "improperly handled, documented, and stored digital evidence and failed to secure [child sexual abuse material] within policy, resulting in a cyber intrusion"; and "exceeded the limits of his authority by contracting an outside company to develop computer software on behalf of the FBI."

Spivack — who apparently participated in the Epstein investigation — stated that the cyber "intrusion" happened on Feb. 12, 2023.

After logging into his computer to find a .txt file indicating that his network had been compromised, Spivack claimed that he ran an anti-virus sweep, which identified a potential threat. He said that he was unable, however, to remove the threat, as his "administrative privileges had been removed."

Spivack notified some of his colleagues, attempting to rectify the issue, then noticed that the main server was down, that other servers were malfunctioning, and that "the folders that contain our data was missing."

According to Spivack's timeline, he and others later noticed "strange IP activity that took place [on Feb. 12] from two IP addresses."

"The activity included combing through certain files pertaining to the Epstein investigation," stated Spivack.

It's unclear what particular files were accessed and whether they were downloaded, reported Reuters.

By 5 p.m. on Feb. 13, 2023, Spivack said, "we realized we were hacked."

The FBI reiterated that the "cyber incident" was an "isolated one" and said in a statement obtained by Reuters that "the FBI restricted access to the malicious actor and rectified the network. The investigation remains ongoing, so we do not have further comments to provide at this time."

The FBI did not immediately respond to a request for comment from Blaze News.

Reuters' source suggested:

  • that the hack appears to have been executed by a "cybercriminal" rather than a foreign government;
  • that the hacker did not appear to realize he or she had hacked a law enforcement server; and
  • that the hacker expressed revulsion at the presence of child sexual abuse images on the device and threatened to turn its owner over to the FBI.

The hacker — whom the FBI allegedly spoke to on video chat but was unable to identify or locate — may have acted alone, but Jon Lindsay, an associate professor at the Georgia Institute of Technology's School of Cybersecurity and Privacy, suggested that the hack demonstrates the files' potential intelligence value.

"Who wouldn’t be going after the Epstein files if you’re the Russians or somebody interested in kompromat?" Lindsay told Reuters. "If foreign intelligence agencies are not thinking seriously about the Epstein files as a target, then I would be shocked."

Reuters indicated it was unable to "establish the result of the bureau's internal investigation" regarding Spivack or connect with FBI agents identified in the documents as being involved in the investigation.

Spivack stressed in his 2024 statement, "I have rescued more exploited children than anyone in the NYFO and in most of the Bureau. All I wanted to do was to better the Bureau. I did not know how to do everything right, but I always did the right thing and everything I did was with good intentions. I love this job. I was not reckless."

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Amazon's Ring is running a spy ring from your home. Here's how to turn it off.



If there were one thing that stood out about the Super Bowl commercials this year — aside from companies desperately appealing to Millennials with '90s-themed nostalgia — it was the prevalence of artificial intelligence. Chief among them, Amazon showed off a new AI feature that taps into its broad Ring camera network to create a mass surveillance dragnet so effective that "Minority Report" would blush. Even worse, the feature is enabled by default, which means your Ring camera could be scanning your street right now.

Your neighborhood is under AI surveillance

We live in odd times when Amazon would willingly spend millions of dollars on a Super Bowl ad, just to tell the world a secret that most companies would keep to themselves — that their Ring cameras are now essentially AI-powered mass surveillance tools.

Your cameras have been automatically opted in, and they are actively scanning your street.

The feature is called Search Party. In the 30-second ad, a little girl is given a puppy. After falling in love with him, the dog goes missing, only to be found after Ring cameras installed throughout the neighborhood scan the streets and identify the missing pet. It’s a heartwarming tale on the surface, positioning Search Party as a smart and helpful way to find a lost dog and bring him back home.

To Amazon’s credit, the feature was meant to be a benefit to users, boasting that more than one dog has been returned home per day since the feature launched. The broader implications, however, are that Search Party’s capabilities could easily be expanded to scan the faces of humans. It’s not unrealistic either, since Ring already does a version of this for designated family and friends with a feature called Familiar Faces. With humans as the target instead of animals, Ring’s camera network could create a surveillance state bolstered with facial recognition, ID matching, and a criminal database. It’s the stuff of dystopian nightmares.

Search Party is enabled by default on all Ring outdoor cameras and doorbells. That means your cameras have been automatically opted into the service without your consent, and they are actively scanning your street corner for lost pets right now.

Can the government spy on Americans with Search Party?

Amazon claims that privacy, security, and user control are critical pillars in Ring’s products and services. If this were the case, Search Party would have been optional from the start, but I digress.

For what it’s worth, Ring will only hand over users’ personal information and the recorded footage saved to user accounts when served a legal warrant or for urgent law enforcement requests involving imminent danger. So the government probably won’t exploit Search Party for surveillance purposes now or in the future, at least not in most cases.

Either way, it’s still creepy that Ring could one day build and keep a record of every person who walks by one of their devices, thanks to AI disguised as a helpful pet finder.

RELATED: How to stop Microsoft from letting the government see everything on your computer

Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images

How to disable Search Party on Ring cameras

Although Search Party comes pre-enabled on your devices, you have the power to turn it off. Follow these quick steps to rid yourself of Amazon’s intrusive AI spyware for good:

  • Open the Ring app on your smartphone.
  • Tap the hamburger menu in the top left corner.
  • From the menu, choose “Control Center.”
  • Under “Search Party,” tap on the “Search for Lost Pets” option, and disable it.

Screenshots credit Global Success Narratives

Your neighbors need to know about Search Party too

Keep in mind that disabling Search Party on your cameras is only half the battle. Every other Ring camera, including the ones in your neighborhood, is surveilling the block, monitoring you and your neighbors when you walk by. If you really want to kick Amazon’s AI out of your community, you’ll need to spread the word.

Tell your neighbors about the feature and how to disable it. Bring it up in town hall meetings. Let your neighbors know you do not want Search Party anywhere near your home. Only then will you be free from Amazon’s prying eyes.