When Russell Brand published his 2007 memoir, "My Booky Wook," I bought it with no particular expectations. The lanky provocateur from Essex was already famous for his drug-addled, debauched adventures as a stand-up comic and onetime MTV host — a job he lost after showing up the day after 9/11 dressed as Osama bin Laden. I suspected this latest venture might be no more than a shoddy attempt to cash in on this notoriety.

I was wrong. "My Booky Wook" was engaging, witty, and painfully self-aware. Brand could write.

The unbuttoned shirts and Jim Morrison-like leather pants mask a keen intelligence and shrewd rhetorical instincts.

Born identity

And Brand can still write, in the strict sense. The sentences in his new book, "How to Become a Christian in Seven Days," are sometimes funny, often eloquent, and occasionally beautiful. The man has range. He has cadence. He has, by any measure, talent.

He also has a problem with the truth, as his subsequent New Age-inflected leftist activism has demonstrated. Now that he's taken a turn for the traditional, Brand still shows the same affinity for self-serving fabulation — and the same instinct for monetizing his "countercultural" views.

I am a Catholic. I take conversion seriously, which is precisely why I take this one so unseriously. I never agreed with Brand's anti-capitalism shtick, the Che Guevara cosplay, the Bernie Sanders lovefests — but I always thought he meant it. That was the charm. Like Jon Stewart, he used humor to make political points. Unlike the erstwhile "Daily Show" host, Brand showed real humility while doing so, presenting himself less as an authority than as a fellow truth-seeker.

It's precisely humility, ironically enough, that is missing from Brand's public embrace of Christianity.

Brand management

Part of it, certainly, is the convenient timing. In September 2023, a Channel 4 "Dispatches" documentary and a Sunday Times investigation surfaced allegations of rape and sexual assault against Brand. A few months later, Bear Grylls — yes, that Bear Grylls — baptized him in the Thames. Recently, in an interview with Megyn Kelly, Brand admitted on the record to sleeping with a 16-year-old when he was 30, calling himself an "exploiter of women." I watched the interview. He delivered the lines as eloquently as ever, but the remorse seemed rehearsed rather than felt.

Now comes the book. One hundred thirty-four pages. Thirty-three dollars. A man who once wrote a manifesto called "Revolution" about the predations of capitalism is selling salvation by the page at roughly a quarter a sheet.

The prose tells you what kind of conversion this is. Brand opens with a passage about how the title is "figurative" because seven days might take longer, then immediately explains that in the Bible, "days" don't really mean days because the earth's rotation, et cetera, et cetera and concludes: "This book has already paid for itself in cosmological bullion — 'Now I know what a day is!'"

That is, to be fair, a funny line. It is also the entire book. He cracks a gag, dresses it in Scripture, and bills you for the privilege. Later, he writes that he is "attempting to reinterpret the Bible," catches himself, and adds: "Phew, for a minute I thought I was an out-of-control egomaniac trying to rewrite the Bible and charge you for the privilege." The self-awareness is the alibi. He names the con and proceeds with it.

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Selling salvation

None of this is to say genuine conversion is impossible for the famous, the rich, or the disgraced. Augustine was a libertine before he was a saint. Dorothy Day had a common-law husband and an abortion behind her when she found Catholicism. Conversion is exactly the sort of thing that happens to people whose lives have spiraled. That is half of the point of the doctrine.

What separates those stories from this one is the absence of a sales pitch. Augustine wrote his "Confessions" 15 years after his baptism, in Latin, for an audience of fellow bishops, and he spent most of it agonizing over a pear he stole as a boy. Day lived a life of voluntary poverty and poured any money she made from "The Long Loneliness" back into her work for the poor. Neither of them timed their repentance to a court docket.

Any considering this purchase should realize that Brand, perhaps more than many celebrities, is a shrewd manipulator of the media. The unbuttoned shirts and Jim Morrison-like leather pants disguise a keen intelligence and shrewd rhetorical instincts; this is a man who has survived two decades in the crosshairs of the British tabloids (which, it must be said, operate with a brutality that makes their American counterparts look like Ladies' Home Journal). Brand is a warrior, someone capable of weathering the most brutal of storms.

Property of Jesus

He’s also capable of reading the room. In this case, the room is a world besotted with American evangelicalism, which tends to focus on dramatic tales of redemption more than on the day-by-day grind of repentance.

That this type of Christianity is so forthright about embracing the broken is its glory, but it can also be its blind spot. Brand has bet, with considerable shrewdness, that this audience will buy the book without interrogating the allegations behind it.

Every person is owed his day in court, presumed innocent until proven guilty. I am not here to litigate the allegations, but to question the suddenness of the transformation. People who knew Brand well have described him as sociopathic. That is plausible. If Brand's come-to-Jesus moment is no more than a way to leverage other people's decency for personal gain, the word would certainly apply.

In the meantime, the best we can do for Brand is pray, as we would for any fellow sinner. It's not for us to judge the authenticity of his conversion; that's between him and God. But we should be wary of supporting his attempts — whether cynical or simply misguided — to profit from it.