Snickers fires back at Joe Biden's claim that the company is duping customers with 'shrinkflation'



Snickers is contradicting President Joe Biden's claim that the size of its candy bars are being secretly reduced.

In his State of the Union address last Thursday, Biden accused snack companies of shrinkflation, a process whereby a manufacturer includes less product in packaging while not adjusting the price.

"Look, too many corporations raise prices to pad their profits, charging more and more for less and less. That's why we’re cracking down on corporations that engage in price-gouging and deceptive pricing, from food to health care to housing," Biden said. "In fact, the snack companies think you won’t notice if they change the size of the bag and put a hell of a lot fewer — same size bag — put fewer chips in it. No, I’m not joking. It's called shrinkflation."

Biden then specifically targeted Snickers.

"You probably all saw that commercial on Snickers bars. You get charged the same amount and you got about, I don’t know, 10% fewer Snickers in it," he claimed.

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But Mars Inc., the candy company that manufactures the Snickers bar, released a statement accusing Biden of not telling the truth.

The statement read:

We have not reduced the size of Snickers singles or share size in the U.S. Like many industries, we continue to face high inflation and spikes in material costs; however, we work to absorb these extra costs wherever possible to provide affordable treats and the best value. Final prices are always at the discretion of the retailer, but we make every effort to minimize costs to provide a full range of delicious products.

Biden is targeting shrinkflation as his newest economic enemy because his narrative about inflation — that it is consistently improving and the crisis is over — collapses under scrutiny.

On Tuesday, the Bureau of Labor Statistics reported that inflation is not improving.

Inflation, in fact, rose 0.4% in February and 3.2% over the last 12 months, the BLS announced. Meanwhile, core inflation — a measure of inflation minus food and energy — also increased 3.8% over the last year.

Both metrics reflect the pocketbook squeeze that Americans continue to feel. Yes, inflation is not at 9% like it was two years ago. But the price of goods is still increasing, no matter what the president says.

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Biden raises eyebrows by calling for companies to stop engaging in 'shrinkflation'



In a video posted on Sunday, President Joe Biden described shrinkflation as a "rip off," raising eyebrows by calling for companies to stop engaging in the practice that involves decreasing product sizes while keeping prices the same.

But a post containing the video on the @POTUS X account was inundated with backlash as people suggested that Biden is to blame for the problem.

"The lack of self-awareness here is truly remarkable!" BlazeTV host Sara Gonzales wrote.

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"President Biden taking yet another opportunity to point the finger at others for his failed policies," Republican Sen. Tim Scott of South Carolina declared.

"Don't let President Biden gaslight you. 'Shrinkflation' is not the problem, Bidenomics is," the Heritage Foundation tweeted. "Businesses are trying to stay competitive in the market by limiting how much they raise prices to offset the cost increases they've encountered thanks to Biden's economic policy decisions."

"You pulled the fast one with deficit spending the public pays for with #inflation. Food companies are doing you a favor by hiding your inflation tax by shrinking product sizes. If they were more transparent by raising price instead, your record-low popularity would be even lower," Peter Schiff tweeted.

"Your dollars buy a lot less than they used to at the grocery says the guy who has spent trillions we don't have in the name 'inflation reduction,'" BlazeTV host Matt Kibbe tweeted.

During an interview for "60 Minutes," Federal Reserve Chair Jerome Powell noted that while "prices of some things will decline, others will go up. But we don't expect to see a decline in the overall price level."

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SCAMMED! How you're getting much less from your favorite products at the same cost!



Does it seem as though you are not getting the same bang for your buck at the grocery store?. Many consumers describe that as shrinkflation: when product sizes shrink, but prices stay the same.

Did you know there is such a profession as a consumer rights lawyer? Consumer rights lawyer Edgar Dworsky says, “Downsizing comes in waves, and it tends to happen during times of increased inflation." Dworsky tracks downsized products on consumerworld.org and explained that "bottom lines are being pinched and there are three basic options: raise the price directly, take a little bit out of the product, or reformulate the product with cheaper ingredients.” Find out which products get sneaky when economic times get tough here.

Here's what other consumers are saying about shrinkflation here.

Channel 8 News Portland's chief national consumer correspondent Jeff Rossen discussed which products are the worst offenders of reducing the quantity to hide the rising cost and what you can do about it.

'Shrinkflation' hits grocery stores, downsizing your favorite foods www.wmtw.com