'Soulless America': Why the Cracker Barrel saga reveals a push to Sovietize our souls
As news of the beloved old country store Cracker Barrel’s “woke” makeover went viral, Americans across the country voiced their disappointment — and even President Donald Trump weighed in.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before. They got a Billion Dollars worth of free publicity if they play their cards right,” the president wrote in a post on Truth Social.
“Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”
Despite the obvious backlash, Cracker Barrel’s new CEO doesn’t seem to notice.
“Honestly, the feedback’s been overwhelmingly positive, that people like what we’re doing,” the CEO said on ABC News.
“I’m sorry,” BlazeTV host Jill Savage tells BlazeTV host Steve Deace on the “Steve Deace Show.” “You don’t have to be, like, a genius. You had to be online for about three minutes and you would know that people were making fun of this rollout on both sides of the aisle.”
Savage believes the new design choice reflects a larger agenda for a “soulless America.”
“They want, like, fashion trends that absolutely everybody follows and doing things that everybody else does. And that, to me, is the Soviet trend,” she explains.
“They’re trying to put this into a box that’s just like everything else. Don’t be exceptional. Don’t be yourselves. Don’t be unique. Just be like everything else,” she adds.
“So conformity over ingenuity is what you see,” Deace comments.
“Yep, absolutely,” Savage adds.
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Civilizational collapse: Less than 15% of 30-year-olds are married homeowners
Americans used to settle down and start families in their 20s, but according to a chart that went viral all over social media this past weekend, that’s not even happening once they hit 30.
The chart revealed a steep drop-off from 1990, where it sat around 45%, plummeting to under 15% in 2025.
“This is a loss. ... This is like how ‘WALL-E’ happens. No exaggeration. This is the death of a culture. This is without spiritual revival. You cannot materialistically return from this,” BlazeTV host Steve Deace says, horrified.
“If you’re the Chicoms, you don’t need to risk a nuclear war. Just wait this thing out, man,” he adds.
And Deace has a few theories as to why there has been such a significant decline in married homeowners by the age of 30.
“This is unrecoverable. Percentage of 30-year-olds who are both married and homeowners in the last 75 years. You won’t dig out of that. And there’s all kinds of reasons. There’s economic reasons that are very valid. Cultural reasons that are very valid. Familial reasons — where are the dads that modeled this? Very valid,” Deace says.
“Legacy gone, responsibility gone, the family unit gone. If that is not fixed or course-corrected, I’m just going to tell you right now, your kids and grandkids — and I’m talking about my own — they’re going to live in a communist country and/or need to know Arabic. You are not going to Netflix-and-chill your way past that,” he continues.
“So that graphic right there, my friends,” he adds, “is where the rubber hits the road.”
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