Say no to synthetic: America needs real meat, not lab slop



The push for lab-grown and artificial meat is no accident. It is a coordinated campaign to reframe how Americans think about food. From glowing media coverage to celebrity endorsements, the message is clear: Ranching is destructive, eating real meat is backward, and the future belongs to synthetic substitutes.

Beneath the glossy propaganda lies a troubling experiment — one that threatens the livelihoods of ranchers, undermines food security, and hands more control of the food supply to corporate and global elites.

What ‘fake meat’ really means

Plant-based “meat” products like Beyond Meat and Impossible Foods use plant matter mixed with additives to mimic the flavor and texture of beef. Lab-grown “meat” is even more radical: animal cells cultivated in bioreactors through a chemical process, then marketed as the real thing.

These companies aren’t simply offering another option at the grocery store. They are trying to redefine what counts as food — and consolidate who controls it.

Both are ultra-processed concoctions. They imitate rather than nourish, raising serious questions about their long-term effects on human health.

Under normal circumstances, such products would remain niche novelties. But with heavy investment from billionaires like Bill Gates, development has accelerated. Gates has argued that “all rich countries should move to 100% synthetic beef” and poured millions into the industry. At the same time, mainstream media outlets have worked overtime to present lab-grown and plant-based meats as inevitable, urgent, and morally superior.

Follow the money

The driving force is not consumer demand. It is financial interest. These companies aren’t simply offering another option at the grocery store. They are trying to redefine what counts as food — and consolidate who controls it.

Consumers are told they are “saving the planet.” In reality, they are enriching investors and empowering corporations that want to dominate the food supply chain.

What’s in it?

The supposed “better” alternatives raise their own health concerns. Plant-based burgers are not vegetables pressed into patties but chemical cocktails that include methylcellulose, a laxative additive, and soy leghemoglobin, a genetically engineered substance designed to mimic myoglobin, the protein in meat that people often mistake for blood.

Lab-grown meat, even less tested, relies on processes with no precedent at scale. Regulators are barely beginning to study safety issues. Meanwhile, we already know ultra-processed foods shorten lives. A 19-year study linked high consumption of such foods to a 31% higher mortality rate, along with increased rates of obesity, diabetes, and heart disease.

To assume that fake meat will escape these dangers is wishful thinking.

The attack on ranchers

If this were merely a matter of consumer choice, the stakes would be lower. But the movement does more than promote itself. It vilifies ranching, branding cattlemen as climate villains.

That message lands hardest when ranchers are already under siege. U.S. cattle numbers have fallen to 86.7 million head — the lowest since 1951. Since 2017, more than 100,000 beef operations have closed, a 15% decline. Rising feed costs, volatile markets, and the dominance of giant packers already squeeze small producers. Fake meat could finish the job.

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Photo by Nick Otto for the Washington Post

When family ranches collapse, food production falls even more under the control of corporate giants and investors with little connection to rural America. Transparency disappears. Communities lose their anchor. Consumers end up beholden to whoever controls the labs.

This push isn’t about “helping the planet.” It’s about gaining control and consolidating power.

What policymakers can do

Markets work only when buyers get honest information and producers compete on equal footing. State and federal officials should:

  • Require clear labels (“plant-based” or “cell-cultivated”) so shoppers know what they are buying.
  • Police false environmental or health claims.
  • Enforce competition laws to keep big buyers from crushing small ranchers.
  • Improve price transparency.
  • Help local producers connect with consumers and earn fair value for sustainable grazing.

Supporting ranchers and strengthening antitrust enforcement would do more for food security and public health than subsidizing experimental startups.

Keep food real

Fake meat is sold as progress. In reality, it risks damaging our health, weakening our food supply, and destroying the ranchers who have long fed the nation.

Even if lab-grown meat proves harmless, centralizing control over food erodes transparency, accountability, and community. The future of food should not be synthetic. It should be local, rooted in real ranching, and kept in the hands of Americans who have nourished this country for generations.

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Bill Gates Says Developed World Should Get Ready To Be Force-Fed Fake Beef

'You can get used to the taste difference, and the claim is they're going to make it taste even better over time,' Gates said.

Bill Gates says 'all rich nations should move to 100% synthetic beef' to combat climate change



Bill Gates wants wealthier nations around the globe to ditch eating beef and instead switch to lab-grown or plant-based alternative "meats" in an effort to combat climate change.

What are the details?

The Microsoft cofounder sat down with MIT Technology Review to plug his new book, "How to Avoid a Climate Disaster," and provided his views on what possible solutions might be viable — or not.

One area where Gates has become more optimistic is in the idea of transitioning folks away from beef, since cows are notoriously viewed as damaging to the environment due to emissions from their flatulence.

On this topic, Gates told MIT, "In terms of livestock, it's very difficult. There are all the things where they feed them different food, like there's this one compound that gives you a 20% reduction [in methane emissions]. But sadly, those bacteria [in their digestive system that produce methane] are a necessary part of breaking down the grass. And so I don't know if there'll be some natural approach there. I'm afraid the synthetic [protein alternatives like plant-based burgers] will be required for at least the beef thing."

Gates went on to plug a number of firms he invests in that produce meat alternatives, such as Memphis Meats, Beyond Meat, and Impossible Foods, noting that "as for scale today, they don't represent 1% of the meat in the world, but they're on their way."

He added that he does not think that such options would be viable in the world's poorest countries where "we'll have to use animal genetics to dramatically raise the amount of beef per emissions for them."

Gates then declared:

I do think all rich countries should move to 100% synthetic beef. You can get used to the taste difference, and the claim is they're going to make it taste even better over time. Eventually, that green premium is modest enough that you can sort of change the [behavior of] people or use regulation to totally shift the demand.

The tech titan also complained about pushback in Congress over wanting to label the faux meat products as "beef," however, he acknowledge that his idea may not catch on right away. Gates told MIT, "Now I've said I can actually see a path. But you're right that saying to people, 'You can't have cows anymore'—talk about a politically unpopular approach to things."

Anything else?

Gates, one of the richest men on the globe, has become increasingly involved in areas of agriculture in recent years. Last month, The Land Report discovered that he is now the largest private farmland owner in the United States.