Glenn Beck: Here's why Tractor Supply said goodbye to woke DEI



Tractor Supply Co. is a farming supplies retailer headquartered in Tennessee, and it's just gone where no large modern company has gone before.

The company is dropping the diversity, equity, and inclusion goals that it had previously set for itself. In addition, DEI roles will be eliminated, carbon emissions goals will be withdrawn, and the company will stop sending data to the Human Rights Campaign.

Tractor Supply made the move after information began circulating that the company was deeply involved in DEI and ESG initiatives, and its stock price took a nosedive.

“We work hard living up to our mission and our values every day, and represent the values of the communities and customers we serve,” the company wrote in a statement. “We’ve heard from our customers that we have disappointed them. We have taken this feedback to heart.”

The backlash began when conservative Robby Starbuck highlighted the company's actions on X, which included DEI hiring practices, in-office Pride Month decorations, climate change activism, and “funding sex changes.”

“He decimated them,” Glenn Beck says. “Just took them apart with everything that they have.”

Stu Burguiere is impressed by the company's response.

“It’s very rare,” Burguiere tells Glenn. “Even Bud Light, who seemingly overtly changed directions, right? Like you could tell by their actions. They never came out and said, ‘And just so you know, we’re totally off the bandwagon.’ They just kind of did it and hoped you noticed.”

Glenn, however, remains skeptical.

“I’d like to see if this is just, you know, another customer service kind of thing and a campaign ad,” he says.


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Tractor Supply Co. DUMPS its Woke DEI Policies | What You Should Know

Tractor Supply Co. DUMPS its Woke DEI Policies | What You Should Know

Tractor Supply Company issues mea culpa and backs away from wokeness



Tractor Supply Company issued a statement announcing that it will stop sharing data with the Human Rights Campaign; nix diversity, equity, and inclusion positions; and ditch its carbon emissions goals. The Human Rights Campaign is a pro-LGBT advocacy group.

In the statement, the company listed five points, declaring that it will:

  • "No longer submit data to the Human Rights Campaign"
  • "Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business,"
  • "Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaign"
  • "Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment,"
  • "Withdraw our carbon emission goals and focus on our land and water conservation efforts"

BlazeTV host Lauren Chen summed up the development in a tweet, noting, "Tractor Supply is basically DISAVOWING wokeness."

'This response will have major ripple effects across corporate America...'

Robby Starbuck had called Tractor Supply out for promoting wokeness and urged people to respectfully reach out to the company to register their displeasure.

And Tractor Supply's statement on Thursday appears to indicate that the company, which describes itself as "the largest rural lifestyle retailer in the United States," faced public pressure to change course.

"This is a great victory for sanity in corporate America and the single most successful boycott of our lifetime," Starbuck told Blaze News in a statement. "Our 3 week campaign of reporting proved that we can make change happen and that we can enter a new era where the customer is king again instead of the woke bankers at Blackrock. Now every company has to wonder who will be exposed next. If Tractor Supply truly makes these changes then I look forward to visiting my local store again so we can encourage similar behavior from other companies. Our eyes are on the prize to end wokeness and restore sanity… This was a great first step."

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Theft from Alabama Tractor Supply store skids to a halt as armed customer blows out getaway car's tire: 'Everyone is walking around with guns in Theodore'



Two men attempted a broad-daylight theft from an Alabama Tractor Supply store on Black Friday, but some customers weren't having a bit of it — including one who pulled out his gun and blew out at least one tire on the getaway vehicle.

What are the details?

Witnesses said the two men were trying to steal merchandise from a Tractor Supply Co. location in Theodore on Friday morning, WPMI-TV reported. Theodore is about 15 minutes southwest of Mobile.

Image source: YouTube screenshot

Ryan Maxie and his fiancée, Katie Clark, were in the store's parking lot when they heard shots after two men loaded up a shopping cart with unpaid merchandise, WPMI said.

"I was trying to call 911 while we were seeing what was going on," Clark explained to the station.

Witnesses told WPMI a customer pulled one of the suspects, Toby Priest, out of the getaway SUV.

The other suspect, Troy Brown, was able to take off in the vehicle — but was stopped when a different customer shot out at least one of the vehicle's tires, the station said.

"They kind of beat on each other inside the car, the guy was trying to [hit the driver's hands] so he wouldn't start the car," Maxie told WPMI. "Unfortunately he was able to get it started and floored it back, so the guy had to step back so he didn't get hit. When he floored it back he came out this entrance ... and went to that light right there and hit a U-turn and kind of did a couple donuts in the road."

Mobile Police soon found the getaway SUV abandoned on Highway 90 at the Interstate 10 entrance — with at least one flat tire, the station said.

Image source: YouTube screenshot

Maxie and other witnesses said police eventually found Brown, who was wearing different clothes, WPMI reported.

Image source: YouTube screenshot

Brown and Priest were booked into Mobile Metro Jail and are being charged with third-degree felony theft, the station said. Both suspects were in the jail Monday morning.

\u201cMobile, Alabama.\u2014 Shots were fired Friday morning during a dramatic take down at a Tractor Supply in Theodore.\n\nWitnesses said two men were trying to steal merchandise and that's when customers took action, determined to stop them.\u201d
— PPV-TAHOE - News Journalist (@PPV-TAHOE - News Journalist) 1669492864

'Everyone is walking around with guns in Theodore'

Maxie also shared some advice for crooks who try their luck in his neck of the woods.

"Don't come to Theodore and rob a Tractor Supply without knowing the person is going to have a gun," he told WPMI with a chuckle. "Everyone is walking around with guns in Theodore."

Shots fired as shoppers fight back in Tillman's Corner store parking lot - NBC 15 WPMIyoutu.be