Glenn Beck: Here's why Tractor Supply said goodbye to woke DEI



Tractor Supply Co. is a farming supplies retailer headquartered in Tennessee, and it's just gone where no large modern company has gone before.

The company is dropping the diversity, equity, and inclusion goals that it had previously set for itself. In addition, DEI roles will be eliminated, carbon emissions goals will be withdrawn, and the company will stop sending data to the Human Rights Campaign.

Tractor Supply made the move after information began circulating that the company was deeply involved in DEI and ESG initiatives, and its stock price took a nosedive.

“We work hard living up to our mission and our values every day, and represent the values of the communities and customers we serve,” the company wrote in a statement. “We’ve heard from our customers that we have disappointed them. We have taken this feedback to heart.”

The backlash began when conservative Robby Starbuck highlighted the company's actions on X, which included DEI hiring practices, in-office Pride Month decorations, climate change activism, and “funding sex changes.”

“He decimated them,” Glenn Beck says. “Just took them apart with everything that they have.”

Stu Burguiere is impressed by the company's response.

“It’s very rare,” Burguiere tells Glenn. “Even Bud Light, who seemingly overtly changed directions, right? Like you could tell by their actions. They never came out and said, ‘And just so you know, we’re totally off the bandwagon.’ They just kind of did it and hoped you noticed.”

Glenn, however, remains skeptical.

“I’d like to see if this is just, you know, another customer service kind of thing and a campaign ad,” he says.


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Tractor Supply Co. DUMPS its Woke DEI Policies | What You Should Know

Tractor Supply Co. DUMPS its Woke DEI Policies | What You Should Know

Tractor Supply Company issues mea culpa and backs away from wokeness



Tractor Supply Company issued a statement announcing that it will stop sharing data with the Human Rights Campaign; nix diversity, equity, and inclusion positions; and ditch its carbon emissions goals. The Human Rights Campaign is a pro-LGBT advocacy group.

In the statement, the company listed five points, declaring that it will:

  • "No longer submit data to the Human Rights Campaign"
  • "Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business,"
  • "Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaign"
  • "Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment,"
  • "Withdraw our carbon emission goals and focus on our land and water conservation efforts"

BlazeTV host Lauren Chen summed up the development in a tweet, noting, "Tractor Supply is basically DISAVOWING wokeness."

'This response will have major ripple effects across corporate America...'

Robby Starbuck had called Tractor Supply out for promoting wokeness and urged people to respectfully reach out to the company to register their displeasure.

And Tractor Supply's statement on Thursday appears to indicate that the company, which describes itself as "the largest rural lifestyle retailer in the United States," faced public pressure to change course.

"This is a great victory for sanity in corporate America and the single most successful boycott of our lifetime," Starbuck told Blaze News in a statement. "Our 3 week campaign of reporting proved that we can make change happen and that we can enter a new era where the customer is king again instead of the woke bankers at Blackrock. Now every company has to wonder who will be exposed next. If Tractor Supply truly makes these changes then I look forward to visiting my local store again so we can encourage similar behavior from other companies. Our eyes are on the prize to end wokeness and restore sanity… This was a great first step."

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