The Miss Universe organization is facing strong backlash for claiming that men can menstruate.

This week, the Miss Universe organization pushed a message that biological males who transition to transgender women are capable of menstruation. The messaging was shared on the Miss Universe Facebook, Instagram, and Twitter – which have nearly 20 million followers in total.

"Inclusive language is important, especially when speaking about periods," the post read. "Thinking menstrual health is only a niche topic for woman excludes transgender, non-binary and gender-nonconforming people who have periods from the conversation."

The social media post had the hashtag: "menstrual equity."

The post had graphics that explained: "How to talk about periods."

The slides advocated for people to replace the term "women's health" with "reproductive health." Another graphic instructed everyone to stop using the term "women who have periods" and only use "people who have periods."

"Not all women menstruate and not all people who menstruate are women," the final slide states.

\u201cInclusive language is important, especially when speaking about periods.\n\nThinking menstrual health is only a niche topic for woman excludes transgender, non-binary and gender-nonconforming people who have periods from the conversation.\n\n#menstrualequity\u201d

— Miss Universe (@Miss Universe) 1655230581

Twitter reactions ridiculed the Miss Universe organization over the claim that men can menstruate.

Many online commentators pointed out that the beauty pageant's own profile bio stated: "Miss Universe exists to advocate for a future forged by women with courage to push the limits of what’s possible."

\u201cCLOWN WORLD GETS A TIARA\u201d

— Brent A. Williams, MD (@Brent A. Williams, MD) 1655305343

Political analyst Camryn Kinsey proclaimed, "The war on women is real."

Columnist Daniella Greenbaum Davis: "Stop erasing women."

Radio host Dana Loesch tweeted, "Stop erasing women. We’ll say what we want, when we want, how we want, 'Miss.'"

YouTube personality Amanda Ensing: "Decades of fighting for women's rights & just like that, the term woman is being erased. We went from empower all women, to being a woman has no definition. What is a woman?"

Lawyer Sarah Beth Burwick remarked, "Being a women is 'niche' now."

Pro-life advocate Obianuju Ekeocha added, "Why are these clowns even still using 'MISS?' That is specifically a female title. Yet they are ready to erase women. They can just become 'X Universe.'"

Podcast host Allie Beth Stuckey joked, "Ok, Mx Universe."

Author Zach Elliott wrote, "We’re not changing language to accommodate a tiny minority of adult human females who don’t see themselves as women. We’re going to use the word woman. And when there are instances where we want to use something broader, we can use 'female.'"

Evolutionary biologist Colin Wright noted, "Pay attention. Being 'gender non-conforming' is now seen as incompatible with being a woman."

Claremont Institute senior fellow David Reaboi sarcastically goaded, "Miss Universe pageant with trans is absolutely gonna be a big hit all around the world. Go for it."

Lesbian feminist Eva Kurilova explained, "This is where gender ideology takes you. You start sticking women who simply don't conform to sex stereotypes into some other, non-woman category and you think you're being so woke when really you're just being an idiot."

Even transgender pornographic film actor Buck Angel questioned Miss Universe, "Is this for real?"

In 2012, Jenna Talackova – who was born a male and then underwent gender reassignment surgery at 19 – was disqualified from participating in the Miss Universe Canada pageant after judges found out she was not a "naturally born female."

Following a lawsuit by Talackova and pressure from LGBTQ advocacy groups, the Miss Universe organization allowed transgender contestants.

In 2018, Angela Ponce became the first transgender contestant in the Miss Universe pageant.