Billionaire Walmart heiress funds anti-Trump chaos, backs radical 'No Kings' protests



Christy Walton, a geriatric heiress to the Walmart fortune who had a 2% stake in the company as of last year, has made no secret of her liberal bent and has proven willing to shovel money into initiatives she apparently reckons will further the cause.

Walton, whose net worth Forbes presently puts north of $19 billion, co-hosted a fundraiser last year for Kamala Harris' doomed presidential campaign and recently poured cash into a group supporting Senate Democrats.

She previously dumped tens of thousands of dollars into the Lincoln Project, the anti-Trump group founded by a handful of former Republican operatives, including John Weaver, who allegedly had a habit of sexually harassing young men online. Walton continued donating to the group even after it staged a fake white supremacist rally in late 2021 to smear then-candidate Glenn Youngkin ahead of the Virginia gubernatorial election.

'We will make action everywhere else the story of America that day.'

After throwing her money behind various political failures, she now appears keen to support something more consequential.

While fellow travelers were attacking police and federal law enforcement agents in Los Angeles, the Walmart heiress set about promoting even more unrest, placing a full-page ad in the New York Times on Sunday featuring an image of the Statue of Liberty and a list of collective declarations, including "we defend against aggression by dictators" and "we uphold and defend the Constitution."

While nearly identical to an anodyne ad she placed in the paper in March, Walton's new ad also contained a call to action along with a QR code directing viewers to a website for the "No Kings" demonstrations planned across the country for June 14.

RELATED: Sen. Fetterman breaks ranks, admits the truth about Democrats' radical position on the anti-ICE riots

An April 50501-organized protest in Nevada. Photo by KIA RASTAR/Middle East Images/AFP via Getty Images

According to the organizers' tool kit for the demonstrations, "NO KINGS is a national day of action and mass mobilization in response to the increasing authoritarian excesses and corruption of the Trump administration."

The event page notes, "On June 14th, we rise up."

President Donald Trump is planning to celebrate the 250th birthday of the Army with a parade in the nation's capital. The No Kings rally is supposed to serve as a leftist counterpoint.

The tool kit states: "Instead of allowing this military parade to be the center of gravity, we will make action everywhere else the story of America that day: people coming together in communities across the country to reject strongman politics and corruption."

While the Associated Press suggested the No Kings rally would involve a march to the White House, organizers claim on their website that they are not holding an event in Washington, D.C., directing fellow travelers in the area to instead find a mobilization in Virginia or Maryland.

RELATED: White House warns radicals now massing in Boston, elsewhere in wake of LA riots: 'Think twice'

National Guard stands watching in front of the Edward R. Roybal Federal Building in Los Angeles after the anti-ICE riots. Carlin Stiehl / Los Angeles Times via Getty Images

No Kings counts among its partners various radical organizations such Planned Parenthood, the Freedom from Religion Foundation, and the Organization for Black Struggle. Sen. Bernie Sanders (I-Vt.), fresh off defending his private jet usage to and from speeches condemning inequality, is also apparently a supporter.

Randi Weingarten, the American Federation of Teachers boss instrumental in keeping kids out of the classroom during the pandemic, is hosting a "No Kings Day Town Hall" Tuesday evening, promising to help fellow radicals "get ready to organize, mobilize, and build power for the future." Other such events are planned in the lead-up to the nationwide uprising.

The outfit behind the protests promoted by Walton is the 50501 Movement, a leftist anti-Trump protest group.

Blaze News previously reported that the Massachusetts chapter of the 50501 Movement was behind the anti-Immigration and Customs Enforcement protest in Boston on Monday.

Kylie Bemis, an organizer with 50501, framed the protests as a response to an "act of war."

"This is an attack on American liberty," Bemis said in a statement obtained by Boston.com. "The right to freedom of speech and due process of the law must be protected above all else, and the response by the Trump administration is tantamount to a declaration of war against the American people."

'President Trump will always do what is needed to keep American citizens safe.'

Blaze News reached out to the email provided at the bottom of Walton's ad but did not receive a response by deadline. However, a source familiar with Walton's thinking on the topic told Blaze news that the "ad is a personal message from Christy that focuses on encouraging people to engage peacefully and civically in next weekend's events on June 14th."

"Her message promotes peaceful dialogue and the sharing of diverse views and voices," continued the source. "She condemns violence in all forms and continues to emphasize the importance of listening to one another."

Rep. Anna Paulina Luna (R-Fla.) intimated that Walton's advertisement might have less to do with ideology and more to do with maximizing the value of her stake in Walmart, noting, "Looks like the Walmart dynasty is big mad about China tariffs."

— (@)

Walmart declined Blaze News' request for comment. The Walton family office could not immediately be reached for comment.

When asked about the forthcoming nationwide protests, White House spokeswoman Abigail Jackson previously told Blaze News, "Any individual who wants to mimic the violence, lawlessness, and rioting in California should think twice."

"President Trump will always do what is needed to keep American citizens safe, especially when weak Democrat leaders fail to do so," added Jackson.

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Pride Month is on the run. Here’s how to finish the job.



For years, the stroke of midnight on June 1 triggered a corporate and bureaucratic avalanche of rainbow flags across America. Logos changed colors overnight. Government agencies raced to outdo each other in their displays of “inclusion.” From Walmart to the Pentagon, one message rang loud: Dissent from the LGBT agenda would not be tolerated.

This year tells a different story.

Conservatives tend to back off once momentum swings their way. They declare victory, let up, and give the left room to regroup. That reflex must end.

Pride Month 2025 has limped into view. The rainbow wave has receded quite a bit. Now is the time to send it packing — permanently.

The evidence lines up. Target, still smarting from last year’s boycott, scaled back its displays. Other major retailers stayed quiet. Their social media teams left June’s usual fanfare on the cutting-room floor. Under the Trump administration, government agencies that once issued rainbow-laced press releases now operate under strict orders to stand down.

The tone of the country has changed. Americans have grown tired of relentless cultural propaganda, and corporations — always sensitive to backlash — have noticed. When the incentives shift, so does the behavior.

This change marks a win. But it also poses a risk.

Conservatives tend to back off once momentum swings their way. They declare victory, let up, and give the left room to regroup. That reflex must end. The left doesn’t retreat — it regathers. Letting up now guarantees a resurgence later. We have Pride Month on the run. We need to chase it out of public life.

Don’t mistake temporary silence for surrender. The left hasn’t abandoned its agenda. School boards still promote radical curricula. Teachers’ unions haven’t backed down. Cultural elites remain committed to enforcing a worldview that blends LGBT ideology with abortion politics — united by their rejection of divine order. They’re wounded, not defeated. And this is the moment to press the advantage.

Victory doesn’t come from symbolic wins. It comes from sustained action.

Step one: We need bold churches. Pastors must speak clearly and unapologetically about what Scripture teaches. Romans 1:26-27 speaks plainly about rebellion against God’s design. The pulpit isn’t a platform for public relations — it’s a battleground for truth. If pastors go silent, congregations scatter.

We need men like Daniel, who stood firm in the midst of a corrupt regime and “resolved that he would not defile himself” (Daniel 1:8). A culture in crisis needs shepherds with spine.

If your pastor never addresses these issues, urge him to do so. The flock needs clarity. The country needs truth.

Step two: Congregations must reject the lie that LGBTQ ideology is normal. It isn’t. From Genesis to Revelation, Scripture defines humanity as male and female and defines marriage as a covenant between one man and one woman. That’s not hate. That’s clarity.

Loving your neighbor doesn’t mean affirming sin. It means telling the truth with compassion — just as Jesus did when he told the woman caught in adultery, “Go, and from now on sin no more” (John 8:11).

Normalizing sin isn’t kindness. It’s cruelty.

Churches must function as sanctuaries of truth, not echo chambers for cultural conformity.

Step three: Take the fight to the institutions.

Run for school board. Run for city council. Run for state legislature. Support candidates who oppose the LGBTQ agenda and the abortion movement without apology. These aren’t separate fights — they’re two limbs of the same ideology. Both elevate the self above Scripture. Both distort what God created.

We need leaders like David, who stood before Goliath and said, “You come to me with a sword ... but I come to you in the name of the Lord” (1 Samuel 17:45). That spirit must guide our political efforts.

RELATED: How Christians can take back what Pride Month stole

Lindsey Nicholson/UCG/Universal Images Group via Getty Images

Every seat counts. Every school board, council, and committee sets policy that shapes culture. Leaving them uncontested means surrendering the ground our children stand on.

This is the moment. The left is reeling. Pride Month isn’t gone, but it’s staggering. We hold the high ground. We hold the truth. And we serve the God of whom the psalmist declares, “The Lord is my strength and my shield” (Psalm 28:7).

So hold the line.

Don’t compromise. Don’t wait. Don’t hand back what you’ve reclaimed.

Chase this agenda from our churches, our classrooms, and our public institutions.

Pride Month is on the run.

Finish the job.

Woke pastor teams up with Al Sharpton to revive Target’s woke agenda



Dr. Jamal Bryant, a liberal black preacher at a Baptist megachurch in Georgia, is angry that Target stores have dropped the secular left’s diversity, equity, and inclusion initiative. And so, along with Al Sharpton, he has urged black people to boycott Target.

Bryant is leading a deceitful political scam while insisting he is a man who seeks to help black people. DEI has never been about that. Instead, proponents of DEI play the race card, using black Americans to advance what amounts to a godless agenda. Worse, in pressuring Target to restore DEI, this man of the cloth is undermining the gains Christians have made in getting the retailer to remove homosexual-themed children’s clothing from their stores.

Should Bryant’s boycott grow enough to overwhelm complacent Christians, it could possibly provide Target a new political lifeline (and excuse) to reverse course on DEI.

As many will recall, back in 2023, Target made national news when conservative influencers and media outlets reported how the national retailer was using customer profits to target children with a marketing campaign promoting pro-homosexual-themed apparel. This was bad enough by itself.

You boycotted, Target listened

What added insult to injury was the way Target seemed to be riding a wave of some organized propaganda campaign pushing drag-queen story hours — where perverse men dressed in women’s clothing would read books to children — often while behaving in lewd and suggestive ways.

As a result, a tsunami of public outrage ensued, and an untold number of Americans immediately decided to boycott Target stores.

It made a difference: Target got the message that the bulk of its consumers reject the woke agenda. In June 2024, the retailer announced that it would no longer sell children’s apparel as part of its “Pride Collection.” Even though Target still sells merchandise that promotes the homosexual lifestyle, the removal of this apparel from the children’s departments is nonetheless a victory for morality.

This victory was followed by President Donald Trump’s executive order against DEI in January, which prompted Target to join other major companies — including Walmart, McDonald’s, and Ford — in announcing it would end several corporate DEI initiatives.

A counter-boycott

This is when the left-wing preacher Bryant stepped into the breach to stage a counter-boycott that attempted to mimic what conservatives had done.

Protesting against the corporate practices that include selling homosexual-themed paraphernalia to children is an odd move for a man with the title of preacher — one would hope he is in agreement with biblical values.

RELATED: Pastor compares Kamala to Esther from the Bible — then the sermon gets even crazier: ‘This is an idea that cannot be stopped’

Melina Mara/The Washington Post via Getty Images

In fact, Bryant has never publicly denounced Target’s previous practices. Yet, he’s chosen now to speak up and fight for Target to restore DEI. And so has Twin Cities Pride, a homosexual activist group, which also lashed out at Target for ending its DEI initiatives.

Seeing that Bryant is taking the same side as Twin Cities Pride, it’s hard not to conclude that Bryant’s passionate drive to pressure Target to reinstate DEI is motivated by his full-throated agreement with the far left’s secular agenda.

There’s more proof of this.

Woke, not Christian

Not long ago, Bryant appeared on a podcast and engaged in a heated exchange about political and spiritual matters with Pastor Mark Burns, a black conservative pastor who has gained fame for his support of President Trump.

The takeaway from some online viewers was that Bryant did not align with the standard scriptural interpretation that the Bible supports only traditional marriage and opposes abortion.

To make matters worse, Bryant seems to be making inroads with Target CEO Brian Cornell. In a symbolic gesture of agreement, Cornell reached out and met with Al Sharpton because of Bryant’s boycott.

It’s important to note that Cornell was also CEO of Target back in 2023 and had initially refused to back down from selling rainbow-colored onesies for infants and T-shirts that say, “Pride Adult Drag Queen ‘Katya,’” “Trans people will always exist!” and “Girls Gays Theys.” He was so adamant about pushing the homosexual agenda on kids that, in response to conservative backlash, he told the press that he thought it was “the right thing for society.” Cornell also admitted that this agenda is directly linked to Target’s DEI initiatives: “The things we’ve done from a DEI standpoint, it’s adding value,” Cornell said.

Hold the line

Based on these comments, can there be any doubt that Target would love to restore DEI, including its children’s “Pride Collection”? Of course not. But the social pressure against it is finally having an effect. That is, it was until Bryant and others began to get louder.

Let there be no doubt: Should Bryant’s boycott grow enough to overwhelm complacent Christians and conservatives, it could possibly provide Cornell a new political lifeline (and excuse) to reverse course on DEI. If that happens, you can bet that all perverse children’s merchandise will return to store shelves.

Editor’s note: A version of this article appeared originally at Chronicles Magazine.

How one journalist is stopping corporate DEI spending dead in its tracks



Journalist and filmmaker Robby Starbuck is responsible for enormous, multinational brands turning away from diversity, equity, and inclusion initiatives that have permeated throughout culture and business for more than a decade.

Through Starbuck’s work, Anheuser-Busch, Ford, Harley-Davidson, and Walmart have all pivoted away from their allegedly firmly held beliefs on inclusion.

In an exclusive interview, Starbuck told Blaze News that he holds no hidden agenda or malice toward particular brands or companies; rather, he simply does not agree with race-based hiring practices or funding for sex-based events that often flaunt disturbing content in front of children.

“Being a dad” is his chief motivator, he said. “I don’t want my kids to grow up in a crazy country.”

'Let's make the consumer aware.’

From woke to normal

The question has remained: How exactly does Starbuck, an outsider, convince companies that are worth billions to redirect their funding?

“It's a multipronged effort,” Starbuck began. “The reality is, up until we started this campaign in June [2024], these companies had not seen a whole lot of sunshine on their policies.”

He explained that companies have conducted a lot of DEI-related business “under the radar,” with the average consumers completely unaware that money they were spending at certain stores was helping prop up beliefs they “vehemently disagree with.”

“My concept from the very beginning was 'let's make the consumer aware,' because I think your average consumer has enough choices that they're going to say, ‘Oh, I don't want to fund this Pride event.'"

The next steps for Starbuck involved looping in other journalists and content creators with large followings to get the word out and help explain the importance of his work. This, coupled with whistleblowers who have voluntarily reached out to his group, has helped Starbuck conduct open-source investigations.

The approach is simple: Research the company, find out where the money goes, and reach out to its corporate entities to make them aware of it.

“We put everything together to build a picture of what the culture is at a company, what their policies actually are, and then the executives are very aware that we're not going to drop anything that we're doing until things have changed,” Starbuck explained.

It has not been easy, though. Starbuck stated that he has faced opposition from a few companies, particularly, he said, Tractor Supply, John Deere, and Harley-Davidson.

Despite other companies losing billions in market value as a result of consumers turning away, Harley-Davidson still held out the longest before eventually announcing the company has no “DEI function" remaining.

The bad press, combined with huge losses from the company's electric bike venture, caused the motorcycle giant to sell a reported 50% fewer motorcycles in 2024.

Starbuck noted that his results have sent a message to companies pushing DEI that culturally and politically, audiences are not as friendly to these initiatives as they once were.

“Other executives, they don't want to be that company that tests us again and then has the consumer sentiment turn on them, and then there are serious financial issues in the marketplace. So they recognize that we have an ascendant power, not just in the cultural realm, but also politically,” Starbuck claimed.

Inside the boardroom

When asked what his interactions with executives have been like, the 35-year-old outlined a few different categories of reactions he has received.

The first category was the rare CEO who truly believes in new-age progressivism and wants to see these programs continue. After that, though, Starbuck said there do exist a certain number of CEOs who are blissfully unaware of what their employees are pushing toward.

“Don’t get me wrong; there are some true believers out there, but there are also just CEOs unaware that these parts of the company have been hijacked by activists. Some people balk at that, and they go, ‘How could they be unaware?’ You have to realize for these mega-corporations, the job of a CEO is so compartmentalized in terms of what they look at day to day. They're not looking at the behaviors of training and HR. Like, that's just not their ballpark.”

Starbuck said that while some of the CEOs hear veiled complaints about woke operations at their companies, they do not know the extent to which the ideology has permeated through the ranks.

What that means, he explained, is that many CEOs did not exactly realize what they were funding, and many have been “very happy to pull back” and, furthermore, happy that Starbuck has given them a reason to do so.

— (@)

One thing that became clear to Starbuck was that executives are excellent judges of character who, when realizing what kind of person he is, became more receptive to his approach.

“What they're used to with a lot of corporate activists is they're used to shakedowns. They're used to people from the left coming in and they just want their check.”

Without wanting money or an ad campaign, Starbuck has focused on taking what the companies have said are their true values and helping relay that to the consumer. It also has helped his cause to reveal that many DEI programs have simultaneously pushed anti-capitalist agendas alongside their gender activism.

The majority of programs Starbuck has investigated have included literature from Ibram Kendi being recommended to employees. The irony of those teachings, the journalist revealed, is that they explain to the reader that “to be an anti-racist, you must be anti-capitalist,” something that is clearly at odds with the mantra of most CEOs.

As executives have become aware of the “absurdity,” as Starbuck put it, they have happily been willing to pull the funding back in most instances.

Who started it?

At the start of the DEI ride, companies were pulled into a “cultural tide,” according to David Bahnsen.

Bahnsen is the managing partner and CIO of the Bahnsen Group, a firm overseeing more than $4 billion (per Bloomberg).

The California native agreed that there have been “true believers” who talked themselves into wokeness, but he described the DEI era as being one of the greatest examples of “corporate penance” ever devised. This was a five-year period when meritocracy was abandoned and DEI policies became increasingly common, Bahnsen went on.

“The nexus of media, technology, political power, left-wing academia, and, yes, corporate America; all pulled the marketplace together towards DEI.”

While he noted that the companies themselves were ultimately responsible, Bahsen said that the DEI programs allowed businesses to keep being businesses, while keeping the powers that be at arm’s length through payments of cultural and political messaging.

The 50-year-old added that as the governing parameters have changed, some companies no longer have to “play a game they never actually believed in,” while other companies have been forced to learn the hard way that their ideals are no longer profitable.

Starbuck, on the other hand, pointed to a more sinister plot and alluded to the fact that he has unearthed divisive, deliberate operations infiltrating corporations across the country.

While there is certainly influence from college graduates bringing woke indoctrination into the workplace, Starbuck said there has been a coordinated effort from trained activists who have “absolutely” entered into marketing, public relations, and human resources roles to push DEI.

“It was carefully planned, who would go where and why. … This is a very, very disgusting situation. I’ll put it that way,” he added.

'Abandoning DEI boosts profits ...'

Which way, Western man?

A common question to consumers has been where to turn. Social media, news agencies, and even meat suppliers have popped up in the last decade to cater to a segment of the population who have grown tired of DEI policies.

As these sentiments have increased, Starbuck said it is important to act with “grace” and go with one’s gut feeling, in combination with common sense.

Starbuck revealed that his efforts have been to push companies down a neutral path in order for the results to be long-lasting and not to have a ping-pong effect, in which companies blow with the wind every four years.

“If a company does the right thing, then I think it is incumbent on us to have some grace.”

Starbuck advised that if there is no alternative, then consumers need to start making companies become worthy of their hard-earned cash.

At the same time, though, if an alternative does exist, consumers need to speak with their wallets and support a brand that is more aligned with their values.

The reality is, according to Bahnsen, that companies are seeing a boost in revenue after they abandon DEI principles. A series of immeasurable and measurable factors like quotas, human resources, legal resources, and untold amounts of bureaucracy have crippled many companies in his view.

While some can still turn a profit, DEI programs do have an assumed cost that weighs on revenue.

“Abandoning DEI boosts profits in the way that a runner taking off heavy ankle weights boosts speed!” Bahnsen joked.

Companies are not human beings, and consumers do not want to know what a company believes, politically, nor do they want the company to even have such beliefs, Starbuck concluded.

While it seems that most are agreeing, in ever-growing numbers, that companies should not be focused on divisive issues, it is also becoming more popular to tell companies that they should be focused on taking the ankle weights off and truly returning to being boring, bland corporations.

Latino Freeze movement: Are Latinos REALLY boycotting major retailers like Walmart?



The Latino Freeze movement is a nationwide spending boycott that specifically targets companies that have scaled back their policies on diversity, equity, and inclusion. The movement began after President Trump signed an executive order ending federal DEI programs.

“If you don’t respect our community, then you shouldn’t have our dollars,” one reported movement leader, Dolores Huerta, said in an interview.

Comedian and actor John Leguizamo is also on board with the movement, posting a selfie video to social media calling it “an economic blackout.”

Those praising the movement claim that it would have a massive effect on the economy, asserting that Latinos make up $3.7 trillion in buying power.


And it’s written proudly on the Latino Freeze movement's website as well.

“Freeze the National Institute of Health (NIH)? Freeze Diversity, Equity and Inclusion (DEI)? Freeze immigration in the United States? Did you know that the Latino GDP in the United States is the fifth largest in the world? 3.7 trillion dollars. Latinos also make up 20% of the U.S. population," a statement on the movement's website reads.

“Latinos and Latinas stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money. Starting NOW until they show us they care about our minority and immigrant populations of the United States,” the statement concludes.

“Okay, so you’re not going to go to Walmart, really?” Pat Gray of “Pat Gray Unleashed” says, disbelieving.

“I’m scared now,” he continues, adding, “I bet the economy collapses.”

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A woman gave me flowers at Walmart; I didn't save them for my wife



The other night I went to Walmart to buy formula for my son. I’ll be honest; it wasn’t a good trip at first.

Traffic was annoying. The parking lot was fulI. But what really put me in a bad mood was the process of picking up the baby formula itself.

Although I give my wife flowers every year, I didn't give her those daisies.

It used to be available for anyone to grab right off the shelf. Now, in yet another sign of the erosion of basic social trust, it's been moved to the front of the store, where it's kept under lock and key.

Bad mood rising

This turned a quick errand into something way too complicated. Granted, getting someone to unlock the formula cabinet only cost me an extra five minutes, but in Bad Mood Time that's more like 20.

It didn't help that I now had to be escorted with the formula to the checkout line. Thanks, shoplifters.

As I impatiently waited to check out and go home, I noticed that the woman in front of me was buying flowers alongside what looked like the ingredients for a fun date night.

"Have you ever bought flowers for a man?” she asked the cashier.

The cashier responded "no."

“I buy my husband flowers every year," said the woman. "Men don’t ever get flowers until the day they die.”

First time for everything

I saw her look my way. I said, “I’ve never been bought flowers.” The man behind me said the same.

The woman then asked the cashier to add two more bouquets to her tally. She turned to us and said, "I’m buying you guys flowers. Give them to your wives or kid, but this way, at least you were given flowers before you die.”

And sure enough, as I walked out, the woman found me and gave me a bouquet of daisies.

Here's what she didn’t know. Although I give my wife flowers every year, I didn't give her those daisies.

I gave them to another woman, a woman I also think of every year right around this time.

Visiting a friend

She was a friend of mine. Thirteen years ago this month, I lost her to suicide. I was the last person ever to text her. I had been trying to help her through a recent tragedy. In the end, my help wasn't enough to prevent the outcome I feared.

She is buried near my house. I visit her every year around the anniversary of her death. I always leave her a bouquet of flowers and a little horse figurine (she loved horses).

This year, my friend will get two bouquets. I'm thankful for that woman in line at Walmart. Her simple act of generosity freed me from my selfish misery — my irritation, my impatience — by directing my attention to an old, dear friend. Not a bad lesson for Valentine's Day.

Pro-Obesity Activist Sponsored By McDonald’s Plans ‘Operation Fat Liberation’

Chaney is just one of dozens of online influencers recruited by the food industry to promote corporate-friendly narratives.

Walmart, Canada, and the great DEI retreat: Are we finally waking up?



Is freedom retreating, or is freedom advancing? Just a few weeks ago, I would have said that it is retreating. But something is changing, and America — though bruised and battered — is leading the way back.

When everything went wrong for us during the past four years — when we felt like freedom was on the brink — what did we do? We didn’t scream at the waves like a group of liberal women in New York City did. We didn’t take to Instagram and post videos of ourselves bawling and distraught. We went to work. We went to God. And we remembered who we are.

They’re losing. The resistance is running out of steam. Common sense is creeping back in.

Bible sales in America are up 21% over the last year. In times of uncertainty, we’ve always turned back to faith, to principles that give us balance and resolve. For those on the left, their “god” is the government, DEI initiatives, and utopian ideals. But when those false gods fail — as they always do — they’re left with nothing but despair.

The pushback against tyranny

But something remarkable is happening: Freedom is pushing back. Not just here, but around the globe.

Take Canada, for example, a country that seemed hopelessly lost to the suffocating grip of DEI and government overreach. Just last year, one in every 20 deaths in Canada was due to assisted suicide. A government that once promised freedom, opportunity, and optimism is now expediting death.

Remember when Canadian officials froze the bank accounts of citizens supporting the trucker protests? The government turned on its own people, and trust was shattered.

But now, even in Canada, people are saying enough is enough. Prime Minister Justin Trudeau, once untouchable, is teetering on the brink. His allies are abandoning him. His control is slipping. The tide is turning.

America leading the charge

In America, we’ve been dangerously close to losing our understanding of freedom. We blurred the lines between equality and equity. Equality means judging people by their character, their merit, their skills. Equity demands that we look at race, history, and grievances instead.

Walmart, once a proud torchbearer of DEI initiatives, is now quietly rolling those initiatives back. Why? Not out of fear of Trump, as some claim, but because the public has spoken. Americans are remembering what fairness and opportunity look like. Businesses are realizing that serving customers — not political agendas — should be their priority.

The media, once the powerful arm of the progressive agenda, is losing its grip. Like the armless, legless knight in “Monty Python and the Holy Grail,” they’re still yelling, still swinging, but the fight’s over. They just don’t know it yet.

Now comes the hard work

The 2024 election was indeed a victory, but it was also a reprieve. God, in His mercy, gave us time — time to reclaim the freedom that was being extinguished over the past four years. The question is: What are we going to do with this second chance?

We need to organize. We need to vote. We need to hold leaders accountable, not just with our voices, but with our actions, our wallets, and our resolve. The left’s relentless pursuit to erode freedom isn’t going to stop. They won’t give up easily.

But they’re losing. The resistance is running out of steam. Restaurants that once celebrated refusing service to Trump officials are now firing employees who pull the same stunts. Common sense is creeping back in.

We stand at a crossroads. Freedom isn’t an automatic guarantee. It must be fought for, defended, and cherished. As a wise man once said, “Always give the American people the benefit of the doubt. They’ll get it wrong, but eventually, they’ll figure it out and get it right.” That’s correct. We are figuring it out. Slowly, painfully, but surely.

It’s time to choose. Will we seize this moment or let it slip away?

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Target struggles after ‘Bud Lighting’ itself



Analysts and “experts” must finally acknowledge that Target caused permanent damage to its brand when it began marketing LGBTQ products to children as part of its Pride Month promotion in mid-2023. Target’s ongoing financial struggles are not due to inflation, supply chain issues, or any of the other challenges that have not significantly impacted its competitors.

It is now evident that Target "Bud Lighted" itself. Much like that permanently damaged beer brand, Target bears a reputational stain that continues to repel customers. The retailer remains trapped in a dungeon of consumer rejection, unable to recover.

Working for a hyper-woke organization like Target is never easy.

Target released its latest earnings report for the quarter ending July 31, 2024 (the third quarter of its fiscal year) and once again delivered “unexpectedly” poor results. The company fell well short of analysts’ predictions, with same-store sales continuing to show a year-over-year decline from an already dismal prior-year quarter.

The results were catastrophic. Revenue and net income came in far below previously announced guidance, causing the stock to plummet more than 20% in a single day, hitting a new 52-week low. Even worse, Target was forced to revise its guidance for the remainder of the fiscal year. Bloomberg News reported, “Target Corp. trimmed its full-year earnings outlook after a flat sales quarter and a buildup in inventory hurt profitability.”

In simpler terms, Target’s persistent underperformance has rendered its previous budgets inoperable. Those forecasts assumed revenue from customers who are no longer shopping at Target. With these assumptions removed, it’s clear the lost customers are not coming back.

Meanwhile, Walmart is doing great. Its quarterly profit and revenue exceeded projections, prompting the retailer to raise its guidance for the future. Inflation and supply chain issues appear to have little impact on Walmart compared to Target. More realistically, many former Target shoppers are now spending their money at Walmart.

One key metric from the recent quarter speaks volumes: Walmart’s year-over-year same-store sales rose by 5.3%, while Target’s same-store sales fell 1.9%. Notably, Target’s decline comes on top of a depressed figure from the same quarter in 2023, the first to reflect consumer backlash against the company. Even worse, Target’s revenue has continued to decline in a high-inflation environment. A retailer typically needs at least 3% annual revenue growth just to match inflation. Adjusted for inflation, Target’s revenue decline is even more significant.

The table below shows annual revenue trends for Target and Walmart over recent years. Target saw solid growth until 2023, often outpacing Walmart. Since the consumer boycott began in May 2023, however, Target’s revenue has steadily declined, even when accounting for new store openings.

Some analysts are beginning to recognize the severity of Target’s continued decline, even after its initial revenue plunge in 2023. Neil Saunders, an analyst with Global Data, told CBS News, “Sales have virtually flatlined and have done so against the backdrop of a very poor prior year, and this has occurred during a quarter when multiple banner events — among them, back to school, Halloween, and deal weeks and days — should have helped to drive spending.”

Despite this, many analysts and business publications refuse to acknowledge the true reason for Target’s crisis. The retailer faces a growing boycott because it has embraced a deeply unpopular woke agenda.

In 2016, Target opened its women’s restrooms to men, a policy that remains publicly available on its website.

Target has also embraced a pro-criminal policy, with one California sheriff criticizing Target for stopping him from arresting shoplifters in the store. It is unconscionable that an employer would effectively require that its employees aid and abet criminal activity in its stores, but that is what happened at Target.

Working for a hyper-woke organization like Target is never easy. Recently, Blaze News reported that a North Dakota woman was fired from Target for displaying the words “Trust in Jesus” on her name tag. While employees were allowed to promote LGBTQ messaging on their name tags, promoting Christianity was not tolerated. Target later apologized and offered to rehire the woman, but only after the anti-Christian discrimination she faced drew widespread attention.

You might think Target would reflect on its sales collapse and the backlash to its hyper-woke agenda, but that hasn’t been the case. CEO Brian Cornell has firmly defended the company’s controversial policies. In a 2023 interview on CNBC’s “Squawk Box,” Cornell dismissed conservative backlash against Target, even likening it to the eruption of violence after George Floyd’s death.

Despite Target’s declining performance, Cornell received $19.2 million in compensation in 2023, up from $17.7 million in 2022. Regardless of how much he is paid, Target cannot afford for his leadership and its divisive policies to continue driving the company into the ground.

The good news? Walmart recently announced it was stepping back from the DEI agenda. To remain competitive, Target will likely need to abandon its alienating policies as well. If it doesn’t, Target risks following in the footsteps of Kmart and Sears, as consumers have already cast their vote on its woke objectives.

Walmart Agrees To Dump Policies Pushing DEI Racism, Gender Ideology

When a conservative activist confronted Walmart executives, the company agreed to roll back its policies pushing DEI and gender ideology.