Critics blast Jaguar over weird new car-less ad: 'Jaguar just pulled a Bud Light'



The British luxury vehicle brand Jaguar released a bizarre new ad Tuesday, prompting intense criticism along with questions about whether the company was still in the business of making cars and whether it may have confused November for so-called Pride month.

Jaguar leaned into the backlash to its loud and car-less campaign ostensibly celebrating deviancy, suggesting that its hackneyed call to defy the "ordinary" — already uniformly and reflexively resisted by massive companies, Western governments, the media, and various other institutions unmoored by tradition — was an introduction to "the future."

Provocative advertisements have long been used to court controversy, secure earned media, and remind the public that a company and its products still exist.

Facing a chicken delivery management crisis in the United Kingdom and widespread closures, the KFC Corporation leaned on the creative agency Mother in 2018 for a novel way to simultaneously apologize and advertise — printing "FCK," the anagram of its brand name, on chicken buckets.

Volkswagen ran its playful "Think Small" campaign in the 1960s to promote the Beetle.

Red Bull, evidently keen to sell more energy drinks, had Austrian skydiver Felix Baumgartner take a helium balloon up to an altitude of 39 kilometers, jump, break the sound barrier, and land on his feet in New Mexico.

Apple released an ad earlier this year titled "Crush" in which a compressor destroyed the various tools and means for real-world artistic endeavors and in-person activities that its new device would apparently replace and virtualize.

On Tuesday, Jaguar gave it a go, launching an ad campaign on social media with the caption "Copy nothing."

The video opens with a feminine individual with a Pacman-shaped afro leading five androgynous individuals dressed in misshapen apparel out of an elevator and onto a pink moonscape.

The text "delete ordinary" appears over a subsequent shot of an individual painting white lines.

'Fire your marketing team.'

In the following shot, a masculine figure wearing a dress and wielding a yellow sledgehammer appears in a blue room with the text "Break moulds."

Finally, the cast of androgynes, now joined by a heavyset black woman, crews together on the pink moonscape and strikes a well-choreographed pose.

Tesla CEO Elon Musk said in response to the ad, "Do you sell cars?"

Conservative writer and author Peachy Keenan shared a screenshot of the opening still and wrote, "You lost me at :01."

Keenan added, "Copy nothing [b]ut the worst, stalest cultural trends so you can subvert a storied brand. Congrats and no thanks."

"Well ... we know where the advertising team for Bud Light went," wrote Nick Freitas, Republican member of the Virginia House of Delegates.

"Jaguar just pulled a Bud Light," wrote End Wokeness. "Wtf is this?"

Conservative filmmaker Robby Starbuck tweeted, "Fire your marketing team and drop the woke stuff."

When asked, "What the actual hell is this[?]" the company responded, "The future."

The company's corresponding splash page states, "We're here to delete ordinary. To go bold. To copy nothing."

Rather than credit the Ohio band Devo or fashion designer Pierre Cardin with its new aesthetic, Jaguar said in a release that its "transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world."

Jaguar managing director Rawdon Glover suggested to Car Dealer Magazine that the company is looking to sell to "younger, more affluent, and urban livers."

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What's wrong with being 'weird'?



“Weird” is currently the American liberal-left’s adjective of choice to describe Republicans. I think it started as an attack on JD Vance — Donald Trump’s vice presidential nominee. He was “weird” for caring about fertility rates. He was “weird” for disparaging childless women. He was “weird” for having a bit of a goofy face.

Not being American, I’m not going to debate this charge in the context of the U.S. presidential race. (It seems a bit odd for the party that was energetically engaging in elder abuse to call anyone “weird,” but hypocrisy is no political failing.)

I may not be able to show that you are wrong or bad. But I can call you 'weird' without a single argument. It is a dull, bone-idle way of poisoning the well.

Still, it is an interesting charge — a step sideways from “bigot” into more ambiguous but perhaps compelling territory.

Ways of being weird

I suspect that it appeals to Democrats as the side more popular among women. “Weird” is not just different from “normal." It can be an unsettling intermediate stage between “safe” and “dangerous.” This matters more to women. But of course it matters to men as well.

A weird thing about being “weird” is that it can be good and it can be bad. Few people want to be called “weird” but fewer want to be called “average” or “conventional." Being “weird” can mean standing out from the crowd in terms of the freshness and distinction of one’s thought and behavior. Yet, it can also mean standing out from the crowd in terms of one's exceptional unattractiveness.

I know this. When I was a teenager, I embraced being “weird." I thought it made me funny and interesting. At times I was. But the more that I embraced “weirdness” for its own sake, the more I was off-putting and obnoxious. (Then I just became mentally ill, and “weird” became inadequate.)

In political and cultural life, it can be good to be weird. Telling the truth as others lie? Weird. Representing virtue? Weird. Breaking new intellectual or aesthetic ground? Weird. Almost everything intellectually, morally, and artistically brilliant must have seemed “weird” at some point.

Having a normal one?

Online, the charge of “weirdness” — the exhortation to “touch grass” and “have a normal one” — can be a coward’s means of denigrating a rival argument without doing the hard work of explaining its untruthfulness or immorality. I may not be able to show that you are wrong or bad. But I can call you “weird” without a single argument. It is a dull, bone-idle way of poisoning the well.

One shouldn’t be ashamed of one’s weirdness. Perhaps my most read piece was a column about evangelical Christians who present themselves as being entirely, tediously mainstream “with a twist of Christianity.” This seems self-defeating. Today, the Christian faith — the idea of God becoming man and dying for our sins — can’t not be weird.

“If someone has a faith worth following,” I wrote:

I feel that their beliefs should make me feel uncomfortable for not doing so. If they share 90 percent of my lifestyle and values, then there is nothing especially inspiring about them. Instead of making me want to become more like them, it looks very much as if they want to become more like me.

Weirdness is not always cause for aversion. It can be cause for aspiration.

Dull transgression

Still, we should appreciate — as I so desperately failed to do as a teenager — that intellectual, moral, and artistic brilliance seeming “weird” does not mean that it is brilliant because of its weirdness. That genius is so often eccentric does not mean that eccentricity bears essential virtue. Isaac Newton was “weird” but so is the world’s most boring stamp collector.

There is still “good weird” and “bad weird.” Telling hard truths, for example, can be weird in a good way. But context matters. Telling a child that his mum’s cancer is terminal on his birthday, I think we could all accept, is not good weird.

The fact that physical attractiveness tends to gradually decline with age, to take a small but more commonly relevant example, does not mean it isn’t weird — and in a bad sense — to tell random young women that they will “hit the wall."

As much as I’ll defend the right to research unfashionable ideas about biology, meanwhile, holding forth about hereditarianism at a charity fundraiser for abused kittens would be a bad idea. In these examples, it is obvious that transgressing norms is less a symptom of courageous insight than of resentful instability. Where does the weirdness come from? Somewhere inspiring or somewhere unsettling?

Attachment to the concept of being a bold truth-teller, moreover, as opposed to attachment to the truth, is liable to entice people into incorrectness. There are few things weirder, and in an unappealing sense, than smug and pompous people who are clearly wrong. This is a special problem in online subcultures because mistruths are liable to be talked up into sacred doctrine. (This is why people should be careful with the term “normies." There are important differences between being in a community of minds and being in a cult.)

Beyond this, people who are self-conscious in their weirdness are liable to be extremely dull. Many of them are not “weird” at all in the sense of being original or interesting. People my age might remember the time, around the peak of "The Mighty Boosh," when teenagers would call themselves “random.” This amounted to nothing more than saying “cheese” at inappropriate moments and wanting to be or sleep with Noel Fielding. It was a dark age.

Weirdness is not something to flee from, then, nor is it something to embrace. It is, at best, a by-product of courage, innovation, or humor — the initial sense of their surprising-ness. Without them, it is a bad surprise.

This essay originally appeared in The Zone.

Poll Shows Most Americans Think Democrat Veep Candidate’s Policies Are Pretty Weird

The public thinks Walz’s policies are way weirder than normal, survey shows

Make America Normal Again

[rebelmouse-proxy-image https://thefederalist.com/wp-content/uploads/2024/08/Screenshot-2024-08-26-at-6.56.03 AM-1200x675.png crop_info="%7B%22image%22%3A%20%22https%3A//thefederalist.com/wp-content/uploads/2024/08/Screenshot-2024-08-26-at-6.56.03%5Cu202fAM-1200x675.png%22%7D" expand=1]In Democrats' desperation to stave off the demands of Trump voters, they have destroyed our institutions and melted the framework of behavioral norms upon which our society was constructed.

The REAL reason Democrats think JD Vance is ‘weird’



While phrases like “Keep Austin weird” indicate a certain level of “cool” to the left, Trump’s VP pick, JD Vance, has been ascribed a similar phrase for a totally different reason.

And Glenn Beck knows why.

“JD Vance is from a red state: weirdness number one. JD Vance grew up in white poverty: weirdness number two,” Glenn explains. “He didn’t have white privilege: weirdness number three. And he never gave up or listened to the naysayers: weirdness number four.”

While those on the left often look for handouts over hard work, Vance is the opposite.

“Nobody’s holding you back except you and your choices. That’s one of the biggest things that’s weird about JD Vance because either they totally believe it or they know they’re running an evil scam on people all over the world,” Glenn says.

The reason why this is such an important piece of the “JD Vance is weird” momentum, is because a left-wing government wants you to rely on it. It doesn’t want you to believe the future is in your hands.

“Who says that except an abusive partner?” Glenn asks.

And Vance doesn’t just not rely on the government for handouts, but he’s created his own world. He’s an entrepreneur — and nothing’s weirder to the left than people with the intellectual and emotional fortitude to build their own reality.

“Those are the people with real drive, and they’re different than people that just want a 9 to 5 job, and there’s nothing wrong with either of them,” Glenn says, though he notes that those who don’t believe they have it in them to be like Vance want to take from his wallet.

“Those are the people that the left relates to and counts on because they can use greed and envy to have you look at an entrepreneur, somebody with drive. ‘Look man, I don’t have the drive to do what Elon Musk does, I don’t have the brains to do it either,’” Glenn says. “‘I think I should take some money from Elon Musk.’”

“They think JD Vance is weird because they can’t relate to him on anything. His white poverty instead of his white privilege, his red state over their blue state, his getting back up again over and over again and rejecting the idea ‘stay down, you need the government, reach out for a handout,’” Glenn continues, adding, “They can’t understand that.”


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I called the return of 'weird' 3 years ago. Here’s how I knew.



Surprising few, Donald Trump chose JD Vance as his running mate; surprising many, almost instantaneously, word went out across the Democrats’ elite that the hit on Vance would be that he was “weird.” Soon thereafter, the intended smear was spread to Trump himself.

The commentariat weighed in, the public square pulsed with reactions, and the blowback began. Many found it weird that Vance, who’d previously been more susceptible to hostile classification by the lefty meme ironically begging for “the confidence of an average white man,” was now being attacked as an oddball — often by people who, to put it charitably, presented with an eccentricity so extreme that just 10 years ago, it was all but absent from public life.

How the normies of today can be attacked as weird by today’s freakazoids ...

But there was another kind of pushback in defense of Vance: Not only was he weird, his weirdness went far beyond his critics’ imagination — and that was a good thing. Perfect case in point — the Atlantic’s attempt to portray Vance as weird depicted him in a political cartoon as a wizard out of Tolkien toking richly on a most mystical pipe. Seemingly unpredictably, accounts on X started half-joking that Vance was, indeed, wyrd, a figure of destiny straight out of the 1400s, when, as the etymology dictionaries will tell you, that word first appeared.

This kind of leap may strike many normal Americans as the “real” weird, one that didn’t really influence public life before the internet and now seems to be everywhere, as ever more obscure and bizarre identities double and triple down on what’s least accessible about them to outsiders.

And it’s not that hard to see how the force of this identitarian logic points, as Marshall McLuhan observed decades ago, in the reifying and deifying direction “from cliche to archetype.” All over the internet and our digitally influenced society, we now see affinity and identity groups elevating representative people to what the gamers call “god-tier” — a symbolically superhuman status meant to capture and express the “eternal” about the identity in question.

But thanks to my years of obscure McLuhanverse studies, nothing about these uncanny trends was weird or surprising to me. I learned in the late 2010s that the rise of digital technology “retrieved,” in McLuhanite speak, “the medieval.” The immense power of digital machines to record and recollect was refounding our interior and exterior experience in a way that privileged memory over the master faculty of modernity, imagination. That topsy-turvy transformation returned us to a collective cast of mind last shared in premodern times.

It was a change massively intensified by the fact that our machines’ dominance over us in recollective power returned us to fundamental questions that our prior worship of imagination only temporarily muted — questions like who we as humans really are and why. These questions, ultimately theological, demanded theological answers ... and the last time society so tightly revolved around the question of the human and the divine was the Middle Ages.

And so it could come to pass that I logged on in spring of 2021 to post that the rise of digital tech heralded weird's fall and wyrd’s rise:

Of course, big happenings like these are not toggle switches. It’s a much messier transition. That’s how it can be that yesterday’s weirdos (hippies, freaks) are now today’s establishment ...

How today’s ex-weird establishment can be struggling with the rise of a still-weirder youth cadre of psychosexual mutants beyond the old hippies’ imagination ...

How the normies of today can be attacked as weird by today’s freakazoids ...

And how the whole mess can produce such a fractured pantheon of pseudo-demigod figures whose titanic, cosmic conflict reveals identity politics to be a grand manifestation of the technological and theological character of experience in our strangely neo-medieval age.

Who’s in control of your fate?

Is 'white women for Kamala' Zoom call an example of REAL white supremacy?



Kamala Harris’ campaign is attempting to target every group – the youth, the LGBTQ+ crowd (obviously), white men, and now also white women.

In a Zoom call of nearly 170,000 people, including certain celebrities, Kamala Harris hosted a discussion about how white women could best support the vice president in her 2024 presidential campaign.

The call was as cringey as it was glitchy.

Try Not to Cringe! | Liberal "White Women" have 'Pro-Kamala Zoom Call'www.youtube.com

As the online discussion cut in and out, white women checked all the woke boxes: They owned their inherent white privilege, they paid homage to the feminist movement, they pointed to the white men who instilled their privilege, and they thanked women of color for their courage to strive for equality.

“As white women, we are the ones that have the privilege, of course, and we too have had to fight and continue to fight for our equality, our selfhood, our freedom, but we have whatever privileges our male white male counterparts have had the mercy and good sense to bestow on us and then whatever else of it we have managed to take for ourselves, often being led by … our sisters of color, who have fought and fought and continue to fight for their righteous place on God's green earth,” actress Connie Britton said, ticking off every leftist talking point.

An influencer by the name of Arielle Fodor also made sure that the right precedent was set prior to opening the floor for speakers: “If you find yourself talking over or speaking for BIPOC [black, indigenous, and people of color] individuals or, God forbid, correcting them – just take a beat and instead we can put our listening ears on. So do learn from and amplify the voices of those who have been historically marginalized and use the privilege you have in order to push for systemic change. As white people we have a lot to learn and unlearn, so do check your blind spots.”

Are you cringing yet?

Glenn Beck and guest Bridget Phetasy certainly are.

“It is actually white supremacy,” Phetasy says of the white women on Kamala’s call. “You have to believe you are better than everyone else and that it is up to you to lift up all of these people – these poor people who can't help themselves – and speak to everybody like they’re toddlers.”

However contradictory the idea is, Phetasy can’t deny that it’s an effective way to rally the people.

“What is more important than saving the world while also somehow humbling yourself and recognizing your privilege?” she asks.

“Is this going to work?” asks Glenn.

To hear Phetasy’s response, watch the clip above.

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New York Times Celebrates Democrats Adding ‘Weird’ To Neverending ‘Racist’ And ‘Sexist’ Smears

A writer at the New York Times is elated that Democrats have come to 'name-calling' in the presidential race.

Democrat propaganda machine UNDEFEATED as ‘JD Vance is WEIRD’ becomes new slogan



The Democrat’s propaganda machine remains undefeated.

Not a month ago, Democrats across America believed Joe Biden was the picture of health. They were able to ignore his gaffes, his falls, his frequent stares into space, and believed the senile old man was fit to run the country.

But overnight, that changed. Biden was suddenly recognized as “too old,” and Kamala Harris, who they’d once criticized, became their savior.

And as the 2024 election draws nearer, the leftist propaganda machine is churning out new phrases for voters to download into their malleable minds and keep them cheering for Kamala.

Right now that phrase is, “JD Vance is weird.”

The phrase has been repeated by everyone from Kamala Harris herself to the talking heads on CNN and is now making its rounds all over social media.

“This is unbelievable coordination,” Glenn Beck says, adding, “I mean, I stand in awe at the system the left has built to where they can get everyone to walk in lockstep overnight.”

“They are trying to soften themselves from the possibility of being a fascist dictator to just somebody like you, that looks at things and goes, ‘That is weird,’” he explains. “It’s awesome in its evilness to watch.”


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2 Corporate Media Networks Referred To Trump-Vance Ticket As ‘Weird’ Over 160 Times In 1 Day Alone

MSNBC used the word 179 times in relation to Trump or Vance in segments