Was the 'Bud Light Boycott' effective? — Is the company STILL WOKE?



Bud Light essentially lost its fan base in 2023 when it partnered with transgender activist Dylan Mulvaney — and it’s now attempting to correct course.

The company recently released a football-themed ad starring Shane Gillis that appears to be an attempt to shake off its disastrous LGBTQ-themed partnership, but Jill Savage and Matthew Peterson of “Blaze News Tonight” aren’t convinced the change is an honest one.

“The company apparently took notes,” Savage comments.

“You went from a transvestite to a canceled, red state-coded comedian who’s made a ferocious comeback and is incredibly popular,” Peterson says. “It’s very obvious; it’s transparent, in a way, what they’re doing.”

“I’m very suspicious of all of this,” he says. “What these companies have done for decades is subvert their brands and therefore America’s image.”

“That’s nice you have Shane Gillis on,” he adds, “we like that. And you’ve rejected some craziness and are showing that to us, but have you really changed as a company? What else are you hiding from me? I don’t know, I want to know, and I need to know as a consumer before I start making those choices with my dollars so that I’m not held hostage by woke capital.”

This is important because these companies fund the ideology that most Americans inherently disagree with.

“Something we need to do more of is shame these people with the power of media,” Peterson tells Savage. “You all out there can do that too. We’re going to do that together. We just shame these people and say, ‘What are you doing? Why are you doing this?’ and a lot of them will fold like a cheap suit.”


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Harley-Davidson went WOKE — it’s up to us stop other American icons from doing the same



If there’s one company you’d expect to be exploding with hardcore American values, it’s the famed, American made, tough guy motorcycle manufacturer Harley-Davidson.

Which is why Glenn Beck was absolutely shocked when filmmaker Robby Starbuck exposed Harley-Davidson, among others, for DEI-related policies that flew directly in the face of what being an American means.

“There used to be a time when we took pride in the maintenance of America, the maintenance of American heritage,” Glenn says. “It’s exactly what it was: American heritage. American brands like John Deere, Tractor Supply, Ford, Chevrolet, Indian, and Harley-Davidson.”

“We protected their legacy. We worked on their products in the fields, in our home, garages,” he continues, adding, “There was no agenda here outside of pure American greatness.”

Now, these companies are being infiltrated by people who “get their marching orders from people like Larry Fink at Black Rock” — which becomes obvious when you see what they’ve been supporting.

Harley-Davidson not only got behind the “equality act,” which would allow men into girls bathrooms, sports, and locker rooms, but the company funded an all-ages Pride event that featured a rage room next to the drag queen story time.

In addition, 1800 employees had to finish a virtual training on how to become LGBTQ+ allies, and the CEO signed the CEO action for diversity and inclusion pledge — making February and March “months of inclusion.”

White male employees were sent to a white male-only diversity training program, and the company itself is attempting to lower the number of white suppliers and employees it has.

While the company has apologized and is now walking back its leftist agenda, Glenn believes it's up to Americans to remind these companies of why they’re here and what they stand for.

“Do yourself a favor, do your country a favor. Reconnect your children to the basics of what American products are, what made them so great, why 'American Made' is more than just a slogan,” Glenn says.

“It represents the weary men and women working in factories, in small towns, all across middle America, who are trying to give their kids a better life,” he continues. “Teach your kids that getting their hands dirty is a good thing, something fought, bled, and sweat for has meaningful value.”

“And that’s who we are as Americans. It benefits the family. It supports the community. It spreads that beloved American brand all over the country and the world. That connection goes all the way to the top of the corporate boardroom, that connection that you have, that power that that spirit creates, that’s what globalists fear most.”


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Attention, parents: STOP buying your kids Froot Loops



While Kellogg’s Froot Loops may awaken childhood nostalgia and taunt your sweet tooth, it’s best to refrain from buying this cereal, especially if you have kids.

And not just because it’s a nutritionally void bowl of sugar and artificial dyes.

“There's something actually much more nefarious happening directly to your kids” when they have access to Froot Loops, says Dave Rubin.

Chaya Raichik, the creator of Libs of TikTok, recently shared a post on X exposing the cereal brand’s blatant attempt to indoctrinate children.

As you can clearly see, Kellogg’s isn’t even attempting to hide its intentions, as the company states them boldly on the cereal box.

“They’re trying to hack their brains in two ways,” says Dave. “Get them hopped up on sugar … and now go to our website where you can learn that you’re racist.”


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Gen Z rebels against woke teachers: 'My pronouns are USA!'



Maybe Gen Z isn’t as woke as we think. While the age group is certainly associated with liberal ideology, some are taking a stand in a very bold way.

Lauren Chen is encouraged by the recent happenings in a Massachusetts middle school, where students pre-planned a protest during a Pride celebration.

Students who took part in the protest dressed in red, white, and blue while they chanted, “My pronouns are U.S.A.!” They also tore down the Pride decorations in the hallway in response to feeling forced to participate in activism that is “by nature exclusionary,” according to Chen.

She affirms the students’ decision to “focus on their American identity, which includes all Americans, including LGBT ones.”

“That’s kind of brilliant,” she says, and totally “within the vein of civil disobedience.”

In response to the protest, the superintendent wrote, “Burlington Public Schools believe in the individual dignity and humanity of each and every person in our community. We embrace everyone for who they are and for what they bring to our schools and larger community.”

“Nice words,” Chen says, “but the thing is that the superintendent didn’t seem to care so much about being kind and embracing everybody when he essentially, or his school essentially, told straight students that they don’t exist and are certainly less worthy of being celebrated than their LGBT counterparts.”

What Chen is referring to is a Tennessee Williams quote that was displayed in the school that read: “What is straight? A line can be straight, or a street, but the human heart, oh, no, it’s curved like a road through mountains.”

“Kind of seems like they’re saying no one is straight, which is outright not true,” Chen says.

It’s not just American students who are speaking out. Across the pond, tension tied to the LGBTQ+ movement is just as common. Chen plays a recording of a conversation between a student and teacher in a U.K. school. You won’t believe what this educator says. Watch the full video here.


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NBC News tries to blame Target boycott on this



Target has come under fire for its controversial Pride collection, and the mainstream media has taken the opportunity to blame conservatives and misinformation.

In a recent announcement, Target said, “Given these volatile circumstances, we are making adjustments to our plan, including removing items that have been at the center of the most significant confrontational behavior.”

Target has removed the LGBTQ brand Abprallen from its stores and website. Abprallen’s store features satanic themes with messages like “Satan respects pronouns.”

The company is also reportedly reviewing its collection of “tuck-friendly” swimsuits, which allow men who have not had transgender surgery to conceal their nether regions while wearing women’s swimwear.

NBC News reported that these swimsuits have been “at the center of misinformation.”

Senior reporter at NBC News Ben Collins took to the cameras to explain.

“The misinformation here was that kids were being targeted with this stuff. They realize if they can threaten enough people, if they can scare enough people in real-life locations, that maybe support for the LGBTQ community will diminish among corporations,” Collins said.

GLAAD president and CEO Sarah Kate Ellis also went on NBC to discuss the matter.

“I think there’s this really small group who has an outsized voice at this moment in time, and it’s of hate, and it’s of discrimination, and it’s violent,” Ellis said.

Dave Rubin doesn’t see it the same way.

“Again, this is about kids. This stuff is always pushed in kids' sections,” Rubin says.

“They literally had a satanic trans person as the lead designer of all this, and they were putting satanic messages that you could buy,” Rubin continues.

“Satanic messages for the children. Is that a problem?” he asks.


This Comment Is Coming Back to Haunt This Woke CEO as Scandal Deepens | DM CLIPS | Rubin Report

This Comment Is Coming Back to Haunt This Woke CEO as Scandal Deepens | DM CLIPS | Rubin Report

'Woke' Crayola faces boycott after being accused of pushing transgender agenda to children: 'Just let them be kids!'



Crayola – the crayon company – is accused of pushing a transgender agenda to small children. The crayon company is now facing a potential boycott over the controversial content.

Crayola – which reportedly has a target market of ages 2-10 – shared images of a transgender model on its social media accounts. Crayola promoted Julian Gavino AKA The Disabled Hippie, on the crayon company's Facebook and Instagram pages to celebrate "Disability Pride Month."

"Julian Gavino, (he/him) is a fashion model, writer, and activist who identifies as a transgender man," Crayola wrote. "He was born with a progressive neurological condition. Julian is passionate about advocating for his respective communities. As someone who grew up not seeing anyone who looked like him in the media, Julian is determined to normalize disabled and trans bodies in the fashion world."

Gavino said he "felt out of control with what was happening to my body," but when he "started pushing the boundaries on what I would usually wear," it helped him "cope."

Crayola posted three images of Gavino, including one where he is wearing a leopard-print jumpsuit and another with a lime green jacket with a chain bra as well as latex pants and high-heeled boots.

Crayola disabled all comments on Instagram and limited who could comment on Facebook.

Soon after the post was exposed, the hashtag #BoycottCrayola took off.

A Twitter user said, "Crayola Has lost me a customer. Crayola CEO: What does this have to do with crayons? #BoycottCrayola."

A concerned mother added, "WTH?! No more Crayola. There are a lot of other brands to buy from. #BoycottCrayola #gowokegobroke."

A woman wrote, "Really inappropriate content for children. Usually I buy a ton of supplies to donate, this year we will be leaving Crayola out of the donation. Kids don’t need to be taught about sexual preference or changing genders while trying to color."

A Facebook user declared, "Stop! Children need to be protected from this! It is sad when I want to go against the school supply suggestions and NOT buy Crayola. Get off the woke bus. Go woke, go broke."

Someone threatened, "I guess I’ll be switching the brand of crayons I buy for my children."

One person stated, "Thanks Crayola since you've decided to make this political. I'll NO longer be purchasing your product!"

A commentator said, "Our kids don't need to be pushed through media and this is messed up. I support LGBTQ but I don't support pushing our children in these ways. JUST LET THEM BE KIDS!"

Another advised, "Stick to crayons."

A social media user noted, "Just sell crayons, is it that hard?"

However, there were dozens of commentators who agreed with the crayon company posting a transgender activist on Crayola's social media page. The supporters claimed that "representation" and "equity" were important, some said the post was "amazing" and "fantastic."

Crayola became a wholly-owned subsidiary of Hallmark Cards in 1984.

Target bans books AGAIN?! Here's how to DEFY ‘woke’ corporations AND WIN

Target bans books AGAIN?! Here's how to DEFY ‘woke’ corporations AND WIN